Insight
MARCH 2014
Painting a colourful future 4
Stand out from your competition 6
Getting your business structure right 7
Millennium, Copthorne & Kingsgate opens doors to Ruralco 8
Contents
4 6 7 8 11 2
Painting a colourful future Generations have one man’s Kiwi ingenuity to thank for Resene’s extensive array of environmentally friendly colours and products
Stand out from your competition Scott Walklin of Sign Network talks about his seven most important marketing tips
Getting your business structure right Determining the most appropriate business structure is a significant decision
Millennium, Copthorne & Kingsgate opens doors to Ruralco Hotel group grows stronger links to farmers across New Zealand
Celebrate your success The National Ruralco Supplier Awards are on the way
Industry Insight
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Enquiries
For editorial or advertising enquiries and letters, please contact the Marketing Department on: Tel: 0800 787 256, marketing@ruralco.co.nz
News at Ruralco
Trusted co-ops working for farmers
13
Classifieds
www.ruralco.co.nz
Farming for food brings tough realities By Neal Shaw Group CEO
As we enter the second half of our first year of Ruralco operations, our research has indicated suppliers are keen to have more information about farming. Getting a deeper understanding of how farmers operate and think than what is often revealed through mainstream media is important. One of the most widely covered and controversial topics entertaining mainstream media lately has been the clubbing to death of calves on a Chilean dairy farm, owned by prominent New Zealand dairy farmers. A glance through the Trade Me Community notice board will reveal many varied opinions from farmers and non farmers alike about how this reflects on farming here in New Zealand, and how we treat our own livestock at home. The method used on the Chilean farm was far from ideal, and most farmers here would baulk at the idea of clubbing a calf to death with a hammer, although it is legal to do so.
However taking this approach does bring an economic cost to farm businesses. Often the cost to keep the calves to four days old, the prerequisite for transport, will outweigh the return they earn at slaughter. This leaves farmers with a dilemma, to opt for humane but uneconomic slaughter at a processing plant, or to terminate the unwanted calves on farm?
Animal Welfare Code of practice and DairyNZ recognise the use of a captive bolt followed by bleeding out as the most effective and humane means of disposal, with shooting or vet only chemical injection as other preferred options.
Some farmers do not feel comfortable terminating calves on farm, and will use the bobby calf system more for humane disposal than economic return.
“Chick culling” in the poultry industry commonly uses high speed grinders known as macerators, or carbon dioxide gassing to eliminate unwanted male chicks usually within 72 hours of hatching.
However others are comfortable terminating calves on farm with approved methods, and would argue such an approach is actually more humane than putting them on a crowded cattle truck to be transported and ultimately slaughtered anyway. Either way, the outcome is the same, as long as the method is humane. A hammer to the head (although legal) would disturb most farmers, but there are options available including using a gun, or a captive bolt mechanism.
It is important to note that dairy farmers are far from the only ones having to deal with unwanted young stock.
Such procedures have full approval of veterinary authorities. Goat farmers have the unpleasant task of disposing all male kid goats on farm, with no commercial goat processing option available. No-one tasked with rearing healthy livestock enjoys having to take an animal’s life. However dairy farmers have well developed and documented standards to do so when necessary, with errant actions of a few heartless peers undoing the efforts of the rest.
However, the whole affair has left a greater issue unexamined, one that anyone who enjoys consuming animal protein has to be part of, as much as the farmers who produce it. The reality of farming for protein is that it’s a tough business often only requiring a single sex of the species farmed, usually the female. It also demands a realistic economic return at the end of the financial year for all the physical, financial and mental effort required. Unfortunately, unwanted or “Bobby” calves are considered as uneconomic on many farms. Today they remain at best a sideline income to the more valuable replacement heifer calves that are kept, reared and ultimately returned to the milking herd two years after birth. Unlike their Chilean counterparts, Kiwi dairy farmers are fortunate to have slaughter facilities at meat plants that accept bobby calves for processing, and indeed form a valuable trade in veal and skins as export. These are the penned calves often seen at the end of raceways by main roads, their presence announced with a flag for collection. Requirements for the rearing, transport and processing of these calves are set along strict welfare guidelines, and laid out in animal welfare regulations, complete with the risk of prosecution for farmers breaching the Animal Welfare Act.
