Rural News 12 April 2022

Page 1

NEWS

MACHINERY & PRODUCTS

AGRIBUSINESS

SFF profits handsomely on strong meat prices. PAGE 7

When two is better than one.

Wool campaign hitting targets PAGE 15

PAGE 26

TO ALL FARMERS, FOR ALL FARMERS APRIL 12, 2022: ISSUE 748

www.ruralnews.co.nz

Adapt or die! “We have to get over ourselves. If our consumers are asking us to verify our carbon FARMERS ARE being warned that they balance, then we should be doing it.” He warns that elevated prices attract need to adapt to consumer-led change or competitors into the market and that’s risk going out of business. Silver Fern Farms chair Rob Hewett told where things like non-animal protein Rural News that the Covid pandemic has become more of a threat. Hewett says SFF’s long-term strategy, afforded affluent consumers around the world time to look at their consumption revealed last August, is to get closer to the consumer and deliver value back inside the habits. “They’ve been making decisions that they farmgate. “We have a plan, it’s working and you want to consume products that are better can see it in the numbers [SFF’s recent 2021 for themselves and the planet.” result] and we just need farmers to come He believes NZ’s primary proalong on the journey. The ones that do duce is benefitting from what will reap the benefits.” he calls a ‘Covid premium’. Hewett says people have to either get “However, despite current on the bus or get off. strong farmgate prices, the “It’s really as simple as that.” paradox is that farmer confiHewett believes that, on the dence is low, due to the extent pre-condition that farmers and pace of change they are can respond favourably confronted with. I get it – to consumer demands, change is not easy.” the future for NZ agriHowever, he believes culture is outstandfarmers need to accept ing. and adapt to the con“We’ve got a sumer-led changes sweet spot and we coming or risk should look to take becoming irrelevant. the advantage out “The simple fact of it.” is that if we don’t SFF’s reports change, we are a record profit for not relevant,” says SFF chair Rob Hewett. 2021 – see page 7 Hewett. DAVID ANDERSON

CALM BEFORE THE STORM! Nuku and Bart Hadfield – owners of Mangaroa Station about 60km northwest of Wairoa – like many other farmers on the East Coast are facing a massive clean-up after flooding hit the region in late March. The Hadfields won the Ahuwhenua Trophy for the top Māori sheep and beef farm in 2015. Their farm is typical hill country, situated in the Ruakituri Valley, where they run just over 12,000 stock units. They have been on the farm for over 20 years and have never experienced anything like this before, with one farm in the district reporting more than a metre of rain during the storm. As a result of this latest storm, the Hadfields have at least 300 slips on their farm, tracks are cut and blocked and the only way to see the extent of the damage is by horse. – More on East Coast damage pages 4-5. Photo credit: John Cowpland, Alphapix.

100% NEW ZEALAND MADE. As a 100% NZ-owned mutual, we’re not here for the bank accounts of overseas owners. We’re here for the New Zealand farmers and growers who are our members. Ask around about us, or better still give us call on 0800 366 466. We’re here for the good of the country. FMG1254RNFPS_A


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