THE BOA® FIT SYSTEM.
ALTRA TIMP BOA®
DIALED IN.
Micro-adjustable, precision fit.
LOCKED IN.
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CONFIDENT.
Engineered to perform in the toughest conditions.
“
“ I’VE DEDICATED MY LIFE TO THESE MOUNTAINS. TRAIL RUNNING PROVIDES THE OPPORTUNITY TO EXPLORE BOTH NATURE AND HUMAN POTENTIAL.
VIRGINIA PEREZ MESONERO
BOA® Athlete & Professional Trail Runner
2023 2nd Place MCC® at UTMB®
2024 1st Place Atlas Marathon
2024 2nd Place Lavaredo by UTMB®
inside
6 Maintaining Momentum
Running into 2025 has its opportunities and challenges for specialty retailers.
By Beth Goldstein, Circana
10 Collective Effort
With the addition of seven new members, The Run Collective retail group looks to bolster independent running retail as it reaches 19 members.
By Danny Smith
16 A Run With MOTOTV
Video content and in-store digital signage are only the start with #TRE24 video partner MOTOTV.
20 TRE24 Product Preview
The brands that will be on the shelves of run specialty stores in 2025 are on display at The Running Event 2024.
64 Meet San Antonio
NOVEMBER 2024
The new host city of The Running Event is ready to welcome the industry in 2025.
On the cover: Alwrld’s Fall running apparel collection is one of the many highlights found in our #TRE24 Product Preview that starts on page 20.
The Staff
EDITORIAL
Editor
Michael Jacobsen mjacobsen@divcom.com
Senior Writer
Daniel P. Smith
Contributors
Cregg Weinmann • Tom Griffen
Fashion Editor
Debbi Page
ADVERTISING
Publisher Christina Henderson chenderson@divcom.com
Glenn Dulberg gdulberg@divcom.com
Beth Gordon bgordon@divcom.com
Mary Lou Cummings mcummings@divcom.com
Sam Selvaggio sselvaggio@divcom.com
RUNNING INSIGHT ® is a registered trademark of Diversified Communications. © 2024 all rights reserved. Running Insight is published monthly, is edited for owners and top executives at running specialty stores and available only via email, with three print issues in June and December. The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Diversified Communications, 121 Free St, Portland, ME 04101; (207) 842-5500.
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MAINTAINING
MOMENTUM
Running into 2025 has its opportunities and challenges for specialty retailers.
By Beth Goldstein, Executive Director, Industry Advisor, Footwear and Accessories, Circana
The U.S. market for running footwear has been enjoying a good – well, for lack of a better or more appropriate term – run, despite macroeconomic challenges that continue to pressure consumer spending on footwear overall. A look at the numbers supports that claim.
In 2024, U.S. adult total footwear dollar sales are flat through August,
compared to the same period last year, but sales of adult running footwear are up five percent, to $4.7 billion, which is 25 percent above pre-pandemic 2019 levels — whereas the rest of the footwear market grew 13 percent since 2019. Price growth has been the main driver of these results, as demand for premium-priced brands and items have sent the average selling price for running footwear up 38
percent in the past five years.1
The rate of price growth in running footwear is expected to slow in the coming years as mix shifts among brands normalize, according to Circana’s Future of Footwear study. Therefore, to keep up the revenue momentum, the industry will also need to sell more product. To that end, here are three areas of focus for brands and retailers as we head into 2025:
Photo by Martins Zemlickis on Unsplash
SUPERBLAST ™ 2
Maintaining Momentum (continued)
1. Prioritize Innovation
Much like the sport itself, the performance running footwear category has always been competitive, with several brands battling for share. But in the past few years, this race has intensified.
In 2024, the top five brands are generating three-quarters of the dollar sales in the market, similar to three years ago, but the share mix has changed: the top three brands now account for a smaller proportion of the sales and the fourth and fifth ranked brands are accounting for a larger piece.
This increased competition has brought innovation to the forefront and brands have ramped up their efforts to evolve key franchises and launch new ones. This strategy has paid off, with the percentage of sales driven by items launched in the current year steadily increasing since 2022.2 Major brands and retailers can’t slow down their pace here if they want to remain at the head of the pack, as new and emerging brands will continue to nip at their heels.
2. Retain Your Buyers
Innovation has become particularly important for customer retention. In this highly competitive environment, brand loyalty is the gold medal.
In recent years smaller, emerging brands have grown more quickly than the overall buyer base for running footwear. While all brands and retailers will lose customers from year-to-year, the goal is always to overcompensate for those by attracting new buyers. But it is also important not to let your retention efforts fall behind because retained consumers are the most valuable.
In the running footwear category during the past 12 months ending August 2024, retained buyers represented just over 30 percent of total buyers, and almost 40 percent of dollar sales, led by higher purchase frequency, more units purchased and higher average prices per purchase.3
New product, marketing, community, promotions and rewards programs are all levers that can be pulled to keep your
customers coming back year after year — or even more frequently.
3. Embrace the Casual Consumer
During the 12 months ending August 2024, more than 40 percent of dollar sales in the performance running footwear category was generated by consumers intending to use their shoes for athletic, sport or exercise purposes. This percentage is consistent with last year, but down three percentage points compared to four years ago.
On the flip side, just under 60 percent of sales are attributed to non-athletic uses, mainly casual or everyday use, weekend social or recreational activity and work.1
So, while performance is paramount, ignoring the more casual consumer that is simply looking for comfort and versatility will leave money on the shelf.
As function has become fashion in recent years, the running industry is presented with a unique opportunity to
As we cross the 2024 finish line and approach the 2025 starting block, the running industry is in a strong position.
Circana is projecting continued growth in 2025 fueled not only by higher prices, but also a return to unit growth.
serve many usage occasions, which can benefit runningfocused brands and retailers as well as retailers that serve a broader audience. But it’s all in the messaging — be sure to play up features and benefits and how they align with your consumers’ lifestyles and priorities, whether that be logging miles, running races, hitting the trails or just tackling everyday hurdles.
As we cross the 2024 finish line and approach the 2025 starting block, the running industry is in a strong position.
Circana is projecting continued growth in 2025 fueled not only by higher prices, but also a return to unit growth. To make this a reality, brands and retail leaders can consider the strategies laid out above to ensure the industry stays on track. n
1. Source: Circana, U.S., Consumer Tracking Service
2. Source: Circana, U.S., Retail Tracking Service
3. Source: Circana, U.S., Checkout
Photo by Isaac Wendland on Unsplash
CHAFING SUCKS CHAFING SUCKS®
Collective Effort
With the addition of seven members, The Run Collective retail group has an eye on bolstering independent running retail as it expands its membership. /
By Danny Smith
Run Collective has entered its next phase of growth.
The upstart group of running retailers with a focus on driving the long-term prosperity of independent run speciality recently added seven new members. The additions push Run Collective’s retail roster to 19.
“It’s largely been baby steps to this point, but the time was right to take this next step in our growth and add these seven new members so we can continue to learn and strengthen our work,” says Run Collective executive director John Benedict, the former coowner of Playmakers in Okemos, MI.
Years in the Making
Founded in 2022, Run Collective models itself after the Grassroots Outdoor Alliance (GOA), a retailer-owned network of 95 independent outdoor retailers and 67 vendor partners working together for the health and growth of specialty outdoor retail through data sharing, education, buying opportunities, community events, advocacy and more.
As a member of Playmakers’ leadership team, Benedict experienced GOA benefits firsthand and was interested in formulating something similar in run specialty. In conversations with other running retailers at vendor and industry gatherings such as The Running Event, Benedict found others similarly intrigued.
“Buying groups in many industries are often thought of as hammers, but I saw nothing like that with the Grassroots Outdoor Alliance,” he says. “Instead, I
saw brands and retailers working together with passion to protect specialty retail.”
