HORTNEWS JANUARY 2019
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Sun shines on Gold Peter Burke peterb@ruralnews.co.nz
ZESPRI WILL this year issue licences for an additional 700ha of SunGold kiwifruit and 50ha of organics. Dave Courtney, the chief grower and alliance officer, says Zespri and the kiwifruit industry are in a strong period of supply growth and are working hard to meet growing consumer demand. He told Hort News that to help achieve this, Zespri’s board has confirmed the latest releases; the expansion will occur in all growing regions from Kerikeri to Nelson. Courtney says Zespri’s supply growth allows it to serve more consumers and to sustain good value across the supply chain from grower to consumer. “Growers will have also recently
Barker Fruits Processors Ltd chief commercial officer Nicky Donkers and South Canterbury horticulturalist Hamish McFarlane amid tall rows of blackcurrants on McFarlane’s South Canterbury property, which he expects to harvest for Barkers in midJanuary. Donkers says McFarlane is one of Barkers key blackcurrant suppliers in Mid and South Canterbury. See the full story on pg 7.
Potato sector looking chipper – Page 2
and $140,195/ha, reflectseen our latest December ing reductions in promoforecasts, outlining foretion and freight costs and cast average orchard gate favourable foreign exchange returns (OGR),” he says. movements. “For Green we’re foreZespri Sweet Green is casting an average OGR also up to $7.16/tray and of $5.42/tray and aver$45,855/ha. age return of $63,786/ha. “In the year ahead [we This is down 5c and $341/ expect to advance towards] ha, respectively, on Octo- Zespri’s Dave Courtney our goal of increasing sales ber forecasts, reflecting an to $4.5 billion by 2025,” upwards revision in offshore fruit loss and quality claim pro- Courtney says. Overall, Zespri has had another vision estimates.” Courtney says the average Organic record season in sales volumes. He says Zespri has been sustainGreen return is $8.68/tray and the average per hectare return $68,864, up ing good value across the supply chain slightly based on firmer pricing in key from grower to consumer, supplemarkets. Meanwhile, the average return mented by excellent work on orchard for SunGold and Organic SunGold and through post-harvest. “We expect growth in demand to per tray has increased to $10.46/tray
continue in our key markets in 2019, including in China as we begin expanding into tier 2 cities,” he says. “To meet increasing consumer demand, we’ll keep working with our global partners so that we can provide Zespri-quality, non-NZ-grown kiwifruit to supplement our domestic production.” Zespri aims to keep the brand topof-mind among consumers for all 12 months of the year, and to enable consumers to buy premium, Zespri-quality fruit year-round including the months when NZ-grown fruit is unavailable. He says while kiwifruit still represents a small proportion of the global fruit bowl, the Zespri SunGold Kiwifruit variety is performing strongly, helping attract more consumers to kiwifruit.
RURAL NEWS GROUP
ISSUE 2
A FIRST FOR NZ HORT Pam Tipa pamelat@ruralnews.co.nz
SEEKA CHIEF executive Michael Franks is the first Kiwi to head the board of the Produce and Marketing Association (PMA) A-NZ. He was elected in November 2018 as chairman of the Trans-Tasman organisation, which is affiliated to the US PMA. The position also makes him an honorary director of the US organisation. The PMA comes with responsibility and effort and there are hugely talented people who sit around the table at the PMA A-NZ, Franks says. “Seeka sells a lot of produce in Australia and is a participant in NZ. So rather than just being a carpetbagger in that market we are prepared to commit to being part of the market and part of the industry there,” he told Hort News, on his taking up the chairmanship. “It is a statement by Seeka in my being available to do that. There are wonderful connections there and you get exposure to the latest thinking in the supply chain on sustainability, food safety, the latest marketing trends and industry talent development, as well as providing opportunity to network.” Franks says PMA A-NZ is entering an exciting stage as the industry proactively tackles challenges on food safety and sustainability (including labour and packaging), increased export opportunities and supporting the industry with its normal operational initiatives in marketing and talent development. “We’re well placed to lead the industry to tackle these challenges. We’re well resourced with a board of aspirational industry leaders and financial backing.” PMA for several years did not have much money and so was limited in its scope to get on and do things apart from day-to-day tasks, TO PAGE 6
UNEXPECTED BREAK. IT HAPPENS MORE OFTEN THAN YOU’D THINK.
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