INSIGHT // MARCH 2014
Group CEO Neal Shaw
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Painting a colourful future By Annie Studholme
Generations of architects, interior designers, builders, home owners and DIY enthusiasts have one man’s Kiwi ingenuity to thank for Resene’s extensive array of environmentally friendly colours and products designed specifically for New Zealand’s harsh climatic conditions. After more than 60 years in the business, innovation continues to be the driving force behind the 100 per cent New Zealand-owned company. “Innovation is in our DNA,” said Managing Director Nick Nightingale, grandson of Resene founder Ted Nightingale. “The core thing behind everything we do is colour. Colour is just an expression of innovation in many regards.” Renowned manufacturer of high quality durable colours, coatings, wood stains and paint for exterior and interior house painting plus commercial, industrial and marine painting applications, Resene has come a long way from its humble beginnings in builder Ted Nightingale’s Wellington garage in 1946. In post-war New Zealand there were no alkali resistant paints suitable to cover concrete buildings available, so in true Kiwi style, Ted Nightingale set about developing his own using a concrete mixer in his garage. Once word got out, demand grew and Ted embarked on producing his paint on a commercial basis under the brand name Stipplecote, as well as a range of admixtures, such as No Bond and Curecrete. Business flourished quickly, outgrowing Ted’s garage and by the end of 1946 Resene had established its first factory in an old stable in Tinakori Road, Wellington. Five years later, Ted launched the first waterborne paint in New Zealand under the brand name Resene—a name derived from the main ingredient of paint—resin, which later became the company’s registered name in 1977. Unlike Stipplecote though, waterborne paints weren’t an instant hit with consumers. People were troubled by the notion their newlypainted waterborne paints wouldn’t just wash off the walls with water like it did from their brushes. Customers initially remained loyal to lead and solventborne paints, but after a massive sales effort, waterborne paint sales took off. Resene’s perseverance was rewarded with a period of rapid expansion during the late 1950s and early 1960s. In 1969 Resene broke away from the traditional pastel range of colours New Zealanders were used to with the launch of the British Standard Specification colour range (BS2660 range), a new system of colour,
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offering a choice of strong colours. That was followed by the stronger BS4800 range in 1973, with the BS5252 colour range in 1976 a world first. It also pioneered the development of coloured paint bases, where previously only white was used, was the first to offer a full range of testpots, and in 1985 launched the Total Colour Multi-Finish System combining an extensive range of colours with interlinked tinting systems for both interior and exterior, followed by the release of the first Resene fandeck, The Range 2000.
for consumers to select paints that ease the burden on the environment, and in 2004 it introduced Resene PaintWise, a paint and paint packaging recovery programme.
Isolated at the bottom of the world, Resene was leading the world in paint technology buoyed by constant pressure from its competitors. “It’s what I would call a ‘quality spiral’,” explained Nick Nightingale. “We would do something, and then others would follow, so we would do something else. The end result is that the quality of paint we have here is second to none.”
Although the Resene ColorShops are in many respects the public face of the company, essentially they only make up a small proportion of the business. The mainstay of Resene’s business continues to be specifiers and professional painters who demand a high quality paint that is easy to apply, offers a wide range of colours and a high level of service and problem solving ability from the manufacturer.
And the innovation didn’t stop there. Following a major factory upgrade from its old site to a new larger site in Gough Street, Lower Hutt, Resene decided to by-pass the traditional sales outlets in favour of using its own staff to sell directly to commercial painters. “It was a huge change for us, and a gamble that paid off,” said Nick. Initially its focus was on the professional market in Wellington, followed by Hawkes Bay, before being rolled out across other centres.
Today, Resene’s head office is situated in Naenae, Lower Hutt, where it produces all its waterborne products, as well as operating a separate manufacturing facility for its solventborne products in Upper Hutt.
