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URAL L EADER MARCH 2018
M AG A Z I N E
Life is not about wating for the storm to pass. It's about learning how to dance in the rain.—
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Contents
Publisher and Editor-in-Chief Kuanita E. Murphy, PhD Rural Leader Magazine, LLC is a digital publication that highlights every day people doing extraordinary things nationally and abroad. www.RuralLeaderMag.com www.GetRuralLeaderMag.com
5 Six other college costs (and opportunities) to consider when the financial aid letter arrives 7 Three Ways Minnesota Soybean Farmers Are Helping Clear the Air
8 Forward-Thinking Programs get Kids to Eat Better 9 Helpful Ways to Actively Assist your Community 11 Growing your business? Th New Research Calls Pistachios Superfood for People with Desk Jobs 13 Five Ways Travel will Change in 2018
Contact Us Rural Leader Magazine, LLC 400 West Peachtree Street Suite #4-529 Atlanta, Georgia 30308 info@ruralleadermagazine.com 1-877-281-6505 Reproduction in any manner, in whole or in part, in English, or other languages, is prohibited without written consent. Send editorial ideas to Kuanita Murphy, PhD, Editor-in-Chief editor@ruralleadermagazine.com
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15 Technology can Help People Manage Type 2 Diabetes in Real Time 17 Take a Pre-Cruise Vacation and ‘live like a local’ on Florida’s Space Coast
18 How Retailers can Build Trust and Relevance in Their Communities 21 Tips to Keep Allergy Sufferers From Dreading Spring 22 Newly Launched Cancer.com Provides Much Needed Personalized Support for People Impacted By Cancer 23 Newly Launched Cancer.com Provides Much Needed Personalized Support for People Impacted By Cancer 25 Simple Things You Can Do to Promote Literacy at Home and Beyond 27 Practical and Fun Tips for Your Tax Refund
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Editor’s Note Dear Readers, Inside this issue, there are a number of great articles about leadership best practices, building positive self-esteem and productivity! We hope you enjoy this issue. As always, I hope you enjoy this issue and continue to follow us on Facebook, Twitter, Instagram, Google +, and LinkedIn. Thanks again for your continual support! Sincerely,
Kuanita E. Murphy, PhD Publisher/Editor-in-Chief
What you do matters. GetRuralLeaderMag.com | MARCH 2018 3 @RuralLeaderMag
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Six other college costs (and opportunities) to consider when the financial aid letter arrives The last year of high school is a whirl of activity, and it’s no different when it comes to the final leg of college selection. Once the acceptance notifications arrive, it will soon be time to sit down with a different stack of mail: financial aid letters. As you undoubtedly know, the cost of college is no small investment. In the 2017-18 academic year, the average tuition and fees for four-year public colleges is $25,620, while for private colleges, the costs are $33,520, and public two-year colleges cost $3,570, according to the College Board. At the same time, the College Board reports that more than 70 percent of students receive grants to help pay for college. Hopefully, those financial letters contain some good news. For most families, analyzing the letters is a process of uncovering the college that can offer the best education at the best value for your student. One way to get there is to parse the details of the letter itself so you understand the net cost of your student’s education. Still, it’s critical to look at other factors and opportunities around higher education costs. Taking a deeper look at these can help you and your student reach the best possible decision. Deciphering free aid vs. other options: Take a close
look at each line in the aid column. Key words, such as scholarships, grants and fellowships, signal nostrings money for school. Work-study and student loan packages are options that will need students to find a job or pay the money back. Cost-of-living expenses: Think about those extra costs that come up over the weeks and months of any college year, such as meals, phone, transportation and laundry. Don’t forget entertainment. After all, they’re not going to spend all their time studying in their dorm room. Does the campus and community offer plenty of low-cost and no-cost attractions and entertainment so they can have fun with their friends without breaking the bank? Local economy: One thing worth considering is the local economy of the first-choice school, especially if your student may want to pick up a part-time job along the way. Even better, look for local employers that are compatible with your child’s career goals. An entry-level job at one of these workplaces can help make ends meet, while making your student more marketable when it’s time to graduate. Student achievement: Do a little digging on the success rate for students and graduates, so you have Continued on page 23 GetRuralLeaderMag.com | MARCH 2018 5
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Three Ways Minnesota Soybean Farmers Are Helping Clear the Air Soybean farmers in Minnesota wear many different hats: small-business owner, agronomist, equipment expert, accountant and environmentalist. Yes, they are the original stewards of the land, continually evolving their practices to keep natural resources healthy for the next generation. But it doesn’t end there. Soybean farmers have been at the forefront of developing a homegrown renewable fuel that has resulted in a dramatic improvement of the air quality in the Gopher state. Biodiesel has become an important part of the energy landscape not only in Minnesota, but across the country, too. In just over 15 years, the biodiesel market in the U.S. has increased from about 25 million gallons to more than 2.8 billion gallons. Made from domestic, renewable resources such as soybean oil, biodiesel is a value-added by-product containing sources that would normally go to waste. You may be scratching your head and saying, “I don’t drive a diesel vehicle. Why should I care?” Well, you’re not alone. According to the Bureau of Transportation Statistics, diesel-powered cars accounted for only about 3 percent of total U.S. auto sales in 2014. But, unless your family continues to rely heavily on the moped for travel and commerce, here’s why biodiesel matters. Diesel engines are all around you According to the Diesel Technology Forum, more than 95 percent of all large, heavy-duty trucks are diesel-powered, as are a majority of medium-duty trucks. Together, they move more than 90 percent of the nation’s freight. And don’t forget public transit, school buses and construction equipment. Things we all come in contact with every day. Waving the green flag And while you may think these trucks’ massive diesel engines are an unfortunate but necessary aspect of commerce and expansion, think again.
