RUDY F. GONZALEZ
L-Acoustics
Overseeing the design and development of the L-ISA Studio product launch was a remarkable experience. As an integral part of the team, I spearheaded the multimedia campaigns, ensuring cohesive storytelling for a successful launch. My responsibilities encompassed managing print and digital designs, social media, and video objectives. The collaborative team environment supported my design skills, fostering experimentation and innovation. Our main campaign goal for L-ISA Studio was to present it as contemporary and easily understandable for the music audience. Achieving consistency across diverse advertising channels posed a challenge, requiring meticulous attention to maintaining a fresh and pure design in both print and web platforms. This project involved numerous meetings, risk assessments, and trialand-error attempts, culminating in a source of pride for the accomplished outcome.
L-Acoustics
LISA Studio is a comprehensive software suite enabling 3D control interface and audio processing on personal computers. Its powerful engine facilitates the creation of natural, immersive 3D audio on headphones or up to 12 loudspeakers in any studio setting. Compatible with all major digital audio workstations, LISA Studio ensures seamless integration with musicians’ preferred creative processes. Additionally, companies can efficiently design and test interactive environments in the early stages of projects by connecting the LISA Controller to game engines, tracking systems, or other solutions through the Open Sound Control (OSC) protocol. This allows for thorough testing and presentation of the entire design on a laptop.
L-Acoustics
During my tenure at L-Acoustics, I played a pivotal role in the launch of the K3, an innovative loudspeaker designed to meet the demands of mid-size events and venues. This versatile addition completed the K series line, featuring an optimal mechanical design for reduced weight, Panflex™ variable directivity, laminar vents for a powerful low-frequency response down to 42Hz, and class-leading SPL. Tailored for audiences ranging from 1,000 to 10,000 people, the K3 is a compact yet powerful speaker designed as a true full-range line source. Integrating 12” transducers, it delivers large-format system performance while maintaining the dimensions of a typical 10” compact format. With minimized subwoofer and amplification requirements, K3 deployment is characterized by its speed, simplicity, sustainability, and cost-effectiveness.
L-Acoustics
Working on the K3 project across print, digital, and multimedia platforms was a privilege that significantly elevated my design skills. As a key team member, I successfully managed responsibilities related to print, social media, and video objectives. The collaborative environment supported and motivated me to surpass my creative boundaries, ensuring efficient project completion. The primary goal for the K3 product was to achieve a modern, simple design that resonated with the target audience and market. Maintaining a consistent look across diverse advertising channels posed a challenge, requiring meticulous attention to keep the design pure and fresh in both print and digital platforms. This endeavor involved numerous meetings, thorough notes, calculated risks, and trial-and-error attempts to perfect the image. In conclusion, I am honored and proud of the achievement, as the K3 project marks a significant milestone in my career development.
L-Acoustics
L-Acoustics traces its roots back to 1977 when physics scientist Christian Heil attended a Pink Floyd concert, sparking his passion for music and an interest in groundbreaking sound design. In 1984, Heil founded L-Acoustics to revolutionize the live events industry, providing solutions that enhance the audience experience for sound professionals. After years of research, experimentation, and prototyping, the line source array was introduced in 1992. This innovation offered a leaner, lighter, and cost-effective alternative to the traditional “wall of sound” approach, leading to greater sound waves, directional precision, and clarity. Heil’s invention disrupted the music industry, paving the way for today’s massive arena tours and live festivals.
L-Acoustics
Designing the L-Acoustics catalog proved to be both a challenge and a profound experience, strengthening my creativity, work ethic, & guidance. I take pride in this assignment, not only for the recognition it garnered for the company but also for the energy and determination invested in its completion. Managing two versions of the catalog (United States and France formats) demanded considerable effort, patience, and organizational skills. Additionally, I took on the responsibility of coordinating the project with both English and French team members. The meticulous care, detail, and passion infused into this 80 plus page catalog make it an achievement that I am exceptionally proud of.
