Freshman and Sophomore by ruth jahja

Interior Architecture Portfolio

Interior Architecture Portfolio Ruth Aurora Jahja Woodbury University Spring 2009

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Interior Architecture Portfolio Ruth Aurora Jahja Woodbury University Spring 2009

Contents IA Portfolio

First Semester Architecture 10A

Introduction to architecture in Pasadena City College.

Architecture 12A

Abstract representation of sleeping time

First semester drafting class that consist hand drafting and autoCAD.

Second semester architecture class that include indepth understanding of space.

Space that created by subtracting a cube

Third Semester Studio 3: IA Essential

Design studio in Woodbury University that teach the importance to appreciate shadows.

Outdoor seating area

Seating lounge

Supporting studio that give thorough understanding on how circulation and human behavior affect the design of the space.

Fourth Semester

Second Semester Architecture 10B

Space Planning

Studio 4: Retail and Branding

The design studio that focused on how brand image influence the design of a commercial space.

Architecture 10A Pasadena City College

Architecture 10A

Architecture 10A Golden Section 05

As introduction to architecture, it is important to understand the importance of this magnificent ratio. Detail of golden sectionexercise

The shadow of the final model

Mapping Project

After generating consept from 2D and 3D diagrams, one need to applied it to beach topography and canopy.

Boxes Project

Final model of sleeping salon

15 Sleeping Salon

The design for this particular project was based on internal observation of sleeping.

Concept Model Plan Elevations and Sections

2D Mapping First Study Model Second Study Model Final Model

To prepare students for the final project, this exercise would exposed students to different type of possible model making materials.

Using 4 different materials

19 Bibliography 13

Architecture 10A

Golden Section Golden section have been used as the guidence for the magic proportion on all design deciplines. It could also found on the creations by The Designer on nature such as shell, human proportion, flower patern, etc. This proportion also proven to be both functional and appealing to human eyes. Fibonacci spiral

The most intriquing elements from golden section is the infinite growth of the sequence. This is the main idea for the golden section assignment. Each of the rectangle was made based on golden section proportions that become larger as it progress. The rectangle was arranged in radial manner to emphasize the growth. It also resembled the golden section sequence found on shell.

Parthenon golden ratio

The pattern inside each rectangle also made based on the golden section proportions and the growth of it. This exercise also help introduce students to model making and craftmanship that expected on architecture world.

Golden ratio application on iPod

Golden ratio application on one of the Eamesâ&#x20AC;&#x2122; chair

Photographs of the golden section model

Architecture 10A

Mapping Project Mapping is process to create a map of place, topography, movements, and many more. This process of documentation have been proven to be a usefull tools for designer. For this assignment, the mapping itself would be developed and generated to achieve a conseptual consept.

The subject of the mapping project was imaginary group of people on the beach. During the time of day, there would be many group of people in different number and different place. The circle represent the number of each group. The smaller the circle, the smaller the number of the group. The different lineweight represent different time of day. The line drawings represent the movement of the group. Some might decided to go closer to the sea while other might prefer to stay on the dry area.

From the stick model, specific site was picked and consept was generated. In this project, after picked the site and replicate the wooden sticks, the intersections of the sticks on the elevation create an interesting illusion. The intersection appear to be moving toward the sky and the consept LIFT OFF. To achieve this concept, thinner sticks was used. The illusion of the intersection start low and become higher and higher toward the end. The cannopy start from the ground and continuously lifting up.

Both of the circle and line drawings then overlayed into one image.Everytime the circle intersect with a line, a wooden stick is use to mark it. The major line that run through were scored and use as the folding template.

Photographs of the initial stick model.

Architecture 10A Mapping Project

Lift Off

First study model

Second study model

Final model

Architecture 10A Mapping Project

Architecture 10A

Boxes Exercise Through this very common and boring shape, student would practice important skills in architecture world. One would require to practice model making skills with different materials and computer rendering skills.

For this exercise, the model was made using five boxes with different sizes. All the boxes need to be interlocking with atleast one of the other box. For the scale of the boxes, golden section was use as the ratio to the next one. Thus, the next rectangular would be one-third bigger than the smaller one.

After documenting the final model in various angles, one need to create two renderings. The first rendering would perceive the model as monumental object such as building. The second image would render the model as a small object such as fixture or furniture,

After satisfied with the configuration, there are four materials that need to be assigned to each boxes. One box would be made with museum board, one with bass wood, one with stained or different color wood, and one with plexi glass. The last box would be hallow and could be seen through the outline created on another box(es).

Boxes study model

Rendering of the model as a fixture

Rendering of the model as building

Final model with four different materials

Architecture 10A

Sleeping Salon Sleep is one of the necessity that always being neglected. Many decided to take a nap in various places to satisfied their need, and this salon is dedicated to them. In sleeping salon, people could check in, take a quick yet important nap during a busy day, enjoy refreshing caffeinated drinks, and continue to their hectic life.

To create a place dedicated for the need of sleep, the first thing to do was initial research about sleep, internally and externally. Based on the external research, the required amount of healthy sleep is at least eight hours every night. Yet, the internal observation shown other wise. Instead of sleeping eight hours regularly, the amount of time time would be fluctuating. One night there would be very little and maybe no sleep at all while the next day would be dedicated to sleep for more than 12 hours. That kind of sleeping behavior presented on certain group of people, mostly for those with design-related major or job such as architecture, animations, graphic design, people in movie production, etc. This sleeping salon is dedicated for those demographic of people.

To help visualize this idea, a loose representation of the sleeping fluctuation was created. The plexy glass represent the time of the day that constant and become the datum. The fluid foamcore represent the graph of sleeping and waking time. From the model, the idea of pushing away from the datum can be seen. This diagram only represent a fragment and will continue to infinity. Thus, the main idea for the sleeping salon is pushing infinity. It also fit the purpose of the programs, the push the limit of the sleeping time.

Consept model

Conciousness push out

Force people to get in

Extend out

Exterior approach with signage

Feel squeezed

Resist unconciousness

Entry/Exit & Check-in

Refreshment Area

Movement

In the middle

Resist conciousness

No corner/ sharp edges

Sleeping places Unconciousness push out

Circulation

Same place

Restroom

Individualy special

Continuity

Bubble diagram

This bubble diagram was used to diagram the characteristic of each programs. The size of the circle corespond to the square footage allocation of the programs. The line weight signify the importance of the programs. The location of the programs relative to each other loosely represent the entry sequence to the program.

Architecture 10A

Sleeping Salon

3 3

3 3 2 1

1. Refreshment area 2. Restroom 3. Sleeping pods

1. Refreshment area 2. Restroom 3. Sleeping pods Skale 1â&#x20AC;&#x2122;=1/8â&#x20AC;?

Final floor plan

For the final model, the circulation was used as the major element that push the elevation. The slanted walls were made to represent the result of the pushing. The carving out on the ceiling represent the previous place before the the pushing happen. The holes also use to bring natural light into private pods. The dungeon-like sleeping area was made to juxtaposed the openess on the lounge area. Also to recreate the darkness of the night and help customer to sleep easily. The darkness and the circulation also inhance the privacy of each pods. This is because no one want to be exposed to public while sleeping.

Long elevation

Long section

Short elevation

Short section

Architecture 10A

Bibliography

Castle-450. [Online image] Available http://www.undiscoveredscotland.co.uk/bute/rothesaycastle/images/castle-450.jpg, May 8, 2009. Man in wheelchair at bottom of steps. [Online image] Available http://pro.corbis.com/search/Enlargement.aspx?CID=isg&mediauid={D76E73D8-0DA2-4206-995C-7C75F010B984}, May 8, 2009. Disabled people are four times more likely to be a victim of crime. [Online image] Available http:// www.guardian.co.uk/society/2009/apr/29/disability-violence-abuse-report. May 8, 2009. 58,000 Non-Violent Prisoners Ordered Released. [Online image] Available http://return2honorgm.blogspot.com/. May 8, 2009. Prison3a. [Online image] Available httphttp://static.guim.co.uk/sys-images/Society/Pix/pictures/2007/10/03/prison3a.jpg. May 8, 2009. s188326719. [Online image] s188326719.jpg. May 8, 2009.

