Design Portfolio
《設計專案》
Food is Joy.
食物
生活
設計思維
ABOUT RUN 2 TREE CREATIONS
"Food is a material with endless source of inspiration." Ms.Winnie Ngai is a Food Designer based in Hong Kong and Taipei. With her partner Mr. Eric Cheung, the Co-Founder of Run 2 Tree Creations, the first Hong Kong Food Design Studio established in 2012, we have focused on food interactive program and food design projects for 6 years. She is an young design talent, graduated in Hong Kong Design Centre - Design Incubation Programme (DIP) with over 15 years design experiences. “People love to hear stories and storytelling is our strength.” Combining stories with food design, is a new way of market strategy, it always brings up more powerful impacts. Winnie Ngai Co-Founder, Creative Director, Food Designer, Story Teller
Winnie also believes “Food is a social glue.” Food is an powerful material to connect different backgrounds of people, corporates and customers. Beside bussiness, she concerns about the community linkage between the society and leads her team to operate Social Design Projects to make people “PLAY’ Design. Mr. Eric Cheung, the winner of Youth Dream Maker 2016 and Good Seed Fund 2016, is an young talented entrepreneur with experienced business management and marketing background, based in Hong Kong and Kyoto, Japan. With his silver tongue and foresight, he gains the trust and reputation from clients. He leads his team organised over 600 workshops, events & exhibitions in the past 6 years. They had rich experiences on executing food up-cycling and eating enjoyment programs. Existing clients are include Starbuck Coffee, Habitu, Meyer, Towngas, Hung Fook Tong, Calbee…etc.
Eric Cheung Co-Founder, COO
RUN 2 TREE, have been invited as guest speakers to the 1st European Conference on “Understanding Food Design”, “EXPO in Citta” at 2015 Milano EXPO, “Design Tokyo 2016”etc, to showcase their new creatives on Food Design Projects.
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FOOD DESIGN
食 物 設 計
DESIGN NATURE
設計種類
Food Design Food Branding Food Packaging User Experience Design Product Design Gift Design
食物設計 食品品牌設計 食品包裝設計 用戶體驗設計 產品設計 精品設計
CLIENT PROFILE
客戶類別
Coporate Gift Design Coporate & Social Event Retail Store Hotels & Restaurant Gov. & Schools
客製企業禮品 企業及社區活動 設計精品店 酒店及餐廳 食物教育項目
THE FOOD DESIGN
Food is an endless source of inspiration. In Food Design, we explore new ways to enjoy, to enhance the visual impact and create desire on Food. Food doesn't only concern our stomachs. It nourishes our eyes, thoughts, and sense of touch. Food is a social glue, it brings joy and connection. By building playful stories, Food Design enlarge the experience to trigger all senses.
OUR VISION
We work with the diverse food stories and cultures. By reconnecting people and food with interactive experience, we spread the message of “Love Food Hate Waste”. Food is not a negligible detail in our lives. Let's make it creative, fun, full of sense and healthy for our bodies and our minds! 設計理念
