Polo in the Park Media Guide 2013

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SHOW MAGAZINE MEDIA PACK

POLO IN THE PARK 2013


the city magazine

december 2012

the city m a g a z i n e

Feeling good

8th

Why big banks deserve thanks for their philanthropic commitment, all year round

HURLINGHAM 9th & 10th June 2012

on the

face of it

moustaches have a special place in history. as movember comes around again, we salute the legendary lip rug

£5

61

the city

from the Dear Resident,

Editor

FULHAM

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m a g a z i n e

Resident s’ Journal

i-Candy

envy-inducing gadgets and techno wizardry

ShOW gUiDe

has the trend for gold plating and diamante embellishments on everyday items gone too far?

fool’s gold?

25-28 OctOber 2012

Cover image / ‘Alex of the Moment’ by Jim Hanlon

birmingham nec

November 2012

Read his review of the Barbican’s Everything Was Moving: Photography from the 60’s and 70’s exhibition on page 9

£13

We would highly value any feedback that you wish to email us with: editor@residentsjournal.co.uk; or telephone us on 020 7987 4320.

In assocIatIon wIth cIty aM

Dear Resident

,

PRICE £10

This month we are celebrating the recognition and endorsement by the 2013 Tatler Schools Guide of a great deal of our local schools. Read more on page 21 (Children & Education). You can also visit the Guide online (www.tatler.com) where you can browse multiple prep and public schools for impartial evaluations. February is the month when the animal and human kingdoms typically rouse from hibernation, at some safe and convenient point (preferably later in the month when we can truly anticipate spring). With March on the horizon, now is the time to secure a ticket for some of the Belgravia Residents’ Association’s fantastic spring events. These include a private tour of the Wallace Collection (Residents' Culture, page 23) and a talk on the art of fragrance at Floris (The Calendar, page 8). There’s really no better way to feel part of your community and have a great time whilst you're at it.

Belgravia

February cannot pass by without mention of Valentine’s Day. Step out in style at one of your local restaurants, some of which just lend themselves to the occasion (Food for thought, page 12). Don’t despair if you’re not attached; they say of French favourite La Poule au Pot that it is as much a place to begin a love affair as it is to celebrate one. If, like me, you’re equally excited about Pancake Day, a key date for your diary will be 12 February: Shrove Tuesday. Have a liberal supply of milk, flour, eggs, lemons and sugar (bare minimums) at the ready!

Resident’s Journal

Alice

4 -7 DECEMBER – EXCEL LONDON

Have a cracking Christmas Left / Martha Parsey’s ‘Safety in Numbers’ at Eleven Fine Art Gallert on Eccleston Street. See page 8.

Editorial Director Kate Harrison

Head of Design Hiren Chandarana

Managing Director Eren Ellwood

February 2013

Editor Alice Tozer

Designer Sophie Blain

Associate Publisher Sophie Roberts

Editorial Assistant Lauren Romano

Production Manager Fiona Fenwick

Client Relationship Director Felicity Morgan-Harvey

Editor-in-Chief Lesley Ellwood

Production Hugo Wheatley, Alex Powell

Publishing Director Giles Ellwood

TOC_ShowGuideCover.indd 1

21/11/08 14:55:04


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RUNWILD MEDIA GROUP

Runwild Group is a dynamic, independent publishing house and a leader in the luxury magazine industry. An ethos of high quality, intelligent editorial content, combined with a stylish aesthetic, has helped it carve out a niche in its field. Runwild Group specialises in producing bespoke luxury titles and has many exclusive business partnerships, including those with Canary Wharf Group, British Land, The O2 and the exclusive retail destinations The Royal Exchange and Burlington Arcade. The company’s extensive portfolio includes Canary Wharf, The City Magazine, Vantage, The Mayfair Magazine, The Kensington & Chelsea Magazine and Resident Journals for Belgravia and Fulham. The titles across the portfolio mainly consist of aspirational lifestyle magazines which target affluent consumer and corporate audiences. Runwild Group’s expertise also extends to a number of contract publications including The Royal Exchange, The British International Motor Show and Polo in the Park. With a varied portfolio of luxury magazines, bespoke titles and show guides, which combine journalistic integrity and attractive design, Runwild Group is able to provide media solutions which produce remarkable commercial results.