Available

http://xdc.xanga.com/579f23eb46732238193533/

Black_inmates_talking_to_clergy. [Online image] Available http://blogs.kansascity.com/photos/ uncategorized/black_inmates_talking_to_clergy.jpg. May 8, 2009. Paralympics-beijing-2008. [Online image] Available http://www.zimbio.com/Olympic+Games/arti cles/1574/2008+Summer+Paralympic+Games+Beijing+Opens. May 8, 2009. Wheelchair. [Online image] Available http://disabilityawareness.biz/images/Wheelchair.jpg. May 8, 2009. Chinese disabled troupe. [Online image] Available http://en.paralympic.beijing2008.cn/culture/ headlines/n214488234.shtml. May 8, 2009. Religion1. [Online image] Available http://www.byui.edu/scroll/archive/20050222/Photos/religion1.jpg. May 8, 2009. Quadriplegic painting with his mouth. [Online image] Available http://farm3.static.flickr. com/2243/2197209884_4a8917329f.jpg?v=0. May 8, 2009. Archery. [Online image] Available http:// www.merseysidesport.com/bodyimages/archery.jpg. May 8, 2009. Archery_web. [Online image] Available http://www.freefoto.com/images/18/06/18_06_2---Archery_web.jpg. May 8, 2009. Archery512. [Online image] Available http://newsimg.bbc.co.uk/media/images/44497000/ jpg/_44497937_archery512.jpg. May 8, 2009. Beijing Olympic Green Archery Field. [Online image] Available http://www.daylife.com/ photo/0aucdFkdDxgQj. May 8, 2009. Milos Bicanski. [Online image] Available http://usparalympics.org/news/article/2553. May 8, 2009. Bboy Lazylegz (Luca Patuelli) of ILLMASK. [Online image] Available http://www.thedancecurrent. com/photos/review_191_5.jpg. May 8, 2009. Nicefreeze. [Online image] Available http://www.lazylegz.com/content/view/12/12/1/3/lang,en/. May 8, 2009. Video Still of Combination Move “Sweeper-Kickout to Crossed-Up Heel-Hold No-Handed Rotation” © Foundation for Contemporary Arts. [Online image] Available http://www.foundationforcontemporaryarts.org/grant_recipients/billshannon.html. May 8, 2009.

20 Bs3. [Online image] Available http://www.lomodeedee.com/wp-content/uploads/2008/07/bs3. jpg. May 8, 2009. “apparent.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/apparent>. “Artists with Disabilities Oral History Project.” http://bancroft.berkeley.edu. 2006. The Regents of the University of California. 8 May 2009. <http://bancroft.berkeley.edu/ROHO/projects/artistsdis/>. “bind.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/bind>. “bottle.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/bottle>. “capable.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/capable>. “deviation.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/deviation>. “emerge.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/emerge>. “exposed.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/exposed>. “inclination.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/inclination>. “intoxicating.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/intoxicating>. “Luca’s Story.” www.lazylegz.com. 2009. Lazylegz. 8 May 2009. <http://www.lazylegz.com/content/view/6/6/lang,en/>. “rehabilitation.” WordNet® 3.0. Princeton University. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/rehabilitation>. “restriction.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/restriction>. “shallow.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/shallow>. “spoon.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/spoon>. “superficial.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/superficial>. “wrap.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/wrap>.

Architecture 12A Pasadena City College

Architecture 10A

Architecture 12A Lose Your Shirt

Project using a sequence of folded shirt that documented in a story board and edited using photoshop. Detail of golden sectionexercise

35 Bibliography

Storyboard Photoshop exercise

Schindler House

Drafting project on schildler house.

Hand Drawing Plan Elevations Sections Aconometric Perspective

Using 4 different materials

AutoCAD Plan Elevations Sections

Architecture 12A

Lose Your Shirt Folding of a shirt, neatly folding and perfectly ironed, is a representation of coorporate life. The office life is associated with boringness, strict rules, and no creativity. This association also applied to drafting where everything has to be straight, every line has to be perfect, no room for freedom and creativity. With this exercise, one could show that shirt has room for creative folding and so is drafting. Using the shirt as a symbology for everything architectural drafting appear to be, this exercise would show the creativity to think outside the box. By folding and twisting the shirt in creative way, interesting and unexpected forms would appear. The next step was to documented the process in a storyboard. This story board would be made by scanning the hand drawing of the shirt and by the photographs of the shirt itself. The last part of the project was to create a collage image from one of the shirt image. This project help student to familiarize themselves with Adobe Photoshop and Illustrator.

Architecture 12A

Schindlerâ&#x20AC;&#x2122;s House Folding of a shirt, neatly folding and perfectly ironed, is a representation of coorporate life. The office life is associated with boringness, strict rules, and no creativity. This association also applied to drafting where everything has to be straight, every line has to be perfect, no room for freedom and creativity. With this exercise, one could show that shirt has room for creative folding and so is drafting.

Freehand sketch of the house

Architecture 12A Schindlerâ&#x20AC;&#x2122;s House

Architecture 12A Bibliography

Available

http://xdc.xanga.com/579f23eb46732238193533/

34 Bs3. [Online image] Available http://www.lomodeedee.com/wp-content/uploads/2008/07/bs3. jpg. May 8, 2009. “apparent.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/apparent>. “Artists with Disabilities Oral History Project.” http://bancroft.berkeley.edu. 2006. The Regents of the University of California. 8 May 2009. <http://bancroft.berkeley.edu/ROHO/projects/artistsdis/>. “bind.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/bind>. “bottle.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/bottle>. “capable.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/capable>. “deviation.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/deviation>. “emerge.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/emerge>. “exposed.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/exposed>. “inclination.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/inclination>. “intoxicating.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/intoxicating>. “Luca’s Story.” www.lazylegz.com. 2009. Lazylegz. 8 May 2009. <http://www.lazylegz.com/content/view/6/6/lang,en/>. “rehabilitation.” WordNet® 3.0. Princeton University. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/rehabilitation>. “restriction.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/restriction>. “shallow.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/shallow>. “spoon.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/spoon>. “superficial.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/superficial>. “wrap.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/wrap>.

Architecture 10B Pasadena City College

Architecture 10B

Architecture 10B Found Space

Documentation of site with atleast three forgotten spaces.

31 Rehabilitation Center 61

The distortion from the photo collage

The Cube

A physical observation of negative space that created by subtracting the cube.

Circulation Model

Study on how circulation and interlocking spaces work physically.

Physical model made with laset-cut

Deconstruct model of a cottage

Enttry passage of rehabilitation center

Paralympic facility for people with disabilities in the care of non-violent felons.

Bibliography

Architecture 10B

Found Space When a designer created a space, one need to believe that every decision is intentionally made to create a better space. Unfortunately, many designers waste resources on surface(s) that barely visible from normal point of view. Some choose to conserve resources and create inhabilatble spaces as the consequences.

Despite all the beautiful designs all around us, many of the spaces are forgotten and abandoned. By found these forgotten spaces, one would appreciated the beauty of the spaces and understand why it were forgotten. The biggest and most well designed building in Pasadena City College is the Stantford Library. It has the classic tripartite structure where the main entrance located at the second level. I realize an abandon garden under the entrance. This unused lot was not visible from the main sideways and entrance due to tall bushes that surround it. Although there is a huge window facing the lot on the first floor, there is no accessibility to the lot itself.

After satisfied with the site and amount of forgotten spaces, one need to document the site using photo collaging technique. With this technique where several photographs are patch to create one big picture, some distortion of angles can be expected. The collaging start at the middle where the main space can be found, The photographs then arrage to connect edges until a window that frame the view can be created. The window itself become distorted enough to create interesting forms.

The site was taken from the third floor of Pasadena City College Library.

The spaces then outlined and build using 3D programing. In the end of the project, four spaces are extracted from this collage.

The view of the lot was best seen from the third floor window. It also reveal other forgotten spaces such as beautiful detail carving and spaces above the second floor roof.

The forgotten lot taken an the entrance

Photo collage with outline space

The extracted spaces

Architecture 10B

The Cube When faced with a well-known forms such as a cube, one have the tendencies to stay within the box or modified it to the point it is not recognizeable. There is a fine line where the cube can maintain the origin yet turning into something wild. This project force that to happen because the edges is a necessary structural element.

Cube with the configurations

Using forms generated in Found Space exercise, one need to come out with configuration of forms. Those configuration then fitted into 8”x8”x8” cube. After that, the foreign shapes would be extracted from the cube, leaving interesting left over.

For the final product where the 3D modeling would be physically made with laser cutter, the cut-out cube would be divided into 25 plater. Unfortunately, the latest configuration cannot be build due to too much islands and structural issues.

After come out with the first configuration where the forms were arranged circulating the cube, designer realize that the cut-out of the cube do not challange the structure or the shape of a cube.

Some modification need to be made for structural need. All the islands need to be resolved. Every plates need to have enough clearance for the dowel(s). Other structural issue is the large surface plate need to have more than one dowel as the anchor. To maintain the fragility of the forms and the visibility of the interior space, two acrylic plates were added.

For the next configuration, designer chose a more centralize organization. By eliminate more materials in the center, the cube could keep the structural integrity to be build. To challange the outline of the cube, designer also chose to remove as much as material on the edges

Cut out cube

Second model of cut out cube

One of the lessons from this exercise other than the technological exercise is the understanding of negative space. It is human nature to design with positive spaces and left the negative areas untreated. By juxtapose the positive and negative spaces with their visibility, this exercise show the negative spaces are also as important as positive spaces.

