Rural News Dec 17 2013

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REVIEW We take a look at 2013 – the good, the bad and the ugly. PAGE 6-7

MANAGEMENT Innovative American couple lead the way at Castlepoint Station. PAGE 23

BEEF Opportunities arise for more farmer suppliers to join Wagyu producer group.

RURALNEWS

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TO ALL FARMERS, FOR ALL FARMERS

DECEMBER 17, 2013: ISSUE 552

www.ruralnews.co.nz

Sheep and beef vital

Danone’s move SUD ESH K I SSUN

P E TE R BU R K E peterb@ruralnews.co.nz

A RAMPANT dairy sector is in danger of affecting the ‘self-esteem’ of the sheep and beef sector, says Beef + Lamb New Zealand chairman Mike Petersen. He told guests at BLNZ’s Christmas function last week that New Zealand is not just one big dairy farm and in fact 80% of the pastoral land is under sheep and beef farming. Petersen says the meat industry often cops a lot of flak from the media and it needs to build self confidence. “We need to think about the importance of the sheep and beef sector. Part of BLNZ’s role is to make sure we do build confidence in the sector because the red meat sector is a crucial part of the landscape in New Zealand.

“So while you drive down the length of the country and only see dairy cows, just remember the vast proportion of farmland out there is sheep and beef.” Petersen also says the sheep and beef sector is a good business and there is money in sheep and beef farming. “In fact, the sector is alive and well… very vibrant, 88-90% of the [farming] industry. The dairy industry is not the dominant player…. “The sheep and beef sector is investing in individual companies in differentiated products and singularly trying to move value to consumers and also back to farmers. In many cases they

LESS LAMB Beef + Lamb New Zealand economists Rob Davison and Andrew Burtt pictured with the annual lamb crop report, which says the total number of lambs tailed this spring was 25.5 million – making it the secondsmallest lamb crop since 1960. While the numbers are down, Davison and Burtt say they are “pleasantly surprised” it’s not a lot worse. The lower lamb kill means there will be 19.5 million lambs available for slaughter in the 2013/14 season, the third-lowest number of lambs available for export since 1960-61. Full report page 10

are doing that very well.” According to Petersen, the red meat sector has made a lot of progress and investment and has done a lot of thinking about how it might perform better. “With the universities, CRIs and companies playing a role, we have a sector that is here for the future and is fighting hard to do better.” Petersen says while he applauds the success of the dairy industry and its achievements, other sectors need to reflect on this. “The rest of us – not just the red meat sector – run the risk of pulling ourselves apart at the expense of dairy

because we are frustrated we aren’t earning the same as dairy. It’s not just in the sheep and beef sector, but also the deer sector that farmers are also getting frustrated over land use change. “The dairy industry is a runaway train at the moment, going phenomenally well, but we all need to remind ourselves that large parts of New Zealand will be in other land uses. We must continue to build those industries over time.” Petersen says he doesn’t want New Zealand to become one big dairy farm, but equally he applauds what that dairy industry does.

sudeshk@ruralnews.co.nz

FONTERRA HAS denied building a multi million-dollar warchest for a court battle with French dairy giant Danone over the false botulism scare-related product recall. Chief executive Theo Spierings says a commercial proposition is on the table and it is waiting to hear back from Danone. “The ball is in Danone’s court,” Spierings last week told Rural News. Danone is the parent company of Nutricia Australia New Zealand which produces Karicare infant formula, one of the affected and recalled products. Media reports suggest Danone is seeking millions in damages from Fonterra. Asked if Fonterra’s decision not to increase the 2013-14 forecast payout was tied to a possible looming legal battle with Danone, Spierings said “that is pure speculation. We have a commercial proposition on the table and we’re waiting to hear back from Danone.” Spierings still hopes for a commercial deal rather than a legal deal. The co-op has sealed commercial deals with seven of the eight companies caught up in the false botulism scare. The contamination was confined to 38 tonnes of WPC80 made at Fonterra’s Hautapu plant near Cambridge and first picked up at a plant in Australia. It was used to make infant formula, juice and dairy beverages, yoghurt, body building powder and animal food.

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