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An Interview with Google for Small Business Features RWS As a COVID-19 Resource ‘Highly Specialized e-Commerce Solution’ provides special offer on WebFronts®
n April, as part of Google for Small Business COVID-19 Resources, the tech giant featured Retailer Web Services
Keys to Succeed in an Era of Uncertainty
(RWS) in its lineup of helpful tools and special offers to help small businesses adjust to the challenges and changing consumer habits brought about by the pandemic.
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RWS was lauded by Google Small Business as a highly specialized e-commerce solution for appliance, consumer electronics, furniture and mattress retailers to bring their stores offline to online. And for those retailers with existing websites, to enhance their online presence for their businesses to thrive.
s an independent retailer, you have challenges on your plate that you’ve
never had before. Retailer Web Services can help in a variety of ways. Tap into the experts on our team, leverage the latest
The necessity for an effective e-commerce website ratcheted up exponentially at the peak of the pandemic. Case in point:
in automation and machine learning in products like AdRocket™, and gain valuable insights from RWS partners, like the
The RWS network of more than 2,000 independent retailer sites reported 450% year-over-year growth in online orders in April and 525% in May. A special offer from RWS, which began in April, makes it easier than ever to get started on the WebFronts® platform: Through the end of 2020, retailers can save up to $1,999 in setup fees and enjoy a discounted rate.
Google Issues Ad Funds to RWS Retailers RWS retailer customers running digital campaigns on AdRocket Base and Boost platforms received a windfall in additional
“A strong online presence—having a site that mirrors your store’s brick and mortar experience—is essential to adapting and thriving in the new normal,” said Genna Majuta, RWS chief customer officer. “It is our hope to help those retailers who may not have a digital presence give their customers the ability to discover and shop online at their store.”
ad-spend dollars from Google this summer. Totaling $100,000, the additional funds were
interview to follow with Google. As states across the country began to re-open for business, RWS’ Jennie Gilbert and Genna Majuta spoke with Google’s Patrick Tam, strategic partner manager of SEM & Platform Partnerships, to learn how independent retailers can succeed in an era
dispersed among nearly 300 retailers’ accounts
of uncertainty and pandemics. Note: This
as a result of the Google-RWS partnership.
interview has been edited for space and clarity. To access the full discussion, visit
For more information on the RWS free setup and discount offer, visit Google for Small Business/COVID-19 Resources/Special Offers.
“We’re happy to pass this through to our customers for their use in further maximizing
www.retailerwebservices.com/videos-andwebinars.html.
their digital advertising efforts,” said Jodie Pierce, RWS chief marketing officer.
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