RUNWAY Issue 1
Inside Feature Katerina Bocci
STYLE
RUNWAY STYLE MAGAZINE www.runwaystylemag.com Issue 1
C.E.O & Publisher Noleet Rice noleet@runwaystylemag.com Co-Editor David Alverto dave@runwaystylemag.com Contributing Photographers McKinley Collins Ryan Jerome Riccardo Martini Emanuel Ioan Neculai Contributing Writers David Alverto Noleet Rice Lori Seliger Janeglila Wright Marketing & Accounting Will Nelson Magazine Layout & Graphic Design David Alverto
Runway Style Magazine 300 Renaissance Center | Atrium | Suite 3101 Downtown Detroit, Michigan 48226 313.556.3224 | 313.912.0174
CONTENTS
INSIDE FEATURE
Katerina Bocci, The Designer 2011 Bridal Collection
INDUSTRY PROFESSIONAL HIGHLIGHT 60s In Milan by Sabina Zanzottera
The premiere Italian beauty maker
TRENDFORECASTING
Frockon: Fashion Attention Span Killer Looks From the Runway S/S 2011
EDITORIALS
My Drive, My Style
Glamour Toujours with Dure’ Couture Who’s the Fairest?
Runway Style’s fairy tale tribute to Katerina Bocci
Praha Extravagana
INDUSTRY NEWS
Clues We Can Use From New York Fashion Week Fall
ARTICLES
Letter From The Editors New High Fashion, Eco-Friendly Lunch Bag The Power of Promotion Long Live McQueen
Makeup Artist Spotlight
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Katerina Bocci couture Bridal designs
www.katerinabocci.com
info@katerinabocci.com
586-247-3622
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Letter from the Editor
Helping Our Fashion Artist T
he support we have received from everyone has been amazing. We have had people from all corners of the worldtelling us here at Runway style how it is refreshing that a industry magazine based out of Detroit wants to be a voice and a platform for aspiring artists. We are happy that we can be there for our fashion professionals. We are doing what we can to bring awareness to the masses so their voice will be heard where it otherwise would not. When I decided to publish a magazine, I envisioned being there for everyone and helping aspiring artists face the many facets that the fashion industry reveal. I have enjoyed immensely being available for people. I have learned much fromour fashion artists and it has inspired me to bring the best to our readers. I wish there was more of me to go around.I am one of the friendliest people one could ever meet in the fashion industry. However, I am a businessperson and people should know I act accordingly. As Runway Style expands, we are very focused on bringing the best we have to offer. In order to make this happen, we keep regular business hours of 9am to 5pm. We set appointments and have less impromptu meetings. We also have an assistant that informs people if my appointments run over. That keeps our next appointment happy and feeling like they are important to us. We are in constant communication with our featured fashion artists. Lastly, we make certain we treat in the industry with respect and diplomacy. Although my time has become limited and I focus on being a businessperson, nothing at Runway Style has changed. We will continue to help bring our rising artists out on the world’s stage. We are humble and we know that we are all here to help one another in this business.
