4. PETER BEHREN – The Contributing Starter Of The Modern Industrial Architecture Style.
"Type is one of the most eloquent means of expression in every epoch of style. Next to architecture, it gives the most characteristic portrait of a period and the most severe testimony of a nation's intellectual status." -Peter Behrens
Figure 4: Exterior view of AEG Turbine Factory
In the start in June 1907, Peter Behrens' pioneering industrial design work for the German electrical company AEG successfully integrated art and mass production on a large scale. He designed consumer products, standardized parts, created clean-lined designs for the company's graphics, developed a consistent corporate identity, built the modernist landmark AEG Turbine Factory, and made full use of newly developed materials such as poured concrete and exposed steel. EUROPEAN ARCHITECTURE AND DESIGN | Rutuja Sawant
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