L-Acoustics
I was commissioned by L-Acoustics to revamp and refine their brand identity, including a comprehensive redesign of the news section on their website. The objective was to deliver an online experience that not only embodied their ideas but also resonated with their audience and adhered to industrial standards. This involved the development of a realtime news section with a focus on clarity and simplicity. My responsibilities spanned from designing their news web pages and creating customized features to crafting homepage web banners. Additionally, I took charge of coding and designing email newsletters, as well as maintaining the backend of their website. From updating crucial news on the homepage to resolving coding issues, I took great pride in contributing to the realization of their desired web brand image.
L-Acoustics
Working on the L-Acoustics website was both enriching and challenging, pushing my web design skills and professionalism to new heights. I take pride in meeting the project’s tight deadlines, a responsibility L-Acoustics entrusted solely to me. The website refresh resulted in exceptional viewer awareness. Beyond design, I successfully coordinated collaboration among team members, including both American and French colleagues, ensuring the site’s modernity, user-friendliness, and responsiveness across all devices. Through determination, hard work, and confidence, the website achieved success.
Deco Lighting
I held the responsibility of overseeing the leadership, management, and design aspects of Deco Lighting’s comprehensive array of marketing materials. This encompassed the creation and maintenance of product catalogs, logos, photographs, photo retouching and enhancement, spec sheets, flyers, case study brochures, price lists, note cards, infographics, table chart designs, booklets, banners, line drawings, and videography—all while meticulously upholding the integrity of the brand identity. Deco Lighting, as a whole, specializes in innovative LED solutions that enhance lighting quality, efficiency, and environmental sustainability. And with over 50 years of experience, Deco Lighting shaped the industry with groundbreaking products, serving the demand for energy-efficient, sustainable lighting, control solutions, and smart designs.
Redefining Luminaires
Deco Lighting
Designing the Vector™ catalog was an enriching journey that tested and elevated my design and professional capabilities. I take immense pride in this project, not only for its significant contribution to company revenue but also for the fact that approximately 85% of the work was executed on my end, a testament supported by my colleagues and supervisors. Leading this endeavor demanded not only creativity but also exceptional organizational skills, as I collaborated closely with my team throughout the entire process. The meticulous attention to detail and unwavering passion invested in crafting this comprehensive 88 page catalog reflect my commitment to excellence, leaving me thoroughly gratified with this remarkable accomplishment.
Deco Lighting
Crafted with precision in Los Angeles, California, Deco Lighting’s Flat Optix™ luminaires epitomize the meticulous approach to research, design, and engineering synonymous with their specification-grade fixtures. Each Flat Zone, Circa, and Skyler fixture embodies the essence of American ingenuity, refined through exhaustive attention to detail. Their domestically-driven design process ensures the delivery of top-tier fixtures, characterized by superior componentry and unwavering support from a dedicated team deeply invested in the product’s excellence. Engineered to provide uniform, well-balanced illumination, Flat Optix™ stands apart by offering unparalleled energy efficiency, strategically illuminating key task areas. At the forefront of glare control solutions, Flat Optix™ sets a new standard for practical, well-designed lighting in the industry.
Low-Profile Design
Glare Rating (UGR) Benefits
Deco Lighting
Designing the Flat Optix™ catalog was an extraordinary and rewarding endeavor, marked by meticulous attention to detail and a deep commitment to excellence. Crafted to seamlessly blend form and functionality, Flat Optix™ luminaires embody a sleek, modern aesthetic complemented by carefully engineered features tailored to enhance interior spaces. Spearheading this initiative required both creativity and exceptional organizational skills, as I closely collaborated with my team every step of the way. This comprehensive 50 page plus catalog reflects my unwavering commitment to excellence and project manage, leaving me thoroughly gratified with this remarkable accomplishment. Consequently, the heart of Flat Optix’s™ innovation lies its unique micro-prismatic lens, meticulously designed to illuminate key task areas while minimizing glare and discomfort for occupants.
BALDWIN HILLS CRENSHAW PLAZA
Los Angeles, CA
Deco Lighting
Deco Lighting epitomizes a distinctive breed of lighting manufacturer, and valuing the unique skill sets and individual characteristics of each team member. The mission at Deco Lighting was clear: to emerge as the foremost provider of innovative, environmentally-friendly, and premium-quality fixtures and related products across commercial, institutional, and utility markets both domestically and globally. As a revered leader in the lighting industry, Deco Lighting embrace the responsibility of consistently delivering superior value to our customers and their clients. This commitment is ingrained in every aspect of our operations, propelling us to continually enhance and refine our products and processes to meet the evolving demands for high-quality, energy-efficient, and ecofriendly lighting solutions. At Deco Lighting, excellence is not just a goal – it’s our driving force.