After more than a decade of talk, Benedict leveraged newfound time and freedom courtesy of his 2021 retirement from Playmakers to investigate a GOAlike organization in run specialty. He queried GOA leadership about what they learned over their 25 years in operation and began defining the parameters of a run specialty-oriented buying group alongside a few of the idea’s most ardent supporters.
In 2023, a dozen running retailers
committed to join Run Collective. The founding 12 incorporated to legally act as a buying group, agreed to dues and tabbed Benedict as the founding executive director.
“When you get great retailers together, good things are going to happen,” Benedict says. “That’s what had us motivated to get this off the ground.”
Clear Objectives
Run Collective stands on three pillars: leveraging group buying power, sharing best practices to fuel retail performance
Washington, D.C.-based Pacers Running is one of the 12 founding members of the Run Collective, an upstart organization aiming to fuel the success of independent run specialty.
Collective Effort (continued)
and contributing to the overall progress of run specialty retail. While the buying group piece is rather straightforward, Run Collective has slowly solidified its efforts in the other two areas, leaning on a monthly ownership call as well as in-person meetings at The Running Event and RIA Summit to gather perspective, share direction and propel unified movement.
To drive the performance of members’ respective businesses, Run Collective has a Slack channel devoted to idea sharing as well as four retailerled subgroups – buying, human resources, operations and marketing – to help its members tackle some of the heaviest challenges facing run specialty.
To be an agent of change in the larger run specialty retail marketplace, Run Collective has issued position papers –a September 2022 paper, for instance, addressed inequities, unfairness and confusion in one footwear vendor’s product resale and trade-in program –and members have assumed key roles in other industry groups. Benedict and Chris Lampen-Crowell of Michiganbased Gazelle Sports, for example, are active with the Running Industry Diversity Coalition, while Kathy Dalby of Pacers has helped amplify the female perspective in run specialty as a leader with empowerun.
“A foremost goal of ours is to make sure run specialty is progressing and focused on solutions and improvement,” Benedict says, careful to add that Run Collective is an ally of, not a competitor to, the
nonprofit Running Industry Association (RIA). In fact, all members of Run Collective must be RIA members.
“We want a strong trade channel and strong independent retailers inside and outside of Run Collective,” Benedict assures.
Marching Ahead
While Run Collective launched two years ago with 12 members, thoughtful expansion was a target once the group worked out early kinks.
“But to grow, we first had to be in a position to add value for members and know how we could best do that,” Benedict says.
Jeff Metzdorff, co-owner of Mill City Running and Saint City Running in Minnesota’s Twin Cities, was aware of Run Collective’s founding and tracked its early evolution through conversations with some of the original 12 members. As the group’s operations and activities became more dialed in, Metzdorff welcomed the opportunity to join Run Collective’s first wave of expansion. He’s particularly eager to learn from the collective’s other 18 members about ways he can strengthen his 11-year-old business.
“As a small business, our biggest deficiencies are in the back at the house, so I’m excited to glean insights from the others and improve what we do because we want to be a great retailer and a great overall employer,” Metzdorff says.
Admittedly, Benedict says, growth brings both benefits (added buying power,
Florida-based 1st Place Sports and Ridgefield Running Company in Connecticut have joined Indiana’s Athletic Annex in the Run Collective, which now counts 19 independent running stores as members.
Collective Effort (continued)
Run Collective’s Founding 12
Athletic Annex (IN)
Big Peach Running Company (GA)
Charlotte Running Company (NC)
Charm City Run (MD)
Gazelle Sports (MI)
Naperville Running Company (IL)
Pacers Running (DC/VA)
Playmakers (MI)
Potomac River Running (VA)
Runners Roost (CO)
Salt Lake Running Company (UT)
Skinny Raven (AK)
Run Collective’s Seven New Members
1st Place Sports (FL)
Mill City Running (MN)
Philadelphia Runner (PA)
Point 2 Running (VA)
Red Coyote Running (OK)
Ridgefield Running Company (CT)
Sole Sports (AZ)
a wider array of insights from the frontlines) as well as challenges (maintaining connections, creating a heightened level of sophistication and order). He reminds that Run Collective remains a young, fledgling entity “taking bumps and bruises” as it figures out how to best maximize its impact and pursue its future, including additional stages of growth.
“We’re still learning and growing as a group and building high levels of trust takes time,” he says. “Still, one thing is clear: We all want to be better retailers and we’re leaning into Run Collective to become that. No one is sitting on their hands
“One thing is clear: We all want to be better retailers and we’re leaning into Run Collective to become that. No one is sitting on their hands saying we’re the best we can be right now.” – John Benedict, Run
Get ‘MOTO’-vated
Video content and in-store digital signage are only the start with #TRE24 video partner MOTOTV.
Once again the crew from MOTOTV will be on the show floor at The Running Event in Austin, TX, this month to document all the excitement and highlights of the three most important days on the run specialty calendar. Running Insight caught up with Mary Winter Reed, brand account director at MOTOTV (mototvnetwork.com) to get a look inside the process and what MOTOTV can bring to the floor at run specialty shops.
Running Insight: First, how about an “elevator pitch” of who MOTOTV is and what you do.
Mary Winter Reed: We’re a group of avid adventure, fitness and powersports fanatics with marketing, creative and ad agency backgrounds. We saw a gap in the purchase funnel across retailers and solved it by “Educating and Entertaining” customers at the point-of-sale. Our Custom In-Store Digital Signage Networks help retailers sell more products by playing video content from the brands that the stores carry so they have consistent messaging from research to purchase, all while increasing basket size.
Anything else?
We don’t just sell you some hardware and walk away. We actively manage the content for you and continually refresh brand and lifestyle videos. We also provide a ton of builtin tools that let stores customize their own video or photo content, tie in their social media, type in messaging and really customize it to their store. We like to say “We help MOTO-vate the Sale.”
Very clever, but you can leave the puns to us. With that in mind, what type of product/service does MOTOTV provide to run specialty retailers?
MOTOTV gives specialty run retailers a customizable platform to constantly be advertising at the pointof-sale. Our active video network draws attention to their products, events and sales messages. And because the content is constantly updated, it keeps the store atmosphere alive with current content and reinforces customer confidence. When customers are excited and confident, they’re ready to buy more.
So what is your sales pitch to our readers to get involved with MOTOTV?
Try us for free! Do you have a blank TV in your store that you only turn on for an occasional race? Simply plug in our media player, connect it to WiFi and put that precious wall space to use. We inform, educate and entertain.
Sounds simple.
We know people come to specialty run stores for the excellent and individualized service. And sometimes that service comes with a wait — whether they’re waiting their turn or waiting while you go grab shoes from the back. Our active network helps reduce that perceived wait time while also keeping your customers engaged. Instead of distracting them with a TV show or old races, you can keep them in buying mode by showing them the latest videos from the brands you carry and keeping them informed on everything happening at your store.
And the brands like it?
It’s a win for the brands you carry since MOTOTV delivers that consistent tone and brand promise right to your customers, right where they’re ready to buy.
What is the benefit for retailers to have MOTOTV in their stores?
Increased sales to start with because
A Run With MOTOTV (continued)
an educated customer is your best customer. You always want the shopping experience to be positive and we believe MOTOTV helps by keeping customers engaged. We have also noticed, because we are constantly playing fresh content from the brands the stores sell, that employees get an education as well.
What is the investment in time to get started?
Because we actively manage all of the content, your time investment is minimal. You simply plug our proprietary Media Player into your TV and get it online. From there you can either set it and forget it, or you can use our super simple dashboard to make all of the customizable updates you’d like. You can also select or de-select brands in the dashboard so that the content on your screens is only for the brands you carry in store.
And the cost?
