Ryan Bish Director of London Night ClubKey Advice Ryan Bish is renowned personality in UK, as a Director of Cirque Le Soir. He is a detail-oriented person and was passionate about night club business from a young age. His interest is sparkling in his career with the unique ability to provide strategic focus as a businessman. With the experience of marketing and sales, he has gained a lot of transferable skill sets needed to take on roles with the nightclub Industry. His career and experience serve as a model of dedication to building and implementing NightClub Business Development strategies and practices. Ryan Bish started his career path as a promoter for a Peter Stringfellow club, before running a succession of clubs like “The British Luxury Club, or BLC” and “Jet Black”. He has obtained many awards for his nightclub as London Best Nightclub, Best Night and World Finest Club for the Dubai and London Venues at the Fashion TV Nightlife Awards at MICS Monaco.
As a club owner or promoter, you are not just fighting your competition for your customers' money, but for their recreation time as well. Because of this, hyping any promotion or other event, from a band’s gig to a party, is essential to its success. If you can not get bodies in the door and create a sense of excitement and buzz, your promotion is as good as dead in the water. It’s not enough merely to conceive a brilliant nightclub promotion. You must develop a marketing plan specific to your customers in order to make it seem worthy of their time. 1. Develop a budget to determine your promotion’s overall marketing reach. While smaller events or those in smaller nightclubs will inherently command a much smaller marketing budget, do not cut corners. Plan to spend about one-third of the promotion’s projected profits on marketing efforts, according to "Entrepreneur" magazine.
2. Begin marketing the event about eight weeks in advance, using strategies and means in line with your promotional budget. Plan promotions to increase in frequency and size up to the date of the promotion to build an increasing amount of hype around the event. 3. Locate sponsors to help by cross-promoting the event. Many local retailers, media outlets or liquor distributors may allow you to promote the event on their premises in exchange for return consideration at your nightclub promotion. 4. Develop a print advertising strategy. Advertising in alternative weeklies and campus newspapers is not just cheaper than in daily newspapers. These alternative outlets typically reach a niche audience more suited to nightclub events. Depending on your budget, print ads can run sporadically for two months prior to the promotion, or be held off until a couple weeks before the promotion. 5. Hang flyers and signs in the club, as well as in the neighborhood of the club, in the weeks building up to the promotion. Distribute quarter-page flyers at the nightclub at least a week in advance of the promotion. Attempt to locate areas, such as local record stores or niche-market retailers, where you can place additional quarter-sheet flyers. 6. Utilize online marketing tools such as Facebook events and, if your budget permits it, a standalone website for the promotion. Facebook pages allow you to inject your message into readers’ news feeds, providing the readers with a recurring reminder of the promotion, as well as allowing you to view the efficacy of your messages and keep track of reader response. If you will follow these innovative proposals of Ryan Bish, You will definitely get succeed as he is. His ability to look for ways to improve profitability and in-depth knowledge of marketing are obvious strengths. His achievement can be pinpoint with his nightclub achievement, As he opened a Cirque Le Soir on Dubai’s Sheikh Zayed Road in 2011and also behind the recent revival of Hiltons Park Lane’s clubbing premise, Drama Park Lane, which opened in 2015. Cirque was one of the first international nightclub brands to come to Dubai and since then every other nightclub from all over the world wants to come here.