LOCAL AUTHORITY OF THE FUTURE UNIT 1: Exploration and Experimentation PROJECT: Collaborative Project 3 The Uncertainty Project TEAM: 1.1
METHODOLOGIES
GANTT CHART
ROADMAP
TREND MAP
EXPERIMENTATION
IDEA BUNDLING
PERSONAS
MAP OF OFFERING
USER JOURNEY
THE ROAD TO SUCCESS
1ST FAILURE: Too macro level When did it happen? What did we learn?
2ND FAILURE: Kept seeking for the perfect knowledge to come up with the perfect solutions. When did it happen? What did we learn ?
RESEARCH
TREND MAP INFLUENCE ON LOCAL AUTHORITIES Financial Pressure Public Cuts Climate Change
Use of IT Income Inequality
Decentralization of Services Data Intelligence
Digitalization of Services Migration
Aging Population
Demand for Political Transparency
Housing Rates Increases
Internet of “Things�
Citizen Engagement
Economic Growth
Extreme Climate
Decentralization of Services
Privacy Concern
Wearable Technology
Commercialization of Government
Robots
Decentralized Living
Society Cohesion
Mobile Citizens Merging of Public with Private Sector
Individualistic Society
Urban/ Rural Divide
Self-sustaining Planet
Automatized Connection Alternative Energy Green Economy between human, cloud, Sources and the things DEGREE OF UNCERTAINTY
Self-driven Learning Affordable Space Traveling
Universal Knowledge Network
INCREMENTAL SOLUTION: DIGITAL COUNCIL
DIGITAL COUNCIL
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
“When aiming for social change, it is crucial to put inquiry ahead of certitude and to allow paradoxes and multiple perspectives, because ‘there are no simple formulas— serious and significant social change necessarily involves recognizing and dealing with complex systems.’” Ehn P. Nilsson E. Topggard R., Making Futures, MIT Press, 2014. CC:BY-NC, p67
THINK DIGITAL ACT LOCAL
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
PwC “Local State We’re In 2014”, www.pwc.co.uk/localgovernment
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
% in UK Adult Population
DRIVERS
PwC “Redefining Local Government”, www.pwc.co.uk/localgovernment
CASE STUDIES
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
“By the end of the decade users of public services will expect to access what they want 24/7, by a variety of digital means – phone, TV, computer, console... London will be at the centre of digital growth and it is important that Camden, at the hub of the capital, develops ways of working which ensure that no one is left behind.” Theo Blackwell, Camden Councilor Digital Camden, http://www.camden.gov.uk/ccm/navigation/council-and-democracy/
MAP OF OFFERING
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
PERSONAL PROFILE
REGISTRATION CUSTOMIZED SETTINGS
INFORMATION
NEWS FEEDS NOTIFICATIONS
DEPARTMENT SERVICES
SERVICES UPDATES DEPARTMENT INFORMATION REQUESTS
INTERACTION
CO-CREATION RATING VOTING
PAYMENT
COUNCIL TAX PARKING FEES
ASSISTANT
SET UP ACCOUNT FOLLOW UP TUTORIALS
INFORMATION
GUIDANCE CITIZEN INVOLVEMENT
DIGITAL PLATFORM
POP UP COUNCIL
BENEFITS
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
FUNCTIONAL: Speed, Efficiency, Safety Convenience 24/7 Hassle free communication Better quality of service Consistent system between councils of the City SOCIAL: Creation of community Guidance EMOTIONAL: Physical Interaction Trust Co-creation
% in UK Adult Population
PERSONAS
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
USER JOURNEY
DIGITAL NATIVE Max, Student 20 years old Lives in Hackney Owns: A smartphone A laptop
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
Receives a letter from council.
Ignores the letter.
Walks by a pop-up council.
Downloads the council App.
Creates account.
Personalizes his news feed.
Visits the library and rates it.
Registers for an “Excel Course”.
