R
BARBERS
H OP
U
’S DY
RUDY’S BARBERSHOP PRODUCT KNOWLEDGE HANDBOOK
× more inside - styling ×
Contents _____________________ MOre inside ������������������������������������������������������������������������������ 5 product icons ������������������������������������������������������������������������� 7 strong molding clay �������������������������������������������������������������� 9 strong dry wax ���������������������������������������������������������������������� 9 Medium hold finishing gum �������������������������������������������������11 medium hold modeling gel ��������������������������������������������������11 strong hold cream gel ��������������������������������������������������������13 medium hold pliable paste �������������������������������������������������13 invisible serum ���������������������������������������������������������������������15 oil non oil ������������������������������������������������������������������������������15 relaxing moisturizing fluid �����������������������������������������������17 curl building serum �������������������������������������������������������������17 curl moisturizing mousse ���������������������������������������������������19 volume boosting mousse �����������������������������������������������������19 sea salt spray �����������������������������������������������������������������������21 invisible no gas spray ����������������������������������������������������������21 medium hold hairspray �������������������������������������������������������23 strong hold hairspray ��������������������������������������������������������23
more inside The heart of More Inside is the formulas, created at the Davines Laboratories and then tested extensively by Davines Art Director, Angelo Seminara.
More Inside packaging uses recycled plastics and paper that are biodegradable with soy based ink. The products are paraben, gluten free and 100% vegan. The formulas are blends of active ingredients which combined perform a specific function or ‘factor’.
THE FACTORS THAT THESE PRODUCTS FOCUS ON ARE: • Extra Moisturizing Factor • Extreme Bounce Factor • Anti-Flaking Factor • Texture Factor
5
Product Icons The Rudy’s product icons were created to provide a quick reference to the characteristics of styling products. They are divided into categories based on certain traits.
Product type
application
f FIN s
foundation
finishing
styling
APPLY WET
apply heat
MEMORY
texture
effects
finish
MM Sa Sh matte
APPLY DRY
satin
shine
v VOLUME
T
hold level
H H H H H 11
minimum hold
2
low hold
3
medium hold
4
high hold
5
maximum hold
7
R
Y’S
BARBERS
H
OP
UD
strong molding clay 3.38oz / $33 Ideal for matte, messy looks. Provides casual separation in the hair with a medium to high hold.
s styling
APPLY DRY
VOLUME
T texture
H3
medium hold
whY
• Humidity resistant • Water soluble • Extra Moisturizing & Texture Factor • Not as dry or waxy as other clay pomades
H
OP
R
BARBERS
v
• Short, textured hair • Fine hair for more grit & body. • Anyone wanting a dry finish, doesn’t mind feeling a little product in their hair.
key points
Y’S
matte
who
UD
M
strong dry wax 3.38oz / $33 An airy wax that provides natural shine and flexible hold.
s M Sa styling
APPLY DRY
satin
T texture
H5
maximum hold
who
• Great for short, textured cuts, razor bobs and creative, extreme looks
whY
• Not greasy or sticky, Long lasting
key points
• Extra Moisturizing & Anti-Flaking Factor • Water Reactivated • Great as a finisher, post blow dry
9
R
Y’S
BARBERS
H
OP
UD
medium hold finishing gum 3.38oz / $33 A versatile product that provides a dry finish when applied on dry hair. The use of hot tools brings out the shine and memory of the
FIN s M Sa finishing
styling
OP
R
H
texture
H3
medium hold
whY
• Deconstructed or sleek looks • Definition & Separation
BARBERS
T MEMORY
• Great for short hair and holding curls with a hot tool.
key points
Y’S
satin
who
UD
APPLY DRY
• Extra Moisturizing & Anti-Flaking Factor • Do not blow dry – apply on dry hair with hot tools
medium hold modeling gel 8.45oz / $27 The perfect styling product for travelling because of the interchangeable looks and effects that can be achieved
FIN s finishing
styling
APPLY WET
APPLY DRY
apply heat
Sh shine
MEMORY
who
• Great for both men and women wanting a wide variety of looks with use of a blow dryer.
whY
• Bounce, Flexibility, & Definition • Great For Curls • Non-Flakey
key points
H3
medium hold
• Extra moisturizing & extreme bounce factors • The all-in-one styling product
11
R
Y’S
BARBERS
H
OP
UD
STRong hold cream gel 4.23oz / $25 A light weight cream gel that gives control, shape, memory and versatility for both wet and dry looks.
s styling
APPLY WET
BARBERS
H
OP
R
Y’S
apply heat
Sh shine
MEMORY
H4
high hold
who
• Anyone, especially those looking for a firm, polished look.
whY
• Quick Drying • Soft & Flexible
key points
UD
APPLY DRY
• Extra Moisturizing & Anti-Flaking Factors • Not a hard, crunchy gel
MEDIUM HOLD pliable paste 4.23oz / $29 A lightweight styling cream/paste allows for controlled styling and emphasizing volume and texture.
s styling
APPLY WET
apply heat
Sh shine
MEMORY
H4
high hold
who
• Anyone, especially those looking for a controlled look with a natural finish, body and volume.
whY
• Texture • Invisible Effect • Lightweight
key points
APPLY DRY
• Extra Moisturizing & Texturizing Factor • Great for density challenged hair. Mas sage into roots to add volume and body
13
R
Y’S
BARBERS
H
OP
UD
invisible serum 1.69oz / $23 A highly concentrated cream based serum used for finishing styles. Adds slight separation and is great for cocktailing and layering.