Between the Media Player and the subscription, it’s as little as $39.99 to get started. We are offering a TRE Show Special with huge discounts on the monthly subscription and a 60-Day Free Trial when you sign up at the show. The cost of the subscription covers content management, customer support, promo library, custom tools and backend technology to keep the network active.
What success stories have you had in run specialty?
Run specialty stores have loved MOTOTV because they get all of that brand content, with the ability to feature what makes their own stores special and unique. We’ve seen that our Menu Board is a best seller because stores like to use the Menu feature as a message board to easily put up store events, run club info, etc. You can even post times from the last race. We have revamped it to better fit that purpose for specialty run.
What would an ideal MOTOTV set-up be in a store — hardware, content, positioning, etc.?
Customers are trained to look for screens in their shopping experience as it grounds them to the experience and reinforces their previous browsing or research. We like to recommend 55-inch, or bigger, screen to pull them away from their phones. It should be somewhere highly visible where there may be some downtime, like the shoe fitting area or a high-traffic wall. We do sell commercial grade LG monitors that our software can even power on and off based on store hours. But we also look great on low-price consumer grade TVs.
What are your plans for The Running Event this year?
We have come up with an incredible introductory price for TRE. Just $39.99 to get started with MOTOTV and start educating your
“MOTOTV has been a game-changer for our in-store marketing. Its user-friendly interface makes it a breeze to update with the latest brand content and our own custom content. Our customers love seeing information about upcoming races, trail runs and promotions while they shop. If you’re looking for a way to connect with your customers, promote your brand and drive sales, MOTOTV is a wonderful solution.” —Dan Medved, Medved Running & Walking Outfitters, Rochester, NY
customers on everything a retailer sells. Also, we’re working to connect more closely with more running brands so they understand the impact our screens have in-store. We can run playback reports and brands are astounded at how many times their videos will play per day in a store.
Finally, what are MOTOTV’s goals for the remainder of 2024 and into 2025?
We believe the speciality running store vertical is the next to break out and use in-store digital signage to
its fullest potential. There is so much to inform a walk-in customer on, whether it be a store’s latest running event to sign up for, the newest shoe available or latest running news to keep your customer in the running frame of mind. As we have done with other verticals, we would eventually like to partner with brands to create additional custom solutions, including touch screens, to motivate the sales process.
OK, we’ll see you in Austin. You certainly will. We will be the ones with the big camera. n
TRE 2024 PRODUCT PREVIEW
The brands that will be on the shelves of run specialty stores in 2025 will be on display at The Running Event 2024/Switchback at TRE. The selection includes advances in running footwear, socks and apparel, plus an impressive assortment of essential accessories ranging from hydration packs and nutrition products to sunglasses, massage rollers and on-the-go storage solutions. See them all and more during TRE24, Nov. 19-21, 2024, at the Austin Convention Center, Austin, TX. Read on to get a running start on the excitement!
ON RUNNING CLOUDSURFER MAX
On Running’s Cloudsurfer Max is designed for performance running and has a 12 mm heelto-toe drop. The shoe is made from helion, rubber, CloudTec phase and recycled polyester. MSRP: $180
The Running Event 2024/Switchback at TRE Product Preview
361 VENTUS
The 361° Ventus two-piece midsole combines plush Primo foam with the added performance of its CQT Extrem3 foam. Together with a unique platform geometry they combine to deliver a snappy, yet plush, feeling underfoot. MSRP: $160
BROOKS
GLYCERIN 22
Brooks’ Glycerin 22 is equipped with DNA Tuned, its new midsole technology that blends dual-size cells for a combination of plush landings and responsive toe-offs and double jacquard warp knit that offers flexible structure. MSRP: $165
LA SPORTIVA
PRODIGIO PRO
La Sportiva’s Prodigio Pro running shoe features a blend of dual-supercritical nitrogen-infused TPU and EVA, combined with a power wire mesh upper for durability with agility on any terrain. MSRP: $195
VJ SHOES
IROCK +
The grip of VJ Shoes’ iRock+ features an increased surface area of the lugs to add more contact with the ground, while butyl rubber completes the outsole. The mid-sole is LightEVA, making it more bouncy and lighter than previous versions of the iRock. MSRP: $175
The Running Event 2024/Switchback at TRE Product Preview
KEEN JASPER ZIONIC
The Jasper Zionic by Keen is a hybrid style that has its roots in climbing culture. By combining the hike performance of the Zionic style with the style of Jasper, Keen has created a shoe that helps runners travel from town to trail. MSRP: $150
RYKA
DEVOTION X MAX RS
Ryka’s Devotion X Max RS offers enhanced cushioning and shock absorption and provides low deceleration, braking and impact forcing and very high perceived cushioning. All colors have RykäShield technology to repel against stains. MSRP: $119.99
TOPO AURA
The Aura is Topo’s new road shoe, offering a platform designed for daily training, long miles and fitness walking. The ZipFoam midsole’s geometry is combined with a posting support system to provide guidance through the gait cycle. MSRP: $165
CEP OMNISPEED
CEP enters the footwear market with Omnispeed, a running shoe that offers a fusion of performance and control The shoe offers responsive cushioning, impact absorption and enhanced propulsion at toe-off and it features Bowtech, a patented kinetic technology that works in harmony with a foot’s biomechanics, significantly increasing energy return for a more dynamic run. The Arkema fiber-reinforced Pebax infrastructure maximizes the foot’s windlass mechanism, storing energy with every step and unleashing it during push-off for powerful acceleration. MSRP: $225
SAUCONY HURRICANE 25
Saucony’s Hurricane 25 is its premium, maximum cushioning shoe designed to provide comfort and support. MSRP: $165
The
Running Event 2024/Switchback at TRE Product Preview
NEW BALANCE FRESH FOAM X 880V15
The New Balance Fresh Foam X 880v15 offers a stable underfoot and an increased stack height. It delivers comfort for all-day running and wearability. MSRP: $139.99
LAMO WINONA/WILSON
Lamo Sheepskin’s Winona/Wilson shoe features ARO (Advanced Response Outsole), which offers cushioning and support featuring an injected phylon and a semi-transparent rubber heel pod that absorbs shock and provides energy return. MSRP: $74.99
LOWA AMPLUX 2
Lowa’s Amplux 2 is for medium distance trail running and daily training. It features breathable yet supportive mesh uppers, a onepiece collar to reduce friction points, a cushioned midsole and a carbon-reinforced rebound plate to return energy. MSRP: $160
ALEGRIA REVL
Alegria’s Revl adds breathability to the athleisure-inspired lace-up sneaker with a knitted upper and seamless heat-pressed mudguard. The interior delivers comfort and support with a padded heel counter and removable molded footbed made of cork and polyurethane. MSRP: $120