According to the American Lung Association of Minnesota (ALAMN), during the 10-year period with biodiesel as a fuel standard for Minnesota, a reduction of more than 7.4 billion pounds of carbon dioxide has already been realized. ALAMN estimates that is comparable to removing the emissions from 706,649 passenger vehicles or 17,998 railcars of coal. That’s not a typo. Removing emissions. Breathing easier. Biodiesel’s ability to reduce greenhouse gas emissions by more than 50 percent is why the Environmental Protection Agency recognizes it as the only advanced biofuel. Revitalizing rural communities According to the Minnesota Department of Agriculture, the biodiesel industry contributes $1.7 billion annually in the state, while supporting 5,397 jobs. Nationwide, there are approximately 200 biodiesel plants, which provide nearly 48,000 jobs. These are often hard-hit areas where employment options are few. Leaving for “greener pastures” is no longer the only option. “Biodiesel is another step in increasing the diversity of our energy needs,” says Tom Slunecka, CEO, Minnesota Soybean Research and Promotion Council. “Minnesota soybean farmers are proud to be leaders in growing that diversity.” In 2002, Minnesota became the first state to require that all diesel fuel sold here contain at least 2 percent blend of biodiesel. In the summer of 2018, Minnesota will be the first to move to B20, a blend of 20 percent biodiesel and 80 percent petroleum diesel. The benefits of biodiesel are considerable, not just for Minnesota, but for the country as a whole. To learn more about biodiesel, visit www.mnsoybean.org.—
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Forward-Thinking Programs get Kids to Eat Better They say that breakfast is the most important meal of the day. But for millions of low-income children across the country, the low-cost or free lunch they get at school is the most nutritious, most filling meal they will eat. In 2016, over 30 million kids across the U.S. received low-cost or free lunches at their school. With such a wide-ranging impact, school meal programs play a huge role in the well-being of our nation’s young people. According to Wilder Research, nearly one in six children in the state of Minnesota live in food-insecure households. Many of these kids rely on school lunch to get the nutrients they need. To make sure these needs are met, one school district in the state has been blending nutrition with trends in popular culture to create a dynamic program that is getting kids excited about healthy food while also creating better eating habits. —Jr. Iron Chef Question: In an urban school district, how can the idea behind a popular television show be used to raise awareness of healthy meal options? In essence, this is what happened when Miguel Lopez, a seventh-grader at Anwatin Middle School, along with seven other teams and 16 other students, 8 RuralLeaderMag.com | MARCH 2018
competed alongside eight professional chefs in one of Minneapolis Public Schools’ “Jr. Iron Chef ” competitions. Modeled after the popular television show, where teams compete to create the most appetizing dish, this three-year-old program was designed in cooperation with Cargill to teach students about good nutrition and meal preparation. Students from across the district were invited to compete - just as popular celebrity chefs on TV do - in live cooking competitions. “This night was not so much about the competition, but about what these students have learned about how to prepare good meals on their own,” said Minneapolis Public Schools’ Director of Culinary and Wellness Services, Bertrand Weber. “We wanted to apply the Iron Chef concept to help improve our students’ health and well-being. Yes, it was a cool night, but the hope is that they will go home and do this for themselves and their families versus choosing less healthy meal options.” While the Jr. Iron Chef competition was getting students all over the district revved up, Cargill and Minneapolis Public Schools were weaving another popular culinary trend into the district’s nutrition
and wellness programs: food trucks. Nutrition on wheels: Parked outside the venue where Jr. Iron Chef was held was a shiny, new food truck purchased with a recent $75,000 grant from Cargill to Minneapolis Public Schools. This is the school district’s second food truck. The first one hit the road in 2013 and became so popular that it quickly exceeded capacity. The trucks are staffed by the school district’s nutrition and culinary staff, to bring nutritious meals to students, especially when school is not in session. The trucks also appear at district-run wellness seminars and cooking demonstrations. “The value of these food trucks has been recognized by Minneapolis Public Schools and the U.S. Department of Agriculture (USDA),” said Cargill Vice President of Corporate Responsibility Michelle Grogg. “It’s been a successful strategy that community and state partners have found to improve their capacity to reach food-insecure children when school is in and out of session.” In the summer of 2017, Minneapolis Public
Schools served approximately 400,000 free meals and snacks to Minneapolis youth. This coming summer, Minneapolis Public Schools’ two food trucks will operate at a total of eight summer feeding sites in conjunction with community youth and physical activity programming. A new example: As school lunch plays such an important role for millions of urban, low-income students, the importance of steering these kids toward eating more nutritious, wholesome meals cannot be overstated. Though it can be hard to get kids excited about fruits and vegetables, the creative and forward-thinking programs put on by the Minneapolis Public Schools point in a fun, and promising, direction. “It’s great to see two popular trends in food being applied to the nutritional needs of our students,” says Grogg. “We hope it doesn’t stop here and we hope other communities around Minnesota and the U.S. learn from our successes.”—