Renderiing view of the box

Axonometric views

Serial section of the cube

Architecture 10B The Cube

Other important lesson from this exercise is the difference mood and qualities between virtual 3D model and physical model. The perfect 3D rendering show the ideal result. It has the perfect edgees and every plate is perfectly paralel with the next one. The laser cut model appear mode solid because of the burn edges. The perfectly smoot edges become harsher. Some of the plates failed to keep the horizontality due to the power of gravity. The model also appear larger in real scale, showing all underdeveloped areas that seems to be perfect on the screen, But it still exciting to see the one that can be physically touch and see.

Architecture 10B

Circulation Model Another important elements to fully understand spaces is human circulation. It is important for an architect to design spaces that could satisfied the sequence of human circulation. Many perceive circulation as arrows on the floorplan when it should be seen as space within a space that need to be represent on both plan and section.

To show the understanding of organizational and type of spaces, one was asked to pick a desired study case and draw as much as diagram on the existing house. The house for this study case is Barryâ&#x20AC;&#x2122;s Bay Cottage in Ontarion, Canada by Hariri & Hariri. The decision to choose this house was because the simple curve at the patio that do not appear anywhere else on the plan. Yet, if one would see the section of the house, the curving element will appear as the original lanscape since the house located on the hill. This lake house has strong axial organization. There are two strong geometric shapes that create the floorplan, a rectangle that subtracted with partial circle. The hierarchy of the spaces mainly perceive by the size of the room.

The second set of diagrams were made to better understand interlocking spaces and circulation. The private area of this house located on the south end, creating strong entrance by passing through poshe of private spaces. The adjacency of the private spaces in the main house only appear in section.

Barryâ&#x20AC;&#x2122;s Bay Cottage

Base on the diagrams and the measurement on the drawings, one then have to create a deconstruct model of the house. This model would consist the site, private spaces, interlocking circulations and public spaces.

1st Floor plan

Long section

2nd Floor plan

Barryâ&#x20AC;&#x2122;s Bay Cottage consist two buildings, the main house and the guest house. Since Hariri & Hariri only do the main house, the guest house do not include in circulation sequence and viewed as one chunk of private space.

1st Floor plan

2nd Floor plan

This house also has interesting interior space especially the living room/kitchen. Hariri & Hariri decided to create two storey spaces on this area. On the second floor, they create a more private reading area by create a bridge for circulation. The circulation of this vacation house was pretty straight forward. Despite the pretty simple circulation, the interlocking spaces from Barryâ&#x20AC;&#x2122;s Bay Cottage can be interestingly complicated.

Axis diagram

Hierarchy diagram

Architecture 10B Circulation Model

Legend Site and private spaces Circulation Outdoor public spaces Indoor public spaces Circulation model

Architecture 10B

Rehabilitation Center Rehabilitation (noun) can be defined as restoring one’s to useful position in society; converting wasteland to useful and habitable land; vindication of one’s personality and restoration of he/she reputation. Based on the definition of the program, there will be three clients for this project: people with disability, non-violent inmate, and the site (Van de Kamp’s Bakery).

The final project for this class is to design rehabilitation center for people with disabilities and non-violent inmates. This totally different group of people are force to interact it here because they share some similiarities. The most important one is that both groups are treated specially by community for different reasons. While the disabled group treated with pity, looked down on, and viewed as a weird object by community, ex-prisoners looked in different way. The ex-con are treated as if they are a great danger for community despite the degree of their conviction and the community do not want to interact with them. Both group also have restriction regarding their freedom. People with disabilities become a prisoner with their own body while inmate become the prisoners of the system.

The rehabilitation center will serve to physically rehabilitate not just the disabled people but also to emotionally heal the inmate by helping people with disabilities. It is the goal of this project that by both groups of people will help each other to heal and become stronger to face the harsh community.

Van de Kamp’s

The site for this project located in the site of Van de Kamp Bakery. The historic buildings is at a bad shape and in the desprade need for rehabilitation. The site fit the profile of both groups of clients. It is an abandoned building, outkast by the society, trapped since designer need to maintain as much as original exterior walls as possible, and in desprade need to be treated with respect.

Non-violent inmates

The other major importance that make it reasonable to make this two group interacts in daily basis is the one thing they crave and barely given by community, respect.

People wirh disability

commercial school site residential Site analysis

train freeway local street LA river site Site analysis

Architecture 10B Rehabilitation Center

Luca â&#x20AC;&#x153;Lazylegzâ&#x20AC;? Patuelli was born in Montreal, Canada, but raised in the Washington DC area. He was born with arthrogryposis, a disorder that affects his bone structure and muscular growth from the waist down. He has always been very active from the start between swimming, skiing, sailing, driving, to skateboarding, and now breakdancing. He has been break dancing since the age of 15, and is competing and performing in many cities including Washington, New York, Montreal, and Toronto.History and Achievements

Restriction

Something that restricts; a regulation or limitation.

v.s.

Emerging

to rise, as from an inferior or unfortunate state or condition.

Bill Shannon used to have LeggCalve Perthesâ&#x20AC;&#x2122; Disease that cause his join at the hip to deform and damage. What left behind from this disease make him fit the decribtion of handicapped but he did not let that label to determine his capabilties. He is a conceptual, interdisciplinary dance and media artist who creates both solo and group projects. He considers his work rooted in street/club culture and informed by the fine arts. He is widely recognized in the dance/ performance world, the underground hip hop and club dance scene as well as the disabled artist community.

Architecture 10B Rehabilitation Center

Archery Archery is a practice of using a bow to shoot arrows. It has been used in hunting since prehistoric era and have evolved into a precision sport. The oldest bows known to man kind was found in Holmegard swamp, Denmark around 1940s. The material for the bows are elm wood, have a flat arms, and a Dshaped midsection. Expert believed that these bows were use in Bronze Age era. Traditional archery is an art, a philosophy, and a way of life. One country where archery manifest in such a way is Japan. Japanese bow is very distinct than the regular bow in term of size, hence required different technique of pulling.

Archery is an ancient art of self-development that embraces discipline, patience, fitness, and beauty. But above all, it is a sport with high appreciation of natural history and respect for the human race. Archery is one venue of developing one in relationship to others in body, mind, and spirit. Despite the long legacy of archery, it has become forgotten due to advance technology in firearms. It need rehabilitaion just like all of the clients.

Paralympic Archery Persons with a mobility-related disability began their involvement in Archery 50 years ago. At the beginning however, just like other sports, it was used as an activity for rehabilitation and leisure. The Paralympics includes singles, doubles, and team events with the competition and scoring procedures identical to the Olympic Games. Paralympic archery has been in every International Wheelchair Games since Rome in 1960. It received international fame as a paralympic sport when at the 1992 Barcelona Games, Paralympian Antonio Rebollo lit the Olympic and Paralympic flames with an arrow.

Archery is a perfect program for this rehabilitation not just because it requires more disicpline and patience with less emphazise in physical mobility, but also because of the fact that it have lost its main function as a weapon because of the invention of firearms and being forgotten, just like the hadicapped and prisoners. Now day, although archery will not be used as what they originally created, we still embrace it as form of sport. It will also implies for handicapped people that lose their original function in society due to their imobility. Just like archery, they might never gain back their original identity but they will find another function that will suite their abilities

Volleyball On February 9, 1895, in Holyoke, Massachusetts (USA), William G. Morgan, a YMCA physical education director, created a new game called Mintonette as a pastime to be played preferably indoors and by any number of players. The game took some of its characteristics from tennis and handball. Another indoor sport, basketball, was catching on in the area, having been invented just ten miles (sixteen kilometers) away in the city of Springfield, Massachusetts only four years before. Mintonette (as volleyball was then known) was designed to be an indoor sport less rough than basketball for older members of the YMCA, while still requiring a bit of athletic effort.

Paralympic Volleyball The Volleyball (sitting) event was introduced at the Arnhem 1980 Paralympics. Volleyball is governed by the World Organization for Volleyball for the Disabled (WOVD). In 2006, there are athletes from 48 countries practicing the sport. A high level of teamwork, skill, strategy and intensity is needed in Volleyball. Each team’s goal is to pass the ball over the net and to touch the ball on the ground of the opposing team’s side. Male and female athletes with a physical disability are eligible to participate and must fulfil the conditions of a minimum degree of disability. Teams consist of mixed classes in male and female events, with six on court at one time. At all times the athlete’s pelvis must touch the ground and the service block is allowed.

Because Sitting Volleyball requires a smaller court (10m x 6m) and lower net, the game is considerably faster than the standing event. The game lasts up to five sets and the winning team is the first to win three sets. The team winning the set is the one to reaches 25 points, with at least a two-point lead. Volleyball game is relatively new compare to the long history of archery. Unlike archery that focused on individual’’s self dicipline and patience to perfection, volleyball emphazise team work and leadership which are necessary to fit in society. It also a sports that requieres less consentration and more physical reflex and durability.

The history of Olympic volleyball can be traced back to the 1924 Summer Olympics in Paris, where volleyball was played as part of an American sports demonstration event. After the foundation of FIVB and some continental confederations, it began to be considered for official inclusion. In 1957, a special tournament was held at the 53rd IOC session in Sofia, Bulgaria to support such request. The competition was a success, and the sport was officially included in the program for the 1964 Summer Olympics

R E S T R I C T I O N

Spoon

a utensil for use in eating, stirring, measuring, ladling, etc., consisting of a small, shallow bowl with a handle.

