INTRO_ DUCTION New Graphic Design is a fresh magazine that is filled with the latest graphic know-how, in this edition you will experience a detailed incite into both Modernism and Post Modernism. This will be performed by looking into a variety of areas that demonstrate the evolution of design. In relation to the content of the magazine you can also combine your own opinions and views alongside our own concluding page. This will allow you to make your own opinion of “Today’s Design” and determine where you feel it is moving towards, is it back to the simplistic structures of Modernism or have we never moved out of the Post Modern era? Read on and make your own decision.
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“THIS IS MODERN ART” BOOK REVIEW This is Modern Art is a book that was produced by the British Art critic Matthew Collings. Matthew initially presented the book in the form of a successful televised series, this success resulted in worldwide acknowledgment and went on to win awards such as a BAFTA, as a result of this it was then decided that the series would result in the publication of the book that included all content that was documented within the original series broadcast. In my opinion the book produced is highly detailed and published to a professional standard, this includes a variety of clear imagery that supports the content included in order to provide an appropriate incite for the person reading the book. In my opinion this is also supported by the books layout, this includes bold headings along with the images I have discussed in order to produce a well thought layout that sections the content well. In relation to this the book is also written within a comical style, in no way does the book become boring as the publication includes a variety of witty content making the book a great read. This style is demonstrated throughout and can be seen within headings such as “Kicking Ass” This is titled within the introduction of the book and provides a comical twist which isn’t seen within the majority of competition. As a result of the points that I have discussed I have come to the conclusion that the book is highly successful. This is achieved by including a fine balance of relevant content, comedy, structure, and professional imagery. These elements then work together and result in a well thought book that provides a detailed incite into the Modernism period.
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MOD_ ERNISM Paul Rand was an American graphic designer that was born in 1914, Paul was best known for his corporate logo designs for companies such as IBM, UPS, and also NEXT. During his life Paul worked within both Modernism and Post Modernism and is believed to be one of the originators of Swiss Style design. Within the designs displayed it is evident that Paul uses a simplistic style within his work, this represents the Swiss Style although some elements are similar to those of the Bauhaus. In relation to this the style consists of a grid like structure with only the essential content been used, this makes the designs precise and most importantly to the point.
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SWISS STYLE: PAUL RAND
MOD_ ERNISM
SWISS STYLE: THE GRID
Here we take a look at the essential grids that are seen within the Swiss style of design. By using a grid each design is produced with military precision and holds a strong element of structure, this is demonstrated within the imagery displayed and reflects the essential rules of simplicity and structure successfully, Here we feel that the grid system is extremely successful as it produces excellent impact that is clear and easy to follow, because of this the style is still used today and can be seen in many areas of design. In relation to this the style is most commonly seen within advertising as the structure, serif typefaces, and minimal content project the intended message well.
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DESI_ GN TODAY In relation to both Modernism and Post Modernism I feel that design is once again following the rules of modernist design in comparison to Post Modernist styles. This is based on the work that I have displayed and shows that in terms of advertising designs are once again becoming simpler and much more precise in relation to the content that is displayed. On the other hand there are still some elements of design that require a much busier approach, this is reliant on the requirements of the design although we have come to the conclusion that more and more designs are once again following the simplistic styles from the Modernist period.
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KAND_ INSKY TYPE
HERE IS THE TYPEFACE THAT I HAVE PRODUCED AND IS BASED ON THE ARTIST KANDINSKY, THIS TYPEFACE WAS PRODUCED BY INCORPORATING A VARAITY OF SHAPE SEEN WITHIN HIS WORK IN ORDER TO CREATE AN EYECATCHING DESIGN THAT RESEMBLES THIS UNIQUE STYLE THROUGHOUT.
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