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POLO IN THE PARK EVENT OVERVIEW Since its debut in 2009, MINT Polo in the Park has rapidly established itself as one of the leading central London sporting events, selling out to both the corporate market and general public in 2010, 2011 and 2012. In a similar way to how Twenty20 has changed the image of cricket, MINT Polo in the Park has adapted the traditional rules of polo to create a high octane, fast moving and dynamic sport that pushes the players’ skills to the limit, and thrills spectators. The pace and agility of the ponies, the action and the glamour, altogether provides an energy that gives audiences an unforgettable experience. Six teams each representing global cities will play in a new ‘Round Robin’ format over 3 days, culminating with the Final and the presentation of the MINT Trophy on Sunday 9th June 2013. Hosted by The Hurlingham Club, a private members club set amid 42 acres of beautiful gardens along the river Thames, and the traditional home of English polo since 1874 , this sensational event offers a first class solution for entertaining clients at a sophisticated sporting event that appeals equally to both genders at an iconic, central London location. From gourmet lunches at The Hurlingham Club to informal BBQs, picnics and cream teas, MINT Polo in the Park provides all these options and more.


Winner of the 2010, 2011 and 2012 ‘London sports attraction of the year’ at the London LifestyLe aWards

HU 3rd 4th


Mint Polo in the Park 2012

Mint Polo in the Park 2012

The A-Z of Polo

Goal Judge An unofficial goal observer appointed to signal a goal (flag over head) or no-goal (flag under waist)

Absorb yourself in the game of kings, and follow the match to the last detail with our ultimate polo glossary

K

Ij L

Medium Goal Teams with a total handicap of 12-15 goals

Millionnaire’s Shot

ball went over (equivalent to a goal kick in football).

A shot at the ball by an inexpert player, when the ball is very close to the legs of the pony or under the belly of the pony. So called because a high degree of skill and timing is required for both shots, if the legs of the pony are to avoid being struck and in turn injured. It is assumed that only millionaires with lots of ponies can afford to have a pony out of play due to injury.

L

N

‘Crossing the line’ is the most frequent foul in polo. The line of the ball, namely the imaginary line along which the ball travels, represents a right of way for the player following nearest that line. There are strict rules governing opponents’ entry in to the right of way in the interest of safety.

The left-hand side of the pony

P

AD A D bC p EfgH Mno play. The angle of contact must be no more than 45 degrees; the faster the pony travels, the smaller the angle must be. C

Check & Turn

Equipment

Slowing a pony down, to turn safely

Hard helmet for players are compulsory. Face-guards, knee pads, whips and spurs are optional.

Chukka

A

There are six Chukkas (periods) in high handicap matches, each lasting 7 minutes plus up to 30 seconds of overtime. If during the extra 30 seconds, the ball hits the sideboards or goes out of bounds, or if the umpire blows his whistle for a foul, the chukka is over. There is no overtime at the end of the final chukka unless the score is tied.

Appealing

Bandages

Claims by players for a foul, commonly expressed by the raising of sticks above their heads

Bandages or leg wraps used on ponies for support and protection

Bell or Hooter

Turf kicked up by ponies’ hooves

B

Located off the side of the field and rung by the timekeeper to inform umpires when 7 minutes of play in chukka have lapsed

The back lines of the polo pitch.