Noleet Rice C.E.O./Publisher
www.runwaystylemag.com
Letter from the Co-Editor
ts Is What We Are All About
S
tarting off at runway style as an intern I didn’t know what to expect. This being my first internship I thought I would be getting coffee, washing cars, and answering phones, you know like in the movies. I had the mind set of “What Ever It Takes”. Just breaking out of high school I wasn’t in the fashion industry yet, and I didn’t know who Noleet Rice was. My first day as an intern I got to meet Noleet, and the internship was nothing like the movies. All the interns was very hands on with the projects we were giving. At the end of the day, I was the last man standing. I was determined to show Noleet how loyal and dedicated I am. First by doing the website without a problem, second by doing the graphics on photos, and lastly by staying up until four in the morning with Noleet to get the final layout of the magazine done. This dedication I was showing later paid off in the end. Working for this magazine has exposed me to a lot of people in the industry, and everyone knows you can’t pay for connections. I am now the Co-Editor of the magazine and I want to thank Noleet for giving me the opportunity to be apart of something great. David Alverto Co-Editor
www.runwaystylemag.com
MY DRIVE – Glasses: Freudenhaus Leather Jacket: Lee Shirt: Hannibal Tie: Topshop Leather Bag: Bench
Photos: Ryan Jerome www.ryanjerome.com Production & Styling: Stephan Kallaus www.stephankallaus.com Hair & Make-up: Anja El Sawaf at www.agenturrouge.de Models: Isabell at www.major-models.de Tobias Klanner at www.whynotmodels.com Special thanks: BMW Welt München www.bmw-welt.com
– MY STYLE
Jacket: Irene Luft Dress: Ana Alcazar at Patina Munich Gloves: Roeckl Ring: Geträumte Taten – aes Jewel
Cap: Stetson Vest: Sisley Sunglasses: Jee Vice Necklace: Patrick Mohr
Dress: Irene Luft Clutch: Longchamp Leather Overknees: Robert Clergerie
Hat: Stetson Suit: Hannibal Shirt: D&G Cufflinks: Paul Smith Tie: Blick @ Off’s Rosenheim Leather Portfolio: Louis Vuitton Shoes: Buckler Dress: Thoegersen Shoes: Stylist’s own
Cardigan & Pants: Mucha Shirt: Givenchy Sunglasses: DJ Hell for Freudenhaus Shoes: Cesare Paciotti at Unique Shoes Munich
Coat: Irene Luft Earrings: Stylist’s own Shoes: Robert Clergerie Hat: Benetton Leather Carry-On Luggage: Longchamp Leather Travel Bag: Kate Moss for Longchamp
Headpiece: Nikki Marquardt Necklace: Stylist’s own Dress: Lipsy at Symphonie Munich Boots: Baldinini at Unique Shoes Munich
Cardigan: Bench Fur & Watch: Stylist’s own Jeans: Sisley Shoes: Cesare Paciotti at Unique Shoes Munich
Glasses: Freudenhaus Shirt: Sisley Vest: Hannibal Tie: Herr von Eden Jeans: Rich & Royal
Dress: Irene Luft Leggings: American Apparel Leather Gloves: Roeckl Shoes: Duo
Blouse: Benetton Skirt: Irene Luft
n
Vest & Pants: Benetton Shirt: Herr von Eden Tie: Stylist’s own Pocket Square: Tom Ford
Make-up Artist Spotlight: Sabina Zanottera
H
ello, I’m Sabina Zanzottera, hair and make-up Milan. I turned my passion into a job: (the make up). I started work at fifteen years old, in a salon near Milan. Then I went to find a school for hairstylist and television work in the area of Milan where I stayed for one year. For my artistic creativity, I needed more creative work, so I started the Elite Fashion Academy in Milan, which gave me a lot of employment opportunities, publicity campaigns in Italy, Italian publishing and foreign big names. I have had an opportunity to with photographer Ryan Jerome. Projects we shot include: PICUP Magazine published in Spain OUCH Magazine in New York Faces Magazine (cover editorial) in Germany Soy Victom.com in Mexico Doing makeup artistry has given me an opportunity to travel beautiful locations like Switzerland and Austria. There I shot with Mara Corsino and had the pleasure to work with hair stylist Marco Braca while shooting Sangbleu.com published in Switzerland. Other industry professionals that I have had great shoots with was George Fish. We collaborated on a dynamic shoot that was published lla HIM Magazine. Some of my best memories is when I worked with Selin Alemdar, Peterson Jessica Pepper, Alexander Furchino, Richard Guaty, Joseph Circhetta and stylist Monia Pedretti, Giorgio Pesce, Jacopo Moschin, Boris Nicola Serafini, Aldo Martinelli, Tony Meneguzzo for the project ‘Cangiari’ Vogue Italy published in collaboration with agencies Bookin, Fotoportale, 4model, Photonica. Agencies are great resource for emerging make-up artists. Flashe Model Management hired me for a shoot that was later posted on Maxim.it, together with fashion designer Alessia Touched. Other great opportunities I had being a make-up artist in Italy was a shoot for that was published in Vogue, 2009. Catalog work is also another way emerging make-up artists can build a great career. I had the pleasure of working for Casanova’s fashion jeans man with photographers, Biagio Di Ruocco and Robert Conrad for Deat Meat Spring/Summer 2011 catalog and Caleffi bedding catalog published in 2011 Dreaming.
