Modernism research

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RESEARCH

MODERNISM

What is it?

(Art Movements) Cubism:

Modernism was a period that diversed between a variety of art movements that emerged during the first half of the 20th Century, it is believed that many people where influenced within this period which led to developments within many areas such as art, architecture and also design. Based on large changes within the western society including the large growth of many city’s it was believed that these elements where highly influential and began to shape the Modernist period. Another influential factor within this period was the Second World War, this is both a Social and Political factor and is something that effected many people across the world, because of the worldwide scale of this event and the devastation that it brought to the world it is obvious that this will of been an influential factor within some form of design within this period.

Who? Modernism was a period that existed between the late 19th century that followed into the early stages of the 20th. Within this period a variety of work was produced that resulted in a range of alternate phases within design. This included movements such as cubism, Expressionism and also surrealism which included artists such as Picasso, Max Ernist, Salvidor Dali, Edvard Munch and many others too. As I have previously said every design has to have an influence and has resulted in the movements discussed. On the other hand in terms of design Bauhaus was highly influential, this originated from a school in Germany that focused on combining Arts and crafts with fine art, this influenced a unique style of work that developed into a highly influential phase that effected design, architecture, interior design, typography, and also art.

(Art Movements) Expressionism:

RESEARCH

POST MODERNISM

What is it?

(Art Movements) Pop Art:

Post Modernism was a period that evolved within the mid 1960’s, this was a critical response of the Modernist period that went against elements such as order, discipline, and also structure. These elements where all influenced through the work of Bauhaus and had been consistent for many years. In relation to this there where many artists that worked within this period, an example of this is Roy Lichtenstien who worked within the style of Pop art. This is a perfect example as pop art went in the opposite direction in comparison to work that was previously seen within the Modernist period, this included solid color that was surrounded with thick black boarders that enclosed the imagery. The style was originally based on comic books which is demonstrated well and also includes small text boxes that support the imagery that is produced.

Who? Post Modernism was a period that existed from the mid 20th century. Within this period a variety of work was produced that resulted in a range of alternate phases within art and design. This included movements such as Minimalism and pop art although there where also many more. An artist of the minimalist phase was Piet Mondrian, Mondrian produced a range of simplistic designs that incorporated a variety of lines that combine to produce a variety of unique forms and alternate results. Although Pop art produces contrasting designs the concepts are still quite similar, both styles use bold color and display control throughout by creating and crisp and consistent style throughout. Along with this I also feel that the minimalist work that I have displayed is highly successful, the designs all produce eye catching designs even tho the detail is drastically minimal.

(Art Movements) Minimalist:

FORM FOLLOWS FUNCTION What is it?

Examples

Form Follows Function is a principle of design, in my opinion this is difficult to interpret although I will now look into this further in order to discover the true meaning of this quote.

Definition of Function Function is a word that defines how something can be used and supports its general meaning, in terms of design an example of this could be whether a poster targets the correct audience and delivers the appropriate content successfully.

Definition of Form Form is a word that is closely linked with aesthetics, this is how something appeals to a person based on its visual appearance therefore in terms of design this element is critical.

Conclusion As a result of looking at the definitions above I feel that my understanding of the rule “Form Follows Function” is now improved. In my opinion I feel that this demonstrates that the visual aspects of a design are formed through meeting the intended function of the design, this is because if a design fails to succeed in its purpose it is therefore unsuccessful. The function of a design will always include the factor of attracting an audience therefore this requires some form of visual aspects within the design. As a result of this I feel that this shows that both form and function hold influential factors alongside each other in order to determine an equal balance that results in a successful overall design.

Paul Rand Logo Based on the advert that I have displayed I will now produce an analysis that is based on the principle Form Follows Function, with this I will determine weather the advert meets this successfully.

Example

IBM The advert that I have displayed is based on the corporate identity of IBM, IBM focus on business solutions and are recognised worldwide for the quality of service that they provide.

Analysis The original logo of IBM is focused around the three letters IBM, this is produced within the same style that is seen within the letter “M” of the advert that I have displayed which consists of a clear and bold typeface.