Shallow lacking depth; superficial

Superficial apparent rather than real.

Architecture 10B Rehabilitation Center

Bottle

the bottle, intoxicating beverages; liquor: He became addicted to the bottle.

Intoxicating

causing or capable of causing intoxication

Capable

Having the inclination or disposition

Wrap

to wind, fold, or bind (something) about as a covering.

Bind to fasten or secure with a band or bond.

Secure free from care; without anxiety

Anxiety

readily seen; exposed to sight; open to view; visible

deviation or amount of deviation from a normal, esp. horizontal or vertical, direction or position.

Psychiatry A state of apprehension, uncertainty, and fear resulting from the anticipation of a realistic or fantasized threatening event or situation, often impairing physical and psychological functioning.

Exposed

Deviation

Impairing

Apparent

E M E Straight R G Honest I Fair N G Imperfection

honest, honorable, or upright, as conduct, dealings, methods, or persons.

honorable in principles, intentions, and actions; upright and fair

free from blemish, imperfection, or anything that impairs the appearance, quality, or character

Inclination

Light

the sensation produced by stimulation of the organs of sight.

Stimulation

to rouse to action or effort, as by encouragement or pressure; spur on; incite:

Encouragement

the act of giving hope or support to someone [syn: boost]

Hope

Warning

To admonish as to action or manners, to influence.

Influence

the action or process of producing effects on the actions, behavior, opinions, etc., of another or others

Process

the quality or condition of being imperfect.

to look forward to with desire and reasonable confidence.

a continuous action, operation, or series of changes taking place in a definite manner:

Quality

Desire

Continuous

56 Archery

The amount of movement that archer could do are limited by the bow. Limited target that require high accurancy.

Volleyball

The separation between two areas of the court. Limited amount of passes in one turn. Blocking from opponent that restrict oneâ&#x20AC;&#x2122;s attact.

Extension of archerâ&#x20AC;&#x2122;s body that allow him/ her to reach the target in the most effective way. The journey toward perfection of technique

Team work that allow each player to be the best that they capable of.

Growth Flower

to come out into full development; mature.

Paint

Development

to depict as if by painting; describe vividly in words:

a significant consequence or event: recent developments in the field of science.

Vividly

Significant

Active in forming life like images

Forming

To come to have; develop or acquire: form a habit.

Statistics Of or relating to observations or occurrences that are too closely correlated to be attributed to chance and therefore indicate a systematic

Relationship

a progression from simpler to more complex forms

Progression

Mathematics. a succession of quantities in which there is a constant relation between each member and the one succeeding it. Compare arithmetic progression, geometric progression, harmonic progression.

Succession

the descent or transmission of a throne, dignity, estate, or the like.

Dignity

Acquire

gain through experience [syn: develop]

an emotional or other connection between people.

a sign or token of respect: an impertinent question unworthy of the dignity of an answer.

Experience

Connection

Respect

Architecture 10B Rehabilitation Center

This rehabilitation project consist paralympic archery and sitting volleyball court. Other supporting programs are men and women locker room, small gym, concession area, and admission area. Due to the historic value of the site, two elevations that visible from the road cannot be changed. The rest two elevations also need to be preserve as much as possible. Because of the limited square footage of the site, the indoor archery lines and sitting volleyball court would occur in same area. Part of the new addition on west elevation is moveable wall to better accomodate two main activities in the court.

The consept for this paralympic center are restriction and emerging. Restriction represent the existing building while emerging is the move of the new additions. The first difference betweent the old and the new is the thickness and opacities of the materials. The emerging move is represent by having the boxes appear to be pulled away from the existing building. There are five boxes that being pulled from the existing structure. The last move that differentiate the old and the new is the angle of the walls. The different angles between the old and the new addition create interesting spaces that physically show the tension.

58 4

1. Concession area 2. Administration 3. Small gym 4. Equipment Storage 5. Spectator Seating

3 1

2nd Floor Plan 1’= 1/16”

6. Women’s restrooms/locker room 7. Male’s restrooms/locker room

1st Floor Plan 1’= 1/16”

Architecture 10B Rehabilitation Center

Short elevation 1’=1/16”

Short section 1’= 1/16 “

Long elevaton 1’ = 1’16”

Long sectoin 1’ = 1/16”

Architecture 10B Bibliography

Castle-450. [Online image] Available http://www.undiscoveredscotland.co.uk/bute/rothesaycastle/images/castle-450.jpg, May 8, 2009. Man in wheelchair at bottom of steps. [Online image] Available http://pro.corbis.com/search/ Enlargement.aspx?CID=isg&mediauid={D76E73D8-0DA2-4206-995C-7C75F010B984}, May 8, 2009. Disabled people are four times more likely to be a victim of crime. [Online image] Available http://www.guardian.co.uk/society/2009/apr/29/disability-violence-abuse-report. May 8, 2009. 58,000 Non-Violent Prisoners Ordered Released. [Online image] Available http://return2honor-gm.blogspot.com/. May 8, 2009. Prison3a. [Online image] Available httphttp://static.guim.co.uk/sys-images/Society/Pix/ pictures/2007/10/03/prison3a.jpg. May 8, 2009. s188326719. [Online image] s188326719.jpg. May 8, 2009.

Available

http://xdc.xanga.com/579f23eb46732238193533/

Black_inmates_talking_to_clergy. [Online image] Available http://blogs.kansascity.com/photos/uncategorized/black_inmates_talking_to_clergy.jpg. May 8, 2009. Paralympics-beijing-2008. [Online image] Available http://www.zimbio.com/Olympic+Games/ articles/1574/2008+Summer+Paralympic+Games+Beijing+Opens. May 8, 2009. Wheelchair. [Online image] Available http://disabilityawareness.biz/images/Wheelchair.jpg. May 8, 2009. Chinese disabled troupe. [Online image] Available http://en.paralympic.beijing2008.cn/culture/headlines/n214488234.shtml. May 8, 2009. Religion1. [Online image] Available http://www.byui.edu/scroll/archive/20050222/Photos/religion1.jpg. May 8, 2009. Quadriplegic painting with his mouth. [Online image] Available http://farm3.static.flickr. com/2243/2197209884_4a8917329f.jpg?v=0. May 8, 2009. Archery. [Online image] Available http:// www.merseysidesport.com/bodyimages/archery. jpg. May 8, 2009. Archery_web. [Online image] Available http://www.freefoto.com/images/18/06/18_06_2--Archery_web.jpg. May 8, 2009. Archery512. [Online image] Available http://newsimg.bbc.co.uk/media/images/44497000/ jpg/_44497937_archery512.jpg. May 8, 2009. Beijing Olympic Green Archery Field. [Online image] Available http://www.daylife.com/ photo/0aucdFkdDxgQj. May 8, 2009. Milos Bicanski. [Online image] Available http://usparalympics.org/news/article/2553. May 8, 2009. Bboy Lazylegz (Luca Patuelli) of ILLMASK. [Online image] Available http://www.thedancecurrent.com/photos/review_191_5.jpg. May 8, 2009. Nicefreeze. [Online image] lang,en/. May 8, 2009.

Available

http://www.lazylegz.com/content/view/12/12/1/3/

Video Still of Combination Move “Sweeper-Kickout to Crossed-Up Heel-Hold No-Handed Rotation” © Foundation for Contemporary Arts. [Online image] Available http://www.foundationforcontemporaryarts.org/grant_recipients/billshannon.html. May 8, 2009.

62 Bs3. [Online image] Available http://www.lomodeedee.com/wp-content/uploads/2008/07/ bs3.jpg. May 8, 2009. “apparent.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/apparent>. “Artists with Disabilities Oral History Project.” http://bancroft.berkeley.edu. 2006. The Regents of the University of California. 8 May 2009. <http://bancroft.berkeley.edu/ROHO/ projects/artistsdis/>. “bind.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/bind>. “bottle.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/bottle>. “capable.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/capable>. “deviation.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/deviation>. “emerge.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/emerge>. “exposed.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/exposed>. “inclination.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/inclination>. “intoxicating.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/intoxicating>. “Luca’s Story.” www.lazylegz.com. 2009. Lazylegz. 8 May 2009. <http://www.lazylegz.com/ content/view/6/6/lang,en/>. “rehabilitation.” WordNet® 3.0. Princeton University. 09 May. 2009. <Dictionary.com http:// dictionary1.classic.reference.com/browse/rehabilitation>. “restriction.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/restriction>. “shallow.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/shallow>. “spoon.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/spoon>. “superficial.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/superficial>. “wrap.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/wrap>.

Studio 3 IA Element Woodbury University

Studio 3

Studio 3 Light Exercise 54

This project use light and shadow to generate forms and rules as a guidance for the rest of this fall semester Shadow documentation

Desert Box 56

Designer objective is to illustrate the movement of the shadow with forms, quality of light,, and shadow.