FIN finishing
APPLY WET
BARBERS
H
OP
R
Y’S
apply heat
satin
T texture
H1
minimum hold
who
• Anyone wanting a slept-in tousled look
whY
• Flexible Hold • Separation • Anti Frizz
key points
UD
APPLY DRY
M Sa
• Extra Moisturizing & Anti-Flaking Factors • Use as a finisher – no hot tools • Less greasy & lighter than other oil based
oil non oil 8.45oz / $27 A weightless and greaseless oil for flexible control, product refreshing and as a setting lotion.
s styling
APPLY WET
APPLY DRY
M Sa H 1 apply heat
satin
minimum hold
who
• Anyone, especially those looking for a natural defined look
whY
• Natural Finish, Add More For A Wet Finish • Moisturizing & Conditioning • Heat & Frizz Protection • Setting Lotion
key points
• Extra Moisturizing & Anti-Flaking Factor • Use while cutting for light control • Can be used liberally
15
R
Y’S
BARBERS
H
OP
UD
relaxing moisturizing fluid 4.23 oz / $27 Cream based fluid that creates soft, moisturized curls and smooth, sleek looks.
s styling
APPLY WET
OP
R
H
minimum hold
whY
• Creates Straight, Controlled Looks • Smoothes, Softens, & Moisturizes • Protection • Anti-Humidity Protection
BARBERS
satin
• Anyone, especially those looking for a sleek blowout
key points
Y’S
apply heat
who
UD
M Sa H 1
• Extra Moisturizing & Anti-Flaking Factor • Breathable vegetable based emollients – no GMOs
curl building serum 8.45 oz / $27 A lightweight curl serum that will build curl in even the slightest wavy hair. Adds bounce and elasticity to curls.
s styling
H1
APPLY WET
M Sa
who
• (Slightly) Curly or wavy hair
whY
• Enhances, Defines & Builds Curl in Wavy Hair • Humidity Resistant • Anti-Frizz Effect
key points
apply heat
satin
MEMORY
minimum hold
• Extra Moisturizng & Anti-Flaking Factors • Great for pin curls & blow outs
17
R
Y’S
BARBERS
H
OP
UD
curl moisturizing mousse 8.45 oz / $27 Light and airy mousse that adds moisture, bounce, body and detangles curly hair.
s styling
APPLY WET
H
OP
R
BARBERS
1
H2
low hold
VOLUME
• Curly or wavy hair
whY
• Defined, Full Bodied, Bouncy Curls • Detangles • Reworkable
Y’S
shine
v
who
key points
UD
apply heat
Sh
• Extra Moisturizing & Extreme Bounce Factors • For more hold, layer with the Medium Modeling Gel
volume boosting mousse 8.45 oz / $27 The sky is the limit with this airy volume mousse. Adding heat adds more volume but also provides lift at the root on dry hair.
s styling
APPLY WET
apply heat
Sh shine
v
1
VOLUME
H2
low hold
who
• Anyone looking for volume, men & women
whY
• Creates Shape & Bounce • Detangles
key points
• Extra Moisturizing & Extreme Bounce Factor • Use as a volume primer for men • Focus on the roots, apply on ends if needed
19
R
Y’S
BARBERS
H
OP
UD
sea salt spray 8.45oz / $28 Davines’ #1 seller. A light foundation spray that absorbs shine, calms fly-aways and static, and enhances natural texture and body.
f
foundation
APPLY WET
H
OP
R
BARBERS
M matte
v VOLUME
T texture
• All hair types
whY
• Absorbs shine, perfect for “Day 2” Hair. Calms flyaways & static electricity
key points
Y’S
apply heat
who
what
UD
APPLY DRY
H1
minimum hold
• Silica, Sea Salt • Extra Moisturizing Factor • Texture Factor • Larger size – Bb Surf 4oz $24 • Doesn’t require heat for volume
invisible no gas spray 8.45 oz / $29 Non-aerosol pump spray that provides light hold, shine and great to use prior to hot tools.
FIN finishing
APPLY DRY
shine
low hold
who
• Anyone, especially those who don’t want an aerosol sprays
whY
• Re-workable & Brushable • Quick Drying • Humidity Resistant • Aerosol Free
key points
Sh1 H 2
• Extreme Moisturizing & Extreme Bounce Factor • Lightweight and not sticky
21
R
Y’S
BARBERS
H
OP
UD
medium hold hairspray 13.53 oz / $30 A fine mist aerosol hairspray that is reworkable for soft, shiny looks.
FIN finishing
APPLY DRY
H
OP
R
BARBERS
medium hold
• Anyone
whY
• Workable & Re-workable • Brushes Out Easily • Quick Drying • Humidity Resistant
Y’S
shine
who
key points
UD
Sh H 3
• Extra Moisturizing & Extreme Bounce Factors • Adjustable pressure for spray • Ergonomic nozzle design
strong hold hairspray
13.53 oz / $30
A strong, long-lasting hold aerosol hairspray for looks that will stay put all day long (and maybe, all night).
FIN finishing
apply heat
Sh shine
MEMORY
H5
maximum hold
who
• Suitable for all hair types needing a strong hold.
whY
• Long Lasting • Brushes Out Easily • Quick Drying • Humidity Resistant
key points
• Extra Moisturizing & Extreme Bounce Factors • Adjustable pressure for spray • Ergonomic nozzle design
23