Top 15 Tips to Improve Search Engine Optimization And Rank Better on Google bulksinfo.blogspot.com/2019/07/tips-improve-search-engine-optimization-on-google.html
You are running a website or blog for quite some times. You publish a unique article on your site regularly, also you are promoting them on various media but still, you are not getting enough traffic to your site. Sounds familiar? Well, I have one thing to ask: Have you done proper SEO or search engine optimization for your site? You are probably wondering. In short, search engine optimization is the process of optimizing your website and blog for both search engines like Google and its users, so that they both can understand what your site depicts and what the site is all about. As per Ardor Seo, every day around 5.5 billion searches are made on Google in 2019, that is over 63,000 queries per second. Hubspot claims, around 80% of a website's traffic starts with a search query and that's why search engine optimization is so important.
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Here you will learn about search engine optimization tips that will help you bring your site quite a number of few steps ahead, hopefully on the top of SERPs too. Read on.
1. Research on Keywords Researching keywords is the most important factor that helps boost up a site's ranking in Google. Never jump on writing an article without doing proper keyword research. I always personally do a proper keyword researching before sitting for writing an article for my blog. Keyword research helps you understand what kind of phrases or words people are putting in the search bar to search for an item for themselves. Choosing a keyword which has high search volume and high CPC rate yet has a low competition is ideal for a blog post. For this task, you should need some good keyword research tools that will make your task easier. Besides you can always take help from to help you know what keywords are trending now on Google, how they performed in the last 5 years, how many searches the keyword gets etc. 2. Create Unique Contents
Content is the king. Content is one of the three ranking factors Google prioritizes most. Your visitors come to your site for the quality of the contents you provide them from time to 2/12
time and not for the gorgeous design of your site. Uniqueness is another major factor that adds value to your contents. Search engines always prefer high-quality contents that are both unique and lengthy in nature. With the new algorithm update, Google clearly states that quality of content is a major ranking factor for a website. Moreover, Google loves to present to its users only those articles that are informative and helpful, authentic and add great value to its users. Apart from this, Google tends to push those websites up to the top of SERP which has a long description. A lengthy article normally containing 2000+ words are always preferred by search bots. So make sure when you sit for writing a post write at least of 1000+ words. If your post is deeply descriptive, stuffed with useful information, words, multimedia, infographics, charts, etc. as well as totally different from others chances are there your site can outdo its competitors quick. 3. Focus on User Experience Google has tons of ranking factors to increase the ranking of a website. User experience is one of them. User Experience (in short UX) targets to provide users the best experience while crawling on a website. That is why UX is a vital point in search engine optimization techniques. By user experience it is meant: Good page speed Responsive page layout Better internal linking Easy navigation Clear and easy to understand the content Relevant and to the point information Etc.
All these are packed into one which is called user experience. So be careful about that. 4. Stress on Voice Search By 2020, 50% of all searches will be voice search, says comScore. Google Assistant is now dominating over 400 million devices according to . And 30% of total searches will be conducted without a screen by 2020.
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These statistics are really very striking. In fact, when I came across them I was terribly shocked. That's natural. And probably you, too, are. If you are looking for increasing your website traffic be well prepared to put on voice search. In the upcoming years, voice search is likely to hit those sites that do not have a colloquial tone of the conversation. Because when people use voice searching services like Google Assistant, Alexa, Siri, Cortana, etc. they speak in the conversational tone, not in a direct tone that is short in nature. So listen to people first and understand the tone of their language. Therefore, use them in your blog posts to make your site voice-search-optimized. Voice search is one of the fast-growing types of search and every webmaster should be wellinformed before it is too late. You can follow a few strategies to reap the most benefits from voice search, like: Using long-tail keywords. Implementing FAQs in contents using 'how', 'what', 'who', 'where', etc. Using a colloquial tone of the conversation. Understanding your audience needs. 5. Build Up Social Networking
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Social networking is one of the biggest weapons to grab your target audience. Join platforms like Facebook, Twitter, Pinterest, Reddit, LinkedIn, etc. for promoting your contents there. The best part of social networking is that there are tons of users who stay active all the time. That means you get more engagements from them and more quality traffic from these high authority sites. When you share your contents there you get extra exposure for your blog posts. Side by side you are giving them a chance to come to your site, read your contents and share them with others. Regular nurturing your social connection helps you develop a good relationship with other users and thus it improves your website SEO in the long run. As the majority of your website traffic is coming from these high authority social platforms it prompts Google to rank your page up in the SERPs. In this way, you will start increasing your domain score that is a very good signal for search engine optimization. Read: List of 20+ Social Media Sites 6. Make Your Site User-Friendly It is one of the major factors that contribute to search engine optimization on Google. A user-friendly website is desired by all. A site that is intuitive, neat and clean, and full of relevant information is always loved by search bots. Thus it becomes easy for them to understand your site better. Here are some tips that are highly recommended for a user-friendly website: 1. 2. 3. 4. 5. 6. 7. 8.
Make your site simple and intuitive in design. Use different tags such as H1, H2, H3, etc. Differentiate the main points with bullets and numbers. Write each paragraph of 3-4 lines. Use navigation bars. Make internal linking to posts highly relevant to other posts. Use infographics where necessary. Etc.