The move into retail happened almost entirely by accident after Ted’s son Tony, who took over operation of the company in 1972, purchased a wallpaper company that happened to own a store in Marion Street, Wellington. It became Resene’s first outlet store and proved an instant success. From there, the ColorShop concept was conceived and new stores were opened up around the country. There are now 66 retail stores nationwide with stockists in some areas, with new stores being added every year. But perhaps the most profound change was Resene’s move away from using lead in its decorative paints in the late 1960s, taking the company’s environmentally friendly philosophy to a whole new level. “It was a massive step to go lead-free and took a huge amount of innovation and a lot of work from our technical people to make it happen. In order to be lead-free we really had to do some big, bold stuff,” said Nick Nightingale. “Once you get off the bandwagon it’s very hard to get back on. It was a decision that really set the tone for the company for the next 35 to 40 years. It’s that kind of innovation that drives the way you think about the business as a whole, not just the environmental impacts, but to do things better and better.” Resene continued its commitment to the environment by later joining the Environmental Choice Programme in 1996 making it easier
Nick said from the outset, creating personal relationships with its customers was a crucial part of the business. “Initially architects and designers were held to a very limited palette, but Tony welcomed any requests, seeing it as an opportunity to extend our range. That personal input was very important to him and it still is for us.”
Aside from its paint range, Resene produces both decorative and protective coatings for residential, commercial and industrial needs. Technology first purchased in 1977 from Giant Products led to the development and release of Resene’s own extensive range of engineered coating systems in 1999 that still remains popular. Resene also has a presence in Fiji, servicing the South Pacific market, and a sizeable operation in Australia. Resene Paints (Pacific) Ltd was established in 1965, while Resene Paints (Australia) Ltd was established in 1990 supplying quality Resene paint to the Australian market. Closer to home, the Resene Group also includes Altex Coatings Ltd, a Tauranga-based manufacturer of marine, industrial and protective coatings, and Resene Automotive and Performance Coatings, which focuses on high end specialist and automotive products. Last year Rockcote Resene Systems merged with established company Plaster Systems Limited (PSL) to form Resene Construction Systems to provide cladding systems. Not a company to stop there, Resene also exports paint and colour technology to offshore markets. But the innovation that has driven Resene from a one-man operation in a garage to possibly New Zealand’s most successful paint company ensures its future is bound to be just as colourful. “There is still plenty of ambition here. We still get a real kick out of putting out a new product or a new innovation. We are always trying to look for new things, trying to keep it new and fresh with new colours added regularly.” Watch this space! INSIGHT // MARCH 2014
Left: Managing Director Nick Nightingale; Above top: Resene Botany store; Above right: Historic Resene advertising; Right: Resene testpots INSIGHT // MARCH 2014
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Stand out from your competition By Scott Walklin
It doesn’t matter what industry you’re in we all face the same challenges: •
How do I sell more of my product or service than I did yesterday/last month/ last year?
•
How do I get my business seen by a wider audience or perhaps more importantly, the right audience?
•
Where should I spend my advertising budget? Online, print, radio?
Here are the seven most important marketing tips:
1. Know thy self Before spending a cent on marketing you must understand the purpose of your business, why you do what you do, where it’s going—your goals, and have an idea of how you’re going to get there with a strategic business plan. The reason this is number one and most important is because if you don’t have a clear vision about your business, it’s going to be very hard to get anyone else to assist you on your journey. Your results are likely to be meagre regardless of how much money you pump into your marketing budget. The best brands in the world tick all these boxes and know exactly who they are. This ensures that they get 100% buyin from their staff, outsource partners (designers/ developers/
marketers, etc) and most importantly their customers!
2. Logo vs. brand Far too often these two things are grouped together and confused with each other. Your logo is a standalone object, an image which hopefully reflects your company in a style that communicates well towards your target audience. Your brand however is not a tangible object that you can see, touch or measure—it is your company’s oxygen and heartbeat. It is how you as a company communicate, respond and look. It’s your promise, reputation and expectation. Your logo may be updated every couple of years to keep up with the latest design trends but your brand should remain consistent.
