“When we produced the (Disney) event for the first time in 1994 it not only changed our company forever, but it also changed the landscape of road racing. The Disney Marathon was the first major entertainment marathon. The excitement, anticipation, and the adrenaline rush that first weekend in January is indescribable,” noted Hughes. Here are his insights on the past two tumultuous years for the industry, and a few great tips about how to best enjoy your conference experience – from someone who has attended 16 of 18 events!
MEET THE
RETAILER J O N & B E T SY H U G H E S We couldn’t hold the 2022 Industry Conference in Orlando without taking the time to catch up with one of Running USA’s founding couples: retailers and event producers Jon and Betsy Hughes. Co-owners of Track Shack – a retail store and gathering place for Orlando runners – and Track Shack Events, an event production operation, the Hughes’ have been long celebrated in the industry for their leadership, willingness to share best practices and innovative business approach. As they wind down careers that began in 1977, we were able to catch up with Jon Hughes just after the 2022 Walt Disney World Marathon Weekend events, which took place in mid-January.
What is your perspective on the running industry coming out of a nearly twoyear pandemic period? I'm optimistic about our store and events. We, like others in our industry, saw a lot of new and returning runners/walkers to the sport. Now it's up to all of us to keep those customers active and engaged. Even if we all keep a percentage of those in the fold, it's a big bump for the industry. Any specific observations about running retailers and how you have been impacted for better or worse by the last two years? Running retailers had to pivot as much as event organizers over the last two years. For example, for the first time in 40+ years, we created an online presence. We offered curbside and delivery options and we also did virtual fittings. In the last year, we've had to deal with staffing challenges and supply chain issues, but we've been creative in both areas and have maintained or increased sales. What’s one professional goal you have for 2022? Maintain or increase our current staff at the store/event company and elevate people into leadership positions. Increase retail
