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RUDY’S BARBERSHOP PRODUCT KNOWLEDGE HANDBOOK
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RUDY’S BARBERSHOP PRODUCT KNOWLEDGE HANDBOOK
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CONTENTS Essential Haircare . . . . . . . 3 - 13 × MOMO. . . . . . . . . . . . . . . . . . . . . . . 4 - 5 × NOUNOU. . . . . . . . . . . . . . . . . . . . . 6 × MELU. . . . . . . . . . . . . . . . . . . . . . . . 7 × SOLU & DEDE. . . . . . . . . . . . . . . . . 8 × LOVE SMOOTHING. . . . . . . . . . . . . 9 × LOVE CURL. . . . . . . . . . . . . . . . . . . 10 × VOLU. . . . . . . . . . . . . . . . . . . . . . . . 11 × OI. . . . . . . . . . . . . . . . . . . . . . . . . . . 12 × STYLING. . . . . . . . . . . . . . . . . . . . . 13
Authentic Formula . . . . . . . 14 - 15 × AUTHENTIC. . . . . . . . . . . . 15
Naturaltech . . . . . . . . . . . . 16 - 18 × ENERGIZING. . . . . . . . . . . . 17 × PURIFYING. . . . . . . . . . . . 18
SU. . . . . . . . . . . . . . . . . . . 19 - 21 × SHOWER . . . . . . . . . . . . . 20 × OIL & CREAM. . . . . . . . . . . 21
Essential Haircare Created as a sensory experience, the daily haircare line is enriched with natural anti-oxidant and protective properties. ∙ Color safe ∙ Zero impact product / recycled plastic ∙ Food grade plastic / microwave safe ∙ 97% vegan ∙ No animal testing
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Essential Haircare
MOMO SHAMPOO $25.00
MOMO CONDITIONER $27.50
WHO
Anyone - especially dry, dehydrated hair
WHY
Gently cleanses to create soft, silky, full bodied hair without weighing it down.
Gives added moisture to dry, dehydrated hair for softness and body.
As needed
After shampooing
Gently massage into wet hair, rinse, and repeat if necessary.
Evenly apply on clean, damp hair. Leave for a few minutes, comb, and rinse.
Olive Oil, Rocket (Arugula) Extract, Sweet Almond
Milk Thistle, Jojoba Oil
WHEN
HOW
ACTIVE INGREDIENTS
COMPARABLE TO
4
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Essential Haircare
MOMO SERUM $23.50
MOMO FLUID $23.50
WHO
Curly or wavy hair
Frizzy and curly hair
WHY
Moisturizing serum to define curls and calm frizz.
Anti-frizz fluid that retains moisture and shape in curly, and frizzy hair.
As needed
As needed
Apply onto clean, towel dried hair from roots to ends. Blow dry or air dry.
Evenly apply on clean damp hair. Define shape with blow dryer. Can use flat iron after.
Fig Milk, Grapefruit Seed Extract
Grapefruit Seed Extract, Rhizobian Gum
WHEN
HOW
ACTIVE INGREDIENTS
COMPARABLE TO
5
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Essential Haircare
NOUNOU SHAMPOO $25.00
NOUNOU CONTITIONER $27.50
NOUNOU PAK $31.00
WHO
All hair types, especially those needing to nourish chemically treated hair. After color service to seal in color.
WHY
Gentle, daily color safe shampoo restores health, strength, & shine to damaged hair.
Restructures, restores, moisturizes, and protects the hair.
Restructures, restores, and provides intensive moisture and protection.
As needed
After shampooing
After shampooing
Gently massage into wet hair, rinse, and repeat if necessary.
Apply on clean, damp hair. Leave in 5-10 min, comb, and rinse.
Apply on clean, damp hair. Leave in 5-10 min, comb, and rinse.
Chestnut Milk, Rice Proteins
Sweet Almond Butter, Tomato Extract, Vitamin F
Sweet Almond Butter, Tomato Extract, Vitamin F
WHEN
HOW
ACTIVE INGREDIENTS
COMPARABLE TO
6
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Essential Haircare
MELU SHAMPOO $25.00
MELU CONDITIONER $27.50
MELU SHIELD $32.00
MELU SERUM $30.50
WHO
All hair types, especially those that are prone to breakage. Melu products speed up blowdry time.
WHY
Daily moisturizing shampoo to strengthen hair, prevent, and repair damage.
Advanced formula for extra conditioning & hydration.
Moisture shield that protects hair from heat styling.
Repairs and prevents split ends leaving hair soft and hydrated.
As needed
After shampooing
As needed
As needed
Gently massage into wet hair, rinse, and repeat if necessary.
Apply evenly on clean, damp hair. Leave in a few minutes, comb, & rinse.
Spray on damp or dry hair evenly. Make sure it’s dry before curling or flat ironing.
Spray on damp hair before styling or onto dry hair after styling.
Spinach Extract
Apricot Butter
Rosemary Extract
Cherry Oil, Keratin
WHEN
HOW
ACTIVE INGREDIENTS
COMPARABLE TO
7
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Essential Haircare
SOLU SHAMPOO $25.00
DEDE LEAVE-IN MIST $28.00
WHO
Anyone wanting a deep cleansing shampoo.