ANTEPES MUSCLE RUNNER
The Antepes Muscle Runner is clinically backed by the University of Calgary’s Biomechanic Lab and is designed to decrease ground contact time, provide higher peak muscle activation, increase normal force and higher achilles stimulation and help athletes run faster. MSRP: $174
SAYSH EVELYN RUNNER
The Evelyn Runner, designed on a womenspecific last, offers precision fit and lightweight comfort for both casual and serious runners. With its knit upper and super-critical foam technology, the Evelyn Runner provides a responsive, supportive ride. MSRP: $185
The Running Event 2024/Switchback at TRE Product Preview
ADIDAS
SUPERNOVA RISE 2
The Adidas Supernova Rise 2 seasonal update features a new sandwich mesh upper for enhanced breathability. It offers daily performance and is crafted in part with recycled materials. MSRP: $140
YY
NATION CIRRUS HEMP SNEAKER
The Cirrus Hemp Sneaker from YY Nation is a blend of hemp and tree pulp and fine wool to make a knitted slip-on sneaker. The upper resists moisture to keep feet cool and dry, while the anti-bacterial properties keep the feet fresh. MSRP: $88
ASICS NOVABLAST 5
The ASICS Novablast 5 features a new engineered jacquard mesh upper, FF Blast Max mid-sole foam and a trampoline effect with a responsive foam with geometric shaping and outsole design. MSRP: $140
PELUVA
STRAND ATR
The Strand ATR by Peluva features a redesigned trail-specific outsole and specialized EVA midsole reinforced with a Kevlar fiber fabric. The Strand ATR’s jacquard mesh upper with midfoot overlay reinforcements is treated with a DRW finish for a breathable and water-resistant performance. MSRP: $149.99
Fresh Foam X 1080
The Running Event 2024/Switchback at TRE Product Preview
INOV8 ROADFLY
Inov8’s Roadfly collection will come in four new styles ditching the carbon plate trend and featuring an anatomical foot shape fit, with 18mm/12mm of midsole foam, and weighing 265g. MSRP: $130
ARCHIES SHIMMER
Archies Footwear will be releasing its new Shimmer range for 2025, offering the same recovery features as the rest of its range, including one-inch arch support, memory foam footbed, tighter adjustable straps and a thicker supportive heel cup. MSRP: $50
OOFOS OOMY STRIDE
The OOmy Stride from Oofos features an extended and rounded heel to provide a biomechanical absorption area when taking longer strides, along with an integrated support cradle. MSRP: $159.95
NORDA 005
The Norda 005 is engineered through a midsole and soleplate combination. The midsoles are made with Arnitel, a thermoplastic copolyester elastomer, and the soleplates are made of a Vibram Megagrip Elite rubber soleplate. MSRP: $325
NNORMAL TOMIR 2.0
NNormal’s Tomir 2.0 features a durable upper made of monofilament polyester and TPE, plus an EExpure midsole made of supercritical foam and a replaceable Vibram Megagrip outsole. Its rockered profile includes 8mm of drop for an elastic ride. MSRP: $170
SCARPA SPIN ULTRA 2
Scarpa’s Spin Ultra 2 features a super-critical midsole for long-lasting cushioning and rebound. The Vibram Megagrip sole delivers traction, while the breathable upper with bio-based print overlays provides protection and support. MSRP: $179
KIZIK ATHENS 2
Kizik’s Athens 2 focuses on enhanced style, comfort and tech with an empowered, new design created for continuous movement. MSRP: $139
HEALTH SPORTING GOODS
HIWINGS PRO HiWings Pro is the new generation of HiRacer’s Marathon Race shoe with a full-length double-arch carbon plate. HiWings uses a midsole material that provides elasticity and energy return, cushion resilience and low temperature resistance. MSRP: $160
VELOUS ACTIVE COLLECTION
For Spring 2025 Velous Footwear has added to its Active Collection with the Active Adjustable Slide, a recovery slide that features its Tri-Motion technology for cushioning. MSRP: $69.95
Photo: © Naumann Film. © LOWA Boots, LLC
The Running Event 2024/Switchback at TRE Product Preview
SKECHERS
GORUN RAZOR 5
Skechers GOrun Razor 5 is a lightweight, durable and neutral running shoe made with its Hyper Burst Pro TPU cushioning, Hyper Arc technology and a carbon-infused forefoot plate. This shoe also features Skechers’ removable Arch Fit insole system for arch support. MSRP: $130
TEVA AVENTRAIL
Teva’s Aventrail bridges a gap in the trail running market between running sandals with minimal support and modern running shoes with underfoot innovation and cushion. Delivering the responsiveness of a running shoe and sensation of a sandal, the Aventrail is built for the backcountry with a foot-hugging W Strapping System, Hyper-Comf underfoot cushioning and a durable Spider Rubber outsole with tiered traction lugs for grip on trails. MSRP: $145
KIPRUN KD900X LD+ ROAD SHOE
The KD900X LD+ Carbon Plated Road Shoe from Kiprun is for marathon and half-marathon races and features dynamic cushioning, SCF autoclave 100 percent Pebax density 0.10 and Vfoam Plus. MSRP: $260
THE NORTH FACE VECTIV ENDURIS 4
The Vectiv Enduris 4 offers comfort and features its trail-optimized Vectiv 3.0 propulsion technology combined with an ultralight Dream nitrogen-TPU midsole for rebound and stability. MSRP: $160
FLUCHOS
TERRA MAX
Flucho’s Terra Max features its Atom Grip, a high-level grip and durability system with 4.5mm lugs inspired by the Enduro Extreme tire. The sole is composed of chloroprene (a material used in climbing shoes) and the pyramid shaped lugs are designed to minimize mud and dirt retention. MSRP: $145
TRUE MOTION U-TECH AION 3
True Motion’s U-Tech Aion 3 (which means “eternity”) offers 75 percent energy return for long runs. It weighs around 250g and is made from mostly 100 percent recycled materials. MSRP: $180
ROLL RECOVERY SUPER PLUSH
Roll Recovery’s Super Plush recovery
footwear line features three new styles — a classic shoe, a slide and a flip-flop. They are all engineered for recovery with a structured footbed. MSRP: $69-$110
The Running Event 2024/Switchback at TRE Product Preview
ANITA WIREX SPORTS BRA
The Anita 5599 Performance WireX Sports Bra is tailored with comfort straps that can also be worn as a cross-back and has three-quarter outer wire construction. The molded cups are made from perforated fabric on the outside and soft piqué on the inside for support. MSRP: $92
GOREWEAR
CONCURVE THERMO TIGHTS
Gorewear’s insulated Concurve Thermo Tights are made with dopedyed, recycled, thermo-brushed, polyester stretch fabric. The tights have updated reflective details for running in cold weather. MSRP: $120
RABBIT LOW LIGHT SPEED TIGHTS
Rabbit’s Women’s Low Light Speed Tights and Men’s Low Light Pocket Tightz both feature 360-degree reflectivity to keep runners visible in lowlight conditions. With a tight fit, laser-cut perforations and five pockets, these tights are built for running in chilly weather. MSRP: $120–$135
PB5STAR SIDE-SPLIT SKIRT
The PB5Star Side-Split Skirt features built-in short linings and a side-split to enhance agility. Made from its PB5formsoft performance material, a spandex blend that provides support. MSRP: $88
The Running Event 2024/Switchback at TRE Product Preview
CHICKNLEGS
OG SPORTS BRA
The ChicknLegs OG Sports Bra features a lightweight and cooling fabric and a seamless pocket in the back. The OG Sports Bra is available in fun prints as well as classic black. MSRP: $35
SPRINTS
HYPER G HATS
Sprints HyperG hats feature a five-panel structure, laser cut venting and a slide elastic closure to pair fun with performance features. MSRP: $35
TOAD AND CO.