Back

The number 4 in a polo team is invariably referred to as the ‘Back’ rather than by his number

D

Divots

F

A backhand swing, changing the direction of play

Ball

Bump

White and made of plastic or wood, weighing 4.5 oz and is 3.5 inches in diameter

A player is permitted to ride off another to spoil his shot or to remove him away from the

Handicap

All players are rated on a scale of -2 to 10 (the higher the better) and this refers to their overall playing ability. A player’s horsemanship, range of strokes, speed of play, game and sense are the factors considered in determining his or her handicap. The team handicap is the sum of its players’ handicaps. In handicap matches of six chukkas, the team with the lower handicap is awarded the difference in goals at the start of the game.

much more important and who guide and advise members while at the club. I

Line of the ball

Intermediate

Teams with a total handicap of 8-12 goals

Nearside

Field

High Goal

Intervals

A full size polo field is 300 yards by 160 yards. The goal posts, which collapse on severe impact, are set 8 yards apart.

Teams with a total handicap from 17-24 goals. It is the highest level of official tournament polo played in the United Kingdom.

3-minute long rest periods between chukkas. Half-time is 5 minutes.

Goal

Hired Assasin

Judges

Low Goal

Any time the ball fully crosses (at any height) the line between the goal posts, it is a goal regardless of who knocks it through, including the pony

A professional player

Goal judges are positioned behind each goal to signal when a goal has been scored. Hard hats are worn for protection.

Teams with a total handicap of 4-8 goals

K

The shaft is made from bamboo cane or graphite composite and the head from a hard wood. Polo sticks range in length according to the height of the pony played and extended from 48-54 inches.

G

E

Ends

Bowl-in

When the umpire starts or resumes play by rolling the ball down the centre of a line-up of players

Backshot

Teams change ends, i.e. switch the halves they defend, each time a goal is scored in order to equalise wind and turf conditions.

H

J

Hook

The move whereby a player uses their mallet to block or interfere with an opponent’s swing by hooking the mallet of the other player with their own mallet. A player may only hook if he/she is on the side where the swing is being made or directly in front or behind an opponent.

M

Mallet/Stick

Knock-in

Should a team hit the ball over the opponent’s back line during an attack, the defending team resumes the game with a free hit from the back line where the

Neckshot A ball which is hit under the pony’s neck O

Offside The right-hand side of the pony

Patron A financially unchallenged amateur player who pays to put a team together, which is usually made up of at least two professionals and is normally named after the patron’s house or company.

Penalty

HPA (The Hurlingham Polo Association)

A free hit is awarded when a foul is committed. The hit is taken from a set distance, dependent on the severity of the offence. Penalties and distance are as follows:

This is the governing body of the game in the United Kingdom and Ireland. Its governing officials are called stewards. They should not be confused with club stewards who are

Penalty 1: Automatic goal Penalty 2: from 30 yards to an open goal Penalty 3: from 40 yards to an open goal

36

37 3 7

HURLINGHAM 8th 9th & 10th June 2012

Blue linen trousers (part of suit), £832, shirt, £174 silk blend tie, £150, brown leather loafers, £3,038 All Tom Ford, www.tomford.com Arceau Chronograph watch, £4,350 Hermès, 020 7499 8856

Blue jacket, £600, trousers, £200, stripe shirt, £125 pastel stripe bowtie, £55, silk pocket square, £65 All Gieves & Hawkes, www.gievesandhawkes.com

Grooming: Paula Mann at Models1 Creative using Clinique and Kiehls Shot on location at The Hurlingham Club, www.hurlinghamclub.org.uk

Transocean Chronograph Unitime watch, £8,060

£5

Breitling, 020 7637 5167

Mint Polo in the Park 2012

Mint Polo in the Park 2012

MINT POLO IN THE PARK 2012

MINT POLO IN THE PARK 2012

Team Sydney

EVENTS CALENDAR JUNE - SEPTEMBER 2012

Glen Gilmore

1

Professional polo player and Australian polo ambassador, holds a handicap of seven. He has played professionally since the age of 21 (having started playing polo at the age of 10), and has captained the Australian team for more than 10 years. Gilmore keeps forty ponies in Australia including his favourite, Rouge. His career highlights include winning the Coronation Cup twice, The Warwickshire cup three times and the Melbourne Cup. During the summer months, Gilmore plays in England and in winter, he plays in Queensland, Australia. He names Ellerston in Australia as the best location he has played in.