The Baldwin Hills Crenshaw Plaza upgrades its dated high-pressure sodium fixtures to next-generation LED lighting solutions by DECO Lighting.
10 Year Warranty
Deco Lighting
Through my involvement in print design, photography, motion graphics, and marketing projects, I played a key role in crafting a distinctive brand identity that propelled Deco Lighting to prominence within the lighting industry. As a result, I am pleased to share my role in fostering Deco Lighting’s growth and development during my tenure. Our collaborative efforts have enabled Deco Lighting to mature into one of the premier businesses in today’s lighting landscape. Notably, our projects with esteemed partners such as Disney, the United States Air Force, Crypto.com Arena, and the Los Angeles Unified School District have solidified Deco Lighting’s reputation for excellence and innovation. I take great pride in the remarkable growth achieved by Deco Lighting during my time there, and I am honored to have played a part in its success.
Rehrig Pacific Company
At Rehrig Pacific, I held an exciting role in internal communication. With an abundance of internal materials created, my primary aim was to inform and engage employees, motivating them to maximize their performance in line with the business strategy. Collaborating closely with senior executives and internal communication managers, we crafted organizational messages and ensured employees were kept informed of business developments. This open communication environment created a company culture of transparency and accountability. It was a rewarding experience to witness the impact of effective communication on employee morale and productivity. In essence, my role was instrumental in shaping a cohesive and informed workforce, essential for navigating the complexities of the company’s landscape.
Rehrig Pacific Company
Designing and directing Rehrig Pacific’s brand guideline was a transformative endeavor. My primary goal was to enhance the efficiency, satisfaction, and productivity of employees’ utilization of the guidelines. This undertaking stands as a testament to both the brand recognition it brings to Rehrig Pacific’s business units and the time and commitment dedicated to its realization. Effectively managing the guideline required substantial effort, patience, and adept organizational abilities. Moreover, I assumed the responsibility of leading the collaboration among project team members from both marketing and agency partners. The focus to detail, coupled with an impassioned dedication, infused this brand guideline with a distinction that fills me with enormous pride.
Rehrig Pacific Company
Contributing to Rehrig Pacific’s internal communication vision project was truly a fulfilling undertaking. Throughout this initiative, I established a proactive approach, emphasizing meticulous attention to detail and a steadfast commitment to excellence, reflecting the core values and identity of the company. Leading this project involved myself creating a storytelling plan, necessitating collaboration, leadership, and direction with our internal agency partners to ensure successful completion. The crafting of these internal materials reflects my unwavering commitment to superiority in project management. It’s completion brought profound satisfaction, symbolizing a significant achievement aligned with Rehrig Pacific’s family, service, growth, intrapreneurship and innovation.
Rehrig Pacific Company
One of the most significant accomplishments I achieved at Rehrig Pacific was the oversight of the comprehensive installation of materials tailored for various Rehrig Pacific locations across the U.S. Leading this endeavor, I facilitated the collaboration with internal team members to procure blueprints of the office areas. Additionally, I crafted and executed a strategic plan to guide our agency partners in the production and installation of the artworks. My vision throughout this project was to establish a collection of artworks that not only harmonized with each other but also narrated a compelling story reflective of Rehrig Pacific’s identity. This entailed numerous meetings, detailed PowerPoint presentations, and continuous alignment with all team members to ensure all contributing departments were informed, aligned, and operating cohesively as a unified team. I am truly proud of the dedication, effort, and impactful contribution the designs represents to Rehrig Pacific’s identity and mission.
Los Angeles Business Journal
The Los Angeles Business Journal (LABJ) enlisted my expertise to enhance their brand identity and event presentations, seeking an online platform tailored to the city’s business landscape. I developed a clear and visually appealing website, encompassing their principles and showcasing their events seamlessly. This project involved alignining with multipe departments and designing not only their main events section but also sub-division events, solidifying their online presence. Collaborating closely with LABJ, I revamped critical features like subscription options and weekly video segments, enhancing the site’s sophistication while maintaining a modern aesthetic. It’s a source of pride to have exceeded their expectations and contributed to their ongoing success.
