STORE OF THE YEAR
Charlotte Running Company The Sole Of Charlotte Running
www.charlotterunning.com and runner, came to the Charlotte get connected with Fitted to start their Five locations: CRC Dilworth, CRC Running Company after a successful own online stores. Promenade, CRC Lake Norman, CRC career in finance. “We take risks and embrace innovation with products and ideas. We are a Northlake, CRC Riverwalk That same year, Dvorak and Forsyth partnered to open the Riverwalk location first mover with new technology and Key Personnel: Scott Dvorak, Founder/ bringing in brands like 361, Lululemon in Rock Hill, SC. Nestled right on the Owner; Donny Forsyth, Owner; Jamie and Diadora. banks of the Catawba River, the newest Davis; Owner; Harry Chandler, GM gem in the Charlotte Running Co. fleet “Within the last year we’ve added elecHistory: In the summer of 2000, the Charlotte Running Company first opened sits right on the greenway and has fivetronic scanners to pair with our video its doors in the historic Leeper-Wyatt plus miles of paved running trails right gait analysis and now use the Aetrex Grocery store building in the South End out of the front door. Albert at three of our stores and have District of Charlotte. It was a partnership In Their Words: “Charlotte Running implemented it into our training and between former professional distance Company is a leader in our community fit process. runners and friendly Atlantic Coast and in the running industry. Our contin“We don’t rest on past awards, but use Conference competitors, Scott Dvorak ued growth is attributed to the culture them as motivation to challenge ourselves (NCSU) and Eric Hichman (UNC-CH). and passion of our owners and employees. to be better year after year. We take our Eric departed the company in 2003, We take leadership positions in the RIA staff culture out into the community and while Scott continued to grow and ultiand RIDC board seats. We participate use those opportunities to foster togethermately expand the business with the and share best practices in the indusness. We plan to be back to attending over opening of its second location at the try discussions, emails and Facebook 200 outside events in 2022 and serving Promenade on Providence Shopping groups. We have helped multiple stores the local community once more. Center in the Ballantyne area “We’re not just a group of owners of South Charlotte in 2006. In Store of the Year owners: Jamie Davis, Scott Dvorak and Donny Forsyth. and shoe stores. We are at the fore2009, Donny Forsyth, one of front of change, health, wellness, the top Master triathletes in the technology, community and divercountry, joined CRC as the first sity in the industry and we make a brand partner with his purdifference in the lives of others.” chase of the Promenade store What the Award Means to Them: from Dvorak. The CRC owners “Receiving this award reinforces group expanded in 2011 with that we are doing things the right the addition of Todd Joefreda, way. It also gives us a chance to who partnered with Dvorak celebrate all the hard work our to open both the Mooresville staffs put in every day. This is also store and Northlake location an award we can celebrate with in 2014. our customers and our awesome In 2016, Joefreda departed Charlotte running community. They CRC, and a new brand partner are the reason we come to work was added. With the purchase every day and we can not thank of both the Northlake and our running community enough for Mooresville locations, Jamie all their support and love they’ve shown us, not just this past year but Davis joined the ownership group. Davis, an avid triathlete for the past 21 years.” n 38
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