3. USP— unique selling proposition What sets you apart from your competition? Once you have figured this out it should be the basis of you marketing ideas.
4. Call to action A call to action is not about putting your contact details on your marketing material, you can have a beautifully designed flyer that will get you very little results unless your call to action is well thought out. It needs to be a reason why your consumer can’t resist your offer.
5. Consistency Consistency is key to building a strong brand —I cannot stress that enough. The easiest
way to ensure consistency is to have a Brand Guideline manual drawn up (your graphic designer should be able to assist with this). The Brand Guideline will cover all the various ways your logo can be used on all types of media, it will clearly define the colours, fonts and spacing rules concerning the use of your logo, taglines and associated imagery. You should always provide your Sign Writer or Printer with this document and hold them accountable to your guidelines.
6. Choose your suppliers wisely By “suppliers” I’m talking about your graphic designers, web developers, sign writers, printers, etc. To gain the best results you need these people to become part of your marketing team therefore they must care enough about your business to understand where you want to go. Do not choose based on price only, definitely the competitiveness of your suppliers quotes need to be considered but there are far more important qualities you could overlook if you choose with your wallet only. Look for your suppliers to add value to your business with their ideas, solutions, and range of products, consistency and ability to meet your quality standards and timeframes and most importantly their advice.
7. Get an unlimited marketing budget At Sign Network we view every dollar you spend on your signage and print to be an investment into your marketing plan and with every good investment you should expect a return. If you made sure all your marketing material was getting you a financial return, in effect you would have an unlimited budget to work with. Whether you require print or signage for your next marketing campaign or to wrap your fleet of company vehicles, all of these needs provide you with a unique opportunity to communicate your message to the world.
Scott Walklin, Managing Director of Sign Network Ltd, one of the largest sign and print providers in the South Island.
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INSIGHT // MARCH 2014
Getting your business structure right
continues to exist even if the key people behind it change (for example, shareholders change). A company must have at least one director and one shareholder. In a small business operating through a company the same person may be the only director and shareholder. As a general principle, as it is the company that is operating the business, that individual is not liable for the operations of the business. However, the reality is that the directors and shareholders of small businesses operating through companies are often required to guarantee the obligations of the company. For example, often a landlord of commercial premises will require the key people behind the company to guarantee the company’s lease obligations. Similarly, a bank is unlikely to lend funds to a company operating a small business without the key people providing personal security for the borrowing.
By Andrew Leete
So, determining your business structure is not necessarily a simple exercise and it is vital that the right advice is obtained. For example, there is no point in having a structure that provides protection for the key people from personal liability if that same structure results in adverse tax consequences for those key people. As your business grows it is important to revisit your structure and consider whether it is still the appropriate structure - a small start-up business may be fine operating through a sole trader structure initially, but as it grows it is unlikely that model would be appropriate going forward.
Determining the most appropriate business structure is a significant decision and one which should be made with careful consideration and after consultation with your accountant and lawyer. You need to weigh up the pros and cons of each structure to find the one that best reflects your business and circumstances. It is not a case of “one size fits all”—while many people operate their business through a company structure, there may be a good reason for someone else to operate as a sole trader or through a partnership. There are many different forms of business structure. The most common structures are sole traders, partnerships and companies. Although no set rules apply, there are a number of factors to consider such as: •
The nature of the business being undertaken;
•
The number of key people involved in the business;
•
The level of potential risk in operating the business;
•
Asset protection from creditors or relationship property disputes;
•
The personal circumstances of the key people behind the business;
•
Establishment fees and costs of operation;
•
Tax considerations;
•
Funding requirements.
INSIGHT // MARCH 2014
The simplest and most cost effective business structure is a sole trader. Simply put, a sole trader is a person trading on their own in their own name. While this particular structure is simple and has low administrative costs, a person operating a business as a sole trader exposes themselves to personal liability in respect of the operation of their business. If someone brings a claim against the business then the claim will be brought against the individual and that individual’s personal assets are potentially vulnerable in these circumstances.