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New Research Calls Pistachios Superfood for People with Desk Jobs Recent research is giving the 86 percent of Americans who sit all day at their jobs new reasons to reach for a handful of nuts while at work, and in particular, pistachios. Adding to an increasing volume of research around the health benefits of pistachios, one study and a national survey in the U.S. suggest a snack of pistachios might boost brain power and concentration levels at work. Pistachios helped office workers stay focused until lunchtime: In a national survey, 1,000 American office workers who skipped breakfast consumed a snack of 42 grams (1 and 1/2 serving size) of pistachios between 9 and 11 a.m. Ninety-two percent of the participants said they are “distracted from their tasks at work due to hunger before lunch.” Eighty percent said they usually get hungry in the mornings before lunch and think about food often or every day. The midmorning snack of pistachios proved to be just what they needed to power through the morning. Ninety-two percent of the participants reported the pistachio snack helped improve their concentration at work as stated in the study, “somewhat or greatly.” That’s not surprising, according to Dr. Mike Roussell, nutrition expert and adviser. “Skipping breakfast is never a good idea, but even with a good breakfast and lunch, hunger pangs and stress-driven hunger can be distracting, leading to unhealthy snacking habits.” Roussell says pistachios are an ideal midmorning or midafternoon snack because of their unique nutrient package that not only promotes feelings of fullness and satiation, but also, newer studies show, can promote an optimal mental state and more focus at work. Increasingly, people with desk jobs are looking for a healthier snack alternative to the usual donuts and
vending machine fare. Ninety percent of the survey’s participants said they believe the snack of pistachios is healthier than their usual snack. The study involved office workers in the Northeast, South, Midwest and Western U.S. who snack at their desk two or more times a week at midmorning. Pistachios may have a role in improved brain function: Loma Linda University (LLU) researchers found that eating nuts on a regular basis enhances brainwave frequencies associated with cognition, learning, memory, recall and other key brain functions. While the research studied multiple nuts, pistachios produced the greatest gamma wave response, which is critical for enhancing cognitive processing, information retention, learning and perception. In the study, electroencephalograms (EEG) were taken to measure the strength of brainwave signals. EEG wave band activity was then recorded from nine regions of the scalp associated with cerebral cortical function. “This study provides significant beneficial findings by demonstrating that nuts are as good for your brain as they are for the rest of your body,” said the study’s principal investigator, Lee Berk, DrPH, MPH, associate dean for research at the LLU School of Allied Health Professions, in an interview featured in the November 2017 issue of LLU’s publication, Today. An abstract of the study was presented at Experimental Biology 2017 in San Diego, California, and published in the FASEB Journal. The workplace-snacking survey and health-benefit studies add to a growing base of pistachio research, solidifying that pistachios have all the ideal qualities for a go-to workplace snack.—
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Five Ways Travel will Change in 2018 As international travel gains popularity each year, new destinations are added to bucket lists and new travel gadgets and accessories appear on the market. The way we travel has changed in the past few decades, but that age-old itch to explore and discover new places and experiences remains the same. So how and why are people traveling now? The results of Visa’s recently released Global Travel Intentions (GTI) Survey reveal some interesting travel trends and tips - to keep in mind for 2018. Simplifying payments abroad - For as long as anyone can remember, a standard part of traveling to a foreign country involved exchanging currency. Carrying cash involves time, planning, anxiety about losing money and often, wondering what to do with leftover cash once you return home. In fact, loss or theft of cash is the number one money concern for travelers while on trips. And 72 percent of people say working to get their hands on foreign currency prior to departure is a waste of time. With more than 46 million merchants accepting Visa around the world, a Visa card is the most important travel accessory you can carry. TIP: Use your Visa card and pay in local currency for a competitive exchange rate. A whopping 87 percent of travelers have leftover cash after a trip. However, only 29 percent convert it back to currency that can be used at home. Avoid wasting money by sticking to your Visa card and only pulling out cash when needed. People travel because of culture - Of all the places to go in the world, why is it some people choose one place over another? According to Visa’s GTI survey, 41 percent of people cite “rich culture” and “friendly locals” as reasons to pick a destination. Although famous monuments, great museums and spectacular palaces continue to draw in visitors, the people who live in a traveler’s destination are hugely important. TIP: Hang with the locals. Check out fun events such as festivals and concerts to make sure you’re not missing the best events in the city you’re visiting. And don’t forget local flavors of the country’s national dishes. Ideal vacations look a little different to everyone - What do you want to get out of travel? Is it to meet new friends, see something in person you saw on television, or fulfill a longtime dream? When vacationing, 63 percent of travelers are motivated by a combination of reward and achievement. That means to them, an ideal vacation has some combination of