INDUSTRY NEWS Clues We Can Use From New York Fashion Week for Fall by Lori Seliger, NYC Editor-At-Large | Edited by Noleet Rice
It’s New York City’s single largest media event taking place during February 10th-17th, 2011. Now that it is held at Lincoln Center’s Damrosch Park, some of us are still adjusting. We have to look at the changes that were made as clues on how we can produce better fashion shows in our local cities. For instance, the electronic code bar readers that read the invitations and printed a little ticket was a great idea. It makes it tougher to get into shows that people are not invited to. The new plan of action in New York is a lot less standing room tickets available and gatecrashers can forget about crashing a show. Lincoln center is beautiful but us yearly Fashion Week invitees all missed the fountain on the inside at Bryant Park. We recall how nice Spring Fashion Week was because you could get around to all the different venues in the nice weather. Most industry professionals would agree that the real fashions are in the Fall Fashion Week showing in February. One of our favorite designers, Bootzwalla, is planning her fashion show. We can’t wait! Fashion’s Night Out in Meatpacking was like Carnival only for shopping. Professionals that have fashion shows or fashion weeks definitely should incorporate the same format, if they haven’t already. This is a great way for industry professionals to showcase themselves from all spectrums. The result that’s achieved is networking, trunk shows, more work, more sales, more contracts, i.e. more income. The main clue we should take from NYC fashion week is use a lot of signage and reduce some the exclusivity. What could possibly happen is no one will know where shows are being held or a lot of empty seats. We at Runway Style Magazine believe that if we can’t see it, we can’t report it. One take away that our Editor-At-Large remembered: She met Gwen Stefani’s husband Gavin. He came from way across the room at a show to ask her, “What are those fabulous leather thigh highs? I want to buy a pair for my wife!”. She gave him her card and phone number but he never called. The lesson here industry professionals is at Fashion week, don’t be intimidated by celebrities, ask them for their contact information and follow-up! Her most poignant thought of that day was, “Do as I say..not as I do. I always say. See you in February Gavin!”
Frockon.com: Fashion Attention Span By: Janegila Wright
Just thinking about the word “blog” alone can send anyone into a digi-frenzied tizzy. Your palms start sweating as one hand guides the mouse toward the Google search bar, while the other hovers over the keyboard waiting for your brain to decide what you are going to be looking at for the next 7 seconds…providing the page downloads fast enough. Have I lost any of you yet? There is so much easy access to information ,and ways to create our very own special home base of information. To command the attention of others already caught up in other worlds, and draw them into yours, that is a daunting task that takes talent, dedication, and maybe a splash of healthy ego. It’s intimidating to start out on your own, especially with so many established blogs out there. There’s also the occasional “social-networking for everything” site that everyone gets caught up in, because we now have the power to let everyone know exactly which café we are taking our morning double espresso with non-fat milk at. We are all guilty of the occasional location announcement and daily life update, and many of us have been able to make a living out of clever 140 character statements. Take the time to find an audience, contribute full paragraphs, visuals and stimulating content, and you may find this consuming to the point of cutting into the workweek. Melanie Pagani and Jacqueline Massacci, owners of www.frockon.com, decided to join the bandwidth vs. attention span battle in 2008, and have managed to create and build something unique and personal for the “fashion lovers” niche. FrockOn started out in Pittsburgh, PA and is now based out of New York City. Melanie and Jacqueline garnered a following for the website through making personal connections in the surrounding community of Pittsburgh. They provided a web presence for independent storeowners with on-location video interviews and highlights of the store. They also partnered with local charities, donations from community business owners, and entertainment from Pittsburgh bands to create an alternative to a “night out on the town,”