In order to keep there professional reputation IBM have used the same logo for years which consists of the three letters that I have discussed. In relation to the design produced by Paul Rand the logo takes an alternate approach, This uses imagery in order to represent specific letters although the Letter M has been left untouched. In my opinion this is a professional decision as it allows the logo to still be seen as a recognizable brand.

In conclusion to this I feel that Paul has produced a extremely successful logo, this represents the business clearly and would work well alongside the original logo too, this is aided by the simplistic imagery that is used in order to represent the following letters of “I” and “N” although by leaving the final letter of the logo in its standard form the overall result if still recognizable to the business it represents.

DESIGN TODAY Research Based on my initial research I have looked into both Modernism and Post Modernism, with this I have produced a set of brief pages that cover the most valuable content from within these periods. This includes when the movement occurred, who was involved, and also a detailed incite of what the movement was about.

As a result of this I have improved my knowledge within these movements and began to understand both the style and influences that occurred within this period.

Influential Factors Over recent years design has seen many changes throughout many movements, this has been influenced through a variety of factors including other designers, business requirements, and also social and political issues. In my opinion are the most influential elements of design as social trends are elements that are currently popular therefore by linking a design to this will improve its chances of been remembered or successful in comparison to alternative design.

Where are we today?

In relation to both Modernism and Post modernism I feel that design is once again following the rules of modernism in comparison to Post Modernist design.

This is based on the work that I have displayed and shows that especially in terms of advertising designs are once again becoming simpler and much more precise in terms of the content that is displayed. On the other hand there are still some elements of design that require a much busier design, this is reliant on the requirements of the design although I have come to the conclusion that in more cases a much more Modernist is once again been used.

Examples

RESEARCH

MODERNISM

Bauhaus

Examples

Based on my initial research into the background of Modernism and Post Modernism I will now look into the movement of the Bauhaus. With this I hope to gain a detailed incite into the background of this movement and become aware of any social and political factors that may of influenced the content seen within this work.

Bauhaus 1919-1933 Bauhaus is seen as a highly influential movement within the modernist period, this originated from a school in Germany that focused on combining Arts and crafts along with fine art, this influenced a unique style of work that developed into a highly popular phase that effected design, architecture, interior design, typography, and also art.

What was it?

Although Bauhaus was originally a school it resulted in a highly influential style that was demonstrated through design for many years, within the school of Bauhaus there where many techniques that where promoted such as combining arts and crafts with fine art, this began to build a unique style that was focused around structure, grids, simplicity, and incorporating only the essentials.

Style As I have discussed the style of Bauhaus formed a structured style of design, this was produced by using grids that resulted in producing designs that are precise and extremely simple. By doing this the designs where easy to understand and produced a successful result delivering there message well.

RESEARCH

MODERNISM

(Bauhaus) Joost Schmidt

Examples

Based on my initial research into the background of Modernism and Post Modernism I will now look into the Designer Joost Schmidt. With this I hope to gain a detailed incite into his background and become aware of any social and political factors that may of influenced the content seen within his work.

Joost Schmidt Joost Schmidt was a German Graphic designer that was born in 1893. Initially he studied fine art although he went on to study at the school of Bauhaus after achieving his previous diploma, after this Joost went on to be a teacher at the Bauhaus and is best known for the Poster that he produced for the 1923 Bauhaus Exhibition in Weimar, Germany.

Style As I have previously discussed Joost Schmidt was both a student and also a teacher at the School of Bauhaus, because of the style of his work is almost identical to my description of the Bauhaus based on his direct involvement within this movement. As a result of this the style of Joost’s work incorporates a range of elements such as structure and simplicity that is formed through the use of the grid system.

By doing this Joost has achieved excelent results and produced designs that are both clear and precise at delivering the content well, this is demonstrated through the imagery that I have displayed including some other examples including work produced by other artists and designers such as Herbert Bayer and also Wassilly Kandinsky who have both produced a range of excellent work over the years.