SUNKISSED SKORT DRESS
Toad and Co.’s Sunkissed Skort Dress offers a supportive internal bodysuit and lightweight exterior that has quick drying fabric and adjustable straps. MSRP: $98
ALWRLD
ALRN VENTILATED RUN JACKET
Alwrld’s ALRN Ventilated Run Jacket features perforations and venting for movement and breathability. MSRP: $208
The Running Event 2024/Switchback at TRE Product Preview
BLUMAKA INSOLES
Blumaka insoles are engineered for runners, whether on roads, track or trail. Offering shock absorption, cushioning, durability and performance, these insoles feature Konnect Technology. MSRP: $60–$65
BALEGA
SILVER NO SHOW
Balega’s Silver No Show offers a snug fit and odor protection with medium cushioning, mid-foot compression and moisture-wicking Drynamix. MSRP: $20
The Tavi Sport Short by 33 Threads is lightweight, breathable and functional for running, hiking and the in-betweens and has a hidden pocket at the waistband. MSRP: $62
The The Pavement Running Cap is a part of CTR’s Chase Collection. The cap is made from transparent nylon to reduce bulk and increase comfort. MSRP: $34.99
PREVENT
PREVENT SPRAIN SOCKS
Prevent Sprain Socks have anti-slip grips, built-in support straps and medical grade compression to enhance the venous return for blood flow. MSRP: $41.95–$44.95
JUNK
INFINITY HEADBAND
Junk’s Infinity headband is made with a sleeker and more compact form than its Big Bang Lite. This headband is made from sweat-wicking fabric with a tapered back and dual-layer design for moisture control. MSRP: $16.99
BUFF DESERT CAP
Buff’s Desert Cap provides all-around protection with a multi position cape for extreme temperatures and exposure. MSRP: $45
The Running Event 2024/Switchback at TRE Product Preview
PRANA SCULPT
The prAna Sculpt sets are quickdrying and compressive with the support needed for pushing past the limits. Sculpt Adjustable Bra MSRP: $65; Sculpt 7/8 Legging MSRP: $110
The Running Event 2024/Switchback at TRE Product Preview
OS1ST WELLNESS COMPRESSION SOCKS
The Wellness Comfort Compression Socksfrom OS1st combine the performance features of its Socks with Purpose and the features of its medical-grade Compression Zone Technology. MSRP: $29.99
SUPERFEET ME3D CUSTOM INSOLES
Superfeet ME3D custom insoles are made to order with 3D printing technology. Using biometric data captured during an in-store foot scan and dynamic pressure analysis, every ME3D insole features custom arch support. MSRP: $119.99–$149.99
BEYOND YOGA ON THE DOWN LOW TEE
Beyond Yoga’s Featherweight On The Down Low Tee is a relaxed fit tee made from its featherweight space dye fabric. Complete with a curved hem, short sleeves and long length for more coverage. MSRP: $66
CIELE GOCAP COMP CENTURY
Ciele’s GoCap Comp Century uses a stretch Flex Weave woven fabric as the foundation for fitted comfort and UPF +50 protection. It also features cooling, wicking and anti-odor fabrics and comes in three sizes. MSRP: $50
OMIUS HEADWEAR
Omius headband, visor and cap feature graphite cooling technology using conduction and evaporative cooling as seen in the 2024 Paris Olympics. MSRP: $204–$214
Get Paid to Double Your Impact
Our free sneaker reuse & recycling program allows customers to trade in and trade up. By repurposing used running shoes, your store and customers can give back to the community one pair at a time! Join the Sustainability Club at
The Running Event 2024/Switchback at TRE Product Preview
TURTLE GLOVES
RUNNING MITTENS
Turtle Gloves Running Mittens are lightweight convertible mittens designed for easy use on the run. These all-in-one mittens can also act as fingerless gloves, arm warmer sleeves and a wrist band layer.
MSRP: $31.99
FEETURES
REFLECTIVE MINI CREW
Feetures Reflective Mini Crew provides increased visibility and safety during low-light conditions. Made with reflective yarns that catch light and provide stretch.
MSRP: $18
PARADIS SPORT SEAMLESS BIKINI
PRAISE ENDURANCE
TUSCON LONG ZIP ANORAK
Tuscon Long Zip Anorak from Praise Endurance is made from ripstop fabric, offering windbreak-ing and water-repellent capabilities, an elastic adjuster at the hem and a zipper pocket.
MSRP: $158
SOCKWELL
INTERVAL KNEE HIGH
Sockwell’s Interval Knee High with graduated compression provides support and stability to absorb impact and reduce fatigue, while helping aid recovery by promoting circulation. The Interval is part of the Featherweight collection and is Sockwell’s lightest weight fit.
MSRP: $29.99
Paradis Sport’s seamless bikini comes in five new colors and has a stay-in-place promise and features four-way stretch, drying and moisture wicking qualities and is BPA/ PFA-free. MSRP: $30
POWERSTEP PINNACLE INSOLES
Shifting away from treadmills and more towards dynamic foot scans, PowerStep will mirror its sister brand, Currex, in its low, medium (neutral) and high PowerStep Pinnacle offerings. MSRP: $49.95
The Running Event 2024/Switchback at TRE Product Preview
ALTER EGO
MOUNTAIN COLLECTION
The Mountain Collection from Alter Ego Running features a hat built for runners who thrive in the outdoors. Inspired by the grit and challenge of mountain terrain, these hats deliver performance and comfort. MSRP: $49
BOCO GEAR
BUCKET HAT
All Superyellow products are sustainably made in Finland from 100 percent Merino wool. The Tuuli headband has a windproof membrane to protect in all conditions year-round. MSRP: $45
Boco Gear’s lightweight performance bucket hat features breathable side panels and quick-drying fabrics. The sweatband wicks sweat from the face and a drawstring cinch cord allows runners to tighten up. MSRP: $34.99
UNDER ARMOUR LAUNCH ELITE
Featuring Under Armour’s Iso-Chill technology, the Launch Elite Shortsleeve uses a new lightweight material that is soft, wicks sweat and dries fast. MSRP: $55
SUPERYELLOW TUULI HEADBAND
The Running Event 2024 happy hour at our place! BOOTH 417
YOUR COMPLETE INSOLE PARTNER
Elevate your store's service with Superfeet insoles and the Personalized Fit Experience. Our insole recommendation tool helps you nd the perfect t for your customers, unlocking better training, recovery, and support. With tailored ts and feels, Superfeet is the go-to choice for runners seeking the best running experience.
Invite your customers to step into excellence with Superfeet.
The Running Event 2024/Switchback at TRE Product Preview
SAXX VIBE BOXER BRIEF
Saxx’s Vibe Xtra Super Soft Boxer Brief is made with naturally breathable materials and boasts a Slim Fit with fly opening wicking, six-inch no-rideup leg and Stop Drop Technology, a wicking fabric structure integrated into the pouch to deal with those post-pee dribbles. MSRP: $34
THRIVE SOCIÉTÉ CROSS BACK BRA
Thrive Société’s Grid Cross Back Bra and matching Grid 7/8 Legging feature its cooling technology and UPF 30 Grid Sculpt fabric for breathability and sun protection. MSRP: Bra, $72; Legging, $88
The Running Event 2024/Switchback at TRE Product Preview
ROCKET SCIENCE
CUSTOM RUNNING GEAR
Rocket Science Sports’ custom running gear is designed for performance and comfort to help runners express their personality while achieving fitness goals. MSRP: $45
JOGOLOGY
QUARTER SILHOUETTE SOCK
Jogology is expanding its sock line to include a quarter silhouette for its medium weight performance sock. The black and white versions have no visible branding to ensure it appeals to young and old alike as well as members of the military. MSRP: $16
JANJI
CIRCA LONG SLEEVE
Janji’s Circa Daily Long Sleeve is crafted for everyday wear, with an ergonomic design and quick-dry fabric that can help runners take on spontaneous adventures. MSRP: $56
GO FLUO SCARLETT VEST
GoFluo’s Scarlett features a straight collar and has an auto-lock zipper closure to stay secure. Crafted from a light, breathable perforated fabric, this bodyglower is for comfort and ventilation during intense workouts and has a reflective fabric that ensures visibility in low light. MSRP: $100
NATHAN PINNACLE PRO VEST
The Nathan Pinnacle Pro 12L Hydration Vest offers slider sternum cords and a Quick-Fit adjustment system. Crafted with quick-drying fabric and a breathable double layer air mesh interior with storage options. MSRP: $200
ENGINE BIRD
ALPHA 3-IN-1 SPORTSWEAR JACKET
The Alpha 3-in-1 Sportswear Jacket from Engine Bird is a lightweight winter/spring jacket where one piece equals three — a waterproof jacket, windproof jacket and warm jacket inside using synthetic insulation fiber. MSRP: $499
The Running Event 2024/Switchback at TRE Product Preview
FOOT BALANCE
CUSTOMIZED INSOLES
FootBalance customized insoles are fully shaped and molded to runners’ feet. FootBalance identifies foot misalignment through its 3D biomechanical analysis and creates insoles specifically crafted for the right and left feet. MSRP: $80
AETREX TOOTSIE
Aetrex recently launched Tootsie, a 3D foot scanning software designed specifically for children. The kid-specific software is offered as an option within the software for Aetrex’s 3D foot scanner, the Albert 2Pro. The friendly monster named Tootsie guides children through the foot scanning process, keeping them engaged while they learn more about their feet.