“...it was time to kick things up to a global notch...” www.Frockon.com
with proceeds benefitting the charity’s cause. frockOn followers were able to meet outside of their digital interactive world, and step into real-world networking, fashion-loving, and good-deeding events. It was through actual human and interpersonal connections that they found initial success. Melanie moved to New York City in 2009 and decided that it was time to kick things up to a global notch with the content of the site. She worked tirelessly to find writers in New York, other states, and countries that fit into frockOn’s mold of personal style and ideals. Melanie and Jacqueline were both were looking to provide distinctive insight and a refreshing perspective in the world of fashion. They wanted FrockOn to be much more than a typical fashion/lifestyle website. FrockOn to be much more than a typical fashion/lifestyle website. It is made up of an incredible writing team of fashion conscious professionals spread in various locations throughout the world now. frockOn conducts in depth interviews with up and coming designers in New York City, established stores & boutiques, and even business owners that are not of the fashion world. Collette, blogger of statementsinfashion.blogspot.com, was one of the writer’s out there that caught Melanie’s attention with her fun and enthusiastic energy, and her exceptional sense of style. Collette is the face of Michigan’s Runway and personal style for frockOn. She commands a loyal following of 605 (and counting, which she totally sends mad love back to on the daily), and manages to average 70-100 comments a day on her daily outfit posts alone. She was also recently chosen as MTV’s style blogger of the week. Collette has interviewed, for frockOn: The Creative Director of OPI, CEO of Modcloth. com, famous blogger/Fashionista Saucy Glossie’ Miss Lindsey Calla. She has also highlighted many local Michigan boutique owners about the story behind the business they built. One might ask, how does she find the time and attention span to conquer all of her site hits and content production, not just for Statements In Fashion, but also for Frockon? Q: How long have you been a writer, and has fashion always been your choice of subject? A: Collette: I have been a freelance writer for about seven years. After learning more about Michigan fashion and volunteering at Detroit Fashion Week 2010, I knew I wanted to be more focused on fashion writing and the fashion industry. Prior to that, I had written for my local area publication, a women’s health center, and several other online websites. Q: What made you decide to start your own style blog? A: Collette: I’ve always had a love for fashion and have been addicted to clothes for years! I love putting together unexpected looks of colors and patterns. I’m always being asked for styling advice from friends and coworkers, so I thought starting my own fashion blog would be a great way to share some of my fashion styling experiences and meet tons of fashion bloggers from around the world.
GLAMOUR TOUJOURS with
MUA: Beatriz Iglesias Hair: Santi Sanchez Photographer: Joss Uñac Model: Micha Thyge Dresses: DURÉ COUTURE Accesories: Cuple, Jdys Stylist: José David Plaza (JDYS) Special thanks: (Cazcarra) José Miguel, Grupo Zent & Zinnia Elegans.
Duré Couture
www.durecouture.net
Trendforecasting
Killer Looks From The Runway
S/S 2011
Emilio Pucci
Prada
D&G
Get ready for summer time in Miami, Models walked down the runway D&G sends a beautiful cheetah printed as Pucci sends sexy garments down the with an androgynous look dressed dress down the runway with white lace covered all around it. runway that gives you beach feeling. in Prada.
T
he designers really brought it this year for their spring summer 2011 ready-to-wear collection. Every designer’s collection was beautiful, from Dolce & Gabbana beautiful white lace gowns to Fendi bright, and bold dresses. This year was our favorite S/S ready-to-wear. Our favorite collection was from Oscar de la Renta, with his beautiful couture pieces. We cant wait for Fall/Winter 2011,we know the designers wont disappoint us.
Alberta Ferretti
Alberta Ferretti shows floral prints through out the show
Gucci
YSL
Gucci shows every business woman Ysl sends tailored jump suits and what the brand has to offer, with skirts down the runway with grace beautiful tailored pants, and jackets. and elegance .