3D documentation of shadow progression

Seating area

Staircase toward lounge

Material Exercise

The next step of the project involve experiment to understand how materials affect oneâ&#x20AC;&#x2122;s perception of space.

70 Final Project The final project give designer an opportunity to apply and adjust the forms and rules on commercial space.

Studio 3

Light Exercise Light and shadow never fail to appear everyday. The accurancy of it can be use to as timing mechanism and guidance for direction. Unfortunately, the importance of light and shadow have been taken for granted in modern time. Most people even designer forget the beauty of natural shdow that changes over time.

Eventhough every design teacher have lectured the importance of light and shadow, most student still take those for granted. Some undertand the quality of light but only appreciate artificial lighting that successfully create a certain ambience. Despite the beauty and intricacy of artificial light and its shadow, there is one limitation that can only be achieve by natural light. In artificial light, both the light and shadows are static while shadow created by natural light keep moving throughout the time. Many feel the movement of natural shadows is something insignificance and not important. By documenting the movement of shadows all day from same point of view, one can focus purely on its movement.

After quick observation on objects that could potentially cast interesting shapes, organic objects like tree create the most unpredictable shapes. The location on where the documentation take place is the sidewalk near an intersection. The object that cast shadows in the documentation are tree, newstands, and light poles.

Photo Documentation Bonnie Ave. and Colorado Blvd

Studio 3

Light Exercise

Photo Collage

Based on the documentation, one can conclude that there are two distinct type of shadows. The organic shadows of the tree occur in the morning while the shadows of manmade object occur later on the afternoon. The shadows cast from the tree has organic shapes, have high translusivity, The shadow have whimsical quality and feels really light.

The shadows created from the poles have the opposite qualities. It appear as a solid object because it is linear, dark, and rigid.

Based on those characteristics, the designer decided to show the transformations of the shadows with radial organization that mimic a spiral.

Based on those characteristic, designer still use the radial organization to mantain the connection with the other shadows. But instead of doing the spiral, designer chose to use more linear organization.

The sprial convey the whimsical quality of the shadows. Since the shadow started big then become smaller, it created an illusion suggesting the lightness of the form.

The linear element convey the rigidity while the darkness and progression of forms suggest the solidity of it,

2D Diagram

To represent the duality of the shadows, designer chose two different representation to render the diagram. Stippling technique is use to render organic shadows while hatching and poche are use to represent the light poles. Stippling allows the designer to maintain the lightness and translusivity of the form. It also make the shadows feel airy and fluid. The hatching and poche create the opposite effect. The shadows become as solid as the object itself. Although hatching allow room for translusivity, the forms are defined and rigid. The dark poche also help stabilize the composition. Although it only occupy small percentage of the composition, it still have the same precense with the rest of the composition due to the valie.

Studio 3 Light Exercise

The next step is build 3D abstract model based on the ideas, rules, and forms in 2D diagrams. The tree shadows are represented with curvelinear forms while shadows of the poles are represent with linear forms. Designer still try to represent those two different characteristics to the 3D Formal Diagram. In term of organization, radial organization is believed to represent 2D diagram the best. Designer also try to represent the qualities of the form by creating organic shapes for tree shadows and more linear and simple forms for the manmade objects.

Photographs of the abstract models

Studio 3

Desert Box Desert Box is a sculptural park that allows the visitors to explore and experience the movement of light. As the sun move, the sculptural elements of the park that purposely made to cast as much shadow in the most interesting way.

Desert Box is the final part of Light Exercise. The objective of Desert Box is a sculptural architectural piece with strong interactions to its visitors. Every visitors will be able to explore Desert Box in order to achieve better understanding for light and shadows progression over time.

In term of the forms, this should be the real life manifestation of the 3D Diagrams and previous abstract model. It also supposed to materialize the ideas and consept behind the previous 2D Diagram.

Conseptual Plan Diagram Scale 1’ - 0” = 3/32”

Formal Plan Diagram Scale 1’ - 0” = 3/32”

Conseptual Section Diagram Scale 1’ - 0” = 3/32”

Formal Section Diagram Scale 1’ - 0” = 3/32”

Studio 3 Desert Box

Desert Box Plan Scale 1’ - 0” = 9/32”

Because the main objective is the forms, spatial organization, and how successfully it carried the major idea of previous steps, material is not the issue for Desert Box. Although students are allow to use materials with different thickness to get their idea’s accross, the overall materials of the model should be keep monochromatic.

Desert Box Section Scale 1’ - 0” = 9/32”

Studio 3

Material Exercise No one doubt the importance of materials in the final outcome of oneâ&#x20AC;&#x2122;s design. Using parts of the revised desert box, one need to come out with three different vignette. Different materials would be use to achieve three different mood-space combinations that assigned to each vignette.

The first part of the assignment was to revised the desert box and document it with photographs and drawings. Some of the revised was make for the shadow from the tree to be more translusive using woven paper with variety of gaps. It were also elevated to emphasize the lightness. The second revised was for the other typle of shadow to influence the landscape of its surrounding as if the land was overwhelmed by the weight.

The last part of the assignment was assigned different materials to achieve different mood-space combinations of the vignette. The three combinations for this assignment were Murky Ominous, Masculine Serene, and Feminine Serene. Each of the vignette also require to accomodate certain activities such as two people seating, four people seating, and group people standing.

The drawings that required for the documentation are plan and section. To help better visualize those drawings, the model was physically mark by staining for the plan and cutting for the section. For the section, the desert box was divided into interior and exterior parts and rendered differently.

Photographs of the revised desert box

Desert box plan

Section drawings and photograph

The treshold was created to separate the interior and exterior areas. Solid poche was used to represent the cut surface on exterior while the it were left blank on the interior zone. Stippling and hatching also use to render the interior zone. All the area inside the box were rendered as solid to represent the solid interior space.

Studio 3 Material Exercise

Exterior Material

Interior Material

Feminine Serene

Group people standing The feminine quality was achieved through the fragility of the fanning objects, The serenity of the space was achieved with the forms that located above oneâ&#x20AC;&#x2122;s head.

Murky Ominous

Four people seating The murky quality is achieved by deep penetration to the ground. The height of the column support the ominous character because it has intimidating quality.

Masculine Serene Two people seating

The masculinity was achieved from the bulkiness of surrounding columns. The serenity was achieved from the privacy of the area.

Studio 3

Sky Cafe For a cafe that located in the middle of the city and surrounded by offices, there would be two type of clients. The first group of people who come during lunch hour and the other group who come to to enjoy the dinner. Thus, the ambience of the cafe would change as the sky change its color.

The final project was to create functional program using rules and forms from the diagrams and the desert box. The sky cafe would also accomodate live music performance. In term of organization, the cafe would adopt the same organization principle as the desert box which was radial organization. Based on the previos project, designer decided to develop the seating area. The seating area was imbedded into ground. Other element from seating area was the rippling effects from one form to the next form that created artificial topography. The imbedded seating area also provide more privacy and intimacy.

The lounge area that located on the second floor would have the fanning objects that become railing, divider, and partial canopy. For the material pallate, it would gradually become harsher and leaning toward exterior materials as it goes toward performance area. The materials would take another approach toward more softer materials as it goes toward the lounge area.

First Study model

Square footage requirements Receptionist Cashwarp Lounge Small Meeting Medium Meeting Listening Pod Performance Ground Floor Mezzanine

Second study model

170 s.f. 170 s.f. 340 s.f. 340 s.f. 510 s.f. 510 s.f. 850 s.f. 2556 s.f. 852 s.f.

Studio 3 Sky Cafe

N Ground floor plan

Section formal diagram

Plan formal diagram

Mezzanine floor plan

Studio 3 Sky Cafe

South Elevation

South section

Reflected ceiling plan

West Elevation

West section

Studio 3 Bibliography Castle-450. [Online image] Available http://www.undiscoveredscotland.co.uk/bute/rothesaycastle/images/castle-450.jpg, May 8, 2009. Man in wheelchair at bottom of steps. [Online image] Available http://pro.corbis.com/search/Enlargement.aspx?CID=isg&mediauid={D76E73D8-0DA2-4206-995C-7C75F010B984}, May 8, 2009. Disabled people are four times more likely to be a victim of crime. [Online image] Available http:// www.guardian.co.uk/society/2009/apr/29/disability-violence-abuse-report. May 8, 2009. 58,000 Non-Violent Prisoners Ordered Released. [Online image] Available http://return2honorgm.blogspot.com/. May 8, 2009. Prison3a. [Online image] Available httphttp://static.guim.co.uk/sys-images/Society/Pix/pictures/2007/10/03/prison3a.jpg. May 8, 2009. s188326719. [Online image] s188326719.jpg. May 8, 2009.