INJINJI
RUN LIGHTWEIGHT CREW
Injinji’s newly redesigned Run Lightweight Crew includes a blister-preventing five-toe design, moisture-wicking fibers and a breathable mesh top. The ultra-thin construction offers protection without bulk and the mid-calf fit keeps debris out. MSRP: $16
PEPPER’S PERFORMANCE WEAR
GRAND TETON SUNGLASSES
Pepper’s Grand Teton sunglasses feature ultra-lightweight frames, a non-slip design for running and vented construction for airflow, all complemented by polarized lenses. MSRP: $49.99
WRIGHTSOCK
DOUBLE LAYER SOCK
Wrightsock is a double layer sock to help runners avoid blisters and ticks, mosquitos and other unwanted critters. These socks are fully immersed in a coating process to ensure tick repellent reliability for up to 50 washes. Available in Coolmesh II Crew and Adventure Crew. MSRP: $24–$29
LAMOUR
EXPERIA XSPEED
Experia XSpeed by Lamour is made from eco-friendly recycled performance fibers. This collection of running socks features anti-slip yarn to prevent socks from sliding into the shoe for an anchored fit and positively charged silver ions to eliminate odor-causing bacteria. MSRP: $15.99–$16.99
The Running Event 2024/Switchback at TRE Product Preview
TIFOSI OPTICS
VOGEL XC
Tifosi Optics’ Vogel XC is engineered for smaller faces with a streamlined lens design and vented lenses offer airflow and fog reduction. It is built on the Vogel SL frame. MSRP: $39.95
SHOKZ
OPENRUN PRO 2
TIGER TAIL
TIGER BALL ICE
The Tiger Ball Ice is a handheld device that combines relaxation with cold therapy. Its stainless steel roller ball stays cold and can be put in the freezer for 30 minutes for an extra chill. MSRP: $24.99
Shokz OpenRun Pro 2 offers a combination of sound quality, comfort and versatility. Featuring Shokz’s proprietary DualPitch Technology, dual microphones and an enhanced fit. MSRP: $179.95
MIIR EVERYWHERE WATER BOTTLE
Miir Everywhere is an everyday and everywhere carry water bottle that is durable and lightweight made with Tritan Renew. MSRP: $17.95
The Running Event 2024/Switchback at TRE Product Preview
LEVELL NUTRITION
Levelle Nutrition provides clean-label nutrition products formulated for the female physiology. The gels are made with 100 percent organic, low- and mid-glycemic ingredients. MSRP: $4.50
SPEED LACES
IBUNGEE LACES
Speed Laces’ iBungee elastic laces are pre-sized and stretch with every stride, turning every shoe into a slip-on.
MSRP: $9.95
COACH SOAK RECOVERY CREAM
Coach Soak creams focus on magnesium for muscle recovery, backed by science-based ingredients. All products are manufactured in Chicago.
MSRP: $22.95
GOODPHYTE IMMUNITY
Goodphyte products support performance and recovery for runners, especially those battling iron deficiency, anemia or other micronutrient deficiencies. MSRP: $27.99–$159
RNWY FOUNDATION
RNWY Foundation features collagen peptides for joint support, electrolytes for hydration and a tuned multivitamin. This blend of targeted ingredients is formulated to support performance and recovery. MSRP: $59
MUSCLE REHAB REHAB PRODUCT
Muscle Rehab works to ease muscle and joint soreness with a blend of arnica, pure essential oils and USP epsom salt to relieve tired, overworked and overused muscles. MSRP: $18.99
KETONE KETONE-IQ
Ketone-IQ offers natural ketones made through a sustainable fermentation process, similar to a non-GMO kombucha, and the +Caffeine Shots offer 100mg natural caffeine from green tea.
CLIENTBOOK
SALES PLATFORM
Clientbook is a digital sales assistant platform that enables retail sales associates to provide follow-up through consistent clienteling activities that are managed through a mobile app.
The Running Event 2024/Switchback at TRE Product Preview
TICK MITT
TICK-REPELLENT GLOVES
Tick Mitt features an engineered microfiber, similar to Velcro, that mimics surfaces ticks cling to to remove ticks from clothing, skin and pet fur with a few swipes. Each mitt is accompanied by a mesh bag for hands-free tick disposal. Simply place the mitt in the bag, in the dryer on high heat for 10 minutes to ensure the ticks are killed and Tick Mitt is ready to use again. MSRP: $19.99
ORANGE MUD RFP VEST
Orange Mud’s RFP is a fully wrap-around style hydration vest that offers stability during runs or hikes. MSRP: $139.95
TANTRUMS CREST 5 HYDRATION PACK
The Crest 5 Hydration Pack from Tantrums is a 5L capacity pack for trail runners. Its breathable design goes along with adjustable straps. The pack also accommodates a 1.5L hydration bladder. MSRP: $189.99
HYPERICE NORMATEC ELITE
Normatec Elite from Hyperice features HyperSync technology that synchronizes each leg for a symmetrical massage. With seven levels of compression and weighing 3.2 pounds per boot, it prioritizes portability. MSRP: $999
PINGORA IMPULSE RUNNING PACK
The Impulse Mountain Running Pack by Pingora is a nine-liter mountain running pack, with a lash system, rain jacket or layering stow pocket, trekking pole or ice axe lash points. MSRP: $140
The Running Event 2024/Switchback at TRE Product Preview
FITNESS TOWEL
The Nomadix Fitness Towel is made from MicroTerry material and absorbs four times its weight, dries four times faster than regular towels and resists odor. MSRP: $24.95
SUNSKI TERA
PRO TEC ATHLETICS
FORCE MINI WITH FLEXEDGE
The next generation of recovery has arrived with the union of two massage tools from Pro-Tec. The Force Mini massage gun now has an attachment based off the handheld FlexEdge soft tissue mobilizer, giving the benefits of a flexible edge and high-impact vibration together to get deep into the fascia. MSRP: $109.99
NIKWAX
SPORTS REFRESH
The Sports Refresh High powered deodorizing cleaner from Nikwax eliminates odors and helps prevent odor build-up in athletic and fitness clothing. It also features fabric wicking to make clothes dry faster. MSRP $9.95
NOMADIX
The Running Event 2024/Switchback at TRE Product Preview
HEALI MEDICAL BUMP TAPE
Heali Bump Tape is a wide strip infused kinesiology tape for women, made from synthetic silk and is infused with Jojoba Oil, Vitamin E and magnesium for support, pain relief and to help reduce the appearance of stretch marks. The Bump Tape is specifically designed to cater to the unique needs of pregnant women from the time their bump needs support until post-delivery. MSRP: $19.99
SILO PERFORMANCE CREW DROP ONE
Silo Performance Project’s Crew Drop One is a compact bag built to carry and organize essential running gear, nutrition, apparel and shoes for a daily workout or as a crew or drop bag for an ultramarathon. MSRP: $95
GEAR HALO DEODORIZER CUBES
Each GearHalo cube contains two pods featuring a deodorizer blend for running shoes. Made from non-toxic natural essential oils and moisture absorbers, the pods create a dry, fresh environment to eliminate odors. MSRP: $22.95
NOOGS ENERGY CHEWS
Noogs helps runners level up with chews that taste like sour gummy candy. They deliver quick-digesting carbs and essential electrolytes with a chewable texture.