USER JOURNEY
DIGITAL CONVERT Susanne, Teacher 38 years old Lives in Islington Owns: A smartphone A desktop
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
Receives a letter from council.
Can’t register. Do not want to call the council for assistance.
Sees a pop-up council near school.
Set-up and customize her account.
Download the App to pay the parking fees directly
Register for benefits after the birth of her last kid.
USER JOURNEY
APPROACH INSIGHTS DRIVERS CASE STUDIES PROPOSAL
Receives a letter from council.
DIGITAL LAGGARD Jay, Retired 70 years old Lives in Ealing Owns: A mobile phone An “old” desktop given by his son
Goes to the pop-up council at the food market to set up account.
Applies for a grant online for home support after his hip surgery.
Reads it carefully.
Registers to a computer course online.
Does not feel comfortable doing it by himself.
Learns how to use the platform and get new computer skills.
EXPERIMENTAL SOLUTION: GLOCAL AUTHORITY: THE CLOUD
GLOCAL AUTHORITY
APPROACH INSIGHTS DRIVERS PROPOSAL
“You must understand that we all look forward to an eventual unification of the world as one nation.” Edward Bellamy
“Justin Bieber’s fan club is as much of a city as London.” Liam Young E. Bellamy: Looking Backward 2000-1887, Back Bay: Houghton Mifflin. Tank Magazine, 2014, vol 8 issue 2
REDEFINING LOCAL
APPROACH INSIGHTS DRIVERS PROPOSAL
ROADMAP
2015
APPROACH INSIGHTS DRIVERS PROPOSAL
2018
2025
“Mars-One” Driverless transport
Spaceport
Sensor network Urbanization
World passport
Chip implants Global collaboration and networking
2035 Super fast global traveling People and things interconnected via The Cloud “Job” concept transformation Self-sustained planet
2050 Complete removal of boarders Affordable space traveling Decentralized living Self-sustained planet Self-driven learning Cultural formation of societies by Value Systems
MAP OF OFFERINGS
GLOCAL AUTHORITY
APPROACH INSIGHTS DRIVERS PROPOSAL
PRIVATE SPACE
AUTOMATIZED MAINTENANCE EMERGENCY DETECTION COUNCIL ESTATES ALTERNATIVE ENERGY RESOURSES
PUBLIC SPACE
AUTOMATIZED MAINTENANCE DRIVERLESS TRANSPORTATION GLOBAL ENERGY SPECIALIZED HEALTH CENTERS EDUCATION HUBS
CLOUD HUB
DATA LABS CHIP IMPLANTS FREE HEALTH KITCHEN MEDITATION ROOMS CULTURAL AND SOCIAL INTERACTION ROOMS 24/7 WORKSHOPS
VIRTUAL SPACE
COMMUNICATION WITH PEOPLE AND THINGS CENTRALIZED DATA MANAGEMENT DATABASE PERSONAL ASSISTANT RESOURCES FOR SELF-DRIVEN LEARNING
JOB VIRTUAL IDENTITIES GLOBAL ISSUES
BENEFITS
APPROACH INSIGHTS DRIVERS PROPOSAL
FUNCTIONAL: Centralized data management Data driven innovation Improved life quality Cost & time savings Glocal resource allocation SOCIAL: Social networks including everyone Targeting human needs at large New social/cultural communities Limitless societies Ownership of the world EMOTIONAL: Security Feeling at home everywhere Increased empowerment Extension of true self
USER JOURNEY
APPROACH INSIGHTS DRIVERS PROPOSAL
The garbage bin sends signal to the cloud - a robot picks up.
Receives a message, informing that veggies are ready.
Implanted chip updates the cloud with his physical stats.
GLOCAL CITIZEN Alex, Data coder 32 years old
Lives in London
Travels from a spaceport to his work in Vienna city in under 30 min.
Driverless cab takes him to the work hub.
Plays game about how to develop new skills. Outcome is immediately synchronized with the Cloud data and virtual CV.
Codes the algorithm for overall system maintenance and development.
THANK YOU