The content of this article is of a brief and general nature and is not a substitute for professional advice and should not be relied on for that purpose. You should take professional advice before taking any action in relation to the matters dealt with in this article.
A standard partnership is another common form of business structure regularly seen with businesses operating professional services (lawyers, accountants, dentists) as well as farming operations. Essentially a partnership involves two or more parties joining together to run a business and share the profits. Importantly a partnership is not a separate legal entity as such and so each partner generally has personal liability in respect of the actions of the partnership and those of their partners. Although New Zealand law does not require it, it is important that the partners are party to a partnership agreement that sets out their respective rights and obligations. Perhaps the most common form of business structure for established businesses is a company. A company is a separate legal entity which means that it is the company itself which carries on the business and is the party to contracts and the arrangements relating to the business. Being a separate legal entity, a company provides business continuity—it
Andrew Leete, Director Goodman Tavendale Reid The content of this article is of a brief and general nature and is not a substitute for professional advice and should not be relied upon for that purpose. You should seek professional advice before taking any action in relation to the matters dealt with in this article.
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Millennium, Copthorne & Kingsgate opens doors to Ruralco By Richard Rennie
Becoming the accommodation supplier for Ruralco Cardholders has the Millennium ,Copthorne and Kingsgate Hotels (MCK) group all set to grow even stronger links between farmers and its many hotels located throughout New Zealand. MCK’s Vice President of Operations, Karl Luxon is excited at the prospect of aligning with Ruralco and being part of its select band of supplier businesses. He sees it as a great opportunity to introduce cardholders to the chain’s extensive network of hotels that include the Millennium, Copthorne and Kingsgate brands. The Ruralco brand with its supportive promotional material and marketing focus offers MCK direct contact with cardholders, and an efficient means to communicate directly to the farmer market.
The Copthorne resorts are well priced midlevel hotels that offer business and leisure travellers a relaxed environment, and can claim a number of awards internationally for their consistent, accessible service and standards. For travellers seeking a quality affordable accommodation with relaxed Kiwi hospitality, the extensive network of Kingsgate hotels in provincial cities including Hamilton, Palmerston North and Dunedin help complete the group’s coverage of New Zealand well beyond the typically well serviced large cities. Karl Luxon likens running large hotel enterprises to farm operations, as businesses with “many moving parts” subject to the challenges of exchange rates, weather and even earthquakes. Like farming, hotel companies including MCK have evolved to adopt greater social and environmental programmes to ensure the sustainability of their businesses.
“Given the range of accommodation, and the extent of coverage around New Zealand, we are confident MCK will have something to suit all our cardholders, at very competitive rates.” The group has the distinction of being the only hotel owner-operator listed on the NZ Stock Exchange’s main board. It has 23 owned, leased and franchised hotels throughout the country in 17 locations, trading under the Millennium, Copthorne and Kingsgate brands and employing just under 1,000 people. The operations here in New Zealand total 2,824 rooms over all the hotels, making MCK a significant player in New Zealand’s $7 billion plus tourism industry. The chain is well located and equipped to handle groups of farmers or rural professionals from within New Zealand and abroad who may want to combine travel with farm visits around the country. This is strengthened by having three distinctive brands within the group offering a wide choice of accommodation type to cover all traveller expectations. The top of the line Millennium resorts in Rotorua, Queenstown and Taupo offer a high level of sophistication and elegance one would expect in top line resorts anywhere, with quality restaurants emphasising high quality dishes.
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A typical area for the hotel industry and not unlike agriculture, has been around water conservation and efficiency. The group’s Copthorne Hotel and Resort Solway Park in the Wairarapa has been the proud recipient of the Qualmark Enviro-Gold Award for achieving top standards across the five key action areas of energy efficiency, waste management, water conservation, community activities and conservation initiatives. The global recession of 2008 has also seen MCK look hard at customer opportunities here at home. “We have found the domestic market has become increasingly important for us, with the challenges overseas markets present, and we have been working hard to encourage New Zealanders to stay with us, and of course the Ruralco partnership goes a long way towards that.” He says MCK executives were highly impressed with the management of Ruralco, and its proven track record in card systems management.
