RUFSKIN Monthly Newsletter April 2013

RUFSKINMONTHLY APRIL 2013

Championing Your Spring/Summer Outfits Inspired by Catalonia Spring has sprung and this 2nd edition of RUFSKINMONTHLY highlights our new series of collections that express the lifestyle, culture, and esthetic of Catalonia. (The Catalan region of southern France and Spain.)

While (re)exploring the region through design, RUFSKIN Head Designer Hubert Pouches is taking us on a journey of his homeland, which started with the debut of Swim 2013. The collection of five ultra-luxe swim lines of classic RUFSKIN cuts, bright colors and distinct patterns, and new flavors has been an instant success.

As we ease into Spring and Summer, the trip continues with the vibrant debut of Catalan inspired Sport, Denim, Underwear, Tops and Accessories.

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RUFSKIN sport ALL-TIME CHAMPS line is perfect for the jock who has a flair for fashion. 80s inspired track suits in rich colors, running tights that pop, shorts and tank tops fit for a rugby champ.

Sleepy fishing villages dot the Catalan region and the PESCADORES collection brings their laid back feel to RUFSKIN. Casually chic pants, tops, and underwear combine comfort and style.

The highly anticipated BRITE CAMO collection offers brightly colored camouflage print denim pants, shorts, vests and scarfs.

This month, we spotlight British model and former military man DAVID McINTOSH about his experience modeling for

RUFSKIN, his work chasing down pirates, and military fashion.

Checking in around the globe, we find out what’s going on in our stores in Amsterdam, New York, and San Diego and then we have a little RUFTALK wrap of our RUFSKIN NY First Year Anniversary Party.

So join us in welcoming the Spring and celebrate with a little RUFSKIN splash of color into your wardrobe.

RUFSKINMONTLY April 2013

David McIntosh

Tales From Across the Pond Where do you live?

I live in the finest city known to Mother Earth, Manchester, in the north west of England. Created by Ceaser himself, apparently his most acclaimed accomplishment is not in the history books or the Internet, just ermmm take my word for it.

“Come on guys fix up!!! Get some Rufskin in your life.”

David McIntosh

If you were a comic book character or any cartoon character, which one would it be?

Hmm...now I’m thinking Homer Simpson. Now I know your thinking, what..!? but hear me out guys. Ever since a youth I’ve fancied Marge, ohhh how heavenly she is! So I figure what better way to get close to this yellow skinned goddess then be the Hunk Homer himself. P.S. is this a trick or can you guys really make this possible because I'm not gonna lie, I’m kinda excited.

If you could sit down for a beer with anyone in the world, living or dead, who would it be?

Christopher Columbus straight up! People think he’s famous for discovering America, but he’s really famous for inventing beer. It’s true, I seen his face and ship on a brewery company once and also read it in many fictional books. So I’m guessing I wouldn’t be having this beer if it wasn’t for you. Chris cheers!

commando for 7 years. That’s an elite fighting unit within the UK military.

Now I work as what some may call a mercenary. I get contracted out to do various "security type jobs." Currently, I’m chasing down pirates in the Indian Ocean this very second! To answer your question, no the pirates don’t have parrots, but I have one named Tom - he’s feeding me grapes as I type, thanks Tom.

You were chosen to model for RUFSKIN this year and how would you describe your experience while shooting for them?

Military clothing can be terribly drab and unimaginative. What type of uniforn do you imagine in the David McIntosh army?

In all honesty it was possibly, no definitely, the most fun shoot I've done! Outfits were banging, pictures were taken quick with no Ohhh well from my experience working in that God awful heat in messing about, the sun was shinning, and after we was done creating Afghanistan we certainly would be trimming down those trousers so I’m magic, I was treated to some fabulous food, naughty little cocktails thinking; Camo print hot pants, accompanied by a slim fitting waist coat, whilst chilling to some sexy house music. RUFSKIN you rock! in camouflage, of course uniformity is the key! Studded leather fingerless gloves, perfect for getting up close and personal with the enemy. And to May we discuss your involvement in the British Army, and if so, finish off this dashing combat outfit we would go for a green beret and a can you offer us your position with them? (if fighting pirates black necker chief. Delisssssssshhhh. comes up...can you explain to us what goes through your mind when confronting pirates?) Do you see men with eye patches, one Questions by Douglas Coats leg, and parrots on their shoulders?