SYDNEY

AUGUST 2012

1

Wimbledon Lawn Tennis Championships: Women’s Singles Final

Euro 2012 Final in Kiev

7-15 July British Open Croquet Championships

2

8

3

15

21

28

Greyhound Remembrance Weekend

28 July - 10 August Olympic Swimming Finals

22

Clipper Round The World Yacht Race ends this month

© www.f1-site.com

4

European Tour Golf; Barclays Scottish Open begins, in one of the last tournaments ahead of the British Open

13

20

27

30

31

7

14

21

28

1

8

15

23

29

1-4 August Olympic Rowing Finals

2

9

16

Formula 1 British Grand Prix, Silverstone

Veuve Clicquot Gold Cup for the British Open Polo Championship

Guards Polo Club; the HPA’s International Day for the Coronation Cup

12

17

24

31

13

The Grand Prix Ball, The Hurlingham Club

6

Anniversary of England winning 1966 World Cup in London, beating West Germany 4-2 at Wembley with Geoff Hurst scoring the first - and to date only - hat-trick in a final

Standard Chartered Great City Race; 5km run through the streets of London’s Square Mile

5

30

13 July - 12 September Olympic Village opens for around 17,000 athletes and officials ahead of the start of the London 2012 Olympic Games, with residential apartments for the athletes and team officials, as well as shops, restaurants, leisure facilities and large open spaces. The area continues as a Paralympic Village until 12 September before being transformed into permanent public housing, accomodating around 2,800 apartments

25

1

26

2

29 August - 9 September London 2012 Paralympic Games Opening Ceremony

3

20 July - 27 August National Fishing Month 20-22 July Silverstone Classic Motor Racing Festival

Women’s British Open Golf tournament begins

27

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10

17

12

18

3

Having started playing polo aged 12; he now holds a handicap of two, and he is well known for playing on the Ellerston team in Australia. His career highlights include winning a number of medium-goal tournaments with Ellerston. During the summer months, White plays in England and in winter, he plays in Australia. He names his homeground of Ellerston as the best location he has played in. White keeps a number of ponies with his brother, including his favourite, Melissa.

SYDNEY

24

24-28 August London 2012 Paralympic Games Torch Relay begins in London

25

1

Rugby Football League; Carnegie Challenge Cup Final

4-5 August Olympic Tennis Finals

27 July - 7 August London 2012 Olympic Games Opening Ceremony

SYDNEY

Jasper White

30

3-12 August Olympic Athletics Finals

19-22 July 141st British Open Golf Championship begins

Nicknamed ‘Cowboy Kel’ on the polo pitch, plays with a handicap of 4 at his local club, Cirencester, and keeps ten ponies, including his favourite, Twiggy. He was practically “born and raised” on horseback and started his polo career in 1998 at the late age of 25, after years of representative Polocrosse and “the odd rodeo”. His career highlights include playing in the Warwickshire tournament, where he scored 22 goals. During the winter months Johnson plays in Australia and names Ellerston as the best location he has played in.

Johnnie Walker Championship begins at Gleneagles

Glorious Goodwood Flat Racing

19

Kelvin Johnson

Sydney boasts 12 polo venues. With a polo history that stretches back before the country became a federation, Centennial Park’s Polo in the City hosts the cream of the country’s players, including Glen Gilmore. Powerful strikes and daring moves are the hallmarks of boisterous Australian polo.