RESEARCH

MODERNISM

Art Deco

Examples

Based on my initial research into the background of Modernism and Post Modernism I will now look into the Art Deco movement. With this I hope to gain a detailed incite into the background of this movement and become aware of any social and political factors that may of influenced the content produced.

Art Deco Art Deco was a design movement that originated in France during the 1920’s. After World War 2 the movement flourished and promoted a simplistic style similar to Bauhaus. This incorporated a range elements such as Geometric shape, vertical lines, aerodynamic shape, and also bold curves. Another popular element within Art Deco was Airbrushing, this was seen within the majority of poster design and added a touch of detail to the simplistic structure that was used.

Style In relation to the work that I have displayed i feel that Art Deco combines similar rules to those seen within work of the Bauhaus, although the structure of Art Deco doesn’t represent the ridged attributes of the Bauhaus it still incorporates appropriate spacing, positioning, and essential detail in order to produce a range of designs that are clear and well thought in terms of delivering there intended message appropriately.

In my opinion this works extremely well and produces a set of clear and precise designs, this makes them perfect examples of the modernist period and demonstrates how structure is an essential rule of design although in some cases the work becomes slightly looser and looses it ridged feel.

RESEARCH

MODERNISM

(Art Deco) Cassandre

Examples

Based on my initial research into the background of Modernism and Post Modernism I will now look into the designer Cassandre. With this I hope to gain a detailed incite into his background and become aware of any social and political factors that may of influenced the content seen within his work.

Cassandre Cassandre was a Ukrainian born designer that lived between 1901 through to 1968, Cassandre’s posters caught the attention of people worldwide and is thought to be one of the best poster designers of the 20th century. Cassandre’s original name was Adolphe Mouron and first studied painting during his education, later his family moved to France which led his work to poster design and resulted in him changing his name that was associated with his work.

Style In relation to the work that I have displayed i feel that Cassandre’s work holds great impact, this often includes large imagery or shapes that fill the page and result in eye catching designs. In relation to this i also feel that the color choices within Cassandre’s work are highly influential, within the majority of designs there are around two to three colors used that incorporate some small highlights in relation to the airbrushing used.

As a result of this decision the designs create appropriate contrasts in relation to the colors used which allows the design to be divided in to appropriate segments and highlight important information such as the Brand, Date, or any other content that is been promoted towards the public.

RESEARCH

POST MODERNISM

Swiss Style

Examples

Based on my initial research into the background of Modernism and Post Modernism I will now look into the designer Paul Rand. With this I hope to gain a detailed incite into his background and become aware of any social and political factors that may of influenced the content seen within his work.

Swiss Style Swiss Design is a movement that originated in Switzerland, this was around 1950 and became one of the most popular forms of design within the 1970’s.

Swiss design emphasizes readability and is based around grids in order to provide a suitable structure that presents the content within a direct although aesthetically pleasing manner.

Style In relation to the work that I have displayed i feel that the Swiss style is extremely professional in terms of delivering a message successfully. By using the grid system the designs produce unique structures that allow data to be documented within a visual manner rather than just standard text. In some cases designs can become boring when filled with irrelevant content although this is an issues that has been avoided well.

Within the majority of Swiss design illustration was only a minimal used resource, this was often replaced with photography or in some cases imagery was not used at all. Another common element was the use or bold color within many designs, this was often divided into segments through the use line and text and allowed the grid system to be well documented which resulted in many successful designs.

RESEARCH

POST MODERNISM

(Swiss Style) Paul Rand

Examples

Based on my initial research into the background of Modernism and Post Modernism I will now look into the designer Paul Rand. With this I hope to gain a detailed incite into his background and become aware of any social and political factors that may of influenced the content seen within his work.

Paul Rand Paul Rand was an American graphic designer that was born in 1914, Paul was best known for his corporate logo designs including the logos produced for IBM, UPS, NEXT and also ABC. During his life Paul worked within both Modernism and Post Modernism and is believed to be one of the originators of the Swiss Style of graphic design.