Leave-in conditioning mist for fine to damaged hair.
WHY
Moisturizes & restores silkiness while effectively and gently removing residue.
Equalizes porosity & protects from environmental damage. Great before a chemical process or as a cutting agent.
As needed
Daily or as needed
HOW
Gently massage into wet hair, rinse, and repeat if necessary.
Spray evenly throughout towel dried hair and comb.
ACTIVE INGREDIENTS
Barley Extract, Carrot Extract, Sweet Almond, Olive Oil
Grape Extract
WHEN
COMPARABLE TO
8
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Essential Haircare
LOVE SMOOTHING SHAMPOO $25.00
LOVE SMOOTHING CONDITIONER $27.50
WHO
All hair types, especially frizzy, unruly hair.
WHY
Gently cleanses while moisturizing & nourishing, leaving hair smooth, shiny & easy to comb.
Conditions the surface of the hair, smoothing frizz.
As needed
After shampooing
Gently massage into wet hair, rinse, and repeat if necessary.
Apply on clean, damp hair and rinse.
Indian Fig Extract, Olive Oil, Rice Proteins
Borage Seed Oil, Rice Wax
WHEN
HOW
ACTIVE INGREDIENTS
COMPARABLE TO
9
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Essential Haircare
LOVE CURL ENHANCING SHAMPOO $25.00
LOVE CURL ENHANCING CONDITION $27.50
WHO
Specifically formulated for curly & wavy hair.
WHY
Gently cleanses while moisturizing & nourishing, leaving hair smooth, shiny, & easy to comb.
Restores moisture balance, detangles, & minimizes frizz without weighing it down.
As needed
After shampooing
Gently massage into wet hair, rinse, and repeat if necessary.
Apply on clean, damp hair and rinse.
Myrtle Extract, Olive Oil
Pistachio Oil, Rice Wax, Silicones
WHEN
HOW
ACTIVE INGREDIENTS
COMPARABLE TO
10
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Essential Haircare
VOLU SHAMPOO $25.00
WHO
WHY
WHEN
HOW
ACTIVE INGREDIENTS
VOLU CONTITIONER $27.50
VOLU MIST $32.00
Anyone who wants to increase their volume. Gently cleanses giving volume and body.
As needed
Gently massage into wet hair, rinse, and repeat if necessary.
Hop Extract
Conditioning gel that detangles & adds shine while remaining light and voluminous.
Creates lift at the root or all over for pliable voluminous styling.
After shampooing with Volu Shampoo
As needed
Apply on clean, damp hair and rinse.
Spray on damp hair evenly before blow drying.
Hazelnut Extract, Walnut Extract, Jojoba Oil
Alfalfa Extract, Wheat Proteins, Sorbitol (sugar)
COMPARABLE TO
11
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Essential Haircare
OI/OIL $21.00 & $42.00
WHO
All hair types, especially naturally textured or frizzy.
WHY
Provides heat protection, controls frizz & fly-aways while adding shine and luminosity.
WHEN
HOW
ACTIVE INGREDIENTS
As needed
Apply evenly on mid and ends onto damp hair before blow drying or through dry hair for finishing.
Roucou Oil, Breathable Silicon Oils
COMPARABLE TO
12
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Davines Styling
SEA SALT PRIMER $27.00
WHO
All hair types, especially those wanting a matte finish with natural texture and body.
WHY
Creates volume and texture. Will absorb shine to get an extra day out of your style. Calms fly-aways and static.
WHEN
HOW
ACTIVE INGREDIENTS
As needed
Apply on wet or dry hair and work through with hands to create texture and body. Use sparingly. Use blow dryer for more body and volume.
Sea Salt, Silica
COMPARABLE TO
13
Authentic Formula First professional brand of multi-tasking products. ∙ 98% Natural origin ingredients ∙ Organically grown oils ∙ Paraben, silicone, & artificial color free ∙ Dermatologist tested ∙ Good for all skin types ∙ Vegan ∙ No animal testing
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Authentic
CLEANSING NECTAR $29.50
WHO
WHY
WHEN
HOW
ACTIVE INGREDIENTS
NOURISHING OIL $45
REPLENISHING BUTTER $39.50
MOISTURIZING BALM $27.50
All-in-one products using all natural organic ingredients.
Hair & body moisturizing cleanser.
Hair, face, & body oil that absorbs quickly.
As needed
As needed
Apply to wet skin or hair, gently massage into lather, & rinse.
Spinach Extract
Intense body & hair hydration that nourishes & replenishes.
As needed
Body, face & hair hydration that nourishes & replenishes. As needed
Hair – apply on ends to hydrate & add shine. Face – apply for moisture, nourishment, & anti-oxidant benefits. Body – apply to damp skin and massage in for moistutre, nourishment, and anti-oxidant benefits.
Hair – Apply on dry hair, leave on at least 5 minutes, rinse, & proceed with shampoo. Face – Massage a small amount into face for intense nourishing & elasticizing treatment. Body – Massage over whole body, focus on the driest areas.
