Six Ways Public Broadcasting Serves Local Communities Nonprofit broadcasting outlets keep families connected to their community, informed on the news of the day and entertained regardless of age, gender or demographic background. Community radio stations, public broadcasting and non-commercial outlets bring a content-focused approach to their daily programs. Here are six primary ways these outlets help local communities thrive: * Creating a more engaged, informed community. Recent research from Political Quarterly shows those who have access to public service broadcasting are better informed about government and politics, are more trusting of others, maintain more positive civic attitudes and have greater confidence in democratic institutions. That educated and engaged listener base is more likely to engage on key community issues. * Stimulating creativity and innovation. Through programming that engages, explains and explores, public broadcasting supports STEAM subjects. But many stations go beyond that. Spokane Public Radio, for example, recently rehabilitated a former fire
station to include a state-of-the-art performing and recording studio for regional artists, thanks in part to grant funding from the M.J. Murdock Charitable Trust. * Supporting local cultures. Public and non-commercial stations can often focus on elements of local and regional culture that might go unrecognized by other media outlets. For example, Anchorage-based Koahnic Broadcast Corp., a public radio station, and Nome-based KNOM Radio, a non-commercial outlet, both concentrate their efforts on programming that addresses the needs and interests of Alaska’s Native populations. KBC’s National Training Center also provides training opportunities for Alaska Natives and Native Americans interested in broadcasting careers. * Filling the reporting gap. As some news sources struggle to maintain profitable business models, public broadcasting continues to offer in-depth coverage of important issues. Because its primary mission is Continued from page 10 GetRuralLeaderMag.com | November 2018 7