relaxation and experiencing new cultures or exotic locations. TIP: Block out time on your trip to relax and reflect on the experience. It can be easy to plan activities and sights to see, but it’s important to rest in between. People are feeling optimistic about travel - Though they may be excited to get out of their comfort zone, some people have reservations about the safety of traveling to far-off locations, or worry about affording such a trip. However, according to the GTI Survey, people are not letting these factors keep them at home. Globally, only 17 percent of people cited security as a top concern and only 19 percent chose a destination because it fit their budget. What that says is that people are willing and eager to visit their dream destinations. TIP: Budget your trip accordingly. A better understanding of what you can spend can help keep your mind at ease during travel. According to the GTI Survey, global travelers spend an average of $1,793 per trip. However, if you are following Tip #1, keeping cash transactions to a minimum will help in the budgeting process. While on vacation, look for Visa or PLUS logos at point-of-sale terminals or ATMs to ensure international payment cards are accepted. Technology is the new travel companion - The traveler’s well-folded map and dog-eared guidebook might be a thing of the past. As more travelers adopt digital technology, virtually everything they need to navigate fits right in the palm of their hand. What’s more, 88 percent of travelers have online access while abroad and almost half, 44 percent, use ride-sharing apps to get around once they are on the ground. TIP: Research apps or technology that might be helpful on your travels. Downloading your bank or credit card apps can help track your money while traveling. As technology continues to revolutionize our daily lives, so it will continue changing how we travel. Staying on top of trends can allow travelers to plan accordingly. By budgeting, planning, avoiding cash and finding out the best ways to track spending, travelers can get the most from their dream travels - and their wallets.—
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Technology can Help People Manage Type 2 Diabetes in Real Time There is no disputing that digital health technology and connected devices can produce massive amounts of data. But that data, on its own, is not always particularly useful. The real value comes from translating that data into personalized and actionable information and putting it into the hands of people, in real time, whose health might depend on those facts and figures. UnitedHealthcare Medicare Advantage members with Type 2 diabetes may be eligible to utilize new wearable technology to help monitor their glucose levels 24/7 via the convenience of a cell phone. They can also connect directly with a health coach to seek individual support, share information and make behavior changes to improve their health. Announced in mid-January with DexCom, Inc., the leader in continuous glucose monitoring, at the Consumer Electronics Show in Las Vegas, this innovative pairing - high-tech, real-time wearable monitors with direct access to diabetes coaches - will be available to eligible plan participants across multiple regions throughout this year. Here’s how the blend of high-tech and high-touch care supports people managing Type 2 diabetes: 1. Dexcom’s Mobile Continuous Glucose Monitoring System (CGM) technology consists of a sensor - usually worn on the abdomen - that continuously reads glucose levels just beneath the skin. 2. A transmitter sends the data to a smartphone, which processes and displays updated data every five minutes and can reveal relationships between eating,
exercise and blood sugar that are difficult to observe with only test strips and a glucose meter. 3. Diabetes coaches help participants interpret the transmitted data and give guidance on how to change behavior pertaining to nutrition and exercise to help keep glucose levels in a safe range. 4. Participants also receive an activity tracker to help them understand and act upon data gathered by the wearable device. 5. Glucose data summaries can be shared with participants and their primary care providers to help foster better care coordination, which ideally may result in increased glucose control, reductions in medications and an empowered approach to managing diabetes. “With more than 27 million people nationwide living with Type 2 diabetes, there is urgent need to address this epidemic in new ways,” said Brian Thompson, CEO of UnitedHealthcare Medicare & Retirement. “Continuous glucose monitoring can be a game changer for people enrolled in our Medicare Advantage plans, as the data can be translated into personalized information that can be acted upon in real time.” To learn more about UnitedHealthcare Medicare Advantage plans, visit UHCMedicarePlans.com. Plans are insured through UnitedHealthcare Insurance Company or one of its affiliated companies, a Medicare Advantage organization with a Medicare contract. Enrollment in the plan depends on the plan’s contract renewal with Medicare.—