MSRP: $2.99–$34.99
KINESYS
PRO SPORT LIP BALM
Kinesys Active’s Pro Sport SPF 30 Lip Balm with Shea Butter features 100 percent mineral active ingredient Zinc Oxide for UVA/UVB protection. It offers broad-spectrum SPF 30 protection while moisturizing lips.
REVIVE & RENEW WATERPROOFING SPRAY
Revive & Revel’s HydroHater Waterproofing Spray shields shoes from water, dirt and stains. MSRP: $15
A. LEAF
MK TAPE
MK Tape by A. Leaf is a kinesiology tape that employs bioavailable molecule technology to target pain at its source. It is infused with a combination of broad-spectrum of CBD, CBG and CBC.
MSRP: $22.95–$64.95
The Running Event 2024/Switchback at TRE Product Preview
AMPHIPOD
ECO-LUXE COLLECTION
Amphipod debuts its brand new Eco-Luxe Collection of convertible running packs. Each pack sports a 100 percent recycled content outer and other recycled components. MSRP: $40–70
DEUTER HYDRATION VEST
Deuter’s breathable, stretch-fabric hydration vest offers a snug, zero-bounce fit for trail running. With adjustable bungee sternum straps, four easy-access shoulder pockets and back pouches, it’s organized and spacious. MSRP: $125-$135
INSTINCT ERGO QUIVER II
ATHLETIC EQUATION
PACE 2L HYDRATION VEST
The Pace 2L Hydration Vest from Athletic Equation offers two liters of storage and front pockets to store essentials. The vest also features two 500 ml flasks and a trekking pole carry system. MSRP: $119.99
Instinct’s double quiver enhances pole storage by alleviating the offsetting of weight to one side and preventing the clattering of poles. The Ergo Quiver II’s design ensures proper weight distribution and balance, offering stability and clearance for total arm movement. MSRP: $48
COROS
PACE PRO
The Coros Pace Pro is equipped with its first AmoLED display, a faster processor and a long-lasting battery. Pace Pro enables runners to navigate and follow a route directly using offline maps (no cell service required) and the Coros app gives quick summaries of training, sleep and recovery. MSRP: $349
The Running Event 2024/Switchback at TRE Product Preview
KAHTOOLA
MICROSPIKES
GHOST
Kahtoola has made its MICROspikes Ghost roughly half the weight of the original and replaces steel chains with durable, lightweight TPU while maintaining spike length and arrangement. MICROspikes Ghost is designed for use on lightweight, flexible footwear such as trail runners or hiking shoes. MSRP: $99.95
TAILWIND HIGH CARB FUEL
Tailwind High Carb Fuel is made exclusively for its Rockies tier rewards members. This drink mix is designed for high-intensity efforts, offering a higher carbohydrate content to maximize energy per sip. MSRP: $3.99
JAMBAR TROPICAL TRIO
Jambar’s Tropical Trio features a blend of banana, pineapple and coconut. This tropical ensemble of island fruits is enhanced by gluten-free grains and walnut but-ter. Jambar contains five grams of added natural sugar and is a source of fiber and plantbased protein. MSRP: $2.99–$3.49
PILLAR TRIPLE MAGNESIUM
Triple Magnesium by Pillar Performance features three select forms of absorbable magnesium, including the patented TRAACS Magnesium bisglycinate. Together these forms provide multi-action support for sleep promotion and recovery. MSRP: $49.95
SQUIRREL’S NUT BUTTER ANTI-CHAFE SALVE
Squirrel’s Nut Butter Anti Chafe in an ecofriendly compostable tube offers the same salve, but now it is better for the planet. The Anti Chafe is made with coconut oil and cocoa butter to form a barrier that prevents friction and keeps irritation away. MSRP: $17.99
SALIS ELECTROLYTE TABLETS
Salis Endurance Release Electrolyte Tablets deliver a blend of the five essential electrolytes. Its time-release tablets provide eight hours of balanced electrolyte replenishment without any sugars, colors or flavors. MSRP: $2.50–$2.99
The Propulsion element cradles the rear foot and ex
ward to guide the foot into a neutral position throughout the gait c ycle. The Carbon Fiber “Slingshot ” propulsion plate provides torsional stability, keeps the foot in alignment, and helps to reduce impac t pressure. The dual layer X-Lite midsole provides cushioning and speeds up heel to toe transition.
The Running Event 2024/Switchback at TRE Product Preview
UCAN CAFFEINATED GEL
Ucan is launching its first caffeinated gel in mocha and then vanilla latte. The Edge + Caffeine with 75mg of caffeine combines caffeine with slow-burning carbs. MSRP: $3.50; $39.95/box
ICEE NOW TAPE
Icee Tape is a cooling recovery tape that comes cold right out of pouch, with no refrigeration necessary. Created for sore muscles after long runs. MSRP: $15.95
UP2U PROTEIN POWDER
UP2U’s Native Whey Protein
Powder is cold-filtered from farm-fresh milk to preserve its natural nutrients without the cheese-processing, heat and chemicals used in standard whey. With a 90 percent protein density, runners get more protein per serving with fewer calories. MSRP: $41.99
CHAFED & CRANKY COFFEE
Uganda Laugh coffee from Chafed and Cranky is USDA organic and Fair Trade certified. It is a single-origin roast from Uganda and comes as a medium roast that is suitable for espresso. MSRP: $18.00
ARTIKEN BELIEVE BRACELET
Artisan’s Believe bracelet is 100 percent handmade and waterproof and 10 percent of profits are donated to Kenya. The idea is that your belief is one of the most powerful tools a runner can carry. MSRP: $28
IN SALTD ENERGY DRINK
Insaltd high-potency electrolyte drink mix has zero sugar, no stevia and no sweeteners. Available in Mango Passionfruit, Citrus, Grapefruit and Lemon Ginger. MSRP: $21.97–$42.97
PICKLE JUICE HYDRATION SHOTS
Pickle Juice Hydration shots offer electrolytes to quickly alleviate muscle cramps, with simple ingredients and enriched with calcium, magnesium, sodium and potassium, these two-ounce bottles replenish electrolytes. MSRP: $23.99
JASON MARKK DEODORIZER SPRAY
Jason Markk Refresh Deodorizer Spray neutralizes the bacteria responsible for a range of odors. Made with Sierra Rain, this scent is a watery floral with soft milky subtleties, intricate fruit notes and light mossy undertones. MSRP: $15
The Running Event 2024/Switchback at TRE Product Preview
WAHOO KICKR RUN TREADMILL
The Wahoo Kickr Run performance treadmill offers a RunFree Mode with a belt speed that adjusts to runners’ stride, enabling hands-free running. MSRP: $4999.99
CARBS FUEL ENERGY GEL
Carbs Fuel Original 50g Energy Gel is made without flavoring, preservatives or gelling agents. Made with water, a 2:1 glucoseto-fructose blend of carbohydrates, acidity regulators and sodium, with 50 grams of carbohydrates per energy gel. MSRP: $2
X-BIONIC TERRASKIN
X-Bionic’s TerraSkin shoe and sock combination features an air cool strip 3D foam mesh and air conditioning channels, Achilles tendon protector 3D heel cage, SkinKnit wrapping, Speedframe technology for stability, Spinweave technology for grip and traction and Power-Lite carbon. MSRP: $300
GOOCH GOO
ANTI-CHAFE BALM
Gooch Goo specializes in producing anti-chafe and anti-blistering balm to soothe, repair and protect skin during prolonged physical activity. Gooch Goo helps prevent any rubbing or friction that causes skin irritation, chafing, blisters, rashes and raw skin. MSRP: $29.95
CHIRP HALO
Chirp’s Halo offers guided placement and preset programs for muscle and nerve stimulation. With a wireless setup, Halo features magnetic pad attachments and six pre-programmed modes for pain relief and recovery. It charges wirelessly through its case. MSRP: $159.99
CATERPY AIR 2.0
The Caterpy Air 2.0 features a patented elastic design with different tension zones, providing a secure yet flexible fit for natural foot movement. Its anti-slip micro bumps are designed to ensure knots stay tied, while the customizable comfort zones offer midfoot support and elasticity near the toes for toe splay. MSRP: $14.95
FORM SMART SWIM GOGGLES 2
Form Smart Swim Goggles 2 feature a heads-up display to view swim metrics and workouts. The goggles have real-time metrics, an integrated heart rate monitor and a SwimStraight digital compass for open water. MSRP: $249