2

7

3

JULY 2012

5

29

London 2012 Olympic Games Closing Ceremony

5-12 August Men’s 100m Final run, held at the London 2012 Olympic Stadium

26

Aviva Premiership Rugby season begins

Guards Polo Club; Duke of Wellington Trophy Final

Partridge shooting season begins. 45 45

44 56 56

57 57

MINT POLO IN THE PARK 2012 Mint Polo in the Park 2012

Mint Polo in the Park 2012

MINT POLO IN THE PARK 2012

Show Times

600BC

3

THE FIRST RECORDED EVENT BETWEEN THE TURKOMANS AND THE PERSIANS

POLO: The Timeline

Friday 8th June INTERESTING FACT:

Devil’s Horsemen Cossack Display

7:00pm

Polo Match: MINT Team London v IG Index Team Sydney

8:30pm

Last orders at all bars

9:00pm

Grounds Close

Veuve Clicquot at Hurlingham Polo Party – 8:00pm to 2:00am at The Hurlingham Club

INTERESTING FACT:

Prince Charles played his first game in 1963 aged 15, in a team captained by The Duke of Edinburgh and he played his first game in public in April 1964

1868 Malta Polo Club was founded due mainly to army and naval officers stopping off there on their way home from India

1872 The polo club at Monmouthshire was founded by Capt. Francis ‘Tip’ Herbert (1845 - 1922), 7th Lancers, at his brother’s seat, Clytha Park, near Abergavenny. All Ireland Polo Club was also founded in 1872 by Horace Rochfort of Clogrenane, Co. Carlow 1874 Polo was established at Hurlingham

Today 14

24

15

1890

4

7th century AD Polo spreads from China to Japan

7

ENGLISH

1850s British tea planters discovered the game in Manipur (Munipoor) on the Burmese border with India

Be on-trend at this year’s Polo in pretty florals and pastels. Alternatively, for the classic chic look, opt for black lace paired with Chanel sunglasses and metallic heels

1869 Edward ‘Chicken’ Hartopp, 10th Hussars, read an account of the game in The Field, while stationed at Aldershot, and, with brother officers, organised the first game – known then as “hockey on horseback”.

1888 Handicaps were introduced in America

1919 Height restrictions on polo ponies were abolished Today, polo is played in 80 countries worldwide. It was an Olympic sport from 1900 to 1939 and has now been recognised again by the International Olympic Committee.

Guardians of

the game

*Source: Hurlingham Polo Association, www.hpa-polo.co.uk

25

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ROSE

1862 The first polo club in the world was formed by British tea planters at Silchar, west of Manipur. Calcutta Polo Club, the oldest existing polo club, was founded

1895 The height for polo ponies was raised from 14 hands to 14.2 hands

1910 1930

2009 The inaugural MINT Polo In The Park tournament takes place in London

6

600BC The first recorded game took place between the Turkomans and Persians (the Turkomans won)

1875 The first official match in Argentina took place on 3 September, where the game had been taken by English and Irish engineers and ranchers

1876 Lt. Col. Thomas St. Quintin, 10th Hussars, introduced the game to Australia – he was the “Father of Australian Polo” and two of his brothers stayed on there as ranchers and helped the game to develop. In the same year, polo was introduced to the USA by James Gordon Bennett Jr, who had seen the game at Hurlingham while on a visit to England

1910 Handicaps were introduced in England and India

300A D

Polo Match: City AM Team Delhi v Mandarin Oriental Hyde Park London Team Abu Dhabi

6:00pm

4th century AD King Sapoor II of Persia learned to play polo, aged seven

16th century AD A polo ground (300 yards long and with goal posts 8 yards apart) was built at Ispahan, then the capital of Persia, by Shah Abbas the Great. The Moguls were largely responsible for taking the game from Persia to the east and by the sixteenth century the Emperor Babur had established it in India. Polo was revived in Japan by the 8th Shogun, Tokugawa Yoshimune (1684-1751) and was played until early twentieth century. It was the favourite sport of the last Shogun who surrendered power to the Emperor in 1868

600A D

5:00pm

Prince Harry celebrated the conclusion of his 10-day tour of the Caribbean and Brazil in March this year by displaying his considerable skills on the polo field

900A D

Devil’s Horsemen Cossack Display

5

In every sport there are those who regulate play. From rugby’s RFU to FIFA in football, governing bodies keep a steady hand on sport’s rudder. Polo is no different, and the HPA has been presiding over its affairs since the very first chukka...