Woa woa, first things first lets get it right, I was a Royal Marines

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RUFSKINMONTHLY April 2013

RUFSKIN Weekend Survival Kit RUFSKIN NEW YORK

By Paul Abrantes

RUFSKIN New York`s First Anniversary was a huge success and, in case you missed it, we have lots of amazing upcoming events to keep you going.

In the last 5 days, I’ve been crazy selecting a few must have pieces from the new collection for this spring and summer.

Whether you are headed to Fire Island, the Hamptons, or the Jersey Shore, there are several RUFSKIN items you should not be without.

Packing is never fun. It does not matter if you are packing for the gym, packing for a vacation, or just packing for an overnight trip. There is always a certain degree of anxiety and anticipation involved with packing. Packing an overnight bag should be fun and simple.

The following RUFSKIN items are easy and condensable, and with the multitude of colors this list offers, it can take you from day to night. Now remember you still need your toiletry bag.

RUFSKIN NY survival basics for this spring/summer:

RAFAEL These dyed denim shorts are cut at just the right length to reveal the definition of your quads. The subtle curve of the seamless back yoke flatters the shape of the rear end.

Revolver pockets in front, patch pockets in the back.

BANYAN Our version of a union suit, with the top half cut like a tank and the legs chopped just below the knee. Made from über-comfy cotton/spandex, this one piece underwear is the sexiest lounge attire a man can find.

Choose from white or navy. Doubles as pajamas.

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If you are anything like me, I can’t ever have enough. I find myself asking the dreaded questions, “am I going to forget something important?” and “will I have enough choices?”

CADAQUES The flagship of our 2013 men's swimwear collection are these classic brief cut swim trunks available in nine hues inspired by earth, water and fire. Made of high quality nylon spandex and featuring a lined front pouch design and a comfortable elasticized waistband.

NOMAD Sexy deep V-neck made from sumptuous, ultra light rayon/spandex that works equally well as a dressy top, casually worn with jeans, or even as comfy lounge wear.

Available in basic black, brilliant yellow, warm toffee to vivid magenta.

RUFSKIN APPROVED: Exclusive Earth friendly accessories that are only available at RUFSKIN NY boutique.

FASCINATION Sneakers, PROOF Sunglasses, and WEWOOD Watches.

RUFSKINMONTHLY APRIL 2013

Celebrate Queens Day RUFSKIN AMSTERDAM

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By Eward & Jeanpaul, Owners - RS AMSTERDAM

Why did you decide to open RUFSKIN Amsterdam?

Jeanpaul and I discovered RUFSKIN quite some years ago online and then friends brought gear for us from the States and we’ve been fans ever since. Almost two and a half years ago we wondered if there would be a market for RUFSKIN in the Netherlands. We did our own marketing research and wrote a business plan. At one point we decided to invite Douglas and Hubert to Amsterdam and to our surprise they took up the invitation. As of then everything went so fast, two months later we travelled to San Diego to meet the rest of the RUFSKIN family and do business. We even visited the NYC Store location which was under construction by the time.

Amsterdam is known as a party town, how does RUFSKIN fit into the city?

The party guys certainly belong to our clientèle. Our main target audience is the gay urban sportive group and our store is located in the most famous gay street of Amsterdam and even the Netherlands. We never expected that our footprint would be this big.

Now gay and straight guys even travel from abroad to visit the Amsterdam boutique.