Hair – apply to damp clean hair, leave on a few minutes, & rinse. Face – use to remove dirt & make up. Leave on for moisture or rinse as a cleanser. Body – Massage over damp body focus on the driest areas. Rinse.
Apricot Butter
Rosemary Extract
Cherry Oil, Keratin
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Naturaltech Treatment system specifically designed and formulated to solve the most common scalp and hair problems. ∙ All natural biological compounds ∙ Paraben and sulphate free ∙ Vegan ∙ No animal testing
16
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Naturaltech
ENERGIZING SHAMPOO $26.50
WHO
WHY
WHEN
HOW
ACTIVE INGREDIENTS
ENERGIZING SUPERACTIVE $50
ENERGIZING LOTION $45
ENERGIZING GEL $30
Fine, brittle, thinning hair. Preventative treatment for various types of hair loss.
Deep cleaning. Scalp stimulating to increase circulation & strengthen roots and shaft.
Stimulating serum that combats hair loss due to hormone related factors
Leave-in treatment for hair loss. Stimulates scalp & improves elasticity.
After shampooing. Intensive Treatment use every other day for 1 month. Maintenance twice a week for 2 months.
After shampooing. Intensive Treatment use every other day for 1 month. After shampooing Maintenance twice a week for 2 months.
Gently massage into wet hair. Leave a few minutes, rinse, and repeat if necessary.
Massage small amount over scalp and regrowth. Leave-in.
Massage small Massage small amount over scalp and amount over scalp regrowth. Leave-in. and regrowth. Leave-in.
Caffeine for stimulation & circulation. Cinnamon, Ginger, and Black Pepper Oils
Black Cohosh Extract inhibits DHT production, Eucalyptol Leaf extract
Caffeine for stimulation & circulation. Cinnamon, Ginger, Black Pepper Oils
Intensive Treatment use every other day for 1 month. Maintenance twice a week for 2 months.
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Preventative treatment to slow down and prevent hair loss.
Caffeine for stimulation & circulation. Cinnamon, Ginger, Black Pepper Oils
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Naturaltech
PURIFYING SHAMPOO $26.50
PURIFYING GEL $30
WHO
Anyone suffering from dandruff or dry scalp.
WHY
Cleans & purifies the scalp to eliminate dry scalp and dandruff.
Purifies scalp & eliminates dandruff. Anti-fungal and anti-bacterial.
Intensive Treatment – use twice a week for a max of 3 weeks. Maintenance – once a week for up to 6 weeks.
Intensive Treatment – once a week for max 3 weeks. Maintenance – once every 15 days for up to 6 weeks.
Gently massage into wet hair, focus on affected areas. Leave a few minutes, rinse, and repeat if necessary.
Apply after Purifying Shampoo. Leave 10 minutes and rinse thoroughly.
Dandelion, Lavender, Myrrh, and Sage Essential Oils
Dandelion, Lavender, Myrrh, and Sage Essential Oils
WHEN
HOW
ACTIVE INGREDIENTS
18
SU Suncare line for hair and body addressing the needs of hair and body exposed to sun, sea water, and chlorine. ∙ Zero impact product ∙ Natural active ingredients ∙ Vegan ∙ No animal testing
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SU WASH $23.00
SU CONTITIONER $27.00
SU PAK $28.00
WHO
Anyone wanting to protect their hair and body from sun and environmental factors.
WHY
Gentle cleanser for hair and body. Adds moisture & sun damage protection. Prolongs the life of your tan.
Provides moisture to hair damaged by sun, sea water, or chlorine. Prevents lightening & fading of natural or colored hair. Reduces static.
Deeply hydrating, nourishing, anti- aging treatment for hair damaged by sun, sea water, and chlorine.
As needed, but ideal after exposure to the sun, sea water, and chlorine.
After shampooing. Leave in treatment – do no rinse out.
After shampooing
Gently massage into wet hair or on body. Leave a few minutes, rinse, and repeat if necessary.
Spray evenly onto hair and comb through.
Distribute evenly through clean damp hair and comb. Leave on for 5-15 minutes. Rinse thoroughly.
Apricot Oil, Rice Proteins
Walnut Extract, Panthenol
Sweet Almond Butter, Argan Oil, Vitamin E
WHEN
HOW
ACTIVE INGREDIENTS
20
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SU OIL $29
SU REFRESHING CREAM BODY AFTER SUN $29.00
WHO
Anyone looking for an all-in-one hair & body oil.
Anyone looking for a great body cream.
WHY
All-in-one hair & body oil. Contains anti-oxidants and UV filters to protect from dehydration, sun damage, and moisturizes.
Hydrates, softens, & refreshes. Will help comfort tight or red skin from over sun exposure & extend the life of your tan.
WHEN
Anytime, especially before exposure to the sun, sea, or chlorine.
Anytime, especially after sun exposure.
HOW
Spray all over on dry hair, especially on ends. For skin, spray and massage in.
Gently massage into skin until completely absorbed.
Vitamin E, Argan Oil, Jojoba Oil
Argan Oil, Vitamin A & E
ACTIVE INGREDIENTS
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