Available

http://xdc.xanga.com/579f23eb46732238193533/

88 Bs3. [Online image] Available http://www.lomodeedee.com/wp-content/uploads/2008/07/bs3. jpg. May 8, 2009. “apparent.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/apparent>. “Artists with Disabilities Oral History Project.” http://bancroft.berkeley.edu. 2006. The Regents of the University of California. 8 May 2009. <http://bancroft.berkeley.edu/ROHO/projects/artistsdis/>. “bind.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/bind>. “bottle.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/bottle>. “capable.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/capable>. “deviation.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/deviation>. “emerge.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/emerge>. “exposed.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/exposed>. “inclination.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/inclination>. “intoxicating.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/intoxicating>. “Luca’s Story.” www.lazylegz.com. 2009. Lazylegz. 8 May 2009. <http://www.lazylegz.com/content/view/6/6/lang,en/>. “rehabilitation.” WordNet® 3.0. Princeton University. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/rehabilitation>. “restriction.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/restriction>. “shallow.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/shallow>. “spoon.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/spoon>. “superficial.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/superficial>. “wrap.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/wrap>.

B Ma a s t tr h

r B e d r o o m

S t

do i

Space Planning

Woodbury University L i v i n g R o

D R i nn o ig om n m g

Space Planning

Space Planning Residential Project 93

Master Bedroom Living Room Master Bathroom

Dining Room

Studio

Guest Bedroom

Kitchen

Pantry

Everyone deserve a place called home that specifically taylors for him/her.

Guest Bathroom

Residential

111 Mixed-Use Project A school, just like an office, usually associated with boring organizational grid when other innovative organization could be use

Commercial Project 103

A commercial space such as an office should have space that exude the identity and personality of the firm

Commercial

Mixed-Use

Space Planning

Residential Project There is no place like home. Unfortunately, most of houses now day are made in mass-produce manner and lacking in indiviality of the owner. Only the lucky few who afford designer could get place that sewn for their family needs and characteristic.

The client for this project is Karina Jimenez, a fellow interior architecture student in Woodbury University, Couple of interviews were made to understand the client better.

Karina also complained about the inadequate storage in current house. Thus, she would like to have more storage in every areas such as kitchen, living area, walk-in closet, and bathroom.

Based on the initial interview, this new recidence would be a home for her, her spouse, and their dog. She spent her time at home by relaxing, entertaining guest, baking, and doing school work. Unfortunately, most of those activities were not fully accomodate.

To fit her personality, Karina would like to have many open spaces and a lot of natural light. All the spaces would be arrange linearly with centralize living area. This decision was made because this apartment would only be a phase of her life. The centralization of the living spaces was made to give more privacy for her and her spouse when their friends or families stay over.

For the next apartment, Karina would like to have a big kitchen with sufficient working surface. This kitchen should also be open to the living space to allow interaction while he entertained her guest. The other requirement was a semi-private studio. Her complain about the present house was that mix between living area and studio. With semi-private studio, she would be able to keep her mess in private, not in plain sight. She also liked to have a guest bedroom and guest bathroom. She said that some of her family might come over and stay in her place.

In the process, bubble diagrams and blocking diagrams were made to determine the relationship and flow of circulation. Prototypicals of every rooms were made to determide the required square footage. Everything would then summarized in criteria matrix.

ION IDERA T CONS

SPEC IAL

MEN T EQUIP

STO RAG REQ E UIRE MEN T SPEC IAL

LIGHT PLUM BING

NATU RAL

PRIVA TE

PUBL IC

IES ADJA CENC

NEED S

SQ FO

CRITERIA MATRIX for KARINA’S APARTMENT

OTAG E

4 1. STUDIO

153 s.f.

2. KITCHEN

3. DINING ROOM

116 s.f.

I I

4. LIVING ROOM

115 s.f

10 s.f.

dog sleeping place

.... 34.5 s.f

no mirror walk in closet

14 s.f.

16.5 s.f.

1.5 sf.

work place

use for baking

155 s.f. 5

_ _

5. MASTER BEDROOM

155 s.f.

6. MASTER BATHROOM

108 s.f.

7. GUEST BEDROOM

100 s.f.

_ _

4 6

O _

5 4 8 4

8. GUEST BATHROOM

41 s.f. 7

Legend : I = Interlocking A = Adjacent O = Overlapping X = Adjacencies X = Important Adjacencies X = Important Major Adjecencies

H = High M = Medium L = Low

_ _

Y = Yes N = No

_ _

pin up wall big window

4 1

28 s.f.

133 s.f.

4 2

Y 5

walk in shower classic style bathtub

Space Planning Residential Project

Space Planning

Residential Project Living Room Prototypical 155 s.f.

Scale 1’-0”= 1/4” 1

2 5

3, 4

Studio Prototypical 153 s.f.

Scale 1’-0”= 1/4”

3 1

6 6 5 2 4

Dining Room Prototypical 116 s.f.

Scale 1’-0”= 1/4”

Kitchen Prototypical 133 s.f.

Scale 1’-0”= 1/4”

2, 5 5

5 4

Space Planning

Residential Project

Master Bedroom Prototypical 155 s.f.

Scale 1’-0”= 1/4”

Master Bathroom Prototypical 155 s.f.

Scale 1’-0”= 1/4” 2 1

100 Guest Bedroom Prototypical 100 s.f.

Scale 1’-0”= 1/4”

3,4

Guest Bathroom Prototypical 41 s.f.

Scale 1’-0”= 1/4”

4 3

Space Planning

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Residential Project

Master Bedroom

Living Master Bathroom

Studio

g Room

102

Dining Room Guest Bedroom

Kitchen

Pantry

Guest Bathroom

Karinaâ&#x20AC;&#x2122;s apartment

100

Space Planning

Commercial Project An office has always been associated as a boring coorporate place. Luckily, offices such as Google have break this stigma. An office should not always be the same but should expressed not only with decorative images but also in the organization of the programs. The same thing should also be happening for this accounting firm that exclusively deal with trance music company.

The main inspiration for this accounting firm come from trance music and the lifestyle. It is common knowledge that trance music is associated with party and rave. A clustering of people in public space is best represent this genre. There are some characterics of the trance songs. Unlike other genre like pop musics and RnB that created to be unique, different, and distiquishable; trance songs were made to be merge with other songs. For this reason, every trance songs has easily mixed beginning and ending. Most of the song start out very simple, become complicated toward the center, and ended out very simple too.

Based on one of the song, the designer made the diagram of the song to help visualize this genre. Based on the diagram, one can see the obvious linear organizatoin with the rhytm serve as the datum. In the middle, there would be a centralize element with cluster organization. Because public spaces is the most important element, such as cafetaria and lounge would be the one with cluster organization. The private programs such as excecutive area would maintain the rigidity and formality. Although the cublicles area could be considered private, because it accomodate many people, a certain degree of cluster would be applied.

Images of trance music

101

When listening to trance music, there would always be strong yet constant beat that occur through out the song. At first, one could only hear the beat purely. The beat would progressively become stronger and stronger. The beat would also become more and more complicated as the song goes. Finaly, there would be the vocals. And as the song escalading, everything just mesh together performing a cresendo with the volume and level of complication.

Toward the end of the song, everything become to simplify until there was only the beat and the song ends. The ending beat also serve as a predule to whatever the next trance song would be, allowing listener to experience smooth transition between one song to next.

Diagram of trance music

Space Planning

102

Commercial project

1 5

6,7

1 1

103

1 5

6 5

4 5 3

1 5

Space Planning

104

Commercial project

3 3

1 33

1 7 7

7 7

6 7

7 4

7 7

7 3

105

Boardroom

Executive Waiting Area

Executive Adminisstration Receptionist and Main Waiting Area

Mail/ File/ Computer room

Lunch Area

Account Associate Work Stations

Kitchen

Account Managers

106

Space Planning Commercial project

107

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Space Planning

Mixed Use Project For the mixed used project, one would design an educational facility. Just like a home and office, a school should ideally represent the ideaology of the education. The idealogy behind this education system was the merge between different education departments that dedicated for green movement. For this project, there would be seven different disciplines that would be house in one building. One thing that tied all those different disciplines were their undeniable parts in the practice of green movement. The consept for this education facility come from the progression of green movement especially global warming. Global warming is the most important issue now days. People have come to awareness and work together to reverse the effects. But this was not happening at the beginning of global warming movement. At first, many were skeptical and deny the effect of global warming. Even some people now thought that this was only yhe conspiration by big factories to buy new appliances. Some of the famous documentary by Al Gore, The Inconvinient Truth, help people realization. After understanding the major aftermath of global warming such as the rise of ocean level by feets and the next ice age; people started to take this matter seriously. People also understand that this issue cannot be resolve by only one person and people need to work together for the best outcome.

This education facility is one of the perfect example of people that understand the importance of working together to solve global warming. To diagram the idea behind this facility, seven rectangles were used. At first, every rectangles were in their perfect place, separated with each other, with solid line that define them. This is represent the reluctancy at the beginning of global warming movement. Just like everyone started to work together to reverse the effect of global warming, all the boxes would also started to cluster together. As it move,all the boxes started to loosen up their borders until people read the clusted boxes as an object. The datum for this diagram is the seven lines that dictate the linearity. It was made to represent the different paths that every people need to make to achieve the goal. Some people might need to make a lot of major changes while other only need to make some minor adjustments to help reversed global warming.