“We could also see the well founded philosophy behind the card, with its aims to offer real value to shareholders, but also to work closely with companies that have a presence throughout rural New Zealand, we were delighted that we could meet the criteria.” The group’s experience to date in its provincial hotels indicates prospects are highly positive for the coming year, as growth remains buoyant in the primary sector thanks to continuing strong dairy returns, a more positive sheep and beef outlook, all supported by better growing conditions. The group will be offering Ruralco Cardholders generous discounts on accommodation across all three brands, and from time to time be providing special one-off offers. The group also appreciates the strong links it already has to growers, farmers and food producers throughout the New Zealand provinces. “We have a philosophy of trying to source as many ingredients as possible from local suppliers for our hotel restaurants. They are where we showcase these producers, this includes things like local oysters up in our Northland hotels, or wine from local vineyards in Otago. “The food has not travelled huge distances, it tastes fantastic, and we are supporting local primary producers. It’s therefore a nice synergy to be aligned with Ruralco with its farmer shareholder base.” Ruralco Group CEO Neal Shaw says he is proud to have MCK on board as a cornerstone accommodation partner for cardholders. “Given the range of accommodation, and the extent of coverage around New Zealand, we are confident MCK will have something to suit all our cardholders, at very competitive rates.” To learn more about MCK visit www.millenniumnhotels.co.nz Qualmark Enviro-Gold Millennium and Copthorne Hotels Copthorne Hotel and Resort Solway Park Copthorne Hotel and Resort Bay of Islands Copthorne Hotel and Apartments Queenstown Lakeview Copthorne Hotel and Resort Queenstown Lakefront Millennium Hotel Queenstown Millennium Hotel Rotorua INSIGHT // MARCH 2014
The beautiful MCK accommodation venues INSIGHT // MARCH 2014
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Celebrate your success The National Ruralco Supplier Awards are our way of recognising you for your support and business over the previous year. In 2014 we will be once again holding the awards on 31 July 2014 at the Ashburton Hotel with a guest speaker entertaining the crowd. The evening includes a three course dinner.
driven business success and shows determination within the market; •
An exciting, innovative and interactive presence at all relative Ruralco events.
allows for Ruralco to see the growth within their category and get a true understanding of their business;
•
Shows creative flair in all marketing activity throughout Ruralco publications and consistently markets the Ruralco Supplier relationship in a positive and measurable way externally to grow the business;
•
Member feedback is taken in to account when selecting the nominees, offering great value for money, going beyond the call of duty and providing exceptional services is key for this award;
Members Choice Award Ruralco invites its cardholders to nominate Suppliers for this award. The criteria required for a nomination matches a supplier who:
How do you win an award? Below are the criteria for each award:
•
Offers great value for money;
•
Goes beyond the call of duty;
Business Growth & Development
•
Gives cardholders exceptional service.
The criteria required for this award matches the supplier in each category who:
To win this award the supplier must have the highest number of nominations.
Supreme Supplier Award
•
Has been part of Ruralco (and previously ATS) for a minimum of 24 months;
The criteria required for this award matches a supplier who:
•
Have the highest percentage of growth within their category.
•
Has been a Ruralco Supplier (or ATS previously) for the last 24 months, this
•
The supplier must also act in the spirit of the Ruralco relationship; this involves having a co-operative working relationship with the Partnership Services Representative and Ruralco. We will be sending out invitations in time and hope to see you there to celebrate your success.
Emerging Business The criteria required for this award matches a supplier who: •
Joined Ruralco (or ATS previously) as a supplier in the last 12 months;
•
Is an exclusive supplier;
•
Owner of a new business or the new owner of an already established business;
•
Show substantial revenue growth which is calculated by the increase over the achievable budget set for the applicable trading year;
•
The supplier must act in the spirit of the Ruralco relationship; this involves having a co-operative working relationship with the Partnership Services Representative and Ruralco;
•
Must plan for growth and success, this can be shown in many ways including the use of the Marketing Plan provided by Ruralco. Utilising the Ruralco publications and events to market and promote your business and using the Ruralco logo in other publications to capture a targeted audience;
•
Demonstrate excellence in customer service and positive feedback.