Trendforecasting
Vera Wang one of our favorites shows a tight fitted dress with a Japan feel to it.
Valintino sent of fragile lace down the runway with an elegant flowring lace all in one .
Vera Wang
LACE
D&G www.runwaystylemag.com
Valintino
Lace is nothing new, but like all old trends their brought back to light. In the S/S 2011 collections many designers used lace in their garments.
Emilio Pucci
Christopher Kane
Get Ready For The Award Season With Gowns To Die For.
Blumarine
Versace
Oscar de la Renta
Marchesa
Marchesa
Zac Posen
Roberto Cavalli
Christian Dior
Yohji Yamamoto Alexander McQueen
Givenchy
is our favorite when it comes to award season gowns.
Erdem
Giorgio Armani
EVENTS
Style 2010
Style
EVENTS
Style 2010
Style
STYLE! Style! hosted by B.L.A.C. and WDET introduced to speakers Robin Givhan and Michel Martin. Givan a 2006 Pulizer Prize recipient is currently Washington Post’s fashion editor. Martin currently hosts National Public Radio but is best known from her time as a news correspondant on Nightline on ABC, where she won an Emmy. The Gem Threatre in Detroit was the backdrop that provided Givhan and Martin a forum to have a very informative conversation about fashion and personal style. Givhan made strong references that style comes from within and not necessarily the clothes we wear. Martin gave a very lively perspective on a women’s right to choose certain styles that could others could consider controversal in the workplace.
Photographs by McKinley Collins
60s
in Milan
Photographer: Riccardo Demartini at www.studiosmog.com Stylist: Sandra Nikoko Assistant Stylist: Antonio Buatti Make Up Artist: Sabina Zanzottera Hair Stylist: Sabina Zanzottera Model: Kitjia at 2morrow model’s milano
Missoni: Belt Vintage: Jersey Coat Vintage: Shoes Vintage: Necklace
Coat: Missoni Shirt: Emporio Armani Skirt: vintage Bag: vintage Shoes: vintage
Long Live ALEXANDER MCQUEEN will be honoured, and Celebrated with an exhibition at the Costume Institute at the Metropolitan Museum of Art next spring. The Museum will show his pieces from the Alexander McQueen, and Givenchy archives.All of Alexander McQueen work is a piece of art, and he deserves to be honoured. McQueen has left us with his legacy and we appreciate it. Long live McQueen.
Fall/Winter 2002
Spring/Summer 2002
Fall/Winter 2003
McQueen
By David Alverto
Spring/Summer 2003
Fall/Winter 2005
Fall/Winter 2004
Spring/Summer 2005
Spring/Summer 2004
Fall/Winter 2006
Spring/Summer 2006
Fall/Winter 2007
Spring/Summer 2007
Fall/Winter 2008
Spring/Summer 2008
Fall/Winter 2009
Spring/Summer 2009
Fall/Winter 2010
Spring/Summer 2010
Spring Summer 2011 Sarah Burton showcased the ďŹ rst fashion show this spring since the designer Lee’s death in February. The collection showed many tradmarks of McQueen, and it felt like the brand was reborn once again.