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Take a Pre-Cruise Vacation and ‘live like a local’ on Florida’s Space Coast There’s something magical about taking a cruise. Is it the open ocean? The indescribable feeling of warm sea air blowing through your hair? The endless access to world-class food, drinks and entertainment? Whatever the reason, each year millions of people around the world set their sights on the fun, adventure and luxury that cruise ships have become known to deliver. Located on Florida’s Space Coast, bustling Port Canaveral is one of the largest and busiest cruise ports in the U.S. As the home port to some of the most-innovative players in the cruise world, there’s a good chance that your next cruise might depart from this vibrant east coast venue. With so much to see and do on the Space Coast, many cruise passengers extend their vacation by a day or two in this fun-filled port city, so they can settle in before their departure and bypass any last-minute travel challenges. It’s called taking a “precruise,” and it’s a perfect way to immerse yourself into the rhythm of your vacation and ensure you’re well-rested and prepared for your cruise adventure. To truly experience and get an intimate feel for the special way of life on the Space Coast during your pre-cruise, you’ll need to explore the area like a local, starting with these five must-do activities: 1. Treetop Trek - Located at the Brevard Zoo, the Treetop Trek allows visitors to climb, crab walk and zipline through different animal habitats and have an up-close experience with wildlife. With three different aerial obstacle courses, this heart-racing activity provides something fun for everyone. M2. Duran Golf Club - What would a trip to Florida be without a few rounds of golf? And we’re not just talking about any old kind of golf. No, we’re talking a
world-class course that attracts pros, beginners and everyone in between. A favorite among locals and nationally recognized players, Duran has been voted “Best Public Course” and ranked as one of the top 50 courses in the country for practice ranges. 3. Riverfront Park - Once you experience Riverfront Park in historic Cocoa Village, you’ll quickly understand why this is a favorite place for locals to hang out. With public access to nearly 10 acres of prime riverfront land, you’ll see plenty of people jogging, playing, relaxing and loving the sun, as good Floridians do. The park includes a playground, amphitheater, boardwalk, spacious covered pavilions and areas for fishing. 4. Ossorio Bakery & Cafe - We could write pages about how delicious the food here is, but this handful of words usually will suffice: hand-rolled pastries and homemade ice cream. Caught your interest yet? Located in historic downtown Cocoa Village, Ossorio has been providing locals with unforgettable meals and treats in a relaxed and friendly setting for the past 15 years. 5. Superb Fishing - You know how they say there are plenty of fish in the sea? Here, that’s literally true. Along the Space Coast, there are something like 500 different species of fish inhabiting the local waters. From deep-sea fishing to surf casting to quietly angling along a peaceful river or lagoon, there are numerous guides and outfitters who can take you on a fishing adventure like no other. You’ve spent months, maybe even years, planning your dream cruise vacation. Take an extra day or two and make it even more special by exploring the Space Coast. You deserve it.—
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How Retailers can Build Trust and Relevance in Their Communities
Over the past decade, technology has reshaped the retail industry in profound ways. Ninety-six percent of Americans are now shopping online, according to a recent study from CPC Strategy. Which means today’s business leaders face increasing pressure to keep retail spaces relevant and engaging for customers. One solution to captivating today’s consumer is a simple one: Build meaningful connections with local communities, says Etienne Veber, president of Field Trip Factory, a firm that helps design, schedule and promote interactive learning experiences within retail environments. “Technology provides greater convenience and lower prices,” Veber says, “but it is not a replacement for human interactions.” The increasing lack of human connections in our daily lives represents a unique opportunity for retailers to thrive in today’s environment, he says, by identifying their core values and concerns, and then expressing them through meaningful learning experiences and a deeper sense of community. 18 RuralLeaderMag.com | MARCH 2018
“We learn by doing, and retail environments can be incredibly powerful as teaching platforms,” Veber says. The value of purpose: When companies express a sense of purpose to their customers, it has a profound effect on the confidence in the brand. Eightyfive percent of companies with a strong sense of purpose say they are backed by their communities, because they are seen as “good and helpful corporate citizens,” according to a survey by Deloitte. Furthermore, 89 percent of firms with a purpose say clients and customers trust the quality of their products and services - versus the 66 percent of firms that do not have this sense of purpose. As a way to demonstrate its commitment to its local communities, multi-format food retailer Giant Eagle, Inc. developed an interactive program that connects with local school children. “Be A Smart Shopper” helps young students and their families learn about making healthy food choices. Over the years, it has been a very effective way for Giant Eagle’s retail Team Members to uphold the
company’s common purpose to improve people’s everyday lives and well-being in a community-centered way, and so far more than 600,000 families have been reached across Pennsylvania and Ohio. Educators love the program because it supplements the classroom curriculum and gets their students really engaged. Ninety-five percent of them are planning to come back with their students next year! “Our Be A Smart Shopper program is an important part of how we fulfill our commitments to education and health and wellness,” says Giant Eagle CEO Laura Karet. “Through the program, our retail Team Members are able to meaningfully impact how the children in our communities think about the foods they eat, and encourage involvement from the children in family meal planning.” Expressing purpose in the retail space A retailer can build trust and loyalty by expressing their values in innovative ways. Their stores are more than places to shop. They can build opportunities right in the towns and cities in which they serve. Host in-store classes and events: Business leaders, store managers and longtime employees, with their industry knowledge, are community gurus. With that mindset, what better way to connect with the community than to open the doors for an on-site event? Things like hands-on demonstrations, seminars, consultations and even heading up an ongoing club
