PARTNERSHIP PROPOSAL 2022 E m p owe ri n g a n d I n s p i ri n g Vi rg i n i a’s Exce p t i o n a l Wo m e n
E m p owe r i n g Yo u n g Wo m e n to E m p owe r O u r Co m m u n i t i e s
ABOUT US
Our Purpose
Our Pageant
More than a competition, Miss Virginia Volunteer is a community that provides connections, opportunities, and lasting impact for young women across the Commonwealth. Our mission is to educate and empower Virginia’s exceptional young women through workshops, seminars, scholarships, volunteerism, and traditional pageantry. With tools gleaned from these opportunities, each contestant is encouraged to give back to her community while leading others to value the same principles we cherish at the Miss Virginia Volunteer Organization!
In 2021, we crowned our first ever Miss Virginia Volunteer, beginning a new legacy of empowering young women through education, community involvement, volunteerism, and sisterhood. Our four pageant segments showcase each contestant’s personality and individuality, including evening gown, interview, fitness and wellness, and talent. During her reign, the winner will represent the values of our Organization while championing her own social cause, before representing Virginia on the national level at Miss Volunteer America!
MISS VIRGINIA VOLUNTEER IS A CHAPTER OF MISS VOLUNTEER AMERICA, A NATIONWIDE, SERVICE-ORIENTED SCHOLARSHIP PROGRAM BASED IN TENNESSEE THAT SEEKS TO EMPOWER YOUNG WOMEN ACROSS THE COUNTRY THROUGH EDUCATIONAL SCHOLARSHIPS AND EXTRAORDINARY OPPORTUNITIES
SCHOLARSHIPS & HIGHER EDUCATION As a scholarship-based program, our goal is to enrich the lives of our Contestants and their communities by providing educational opportunities through scholarships and awards.
Miss Virginia Volunteer Sponsored Scholarships For our 2021 Pageant, the following scholarships were provided by the Miss Virginia Volunteer Organization: The Winner received $10,000 in scholarship funds 1st Runner Up received $2,500 scholarship 2nd Runner Up received $1,500 scholarship
Other Sponsored Scholarships For our 2021 Pageant, the following scholarships were offered by these accredited institutions: Central Virginia Community College: Tuition-free College Experience for the Top 3 Finalists Liberty University: $10,000 Tuition-Only Scholarship for the Winner Breana Turner Miss Virginia Volunteer 2021
Hollins University: $29,000 Tuition Scholarship for the Winner $24,000 Tuition Scholarship for all Contestants
We are accepting offers from other Virginia universities, institutions, and individuals who have shown interest in joining our program by providing additional scholarship offerings and opportunities.
SCHOLARSHIP E D U C AT I O N RESPONSIBILITY VOLUNTEERISM EMPOWERMENT
COMMUNITY IMPACT As our name implies, volunteerism is integral to our organization, and we are passionate about improving our community through giving back. Once a Contestant joins our Organization and claims her local title, she has the opportunity to champion her own chosen platform under the banner of the Miss Virginia Volunteer Organization. In our 2021 Competition, our 8 Contestants promoted the following nonprofit organizations and social causes. Wise Up to Rise Up: STEM Education for Children Your Community Your Legacy Powerful Voice: Femal Heroes in History Read > Lead > Achieve Beloved — Knowing Your True Value Ronald McDonald House Advocate and Appreciate RAISE: Advocating for Women’s Health
POTENTIAL AUDIENCE REACH AND MARKETING EXPOSURE The following are numbers gathered from the 2021 Pageant at The Academy Center of the Arts: In-Person Audience: 256 Livestreaming Audience: 1,800 Number of Contestants: 8 Number of Event Sponsors: 24 Notable Guests Who Attended Pageant: Sterling Wilder, CEO of the Jubliee Family Development Center Allison DeMarcus, President of Miss Volunteer America Brian and Vickie Runk, owners of Runk & Pratt Companies
Potential Number of Guests at The Academy: 835
EXPOSURE THROUGH THE WINNER The winner of the Miss Virginia Volunteer Pageant recieves use of our official vehicle, in which she travels to various events to help promote the Organization. Since her crowning in August, our 2021 winner, Breana Turner, has attended many public events including: News and TV appearances (WDBJ7, VT.Edu, WSLS.com, WTVR CBS 6 News, and more)
Community Visits (Jubilee Family Development Center youth, schools, businesses, and more)
Speaking Engagements (health seminars, community events, university gatherings, holiday events)
TEEN AND PRINCESS PROGRAMS In addition to our Miss Program, our 2022 Pageant also will include two new programs for Princesses and Teens. Catering to ages 5-12 and 13-18 respectively, our goal is to cultivate a community of support and empowerment while instilling in each participant a sense of self-confidence that will last into adulthood and beyond!
BREANA TURNER
Miss VIrginia Volunteer 2021
HANNAH RHUDY
Miss Virginia Teen Volunteer 2021
KYLE GRINNAGE AND LINDA THOMAS ELIZABETH BALLARD Princess Director
KEELYN O’REILLY
Miss VIrginia Princess Volunteer Spokesperson
Teen Directors
A SISTERHOOD The Miss Virginia Volunteer Organization seeks to empower young women through exceptional oppotunities while promoting a culture of inclusion, support, camaraderie, and fun!