The Running Event 2024/Switchback at TRE Product Preview
7 SUMMITS SNACKS CHOCOLATE
7 Summits Snacks is a women-owned and led superfood chocolate company providing purposeful chocolate, made by athletes, for
SMELLWELL ODOR ELIMNATOR
Smellwell’s Odor Eliminator is a Swedish formula to eliminate sulfur and nitrogenbased smells, including those caused by smoke, food and pets. MSRP: $18.90
ANGGLZ KNEE SUPPORT
Angglz is a portable and accessible knee support device used while sitting. It helps take pressure off the kneecap, stress off ligaments, reduce tension in tendons and alleviate muscle strain to add comfort and stability. MSRP: $45–$55
BIB BOARDS RACE BIB FASTENERS
BibBoards’ USDA bio-based materials are reducing its carbon footprint and contributing to a greener future. These materials are durable, ensuring that runners can continue to trust BibBoards to securely fasten their race bibs without the need for safety pins. MSRP: $12
SPIBELT
ENDURANCE PRO
CRYBABY NUTRITION ENERGY GELS
Crybaby Nutrition energy gels are made from real fruit and provide easily digestible carbohydrates, helping runners maintain their performance during long runs. MSRP: $2.85/gel
GRENEKER ADAPTIVE RUNNER MANNEQUIN
In effort to expand the inclusive options available in its Fitness/Run mannequin category, Greneker is offering Adaptive Runners in both male and female mannequin bodies. MSRP: $590
The Endurance Pro SPIbelt holds a race number bib, energy gels and other essentials for race day. MSRP $34.99
Discover the inaugural Switchback Spring
Scan the QR code to receive the latest Switchback news.
Meet San Antonio
The new host city is ready to welcome The Running Event 2025. / By Genae Salinas
As The Running Event kicks off its final (for now) year in Austin, TX, we want to share a preview of the event’s future home — right down the road in San Antonio.
During the first week of October, The Running Event (TRE) team headed down to San Antonio, joined by representatives from run specialty brands, retailers, media and organizations. Our team used the visit to explore San Antonio — and to show why the Alamo City was selected as host for TRE and Switchback at TRE 2025.
Over the last few months, many people have asked us, “Why San Antonio?” It’s a great question — and one we’re excited to answer.
From the moment our search for TRE’s new home began, San Antonio welcomed the event with open arms. They’re excited to host us, proud to host us and we know everyone will feel that support and energy the moment they arrive at TRE 2025. The city is big enough to hold the event, but small enough for our community to “take over” during TRE.
It’s walkable, it’s runnable — the weather will be perfect in late fall, the food is delicious and the community is vibrant. It’s centrally located, the airport is a quick ride into downtown and the hotels are convenient and comfortable. San Antonio gives us room to grow and opportunity to innovate.
So, let’s dive in.
TRE 2025 will take place at the Henry B. Gonzalez Convention Center, located right on the riverwalk in downtown San Antonio. Entering the building, you’re greeted by a large, modern lobby area that will lead attendees to event registration and then directly into the exhibit hall. Speaking of the hall, the 2025 event has
plenty of room to grow, with three halls spanning more than 365,000-square feet available for exhibiting brands.
The Henry B. Gonzalez Convention Center offers space and improved logistics for everything from educational sessions to special events and gatherings. Conference sessions, the Welcome Reception, Industry Awards Dinner and brand meeting rooms will all be located within the Convention Center.
One sneak peek we’ll give away now: The Welcome Reception will take place in an area called The Grotto — an outdoor venue outside of the Convention Center that sits right on the San Antonio River.
When it comes to hotels, there are plenty of options, including the Marriot River Center, Grand Hyatt and the Hilton Palacio del Rio. While everyone has come to know the Hilton Austin as being the “place to stay” at TRE, San Antonio offers multiple hotels for attendees and exhibitors — all of which are within steps of the Convention Center.
As far as the city itself goes – the seventh largest city in the U.S., in fact – San Antonio is vibrant, welcoming and unique, with Hispanic heritage at the core of everything it offers. I recommend learning more about the history of San Antonio, as it’s foundational to the city’s inherent pride and individuality.
Most are familiar with the city’s Riverwalk, Paseo del Rio – a 15-mile stretch of pathway running along the river, lined with shops, restaurants, bars and much more. Each TRE hotel sits on the Riverwalk, as does the Convention Center, making it easy to grab food, a drink and, of course, go for a run.
The Riverwalk is the place for entertaining and running in San Antonio. Photo by Shelly Collins on Unsplash
You’ll definitely want to swing by the Alamo: a UNESCO World Heritage Site and once a Spanish mission, this San Antonio landmark was the site of a pivotal battle during the Texas Revolution. The city also offers an abundance of arts and culture, outdoor activities, tours and more.
While our team was visiting, we ate at Bombay Bicycle Club, Casa Rio, Dough Pizzeria and grabbed some drinks on the rooftop bar 1Watson.
Fun San Antonio food fact: the city is home to one of five Culinary Institute of America campuses in the world. In fact, UNESCO designated San Antonio a Creative City of Gastronomy in 2017, marking the city as an international culinary destination.
One unique-to-San Antonio activity is taking a boat ride on the river. It’s perhaps the best way to see the city – there
are guided tours available as well – and it’s a fun option for a small team gathering. You can even enjoy a dinner or happy hour during the ride!
And as far as running goes, rest assured there are plenty of routes to run throughout San Antonio. Of course, the Riverwalk makes for a great
run with beautiful city views, but there’s even more to see. Greatruns.com has many suggestions and our team will be sure to share routes ahead of TRE 2025.
San Antonio has certainly welcomed TRE with open arms.
“At first, we thought the search for a new home would be really difficult,” says Christina Henderson, TRE event director. “And while moving to a new city takes a lot of planning and work, the decision ended up being an easy one.
“We’re so excited to bring The Running Event to life in San Antonio and I can’t
TRE event director Christina Henderson is eager to welcome attendees to San Antonio in 2025 following the event’s final year (for now) in Austin this month.
wait for TRE’s community to experience this city and everything it has to offer,” she adds. And finally, we can’t write a piece about San Antonio without mentioning Austin — the city that has been home to TRE over the last many years. While we are sad to be leaving as the Austin Convention Center undergoes a major renovation for the next few years, we remain grateful for the Austin community and everything it has given not only to TRE, but to the running industry as a whole.
During TRE’s first year in Austin, there were less than 30 exhibitors. In 2023, we welcomed 314 exhibiting brands and more than 4050 total industry members — and the 2024 event promises even more growth. Austin has shaped The Running Event and we’re proud to call the city home one more time. n
For more about San Antonio, visit www.visitsanantonio.com
The Henry B. Gonzalez Convention Center will be the center of the running industry when #TRE25 heads to the San Antonio in December, 2025. To geat ready for the move, TRE staff and guests visted the site to explore the Alamo City and share everything it has to offer.
THE FEELING OF A BETTER FOAM
Exceptionally bouncy and soft, this beaded superfoam delivers high-performance in an incredibly lightweight package.