AWARDS 2011 - Asia Social Innovation Award The Best Multimedia Award 2013 - Environmental-Friendly Youth Ambassador Action （China） Low Carbon Innovative Design Gold Award
食物，不應衹是與進食有關。「食物設計」
2013 - Samsung Solution For Tomorrow
被形容為「觀感主導」的設計。在進食過程
2014 - RoadShow ECO Star Awards
中，我們的眼睛，思想和觸感互相取得牽引
2014 - PolyU Micro Fund (Enterprise Stream)
連繫，帶動情感。
2014 - 新假期Go Green Awards
我們透過設計讓食物成為訊息的傳遞工具，
2014 - 香港綠色創新大獎參與機構
讓人們重新審視食物與人、環境、社會的關
2015 – SEBC | HKCSS 社企指南之社企項目
係，找回生活中，忘了去「感受」的味覺體
2015 - Singapore SPOT Design Award
驗，讓之成為傳遞愛惜食物的一種獨特的設
2015 - Hong Kong Smart Gifts Design Award
「惜物機構」大獎名單
JUDGE Award
計語言。
2015 - 香港青年協會|香港貿發局 創業擂臺 優勝者 2015 - Guest Speaker Milan 1st European Conference on Understanding Food Design 食物設計
2015 - 香港青年協會青年創研庫 Youth IDEAS成員
「食物設計」是一個尋找進食以外，享受食物
2016 - Hong Kong Smart Gifts Design Awards
美好體驗的過程。著重的並不單是把食物的美
2016 - Hong Kong Design Center
態和多樣性展現，而是藉用家與食物間的互動 ，
Design Incubation Incubates
帶來過往忽視感官刺激和享受。
2016 - Tokyo GIFTTEX 100 Excellent Design 2017 - Nominated German Design Award Excellent
run2tree.com
OUR CLIENTS
Food Related Bussiness
Commercial Corporates
OUR DESIGN PROCESS
Gov and Institution
篇幅有限，創意未能 盡 録 。 如慾查看更多作品， r un2tr e e s t u d io 請瀏覽
曾獲賞項
的散簡融 氣發約合 質淡風和 。雅格式 柔，及 和令北 商歐 品的
公司背景 於2012年創立，是香港首間 專注探求食物再生體驗及 食物設計公司。 過去合作機構已多達200間， 廣受各大媒體報道， 是設計界的新星。 於2015年被邀請到米蘭世界 博覽及歐洲的食物設計論壇 進行食物設計的理論發表。
篇幅有限，創意未能 盡 録 。 如慾查看更多作品， r un2tr e e s t u d io 請瀏覽
篇幅有限，創意未能 盡 録 。 如慾查看更多作品， r un2tr e e s t u d io 請瀏覽
CORPORATE GIFT
禮 品
曾訂購客戶
客 製化環保企業禮品 籍由客製化的企業禮品， 向尊貴客人表達精細心思， 更可宣揚企業對環境的關愛
曾合作機構
Custom made Corporate Gift
Via customized corporate gifts, express your meticulous thoughts to hornorable clients and also your concern on the environment.
《工作坊概覽》
可客製化活動
Food Upcycling Programme
Tailor-made Workshops/ Events
Curated by
Run 2 Tree Creations
Product & Workshop Catalog 《產品及工作坊概覽》
Product Name:
Size/ Dimension:
絞り染旗袍
M
2 3
1
L
XL XXL
Retail Price:
Year Produced:
$ 1850
2017
$2250
Others:
Tailor Made Cutting Custom Made Design
5 6
2 3
1
4
4
5 6
1.
絞り染旗袍
2.
Model Size: M
3.
Mateial: Linen (棉麻)
4.
絞り染京友禪
5.
Model Size: L
6.
Mateial: Cotton (純棉)
金旗袍
Product Name:
Size/ Dimension:
絞り染和服 - 甚平
均碼
1 2 3
Product Name:
Size/ Dimension:
雪花絞り染早安毛巾
75*36cm
1 2
3
1 2
3
1.
日式雪花絞
2.
Material: Cotton (純棉）
3.
厚／薄 兩款
Retail Price:
Year Produced:
Others:
$ 80∼ $120
2017
Custom Made Design
4
1
2 3 1 2
3
1.
日式小物斜袋
2.
紮染
3.
京友禪
4.
金
金
Retail Price:
Year Produced:
$ 1520
2017
1
Others:
Tailor Made Cutting Custom Made Design
2 3
1
2 3
1.
索繩小物棉袋
2.
Material: Cotton (純棉)
3.
紮染
Product Name:
Capacity:
染色經驗工作坊
15位/節
Retail Price:
Year Produced:
Venue:
$ 330/位
2017
香港黃竹坑香葉道41號10樓
Product Name:
Capacity:
染色經驗工作坊
15位/節
Retail Price:
Year Produced:
Venue:
$ 330/位
2017
香港黃竹坑香葉道41號10樓