Los Angeles Business Journal
Working on the Los Angeles Business Journal website was a transformative experience that presented both opportunities and challenges. It pushed my expertise in web design to new heights, requiring me to navigate complex tasks and solutions. I felt fortunate to have been entrusted with this assignment, not solely due to the results I achieved in increasing awareness and traffic rates, but because of the confidence the team had in my abilities to deliver a complete and successful website. Despite encountering obstacles like integrating CSS codes and deciphering data analytics and form formulas, each challenge served to strengthen my skills as a web designer. Overall, this project was a valuable learning experience that propelled me forward in my career.
Los Angeles Business Journal
During my time at Los Angeles Business Journal, I managed the design and layout of the weekly publications, informative special reports, high-end supplements, sell sheets, event publications, event signages, and web content. Additionally, produced final press-ready files for various printing processes, supplied artwork for production, and resolved artwork issues during production. Moreover, oversaw image retouching, manipulation, and final prints for clients. In addition, successfully created and maintained entire events pages, videos, forms, and updated articles and photos online. As well as provided photos and graphics for social media, web ads, and websites. As a result, thrived in a fast-paced environment with tight deadlines, ensuring timely completion of tasks each week.
Los Angeles Business Journal
Every week, the esteemed Los Angeles Business Journal (LABJ) analyzes the detailed elements of the Los Angeles economy. I had the honor of being a member of a distinguished team comprising top-tier editors and researchers, engaging in thorough analyses that unveil the intricacies of the community’s vibrant business and economic landscape. Additionally, distinct sections such as Up Front showcase noteworthy narratives featuring Los Angeles’s entrepreneurs and the enterprises they are shaping, while news & analysis dissects local business activities and strategic decisions. The Investment & Finance segment meticulously profiles and analyzes the multitude of public companies that define Los Angeles’s financial landscape. Moreoever, LABJ Lists offer exhaustive data and statistics on the foremost Los Angeles companies spanning various industries. These curated surveys coalesce into the indispensable annual resource, the LABJ Book of Lists
Los Angeles Business Journal
In addition to my responsibilities at the Los Angeles Business Journal, I had the privilege of collaborating with its sister publication, the San Fernando Valley Business Journal (SFVBJ) Widely regarded as the preeminent source for local business news throughout the San Fernando Valley, SFVBJ boasts award-winning print publications, authoritative company lists, breaking stories, and insightful segments on significant business deals. Recognized for its commitment to providing essential news and information, SFVBJ covers a spectrum of topics, including real estate developments, strategic business guidance across the valley, community business awareness, exclusive special reports, high-ranking lists, profiles of noteworthy individuals, and insightful articles on executive transitions. It has been a rewarding experience conducting business with SFVBJ.
Los Angeles Business Journal
The Los Angeles Business Journal’s annual LA500, recognizing LA’s Most Influential People, stands as a cornerstone in the business community, engaging with individuals who wield significant influence in shaping the market. This signature publication meticulously profiles key figures in Los Angeles who leave a lasting impact through their business achievements, civic leadership, and philanthropic endeavors. Navigating through this publication and encountering numerous individuals who have indelibly influenced the community with their notable accomplishments was a truly exhilarating experience for me. This special edition not only upholds but also advances our tradition of delivering a publication that introduces readers to the region’s leaders – the dealmakers, financiers, visionaries, and dedicated professionals. The comprehensive profiles of the LA500 offer readers an intimate and insightful view into the individuals actively shaping the business and social fabric of the region.
LACCO
The Los Angeles Chemical Company, Inc (LACCO) engaged me to enhance their brand identity and digital presence. I crafted an online presentation reflecting their core values, tailored for both commercial and industrial audiences. Additionally, I developed a sleek and user-friendly website. From logo creation to website development, I successfully delivered this vital project and continue to collaborate with LACCO. Renowned for manufacturing and distributing top-tier cleaning chemicals and janitorial solutions, LACCO offers a comprehensive range of products, including janitorial supplies, food service items, safety gear, and packaging materials. They cater to diverse customer preferences, offering brand-name products, eco-friendly options, and cost-effective private label solutions.