109

110

Space Planning Mixed Use Project

111

112

Space Planning Mixed Use Project

113

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Space Planning Bibliography Castle-450. [Online image] Available http://www.undiscoveredscotland.co.uk/bute/rothesaycastle/images/castle-450.jpg, May 8, 2009. Man in wheelchair at bottom of steps. [Online image] Available http://pro.corbis.com/search/Enlargement.aspx?CID=isg&mediauid={D76E73D8-0DA2-4206-995C-7C75F010B984}, May 8, 2009. Disabled people are four times more likely to be a victim of crime. [Online image] Available http:// www.guardian.co.uk/society/2009/apr/29/disability-violence-abuse-report. May 8, 2009. 58,000 Non-Violent Prisoners Ordered Released. [Online image] Available http://return2honorgm.blogspot.com/. May 8, 2009. Prison3a. [Online image] Available httphttp://static.guim.co.uk/sys-images/Society/Pix/pictures/2007/10/03/prison3a.jpg. May 8, 2009. s188326719. [Online image] s188326719.jpg. May 8, 2009.

Available

http://xdc.xanga.com/579f23eb46732238193533/

115 Bs3. [Online image] Available http://www.lomodeedee.com/wp-content/uploads/2008/07/bs3. jpg. May 8, 2009. “apparent.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/apparent>. “Artists with Disabilities Oral History Project.” http://bancroft.berkeley.edu. 2006. The Regents of the University of California. 8 May 2009. <http://bancroft.berkeley.edu/ROHO/projects/artistsdis/>. “bind.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/bind>. “bottle.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/bottle>. “capable.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/capable>. “deviation.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/deviation>. “emerge.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/emerge>. “exposed.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/exposed>. “inclination.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/inclination>. “intoxicating.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/intoxicating>. “Luca’s Story.” www.lazylegz.com. 2009. Lazylegz. 8 May 2009. <http://www.lazylegz.com/content/view/6/6/lang,en/>. “rehabilitation.” WordNet® 3.0. Princeton University. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/rehabilitation>. “restriction.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/restriction>. “shallow.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/shallow>. “spoon.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/spoon>. “superficial.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary. com http://dictionary1.classic.reference.com/browse/superficial>. “wrap.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 09 May. 2009. <Dictionary.com http://dictionary1.classic.reference.com/browse/wrap>.

Studio 4: Branding Woodbury University

Studio 4

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Studio 4

Study Case:Luxury Shopping 54

The Tiffany & Co. study case is a way to understand luxury marketing

Tiffany & Co. study

Mappring 56

Designer objective is to map and diagram the experience of luxury shopping

Mercedes Benz

Understanding the brand identity of the client through rigurous research

Mercedes Benz

Seating lounge

The final project give designer an opportunity to apply and adjust the forms and rules on commercial space.

Mapping diagram

70 Expetiential Showroom

120

Studio 4

Study Case: Luxury Shopping One of the most favorite guilty pleasure is shopping. There are many reasons that convince someone to willingly spent his/her money. The image of the brand is one of the major reasons. Other factor that influence the impulse to buy lay in the store that involve customer service, haptic, and the atmosphere of the store. The store and brand image of Tiffany & Co. is the topic for this study case. Tiffany is one of the classic example of luxury goods. It has strong legacy of luxurious image and high quality. This strong brand image give the owner a different prestige than owning jewelry from other brands. For this prestige, one willing to put more money on Tiffany & Co. items when he/she could get the same items in cheaper price at other stores. Because of the long history of Tiffany & Co., there are many of their stores that have same characteristic. The store that located in Old Pasadena is one of the example of the classic Tiffany & Co. store. From the exterior, the store seems like a fortress and intimidate people. It has load barring wall, heavy columns and door at the entrace. To make the store even more intimidating, there are bouncer waiting inside to open the door for the customers.

The interior of the store have more warmer and welcoming feeling because of the warm lighting and many wood surface. But it still has the classic luxury image from the wood and marble. In luxury marketing, the shopping experience was proven to help sold the merchandise. Since privacy is a big matter for people who want to spent a lot of money, a section where engagement rings and other expansive goods were located in more intimate place. It also has a room to privately consulte a financial plan to buy the rings. To smooth the circulation from any hard egdes, most of the display counters would have the angled on at the edges. For the counters that located in the middle, this system created a hexagonal area that resembled a shape of diamond.

The store treat luxury items as a fragile and precious pieces. Almost every merchandise are incased in a glass box. There are even some glass boxes that imbedded in the facade of the store, showing the beautiful merchandise that literally out of reach.

Tiffany & Co.

121

ACHIEVEMENT

EXCLUSIVITY

PRESTIGE

PRECIOUS

TIMELESS

LOVE Tiffany & Co. brand image

122

Studio 4 Case Study: Luxury Shopping

123

124

Studio 4

Internal and External Mapping The importance of mapping is undeniable. The internal mapping exercise would help one to reflect and be true about her desire and their impulse to shop. The external mapping also help one to observe others habit of spending.

For this assignment, there would be three diagrams dedicated to internal observation and another three for the external observation. The first internal diagram was made based on how my desire toward luxury goods changed as the amount of money I hold. The second diagrams was based on how my desire changed over time and my parents influence. The third diagram was made base on my journey to buy a luxury wallet. For the external observation, the diagrams were based on my friends experience. The fourth and fifth diagrams were based on my friend unique experience when he bought his S.U.V. The last diagram was based on my other friend experience for buying her first luxury sedan.

125

Diagram 1

internal observation The box represent the fix amount of money that I got every month. At first, I dream about everything in this range of money. But as I face with the living cost that take most of the money, I start to wonder other items that could fit with the leftover money that I have.

Legend Parents ďż˝ money Desired bag The bag that I buy Living cost

Diagram 2

internal observation

Legend Desire Friends influence Parents ďż˝ influenc 15

3 23

I realize that my desired have changed over time. Most of it contribute because of the people around me. The first major change happen when I moved to U.S. I got influenced by my friends and started to ask for more expansive items until my parent warned me. The other changes happen when Iâ&#x20AC;&#x2122;m finally financially independent.

Studio 4

126

Internal and External Mapping

Diagram 3

internal observation

Legend Stores

The third diagrams were made based on my personal experience on shopping a luxury wallet. When I get to the shopping center, there is always certain stores that I always see in order for geographical reason. I would finished all the stores in the sequence before finally pick the one that I like best.

Regular path Shopping path

Diagram 4

external observation I based the observation of my friendâ&#x20AC;&#x2122;s decision making when she decided to buy a car. At first, she already have some brands and models in mind. After trying the cars and considering the brand image, she have three different models in mind. After consulting with her father, she decided to eliminate one of it. Finally, she pick one final decision after carefully reviewing the value of the two finalist.

Legend Different brand of car Selection

127

Diagram 5

external observation The inspiration of this diagrams was one of my friendsâ&#x20AC;&#x2122; process of buying a luxury S.U.V. At first, he took major consideration of the price and pick some cars around 20k price. But when he told his father about it, he got bashed and asked to pick a better one. He come out with other brand and model that more expansive but it still not good enough for his father. Finslly, his father choose the best S.U.V. available for him.

Legend Estimate budget Parents ďż˝ decisio Cars

Diagram 6

external observation This external observation have the same story with the previous one but represent differently. For this one, I tried to show that he make the first two decision by heavy influence of budget. But for the last two decisions, he made it in pursue of prestige.

Legend Preferance Budget Prestige Cars

128

Studio 4 Internal and External Mapping

129

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Studio 4

Research: Mercedes - Benz Mercedes-Benz has been the pioneer in motor vehicle. Because of the long history and legacy, It has been associated with excellency, prestige, and luxury. The strong influence of this brand can be seen throughout the time.

Karl Benz (1844-1929), the founder and creator of Benz & Cie.

Gottblieb Daimler (1834-1900), the man behind DMG.

Mercedes-Benz is a brand resulted from a merging between two German automotive companies, Benz & Company Rheinische Gasmotoren-Fabrik and Daimler-Motoren-Gesellschat.

131

Benz & Company Rheinische Gasmotoren-Fabrik Benz & Company Rheinische GasmotorenFabrik, also known as Benz & Cie, was founded by Karl Benz, Max Rose and Friedrich Wilhelm EĂ&#x;linger in 1883. At 1885, Karl Benz created his first automobile invention called Benz Patent Motorwagen. It is a horseless carriage with three wheels and become the first automobile designed to generate its own power.

Benz Patent Motorwagen (1885), the first threewheels automobile

Around 1888, the improved version of the Motorwagen (Model 3) became the first commercially available automobile. This Model 3 also the automobile that use in the first long distance automobile trip by Bertha Benz. The 65 miles route from Mannheim to Pforzheim become a route of industrial heritage of mankind and has been celebrated in German every two years with antique automobile rally.

