The first rule of each printed publication is to know your target audience. For example, ELLE targets women, GQ serves men, while COSMOPOLITAN aims at rebellious teenagers. You can’t go wrong with fashion and beauty for the ladies, success tips for men, or new treads and travel destinations for teens. It wasn’t that simple for us. Russian Time serves the entire Slavic community in the US. We had to come up with our own strategy. And so we did. Our goal is to provide you with a unique publication which has something interesting for everyone. We want this to be the magazine which you keep on your coffee table and share with your family and friends. We want you to find value on the pages of this publication, whether you’re a businessman, a stay at home mom, or an aspiring teenager. We want to make you our loyal reader, and we go above and beyond and to make it happen! Enjoy!