are all engaging ways to share knowledge and help people solve their most common pain points. Champion local causes: Transform company values and industry knowledge into a community asset, and direct resources to solve problems in the community. Reaching out to local nonprofits, being a major sponsor to make a local event even bigger and better, or paying employees for their time to volunteer are all ways a brand can build a meaningful community presence. Find a partner: Most businesses do not have the in-house expertise to organize, plan and publicize in-house events and initiatives, which is why some turn to a trusted partner for expertise in that field. For example, as Giant Eagle planned its Be A Smart Shopper Program, Field Trip Factory took the lead with the curriculum (with input from educators), and created the online tool that makes it easy for teachers to discover the program and sign up their class for an event. Each participating store can easily set its availability on the Field Trip Factory platform and these educational events take place without disrupting their day-to-day business activities. Today’s retail climate is a uniquely challenging one, due to the rise in technology. To learn more about finding opportunities to engage with customers and communities, visit fieldtripfactory.com.—
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Tips to Keep Allergy Sufferers From Dreading Spring From flowers poking through the ground to ditching heavy winter parkas, it’s easy to look forward to spring. Unless, of course, you have allergies. Then, the path to warmer weather and additional daylight could be marked with watery eyes, sneezing and a runny nose. Makes it hard to be excited, right? It doesn’t have to. While spring carries its own concerns for allergy sufferers everywhere, there is relief. Now is the perfect time to set plans in place to help ease your allergy symptoms before they begin. “People think they’re doing everything they can to battle spring allergies,” says allergist Bradley Chipps, MD, president of the American College of Allergy, Asthma and Immunology (ACAAI). “But many still find themselves under siege from pollen and other allergens that appear once the weather starts to warm up. What they don’t realize is that by following a few simple rules they can make life a lot more pleasant, and their allergies more bearable.” As you start your spring allergy planning, keep these five tips from ACAAI in mind. Use them and your spring will be filled with flowers and breezes, not coughing and sneezes. 81. It may not only be allergies. In some cases the symptoms you are experiencing may not be caused by allergies alone but by another complication such as asthma. Research shows two-thirds of people with asthma also suffer from allergies, making symptoms worse during the spring season. If your symptoms include a persistent cough or feeling winded quickly, asthma could be the cause of your trouble. If this sounds familiar, consult your allergist. Your allergist can help identify the source of your asthma and help treat your allergies to manage your symptoms. 2. Take a deep dive for spring cleaning. Spring
cleaning is a must for many people, but if you suffer from allergies, it’s even more important. Clearing dust and cobwebs can ease your sneezing, but for better results, roll up your sleeves and give your home a deep scrub. A thorough cleaning can eliminate allergens such as dust mites and mold, and clear the air. 3. Start your relief early on. Don’t wait for your eyes to begin watering before taking your allergy medicine. Start your medications at least two weeks before the season begins, and they will already be in your system when you really need it. 4. Clean your air effectively. When looking for support to clean the air in your home, don’t choose an ionic air filter. These filters require more airflow to operate properly than most homes are able to provide. Instead choose a HEPA room air cleaner rated with a Clean Air Delivery Rate. If you have central air, change your filters every three months and use filters with a MERV rating of 11 or 12 to keep your air as clean as possible. 5. Resist the urge to breathe in fresh air. After months cooped up indoors, you want a fresh breeze, but before you open your windows, beware. Opening windows allows pollen and other debris into your home where they can settle in your carpet or upholstery. As hard as it can be, you’re better off keeping your windows closed during peak allergy season. Use your air conditioning to regulate your home’s temperature instead. For people with allergies, spring’s annual arrival feels like a mixed blessing. By using the tips above, you can ensure that you have everything you need to make spring great. And you’ll do so with less of the coughing and sneezing that can go with it.—
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Newly Launched Cancer.com Provides Much Needed Personalized Support for People Impacted By Cancer
Whether you’ve helped a family member through treatment or are facing a diagnosis yourself, hearing the word “cancer” can make people feel powerless and overwhelmed. For many, the best way to regain control is to be as educated as possible. This desire to be informed can lead to an endless and exhausting search for relevant, trustworthy, and relatable information. “People with cancer are overwhelmed by information from many disparate sources, however, they need to absorb and retain what’s important to them. Curated information that is specific to their individual situation allows them to focus without having to sift through irrelevant and often inaccurate content.”—Ellen Miller-Sonet, Chief Strategy and Alliance Officer, CancerCare That’s why the Janssen Pharmaceutical Companies of Johnson & Johnson collaborated with leading advocacy organizations to develop Cancer.com, a new online destination for people impacted by cancer. Cancer.com offers educational information, a powerful coaching tool, and links to relevant blogs and social channels, all in one place. You can create a profile that serves up content tailored to you. This includes information for your cancer type and where you are in your cancer experience: just diagnosed, undergoing treatment, or living in remission. Further customize your Cancer.com experience by learning more about topics that interest you. Cancer. 22 RuralLeaderMag.com | MARCH 2018