Katerina Bocci
The designer
Albanian-born Katerina Bocci is an award-winning designer who has acquired international acclaim among fashion elite and celebrities, including Aretha Franklin, Fergie and Jordin Sparks. As a young girl, Bocci had always dreamed of becoming a fashion designer, creating dresses for her dolls. She graduated from the SITAM School in Padova, Italy and opened a fashion studio in Albania. Bocci came to America in 2001and quickly became recognized for her one-of-a-kind creations, building a faithful clientele and a prospering business. Since launching her successful couture eveningwear collection at the 2007 Fashion Week in New York, Katerina Bocci is expanding her profile with the launch of her premiere bridal gown collection. The luxury bridal collection features exquisite fabrics, hand-sewn craftsmanship and innovative, sophisticated designs using 100-percent silk organza and tulle, hand-beaded laces and rosettes, and Swarovski trims and stones in an array of colors. Individuality is a key ingredient in Katerina Bocci bridal. From bold, avant-garde gowns fit for black-tie affairs to sleek, classic designs ideal for destination or outdoor weddings, Bocci’s collection encompasses each bride’s unique wedding style. “The first question I ask every bridal client is ‘describe the dress you dreamed of as a little girl,’” says Bocci. “I want to turn fantasy into reality for these women. This is the gown they’ll remember forever.” Bocci’s years of pattern making experience rounds out the true custom design process for flawless, formfitting perfection. All of Bocci’s designs hold the bride’s exact measurements, which she either takes herself or are sent in by the select bridal boutiques that carry the line. Bocci’s gowns are made in the USA and include eco-friendly materials, including 100 percent cotton for comfortable dress liners. Bocci sought to create attainable luxury, standing by her philosophy that dream dresses should be available to all brides. Bocci’s collection offers a broad range of price points to accommodate brides of all budgets.
Inside Feature 2011 BRIDAL COLLECTION Katerina Bocci launched her 2011 luxury bridal collection in October. She premièred the Katerina Bocci Bridal Collection just last year (2009) to glowing reviews. Bocci showcased her 2011 bridal collection at New York International Bridal Week at New York City’s Pier 94. Her gowns was also revealed in the exclusive Wedding Trendspot Fashion Show. Bocci traveled to New York with Michigan’s Runway Spa & Salon who handled hair and makeup for several local models, including Tika Ivezaj (Victoria’s Secret Model Search Finalist). The 2011 Katerina Bocci Bridal Collection carries on her luxury line’s tradition of using exquisite fabrics, hand-sewn craftsmanship and innovative and sophisticated designs. Bocci uses 100 percent silk organza and tulle in an array of whites, creams and blushes to create gowns that will encompass each bride’s unique sense of style. Complete with hand-cut patterns, custom designs, and hand-sewn wedding dresses for the most discerning brides-to-be, Bocci’s 2011 collection showcases her creative use of hand-beaded and metallic thread laces, rosettes, and Swarovski trims and stones. Inspired by real brides, Bocci’s 2011 collection features an array of designs, including stunning, cutting-edge gowns fit for formal affairs; sleek, classic designs fit for uptown weddings; and sweet and sexy dresses perfect for destination and outdoor ceremonies. Bocci’s years of pattern making experience rounds out the true custom design process for flawless, formfitting perfection. All of Bocci’s designs hold the bride’s exact measurements, which she either takes herself or are sent in by the select bridal boutiques that carry the line.
Who’s The Fairest Art Direction/Wardrobe Stylist: Noleet Rice Lead Fashion Stylist: David Alverto Models: Kelsey Lindner, Manuel Macias and Lamiya LaViolette Assistant Stylist: Samm Yazmeen Rayne Will Photographer: Emanuel Ioan Neculai Makeup: Tia Ball Hair: Lauren Lindner Evening gowns provided by Katerina Bocci Designs | 568.247.3622 Accessories provided by the Runway at GM Renaissance | 313.568.7797
BACHRACH
a man’s road to looking great
www.bachrach.com
Art Direction/Lead Fashion Stylist: David Alverto Models: Manuel Macias Photographer: Emanuel Ioan Neculai Makeup: Tia Ball Hair: Lauren Lindner
www.bachrach.com
www.bachrach.com
www.bachrach.com
The Power of Promotion by Noleet Rice In the fashion industry, your only as good as your last collection. Your only as good as your last fashion show. Your as good as your last __________. Well, you fill in the blank. As industry professionals, we are engrossed in our craft. We tend to forget that we also need marketing to promote ourselves and our businesses. The question we need to ask ourselves as professionals is who are we marketing to? Who is our demographic? Who is our target market? For example, if you are a designer, you have to ask yourself, are my designs being seen by just friends and family? Are my designs being seen by consumers? Are buyers able to purchase pieces to keep me in business? Am I making money to garnera profit? Am I making enough money to produce more collections. If you are any professional in this industry, are you leaving yourself open for expansion and growth? If you are not advertising or promoting yourself, then the answer is “no.”