TRUE BEAUTY The Miss Virginia Volunteer Organization understands that true beauty means kindness, generosity, inner strength, and confidence in oneself. We want women of all ages to know that they can be talented, strong, and beautiful, and that they should be proud of who they are inside and out.
ABOUT OUR EXECUTIVE DIRECTOR Vickie Runk, executive director of the Miss Virginia Volunteer Organization, has been an innovator and operator of senior living communities in Central Virginia for nearly 30 years. She is an accomplished visionary for the development of programs to enhance the lives of seniors, and she has been nationally recognized for her work with Alzheimer’s awareness. In recent years, she has taken her expertise in hospitality and business and has successfully founded or renewed several businesses — from golf courses and restaurants to premier wedding venues and services. As a businesswoman, a wife, and a mother of three, she understands the value of hard work and the reward of taking your passion and giving it purpose. Her numerous contributions to the community and subsequent awards include:
COMMUNITY POSITIONS
COMMUNITY SERVICE
• • • • •
• Donor to Liberty University • Donor to Christian Education in Central Virginia • Developed the “Golden Angels” Senior Citizens Christmas adoption program • Developed the first sensory rooms for Senior Living Communities in Central Virginia • Founded the Pearls of Life Foundation • Created over 1,000 jobs in Central Virginia area in healthcare, senior living communities, hospitality, recreation, construction, and development • Cared for over 10,000 seniors • Donated more than $100K to the Miss Virginia organization • Given more than $600K to LU Athletics for scholarships • Donated more than $400K to local nonprofit schools • Raised more than $200K for the Alzheimer’s Association
VA Board of Best Practices for Senior Living Former board member of Miss Virginia 2.0 Board member of Alzheimer’s Association Board member of Miss Virginia Volunteer Board member of VA Assisted Living Facilities
AWARDS & ACCOLADES • • • •
Numerous local Best Of business awards Best Work Place Central Virginia 34th in the nation for Alzheimer’s fundraising Back-to-back winners of “Seniors Got Talent”
2022 Segment Partnership ($5,000)
PAGEANT WEEK Segments Available: Swimsuit, Talent, and Awards One 30-second commercial broadcast live and livestreamed during the 2022 Pageant Commercials must be provided and should be broadcast-ready
Full page ad in the Souvenir Program Book Ad must be provided with the proper specs no later than July 1, 2022
Four complementary tickets to each night of competition at The Academy Center of the Arts Four complementary tickets to the Crown Party following Saturday night’s crowning Photo with the newly crowned Miss Virginia Volunteer at the Crown Party on Saturday night Your company’s logo on Finals Night program during the 2022 Pageant at The Academy
YEAR-ROUND Group photos with Miss Virginia Volunteer contestants wearing T-shirts with your company’s logo T-shirts must be provided
Permission to feature Miss Virginia 2022 in ads For use in print ads, radio spots, and TV commercials (schedule permitting)
“Thank You” visit and autograph session with the newly crowned Miss Virginia Volunteer Schedule permitting
Link to your company’s website year-round on MissVirginiaVolunteer.com 30-second commercial rotated year-round on MissVirginiaVolunteer.com’s homepage Scheduled appearances with the newly crowned Miss Virginia Volunteer Schedule permitting
2022 Featured Partnership ($10,000) PAGEANT WEEK Two Onstage Mentions during the 2022 Pageant Two 30-second commercials broadcast live and livestreamed during the 2022 Pageant Commercials must be provided and should be broadcast-ready
Two full page ads in the Souvenir Program Book Ad must be provided with the proper specs no later than July 1, 2022
Eight complementary tickets to each night of competition at The Academy Center of the Arts Eight complementary tickets to the Crown Party following Saturday night’s crowning Photo with the newly crowned Miss Virginia Volunteer at the Crown Party on Saturday night Souvenir Merchandise with your company’s logo to be sold at the 2022 Pageant Promo items TBD
Your company’s logo on all print marketing materials advertising the 2022 Pageant as well as a featured spot on the Finals Night program Ten Souvenir Program Books featuring your company’s logo
YEAR-ROUND Group photos with Miss Virginia Volunteer contestants wearing T-shirts with your company’s logo T-shirts must be provided
Permission to feature Miss Virginia Volunteer in ads For use in print ads, radio spots, and TV commercials (schedule permitting)
“Thank You” visit and autograph session with the newly crowned Miss Virginia Volunteer Schedule permitting
Link to your company’s website year-round on MissVirginiaVolunteer.com 30-second commercial rotated year-round on MissVirginiaVolunteer.com’s homepage Scheduled appearance with the newly crowned Miss Virginia Volunteer Schedule permitting | additional appearances available
One year of digital billboards featuring your company’s logo Located at 5106 Waterlick Road in Forest | Artwork must be provided
Partnership mention by titleholder during all public appearances
THANK YOU FOR YOUR SUPPORT To learn more about the Miss Virginia Volunteer Organization and how you can get involved, email Info@MissVirginiaVolunteer.com or visit us online at MissVirginiaVolunteer.com
MISS VIRGINIA VOLUNTEER PAGEANT 2022
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