7. Check Your Page Speed
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Checking page loading speed is another vital thing in SEO. Google normally prioritizes those sites that load less than 5 seconds at the best. Using responsive themes, adding few gadgets, attaching a few ads help you boost up your page speed. Use any of these tools to check your current website loading speed:
8. Follow SEO Blogs and Videos Following SEO blogs and watching videos is of immense value for improving search engine optimization on Google. It helps you get an insight into how other SEO experts are writing SEO-optimized blog posts for their blogs and websites. It might be possible that you already know many of their tips, still, you need to go through every tip to have detailed information on SEO. Below are some popular SEO blogs to follow: The Beginner’s Guide to SEO Guide to SEO Google’s Search Engine Optimization Starter Guide If that does not seem enough try these YouTube channels to keep yourself abreast with the latest SEO changes.
9. Use Long-Tail Keywords 6/12
If you are using long tail keywords in your contents your website will grow rapidly than those with general one/two-word keywords. Everywhere in today's world, there is high competition. Still, if you push yourself a step up and work smart better chances are there you will succeed. A New York study found that long tail keywords with and without on-page search engine optimization work better in the ranking than single or double word keywords. There are various benefits that a long tail keyword gives you to boost up SEO in Google: Help you find a target audience. It gives you a higher conversion rate. It has low competition. Better PPC (pay per click). Google likes long-tail keywords that signal to a particular niche. Great for highly competitive niches.
For example, suppose you have written a blog post on 'how to make money online'; whereas your competitor wrote on 'how to make money in India'. Naturally, here your competitor will win the race. And the cause is he used a long tail keyword that signals to a particular region which means he wants target traffic to his website. 10. Optimize Image Properly
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Optimization of images is one important thing that plays a good role in search engine optimization techniques. What is image optimization? To optimize an image means reducing the file size as low as possible without compromising with image quality. This helps you load your website faster than before. You can call it simply as image SEO, too. How to optimize an image? Here I have shared a few tips to follow to optimize an image: Name your image text properly. Try to include the main keywords in them. Don't forget to add an alt attribute to your image. Adding alt attribute that has main keywords in it contribute SEO value to your website and helps your site rank better on Google. Personally, I use this website for compressing my blog images. If you are running an e-commerce site with a plethora of images give shots of a particular item from every angle possible. Choose the right format for image and make it low in size. This helps a site loads faster. It is one of the ranking factors Google prioritizes most. 11. Include Keywords in URL Including the main keywords to the URL of a blog post adds great SEO value to your website. Steer clear of congesting an URL with lots of unnecessary words and prepositions like 'of', 'and', 'with', 'from' etc. Keep your URL short and easy to understand. For example, you have written a post on 'How to Make Money Blogging'. You should create the URL of the post like 'website.com/make-money-blogging'. This type of URLs are easily sharable and a strong signal for search bots. 12. Optimize Meta Descriptions
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A meta description is a 155 characters-rich snippet that has focused keywords so that Google can understand what this page is about before showing it to a visitor. Optimizing meta description is very crucial for search engine optimization especially for onpage SEO. So make sure when you're writing down a blog post you are adding a meta description to it. 13. Monitor Your Backlinks
Backlinks are like bread and butter to a website. Without backlinks, there is hardly any expectations that the site will rank. So building quality backlinks is very crucial for search 9/12
engine optimization. But what sometimes happens is that your competitors build up thousands of low-quality backlinks from thousands of spammy websites, like directory submission sites and article submission sites. Probably they do it in order to smash your SERP ranking and ultimately knock you out of Google's first page. You have to care about that. Use Monitor Backlinks to keep strict surveillance of your website. If some suspicious transpires with your site it will let you know immediately. 14. Fix Broken Links Broken links are very harmful from SEO perspectives and for this Google tends to bring down a website's ranking. So you need to fix the broken links first. What are the broken links? When a page links to such a page that doesn't exist or has been removed that link is called a broken link. It normally contains 404 code error when you try to access that site. When search engine bots find a broken link suggesting a 404 error it inevitably lowers the ranking of a site. If you are using WordPress, use the Broken Link Checker WordPress plugin to help you detect easily rotten links or dead links. You can also use Google webmaster tools to identify and fix this issue. 15. Focus More on Email Marketing
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What is email marketing? To say simply, it is the process of promoting your elements and products to a number of influential people via sending them emails. The emails are normally promotional in nature and contain certain links that lead to your products. The great advantage of email marketing is that you can drive target traffic to your blog and increase the conversion rate as well. When you send an email of one of your blog contents to an influential blogger chance is there that the person can link his blog to your content in case he finds something useful and demanding in it. This way you end up getting backlinked from their sites plus your SEO gets improved. Since your backlink comes from an authoritative site Google is sure to improve your website ranking. Here I gave you 15 easy tips to help you make your website ranking better. Most of these methods are my personal and I am sure by following these tips you will too end up getting a good authority on Google. Here is a quick recap of all the points I mentioned above. Here are a few more articles to check out: 11/12
What are your SEO strategies for your blog? Share your thoughts with me through comment. If you like this article don't forget to share it.
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