com topic areas were created based on what patients and caregivers search for the most, including: Insurance and financial assistance informationTips for effectively engaging with a healthcare teamInformation about living well (eating healthy, getting sleep, staying positive, and more)Local support ranging from clinical trial information to travel services”Every person’s journey through cancer is different, which makes personalized information an essential part of the patient’s care plan. We want to help individuals find the combination of educational and emotional support resources that will give them a sense of control.”—Hildy Dillon, MPH, Vice President, Education and Support Programs, Cancer Support Community Cancer.com houses information from key patient advocacy groups that collaborated on the site: the American Cancer Society, CancerCare, and Cancer Support Community. It is also a gateway to the educational resources and tools featured on these groups’ websites. Additionally, Cancer.com features a wealth of articles and links to content from reliable sources that include government agencies, medical centers, and news and academic media. “As a trusted resource for cancer information, the American Cancer Society is pleased to contribute its expertise and content to ensure people affected by cancer receive the most up-to-date information to make informed decisions about their health.”— Chuck Westbrook, Senior Vice President, Cancer
Control Programs and Services, American Cancer Society Beyond trusted, personalized, and compelling content, Cancer.com features interactive tools designed with your needs in mind: My Care Activatorâ„¢, an exclusive health coaching tool developed by behavior scientists at Johnson & Johnson, helps identify specific needs and prioritize modifiable behaviors. Some skills this tool will help you build include coping with symptoms, working with a care team, asking for support, participating in appropriate exercise, and getting better sleep.Advocacy Connector helps you access the support you need through a comprehensive listing of resources based on your cancer type, location, and specific needs. Use this tool to search for local support ranging from clinical trial information, to travel services and wellness activities.If you or someone you know is living with cancer, visit Cancer.com today to access useful information and tools to help you along your care journey.—
College Costs, continued from page 5 an idea on whether the school has a high job placement rate after graduation. Know the school’s graduation rate, along with the average first-year salary for graduates. Ongoing costs: The financial aid letter describes the student’s first year. As much as you can, do some forecasting for the next three to four years. It’s especially important to understand whether awards are renewable, or if they’re available only to first-year students. Negotiation: If the college isn’t coming through with enough aid to make college affordable for your student and family, don’t give up. You might be able to negotiate more aid. Submit a letter and ask for a follow-up appointment. Be specific about what you are requesting, and be sure to explain if you have specific circumstances such as medical costs or a job loss that may have affected your ability to meet the expected family contribution. If you find the amount of financial aid provided isn’t enough (including the amount offered in federal loans), families may want to research and explore private student loans as an option to cover the additional expenses. Look for competitive interest rates and flexible repayment options that match your budget. College Ave Student Loans also offers a calculator that showcases how much families can save with various loan options at www.collegeavestudentloans. com.—
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Simple Things You Can Do to Promote Literacy at Home and Beyond What was your favorite childhood book? Chances are, you can come up with a title right away. That’s because books create powerful memories of stories and characters that inspire kids’ imaginations and will be treasured for a lifetime. Unfortunately, some children grow up with limited access to books, meaning they’re unable to create those memories so many people take for granted. A lack of books in the home is also linked to lower reading scores and less success in school, according to research by the Family and Community Engagement Research Compendium. Even more concerning, an Annie E. Casey Foundation report found students who can’t read proficiently by third grade are four times more likely to leave school without a diploma than proficient readers. Society as a whole pays a high price for low literacy. It costs the U.S. at least $225 billion each year in non-productivity in the workforce, crime and loss of tax revenue due to unemployment, according to the National Council for Adult Learning. Here’s the good news: this problem does have a solution. Having books in the home has been proven to improve children’s reading performance, cause them to read more frequently and for longer lengths of time, and improve overall attitudes toward learning. It’s clear that promoting literacy in your home and in your community are worthwhile investments of your time and money. Wondering where to start? Build reading into the routine: When the kids are small, it’s easy for many parents to create the nightly ritual of story time. Don’t stop just because they’ve started school and are reading on their own. Commit to sitting down every night to read together. Or, make reading into an event the whole family can