LACCO
Designing the Los Angeles Chemical Company, Inc (LACCO) website was a remarkable experience that challenged and enhanced my web design skills. I’m grateful for the opportunity to have undertaken this assignment, not solely due to its positive impact on company sales, but also because it demonstrated LACCO’s trust in my ability to independently deliver a polished website. This project served as a rigorous test of my expertise, pushing me to elevate my capabilities to a higher level. Successfully completing the website reinforced my confidence and affirmed my proficiency in web deveoplement. I value the confidence LACCO placed in me and am proud to have contributed to their online presence.
Allied Pressroom Products
In my capacity, I undertook the pivotal responsibility of conceptualizing, designing, and refining a diverse array of marketing collateral essential to the presentation and promotion of products. This encompassed the meticulous crafting and updating of product information documents, technical data sheets, websites, trade show banners, webpages, and the intricate task of photo retouching to ensure visual excellence. Additionally, I spearheaded the creation of engaging email newsletters, orchestrated impactful ad campaigns, designed compelling flyers and labels, produced captivating videos, and orchestrated effective social media marketing initiatives, all with a steadfast commitment to upholding and enhancing the esteemed company/brand image. As a result, Allied Pressroom Products has been a leader in enhancing pressroom performance, continually researching, and adapting to technological advancements since 1952.
FOUNTAIN SOLUTIONS
PRESS CONTROL EWM
Solution / Alcohol Replacement
Press Control EWM is designed for use with most all plates. Contains extra lubrication and wetting agents. To ensure performance without causing image degradation, on going chemical resistance tests are done on most brand of plates as they appear in the market. Contains a balanced blend of the appropriate acid salt combination providing a stable pH in all waters with little or no drift. Biocides keep the fount system free of mold, sequestrates counteract the effects of dissolved calcium, corrosion inhibitors protect the printing plate and press equipment, antifoaming agents reduce or remove mechanical and chemical foam. Keeps plate background coated with a thicker water film to ensure stable water settings.
• Use as a single step fountain solution and alcohol replacement
• For use on all plates (ctp/analog,violet,thermal and polyester)
• For use on sheet-fed and web presses
• Keeps reverses, screens and halftones sharp
• Stays active longer by countering the affects of dissolved calcium
Direction For Use:
Recommended dosage range - 3 oz. to 5 oz. per gallon.
Conductivity per ounce is 250 micromhos. We recommend starting with 4 oz./gallon. Once running, adjust dosage up or down as needed.
Recommended dosage range 2.5% to 4%.
Conductivity per 1% is 320 micromhos. We recommend starting with 3%, adjusting dosage up or down as needed.
Allied Pressroom Products
Through my expertise in marketing collaterals, ai resource, and leadership mentoring, I have played a pivotal role in crafting a distinct brand identity for Allied Pressroom Products, elevating its presence in the printing industry to new heights. As a result of this transformation, Allied Pressroom Products now stands as one of the foremost modern, professional, and superior companies within the contemporary printing landscape. During my tenure at Allied Pressroom Products, I spearheaded projects in collaboration with industry giants such as Kodak, Spicers, and Kelly Paper. These collaborations have not only showcased the company’s capabilities but have also propelled significant revenue growth, solidifying Allied Pressroom Products’ position as a leader in the pressroom product marketplace, with continued expansion on the horizon.
RUDY F. GONZALEZ
Marketing Communication Leadership
Thank You
Committed to excellence in service and design, my primary goal is to empower every team member and business to achieve their utmost possibility. My unique vision integrates communication, marketing, & leadership, setting me apart as a versatile teammate. I specialize in creating cohesive brand experiences across branding, websites, videos, and ai resource. With meticulous attention to detail and a customercentric approach, I am committed to providing the best results tailored to your needs.
LEGAL NOTES:
Copyright: © 2025 Rudy F. Gonzalez
All Design by: Rudy F. Gonzalez
All designs and projects are subject to the condition that they shall not, under any circumstances, be traded, lent, replicated, hired out, or circulated without the explicit prior consent of the creator. All rights reserved. No part of this file may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission from Rudy F. Gonzalez.