Excellence in Marketing The criteria required for this award matches a supplier who: •
Markets the Ruralco Supplier relationship to cardholders in a positive and measureable way;
•
Shows creative flair across all marketing campaigns and activities;
•
Consistent and correct use of the Ruralco Supplier brand used in all of the suppliers advertising to maximise the benefits of the relationship;
•
Creation and delivery of “out of the square” campaign/s, which has
INSIGHT // MARCH 2014
Above left: Members Choice 2013 Winner Lyn Church from Mitre 10; Above right: Group CEO Neal Shaw with Supreme Supplier 2013 winner Toni May from Peter May; Top: The 2013 Supplier Award winners
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News at Ruralco
New Suppliers Please visit www.ruralco.co.nz for information on locations and contact details. National Resene Colourshop 0800 RESENE
New suppliers in Otago and Southland We have launched the Ruralco Card into Otago and Southland at the beginning of February, meaning there now many more cardholders with a Ruralco Card. With new suppliers in these regions, Group CEO Neal Shaw travelled to Invercargill at the end of January to meet with some of the people behind these businesses. They are all very excited to be part of the network. To view a full list of new suppliers, visit www.ruralco.co.nz/suppliers/newsuppliers.
Sight the Ruralco Card With the number of Ruralco Cards increasing as we roll out further into the South Island, it is essential that suppliers sight the Ruralco Card upon purchase. This will ensure the accurate billing information is captured and by sighting the card this also provides security around any fraudulent activities if the card has been lost or stolen. The flow on effect from not billing the correct Ruralco Cardholder is that there is a lag time in payment from Ruralco to you.
It’s time to have a check through all of your marketing material including publications, adverts, flyers and your website and make sure you have updated your supplier logo from the old ATS one to the new Ruralco one. Check to see it is on all of your external advertising as well, this helps Ruralco Cardholders to recognise your business as being a AA & BB supplier and encourages them to shop with you. SH AA SHAR AREHOLDER EHOLDE R 0001 We have revised the Ruralco Supplier logo so it is easier to add to your adverts and so our cardholders can easily identify you as a Ruralco Supplier. Member
Expires
10/15
Joining the Partnership Services Team
MARCH
Lester Chambers
5
February Invoices due by 4pm
13
May Insight advertising booking deadline
Acting National Sales Manager Mob 027 707 8120 lester.chambers@ruralco.co.nz To read more about Lester, check out www.ruralco.co.nz/ lesterchambers
APRIL 3
March Invoices due by 4pm
May Insight advertising due
June Real Farmer advertising booking deadline
6 18 21 24 25
11 13 30
Mid Canterbury Tel 03 307 5167 sarah.paton@ruralco.co.nz To read more about Sarah, check out www.ruralco.co.nz/ sarahpaton
Good Friday Easter Monday June Real Farmer advertising due ANZAC Day
MAY 5
Sarah Paton
Daylight Savings Ends
April Invoices due by 4pm Mother’s Day July Insight advertising booking deadline August Real Farmer advertising booking deadline
Advertising in Insight Contact your representative to discuss marketing your business in Insight.