enjoy by reading a chapter book out loud. When the kids see you reading books too, you set a great example. Ask questions: Asking children questions while you read together helps them develop critical thinking skills. For example, you might ask, “How is the family in this book like our family?” or “The girl in this book likes to swim. What do you like to do?” Give books as gifts: The next time you celebrate a holiday or child’s birthday, consider giving the gift of a book - especially a title or two that you loved growing up. Be sure to make time to read at least one of them together. It’s a great way to bond. Share, share, share: One way to spread literacy is to help make books more available in your community. Every year or so, go through your book collection with the kids and decide which titles should be given a new home. They can be donated to schools and public libraries, or given to other groups that make books available for free or little cost to young readers. Even better, when you buy a book, purchase a second copy to donate or give away. Support literacy causes: Between Feb. 26 and April 15, there’s an easy - and delicious - way you can promote literacy. Add a “topping of literacy” to your next Pizza Hut order and your contribution will go directly to the company’s fundraising campaign “The Literacy Project,” which benefits recognized nonprofit, social sector leader First Book. You can also inspire others to read by entering a Pizza Hut sweepstakes for the chance to win a trip that will bring your favorite book to life. Go to Instagram or Twitter and share the title of your favorite book, and why it touched your life. Be sure to tag @ PizzaHut in your post and use the hashtag #HelpStartANewChapter #sweepstakes to enter.—
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Practical and Fun Tips for Your Tax Refund It’s that time of year again when you may find a little bit of extra money in your pocket, thanks to your annual tax refund. There are plenty of practical ways to spend it, such as putting it toward paying off credit cards, loan payments or even starting a college fund, but there is always something tempting about taking that money and putting it toward something just a little bit more fun. Instead, consider something that is both practical and fun that you will use every day and will help you save money throughout the year. 1. Learn something new: Maybe you have been meaning to learn a new skill or explore a subject that you have taken interest in. Your refund is the perfect solution to fund a new hobby. A little bit of cash and a few extra hours a week can go a long way in honing in on one of your new (or old) passion points. Look into your local community college, dance studio, art center, etc. and check out the various classes offered to find one that piques your curiosity. If you are lucky, these courses could turn into something far more fruitful that will last far beyond tax season. 2. Be on the cutting edge: Haven’t you always wanted to be the first among your friends with one of the latest smartphones? Often though, it becomes too expensive between the phone, the update charge and the data fees. This year, use your tax refund to purchase one of the latest smartphones and a new wireless plan that allows you to save in the long-term. Achieve balance with Straight Talk’s $55 Ultimate Unlimited* Plan, and stay in touch with friends and family, stream the latest videos and navigate while you’re on-the-go without worry. While you reward yourself with the latest technology and unlimited* data, you’ll also give yourself the gift of saving on your phone bill all year long. 3. Plan a staycation: Planning a vacation can be tough with a hectic family schedule. Between working out the details and packing, the planning process can become overwhelming. Why make it
complicated when you can instead vacation from the comfort of your own home? Use your refund to have family-based experiences in your hometown - many museums, zoos, waterparks, etc. offer discounted year-round family memberships, too. Even though your staycation may end once the weekend is over, the new membership will allow for family fun to continue throughout the year. 4. Get fit: Have you faltered on that New Year’s resolution to spend a few more hours a week at the gym? Your tax return is your second chance at getting into better shape this year. If the gym isn’t for you, put it toward trying a new exercise class, or better yet, do it with a friend or partner! Many workout studios give discounted classes for your first session, so you’ll have the opportunity to “try before you buy” - and if you love it, pick up a package of classes to reduce longer-term costs. 5. Cook a homemade family feast: While you could take your hard-earned tax return to a fancy restaurant, you could also make a fancy dinner right at home. Use your extra spending cash to revamp your kitchen with new appliances and ingredients that will allow for more exciting in-home dining. Splurge on a homemade pasta maker or a brand-new mixer, then work as a family to cook up your very own secret recipe. These purchases and new creations will result in a fun night of cooking for the whole family, but also will be around for years to come! You work hard all year and deserve to reward yourself with something fun and practical that can bring a little more balance to your emotional and financial health. For more information and ways to save, visit StraightTalk.com. *At 60GB, Straight Talk reserves the right to review accounts for usage in violation of its Terms and Conditions. Please refer to the latest Terms and Conditions of Service at StraightTalk.com. A month equals 30 days.—
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