5 WAYS TO PROMOTE WORD OF MOUTH This is the most economical method. “Word of Mouth” promotion is a very powerful tool. It costs nothing to have a client let others know about your business. Always, be the best you can be on paid or unpaid projects. There may be people there that can pass the word along, good or bad, about you and your business. RADIO Let’s just say your listening to the radio and a catchy ad or jingle plays. You can’t get it out of your head until finally you end up buying the product or using the service. Radio advertisement reaches an audience that may not have heard of you and what you do. Will Nelson, Marketing Director of The F.A.C.T.S. (Fashion Artists Creating Trends & Styles) Show on www.1440wdrj.com says, “Radio is an excellent format to advertise. For example, The F.A.C.T.S. Show has over 35,000 listeners and reaches a diverse demographic of people. It is a medium where someone looking to advertise can be heard within his or her budget.” If you want more information, Will Nelson can be reached at 313.912.0174.
ONLINE OR BLOGS Online is a strong resoure for advertisement. It’s called the world wide web for that very reason. It reaches a large audience who are online. The challenge of marketing online is directing clients to your website or banner. There are millions of websites and pop-up ads out there. Some companies are paid to push your website or product online. Their rates can be reasonable or down-right expensive. It all depends on how much advertising online you want to pay these companies to produce. It is always good to connect with those sites that fit the same profile as your business. Blogs are a good tool that promotes the industry, as well as, its goods and services. Professional bloggers can be hired to write up your business daily, weekly or monthly. MAGAZINES or NEWSPAPERS Print ads in a magazine or leaves a lasting impression on people who see them. They can tear it out and post it up on a bulletin board. In magazines, prospective clients can flip back to a page, fold it or put a marker to refer back to your advertisement. David Alverto, Co-editor of Runway Style Magazine, says “our marketing department allows business to use our magazine for placing full or half page ads. We keep our rates reasonable to help industry professionals use the power of promotion to network.” To contact the marketing department at Runway Style Magazine, call 313.912.0174. TELEVISION Commercials on television is a great tool to convince people how much they need your service, product or brand. Developing a great slogan can give your business “brand identity.” Commercials can get into the minds of the consumer over a period of time. The end result of an effective commericial is people will become loyal to your business.
Coat: Desigual Jewelry: Unpomela
PRAHA EXTRAVAGANZA
Photography: Ryan Jerome (www.ryanjerome.com) Production & Styling: Stephan Kallaus (www.stephankallaus.com) Hair & Make-up: Lucia Senkovรก Model: Khrystyna Kutsmyda (www.unique-one.com) Location: Carlo IV Boscolo Luxury Hotel Prague
Pantsuit: HUGO Blouse: Schl端ter Brooch: Chanel Vintage Gloves: Beck Handbag & Shoes: Aigner
Dress: Aigner Earrings: Nova Ice Clutch: Kate Moss for Longchamp
Coat: Lacoste Dress & Boots: HUGO Belt & Gloves: Patina Stockings: Max Mara Jewelry & Rose: Stylist’s own
Dress: Longchamp Coat: Marlboro Classics Headpiece: ALIDA Bangles: Unpomela Handbag: Aigner
Dress: Marcel Ostertag Headpiece: A-Zone Shoes: Femme
Pantsuit: DAKS Blouse: Benetton Earrings: Sibley Antiques Bracelet: Nova Ice
Suit & Leather Shirt: Aigner Sunglasses: Balenciaga Vintage Earrings: Aigner Vintage Gloves & Bracelet: Yesterday Clutch: Longchamp Stockings: Max Mara Shoes: Robert Clergerie
Jacket: Marcel Ostertag Pants: Thoegersen Jewelry: Patina Shoes: Robert Clergerie