Don Joseph
Kingsgate Hotels and Resorts* 0800 STAY MCK (782 962) Millennium Hotels and Resorts* 0800 STAY MCK (782 962) *Select locations only
Central South Island Tel 03 307 5178 jason.mckenzie@ruralco.co.nz
Kaikoura Gateway Motor Lodge Tel 03 319 6070 10% off set rates Taylor Plumbing Kaikoura Ltd Tel 03 319 7499 10% off hourly rate New Plymouth
Paraparaumu
Dairy First Ltd Tel 0508 324 791 5% off consumables 2.5% off capital plant items
Grylls Keleher and Matthews Tel 04 298 4426 15% off all eyeware, lenses and contacts 50% off any second pair purchase
Rockleigh Jewellers Tel 03 208 9260 7% off retail items Repairs and engraving nett
Rangiora
Quins Gore Pharmacy Tel 03 208 7359 10% off all items excluding prescriptions
Mead Mowers and Chainsaws Tel 03 313 6640 5% off parts and accessories Sale items nett
Greymouth
Timaru
Colls Sports World Tel 03 768 4060 2.5% on retail items Sale items net
Timaru ITM Tel 03 688 8074 33–50% discount Wellington
Into Jeans Tel 03 768 4118 5% off clothing
Stevenson Sangster and Matthews Tel 04 472 4010 15% off all eyeware, lenses and contacts 50% off any second pair purchase
Invercargill Awarua Synergy Tel 03 214 2927 7% off all solar PV systems 6kw or higher E Hayes & Sons Ltd Tel 03 218 2059 10% discount, sale items nett EZY Kitchens and Appliances Tel 03 218 1060 15% off appliances 5% off quoted jobs
PetSmart.NZ Tel 03 214 3455 10% off pet accessories 5% off pet food
Nelson & Marlborough Mob 027 839 7215 kelvin.harvey@ruralco.co.nz
Kaikoura
Gore
Nancye Pitt
Kelvin Harvey
100% Selectrix Invercargill Tel 03 218 9169 10% off all retail items
Bull Rush Chocolate Tel 03 307 2508 5% discount
Lustys Showcase Jeweller Tel 03 214 4272 10% off all retail items, repairs nett
Mid Canterbury Tel 03 307 5182 nancye.pitt@ruralco.co.nz
Waikiwi Pharmacy (2005) Ltd Tel 03 208 7359 10% off all retail items Prescriptions net
Browning and Matthews Tel 06 759 4126 15% off all eyeware, lenses and contacts 50% off any second pair purchase
Fuel Account Manager Mob 027 839 7351 don.joseph@ruralco.co.nz
Jason McKenzie
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Copthorne Hotels and Resorts* 0800 STAY MCK (782 962)
Geraldine
Using the Ruralco Supplier logo
RURALCO CALENDAR
Classic Clothing and CC Collections Tel 0800 256 844 7% on clothing and accessories
UFS Amcal Dispensary Tel 03 218 9393 10% off health, beauty and retail items
Plaza Supervalue Tel 03 218 2205 No discount Top Gear Audio and Installation Tel 03 214 4447 10% off all items TVs and Bluray nett
Winton Impress Clothing and Accessories Tel 03 236 1206 7.5% off clothing and accessories Merv N Milly Tel 03 236 8060 7% off all clothing
Resigned Suppliers Bells Auto Electrical Camelot Motor Lodge Kingans Kodak Express
Business Updates Carevets now operating and trading as VetEnt New Smiths City locations accept Ruralco Card Unique Solutions has acquired the Teamwork business. INSIGHT // MARCH 2014
Classifieds AIRPORT SERVICES
AUTOMOTIVE
CANVAS & UPHOLSTERY
COMPUTING
Ashburton’s leading computer company. 144 Moore St Ashburton Ph: 03 308 5077 Fax: 03 308 3401 Email: info@comsol.net.nz
www.comsol.net.nz CLEANING
Carpet & Upholstery Cleaning New Ruralco Stain Supplie r Treatment Carpet & Fabric Protection Flood Restoration
Pre Inspection & Regular Cleaning contracts Dairy Housing Domestic Housing Industrial Commercial
Call today for a friendly local qualified technician Ray & Kathy De’Ath 40 Cambridge Street Ashburton
We clean to a standard,not a price PO Box 133 Ashburton
Ph: 03 308 3676 Fax: 03 308 1686 Mob: 027 670 0691 ashburton@jae.co.nz
Tel: 03 307 2656 info@ashburtoncleaning.co.nz
HUMAN RESOURCES
FURNITURE MOVERS
INSURANCE
OFFICE SUPPLIES
PEST CONTROL
An ideal time to book your
SPIDER & FLY CONTROL
SPIDERBAN 0800 556 778 308 0051 www.spiderban.co.nz INSIGHT // MARCH 2014
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