Velo (1894), the first production automobile

The first bus in the history by Benz & Cie,

Blitzen Benz (1909) held land speed record for 10 years.

Daimler-Motoren-Gesellschat Daimler-Motoren-Gesellschat, also known as DMG, was founded in 1890 by Gottlieb Daimler and Wilhelm Maybach. This German engine manufacturer also concentrated in horseless carriage and sold their first automobile in 1892. They became the first multinational automobile company by opened branched in United States and Austria in 1888 and 1899. DMG also give licenses to produce their machine in France and United Kingdom in 1885 and 1893.

Reitwagen, the first motorcycle in the history. Designed by Daimler and Maybach (1885)

Daimler first four wheels automobile in the history (1886).

Although the company did not have promising profit from car production at the beginning, it finally turned the table after they launched the more compact and modern car in 1902. It was inspired based on race car by Maybach by the request of Emil Jellinek. This line of car is named Mercedes after Jellinek daughter and become the most popular product of DMG. Mercedes secure their position in German automotive business.

Daimler Phoenix racecar (1899), the car that inspired DMG most famous brand, Mercedes.

Mercedes 35 hp (1901) is the first car that produce under the brand Mercedes.

Studio 4

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Research: Mercedes - Benz

Daimler-Mercedes Mercedes start as pseudonym use by Emil Jellinek, Austrian businessman, when he race modified Phoenix car. The name itself come from his 10 years old daughter. It first use in Nice Week race at 1899. He sold so much Daimler car and make Mercedes a popular name that DMG decided to create DaimlerMercedes brand. This brand that inspired by race car design by Wilhem Maybach and first sold in 1901.

Mercedes 35 hp (1901) is the first car that produce under Mercedes Simplex 1903 the brand Mercedes.

The first modern automobile has a very sleek design and become the most popular brand of DMG. It gain most of the publicity through winning races.

Mercedes race car 1906

Mercedes Simplex 1905

Mercedes-Benz After the World War 1, German economy was far from bright. Many problems such as economy recession, government tax for luxury items, and shortage of petroleum cause major difficulties in German automobile production. In order to survive the financial difficulties, both DMG and Benz & Cie come to mutual agreement to merge.

At 1924, they signed the agreement to standardized design, production, purchasing, sales, and advertising while keeping their respective brands. At June 28, 1926, both companies officially merge as Daimler-Benz Company and make Mercedes Benz as the brand of their cars.

Mercedes Benz SSK (1928), the last car design by Mercedes Benz 260 D (1936), the first 1950s W128 Ponton, the first S Class. diesel engined passenger car. Ferdinand Porsche for this company.

The first E class (1986)

133 Mercedes-Benz 1926-1929 “ The Roaring Twenties”

Model K (1926) The first car produce after the merging of DMG and Benz & Cie.

Model S (1927) One of the outstanding production sport car in 20s.

Model SS (1928) SS stand for Super Sport

Mercedes-Benz

1930- 1940 “ The Thirties”

770 “Grand Mercedes” (1931) The most prestigious car made by Mercedes Benz.

260 D (1936) The first large produce automobile with diesel engine in history.

320 Motorway Courier (1938) The new design that not only appealing but also more aerodynamic.

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Studio 4 Research: Mercedes - Benz

Mercedes-Benz

1947-1950 “ New Start after the War””

170 V (1947) The production of passanger car is resumed due to war.

170 S (up) and 170 D (down) is the first remodel post-war car. (1949)

Mercedes-Benz

1951-1958 “ The Fifties”

300 (1951) The most favorite Mercedes Benz car at the time.

180 (1953) The first Mercedes Benz with three box body design.

300 SL (1953) Famous for the gull-wing doors, the first thoroughout sportcar after the war.

Merecedes-Benz continue to create marking in automotive world. In 1959 Fintail model, the company create the first car with early crumple zone technology. This technology will allow the car to absorb some of impact on collision by sacrificing the front and back body part. A passenger whose body indirectly impacts the soft crumple of metal foil that a crash turns a crumple zone into over a few seconds, survives much more often than a passenger whose body indirectly impacts a hard, undamaged metal car body which has come to a halt nearly instantaneously.

135 Mercedes-Benz

1956-1967 “ Tailfin and Pagoda”

220 b (1959) The first of tailfin model that inspired by American cars.

230 SL (1963) The first car that market with pagoda style roof.

W 108/109 (1965) The new luxury design that replace railfin, securing S class position in luxury market

Mercedes-Benz

1968-1975 “ Large-Scale Production and Safety Offensive” In 1972, the first officially ‘S-Class’ was produced. It secure the position of Mercedes-Benz as the luxury car producer. It has more masculine and charismatic design with some sporty twist. It come with the first ABS (Anti blockie system) that improve steering control during hard braking situations, and to shorten brake distances. Other improvement on safety features that added to this model are stronger body structure, better interioe safety feature, changes of fuel tank position, and wraparound turn signals.

C 111/II Experimental Car (1970) Mercedes Benz experimental product with new engine technologies

280 SE (1972) The first series for which “S-Class” was officially used

240 D 3.0 (1974) The world’s first production car with five-cylinder diesel engine

136

Studio 4

Experiential Center The key to successfull marketing is in the experience that prospective buyers felt during the shopping spree. This experiential center is dedicated to educated people in Woodbury community about green movement with a flex car program. In an attemp to persuade people to come over, there would also be a lounge, cafe, and boutique.

Smart Car is the new brand of environmetally concious car. Smart Car give a new perception about human need and consumption versus the obligation to nature. The other aspect from motor-vehicle that change is the use of showroom. Showroom now days not only use to showcase the objects, but also to showcase the consepts and brand image of the car to give the full experiential of the brand. Although Smart Car is a relatively young brand, it has long history of luxury that come straight from Mercedes-Benz. Desptite the major changes in design, perception, and market; people still expect the exelency from Mercedes-Benz.

o appreciate the history of both the brand and the site, the designer decided to highlight the luxurious element of them. I believe become green is the new luxury. It give the exclusivity that separate the better group from the rest of the people. It is also important to appeal for the traditional luxury group that green can be pretty and beautiful. For the space, I want to create spaces the give reminisence of the old luxury with less heavy atmosphe. Instead of using traditional luxury material, alternative materials are used to achieve the same appearance.

Smart car logo, exterior, and interior

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CMFL of Smart Heir

138

Studio 4 Experiential Center

smart heir Plan

Front elevation

3” Left and right elevation

8 18”

4 12”

12” Back elevation

139

Smart Heir purse

This purse is an accessory for Smart Heir. Despite the classic luxury appearance, this purse was made with recycled materials. The purse itself would be made by with recycled lisence plate and decorated with green organza, recycled can, and recycled glass bead. A recycled tire is use for the interior of the purse.

This purse show that become green do not mean ugly recycled junk. Green is the new luxury. Become green bring a different sense of pride just like when affluent people choose to accessorize themselves with branded merchandise.

140

Studio 4 Experiential Center

Cascade Lime Poured use only at the front of the counter

Chroma Valley Mist used as counter top

One of the build in furniture is a cafe counter. This service counter would be the place for people to pay for their food and pass the ordered food. At the back, there would be cabinet and work in counter for the workers.

Light bulb inside the counter to luminating the glass

The materials for this counter are neapolitan bamboo, chroma valley mist, and cascade line poured. There will also be light bulb imbedded in the front of the cascade lime.

Neapolitan Bamboo

Axonometric drawing with materials

Perspective rendering of the counter

141

11’ - 3 58 ”

3’

2’ - 3 12 ”

6 12”

5 1’ - 1116 ”

5 6’ - 1016 ”

Plan

6” 4”

616” 4”

Front elevation

1’ - 6”

2’ - 7”

Side elevation

4”

Short section

142

Studio 4 Experiential Center

143

Studio 4 Experiential Center

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Studio 4 Experiential Center

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Studio 4 Experiential Center

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Studio 4 Bibliography Castle-450. [Online image] Available http://www.undiscoveredscotland.co.uk/bute/rothesaycastle/images/castle-450.jpg, May 8, 2009. Man in wheelchair at bottom of steps. [Online image] Available http://pro.corbis.com/search/Enlargement.aspx?CID=isg&mediauid={D76E73D8-0DA2-4206-995C-7C75F010B984}, May 8, 2009. Disabled people are four times more likely to be a victim of crime. [Online image] Available http:// www.guardian.co.uk/society/2009/apr/29/disability-violence-abuse-report. May 8, 2009. 58,000 Non-Violent Prisoners Ordered Released. [Online image] Available http://return2honorgm.blogspot.com/. May 8, 2009. Prison3a. [Online image] Available httphttp://static.guim.co.uk/sys-images/Society/Pix/pictures/2007/10/03/prison3a.jpg. May 8, 2009. s188326719. [Online image] s188326719.jpg. May 8, 2009.

Available

http://xdc.xanga.com/579f23eb46732238193533/

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