150 0AD

Polo Match: Otkritie Team Moscow v Camino Real Team Buenos Aires

4:00pm

1850

2:45pm

600BC

1870

12:00pm Hurlingham Park opens

2

1

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9 10

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1 Chanel acetate frame with metal details £329 2 Camellia Liqueur hat, £840, Louis Mariette, www.louismariette.com 3 22-karat gold-plated crystal ring, £100, Kenneth Jay Lane, www.NET-A-PORTER.com 4 Tonda watersnake box clutch, £280, Diane Von Furstenberg, www.dvf.com 5 Camelia Brode 18-carat white gold and diamond earrings, £5,300, Chanel Fine Jewellery, www.chanel.com 6 Studded leather clutch, £995, Miu Miu, www.miumiu.com 7 Silk-crepe and lace dress, £1,590, Valentino, www.valentino.com 8 Tux printed silk-crepe maxi dress, £780, A.L.C., www.NET-A-PORTER.com 9 Meteorita 140 metallic leather sandals, £1,065, Christian Louboutin, www.christianlouboutin.com 10 Black lace gloves, £29.95, Sermoneta, as before 11 Crepe Peplum jacket, £1,195, Alexander McQueen, www.NET-A-PORTER.com 31 59


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POLO IN THE PARK

SHOWGUIDE

The luxury show guide will offer all Polo in the Park guests invaluable information on the event including, the teams, the players, the order of play and the rules. This content together with luxury lifestyle features will offer advertisers the perfect environment to reach this exclusive audience. All hospitality guests will receive a copy of the show guide with the remaining actively sold to the grandstand audience. The Polo in the Park guests will be made up of the most affluent members of the London society, bringing together corporate groups and private individuals, totalling 30,000 people across three spectacular days.

Circulation: 30,000


2012 ADVERTISERS MINT_molon_location_a4_full.pdf

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25/04/2012

14:29

An unforgettable day out for everyone

MINT Polo in the Park brings together a dazzling combination of international polo and family entertainment to form an unforgettable day out in the heart of the City. Features include the popular Veuve Clicquot Champagne Garden and Polo Garden Bar and new PIMMS Enclosure. For those of you with children, there is the Kids Zone where there will be face painting, bouncy castles and football shoot outs and a few more surprises!

Chesterton Humberts are proud property sponsors of

ARGENTINA

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8th - 10th June 2012

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Bringing together an exclusive selection of the finest riding holidays in the world

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LONDON FLAGSHIP BOUTIQUE 29 LOWNDES STREET • KNIGHTSBRIDGE • SW1X 9HX T: +44 20 7201 2590 E: store@herveleger.co.uk

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23/05/2012 14:59

Polo advert.indd 1

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www.safarisunlimited.com

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www.ridinginafrica.com

2012/04/30 11:37 AM


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RATE CARD Main Body Standard Positions: Full Page

£3,995

DPS (Double Page Spread)

£6,495

Exclusive Positions: Inside Front Cover DPS

£8,995

Outside Back Cover

£7,495

Inside Back Cover

£5,995

All prices shown are for single insertions. Discounts are available for package bookings. All rates are for full colour display advertisements. Please note that clients will not incur an additional charge for bled artwork. All above rates are exclusive of VAT.


CONTACT DETAILS: For more information on anything included in this pack or to arrange a meeting to discuss your requirements then please do not hesitate to contact us. SARAH CHU E: s.chu@runwildgroup.co.uk T: +44 (0)20 7987 4320 W: www.rwmg.co.uk


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