stargazer

Event Posters

The Concept

Liam Rushfirth

I have created an event called ‘Stargazer’, a science fiction marathon based in VUE cinemas. The aim of the event is to attract those who already love science fiction and offer them the opportunity to see some of the most influential and highest rated series’ in cinema quality. By creating this event, I have been able to explore the range of products which I can produce, turning an event into a larger scale product selection.

OUGD203

Product, Range, Distribution

1

FIlm Posters & Box Set

The Product

Liam Rushfirth

Starting with the initial film, I have developed other products based upon it, which are external to the cinema. The film is a persuasive way to make people rediscover a series; therefore I have produced a proposal for the box set as well as promotional posters for each character to encourage repeat business.

OUGD203

Product, Range, Distribution

2

Merchandise

The Potential

Liam Rushfirth

Attempting to exploit the range and see how far it can be pushed; t-shirts are one of the ways this can be achieved for this purpose. The range of shirts is limitless, based on the number of possible multiplied by the varieties of shirt that can be used. Therefore creating another income stream on the back of the cinema screening.

OUGD203

Product, Range, Distribution

3

Promotional Material

The Promotion

Liam Rushfirth

Targeting the audience in the locations that would be most beneficial. The in store promotions consist of the posters in the window, placed in shops like Travelling man and Forbidden planet which sell related goods Alongside that is a web resource, stating the series to be shown, including times, specials offers for the specific series and an illustrated group shot of the characters.

OUGD203

Product, Range, Distribution

4

Further Imagery

The Future

Liam Rushfirth

As a proposal, these are two more series’ which would be a good addition to the showing. For each additional show, there can be more promotional goods including the box sets, shirts, bags and posters, therefore expanding the range further. The aim would be to start off with 5 different series’, which would multiply the number of potential items in the range.

OUGD203

Product, Range, Distribution

5