Because the store is right in the old city center we also have more regular tourists and local citizens that find their way to RUFSKIN AMSTERDAM. How would you describe the RUFSKIN Amsterdam customer?

There is no real RUFSKIN AMSTERDAM customer. It's a mix, the mix we wanted.

Young, older, local, tourists, gym boys, gay, straight. It's our mission to let everybody discover the ubercool RUFSKIN gear and exclude nobody. That seemed to work.

“There is no real RUFSKIN AMSTERDAM customer. It's a mix, the mix we wanted. Young, older, local, tourists, gym boys, gay, straight. It's our mission to let everybody discover the ubercool RUFSKIN gear and exclude nobody.”

Eward & Jeanpaul

What are your most popular items?

In the beginning it was tank tops. We even named our third cat after our best selling tank VINNY. Classics like the ALEJANDRO and a lot of tights and shorts. A lot of Dutch guys discovered the perfect fit and the great colors of the THIAGO twill jeans. That's a great concept!

After one year in business, how do you explain the current success?

First of all, it’s the style and quality of the RUFSKIN product itself. Strong marketing and perfect photomaterial from the RUFSKIN HQ are also important factors. A lot of hard work from all the RUFSKIN people here and in the States makes this all possible. "We have never dreamed about success we worked for it!" (A quote from Estee Lauder) That's how it is. We think that our www.rufskin-amsterdam.nl webstore is important for our customers as well. A lot of them orientate online, come to the store and get to their target right away.

The other way around also happens; guys see

something in the store or the window, and decide to order later on their way or at their home.

What's happening on the 30th of April in Amsterdam?

That day our Queen Beatrix abdicates and her son Alexander will become our King. That particular weekend just around the corner of our store the whole protocol takes place! The city will be covered in orange (as a tribute to our Royal family; the House of Orange).

There will be big street parties all over the city centre on this Queens Day, and the days before, and after. RUFSKIN AMSTERDAM will be open on Queens Day itself until the moment it gets too big of a party. Then it's the perfect party hub for friends and good customers.

All the people reading this RUFSKIN magazine must travel to Amsterdam at the end of this month!

Living Coachella RUFSKIN San Diego

By Neil Ingam

Out here in SoCal we’re gettin’ all geared up for the 14th happening of the Coachella Music Festival!! 3 days of camping, dancing, and rock-androllin’ with an all-star lineup including: Phoenix, The Stone Roses, The Red Hot Chile Peppers, & The Postal Service…to name a few.

With tens of thousands of people in attendance each year, (80,000 in 2012) Coachella will be sure to feed its music lovers copious amounts of CRAZY; served with a hefty side of AWESOME music! Luckily for us at RUFSKIN, we have nothing but CRAZY-AWESOME clothes and accessories to dress for such an occasion…

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RUFSKIN SD COACHELLA INSPIRED WINDOWS

If you never been to Coachella, what are you waiting for? On your way, be sure to stop at RUFSKIN SAN DIEGO and get the perfect outfit for the festival.

Peace, Love, and ROCK AND ROLL from Rufskin’s SD Flagship Boutique!!!

RUFSKINMONTHLY April 2013

RUFSKIN NY FIRST YEAR ANNIVERSARY Celebration at Rootstein Showroom

RUFSKIN APPROVED Lifestyle Goods RUFSKIN is known for denim. RUFSKIN is also known for swimwear, underwear, sportswear and leather. RUFSKIN would love to be able to make everything but seeing as that is impossible, we’ve come up with the next best thing.

The RUFSKIN APPROVED department in our New York Boutique offers a wide array of gifts, accessories, and skin care that compliment the RUFSKIN brand. The RUFSKIN APPROVED section has everything from wallets and watches, to shoes and shades, chosen by the creative team in our California headquarters.

So the next time you are at our New York boutique in Chelsea, take a moment to visit our RUFSKIN APPROVED department and experience our world of ever-changing lifestyle items deemed fit to wear with your Rufskin.