Need a fresh look for your company? Try a new logo Just like a haircut, your company can use a fresh new look every once in a while. Maybe you’ve changed your services a bit, or perhaps the company is under new leadership. If your office lease is up and you have to move to a new location, that can also result in a big change. For a small business, developing a new logo is just like getting a fresh new hair style. And it’s important to develop a new look for your company every five to 10 years to keep your business looking fresh, new and up to date. “Your company’s logo is what identifies your business, your name and your brand colors,” says Damien Leigh, senior vice president business services, Staples. “Logos are as memorable - sometimes even more so than company names, which means they need to really stand out.” Keep these tips in mind as you
think about developing a new logo for your company. * Icon - It’s important to be unique with your logo icon, whether you use a letter, words or a graphic. Unless your company is involved in the graphics industry, however, you don’t want it to be too complicated. Staples Copy & Print is offering new logo design services to help small business customers develop their logo. * Typography - Determine if you want the company name, just your initials, a company motto or nothing at all. Think about logos you like and provide your designer with those examples to determine the words and type that will best work for your logo. * Colors - This may be the easiest or the hardest decision you’ll make when it comes to your logo design. If you already have company colors established, and they still work for everything your compa-
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ny stands for, then you can check this one off your list of decisions that need to be made. Colors set the mood your customers will feel when they see your logo. They can be bold to demand attention or muted to allow a viewer to feel calm. What your company does will help you determine how to pick the right colors. For example, a company that deals with the environment will probably look for natural colors, whereas a company that sells products for children will be better suited for choosing brighter hues. Be sure to get your stationery, marketing materials, writing utensils, company apparel and, of course, the company sign updated with the brand-new logo so you can keep your business looking fresh and new to your customers for several years to come.—BPT