Style In relation to the work that I have displayed i feel that it is evident that Paul uses a simplistic style within his work, this is evidence of the Swiss style that uses well structured designs that in some ways are similar to those of the Bauhaus. On the other hand color is also another influential element within his work, this is either used within specific areas of the design in order to produce a focus point or otherwise is consistently distributed throughout his designs.

In relation to the work that I have displayed I feel that the style is highly successful. In my opinion this is reliant on the decisions that Paul has made including his simplistic style and other choices such as bold color and well structured layout, because of this I feel that each of his designs produce a clear message or deliver the intended content successfully.

RESEARCH

MODERNISM

Cubism

Examples

Based on my initial research into the background of Modernism and Post Modernism I will now look into the Designer Joost Schmidt. With this I hope to gain a detailed incite into his background and become aware of any social and political factors that may of influenced the content seen within his work.

Cubism Cubism was an art movement that evolved within the early 20th century , this included artists such as Jaun Gris and Jean Metzinger although the most popular been Pablo Picasso. Within this phase Picasso produced many designs that incorporated a unique use if line that resulted in the variety of designs that are displayed.

Style In my opinion the style of Cubism is extremely unique, this is because the work produces a bold statement through the experimental use of line, this creates a variety of unique spaces that have been produced as a result of the lines incorporated that allows alternate elements such as color to add an abstract look to the imagery which leaves the audience to make there own opinions of the work with the been so unclear. In conclusion to this I feel that the cubist style is extreamly creative although in terms of design this could only be used in minimal doses, my reason for this is because I feel a design could become overpowering and any relevant content could become lost if the style of the work is not controlled. As a result of this I conclude that the style of Cubism attracts the attention well and would work successfully if used within a controlled and suitable manner.

RESEARCH

MODERNISM

Edward Kauffer

Examples

Based on my initial research into the background of Modernism and Post Modernism I will now look into the designer Edward Kauffer. With this I hope to gain a detailed incite into his background and become aware of any social and political factors that may of influenced the content seen within his work.

Edward Kauffer Edward McKnight Kauffer was highly influential British Graphic designer from within the 20th century. Edward was born in 1890 and began his professional life as a painter in the early 19 hundreds, he soon became involved with poster design which lead to a range of clients such as the London underground, Shell, and also American Airlines.

Style In relation to the work that I have displayed i feel that a range of styles are portrayed, in my opinion this is because most of the design are posters therefore the style is used in order to suit the requirements set. On the other hand I feel that the most successful designs use minimal detail and allow the true message to be demonstrated well. On the other hand the “London Underground� design that I have displayed is much busier with flowing imagery and bold colors in terms of the red and black that is used.

After looking at this design I can understand the decision to use these colors as they attract the attention of an audience successfully. Although this is the case I still feel that the imagery used is too big and the positioning of text is slightly poor making some of the designs less successful than others.

RESEARCH Magazine Mastheads Based on my initial research into the background of Modernism and Post Modernism I will now look into components that are relevant to those within a magazine. With this I will now look at a range of Mastheads that will aid me in understanding how to do this successfully, I will look at a variety of aspects including layout, size, color, and also positioning which are all crucial components of design.

What are they?

A masthead is effectively a logo that signifies the identity of either a Newspaper of Magazine, this can be seen in many forms such as a banner, box, or even incorporated into the background of the design although its only purpose is to promote and sustain the identity of the product successfully.

Style In relation to the magazines that I have displayed I feel that there is a variety of styles portrayed, this is because each Masthead is produced for an alternate magazine therefore targeting a different market in most cases. On the other hand I have also collected a broad range of designs that are based on a Design basis, the reason I have done this is because this is much more relevant in comparison to the magazine that I will produce therefore I feel that my own designs will benefit from this inspiration the best.

Within the master heads displayed I feel that the most common element is simplicity, this allows the product name to be delivered successfully and is usually produced in either contrasting or bold colors in order to catch the audiences attention successfully.

Examples

RESEARCH Magazine Layouts Based on my initial research into the background of Modernism and Post Modernism I will now look into components that are relevant to those within a magazine. With this I will now look into a range of Magazine layouts which will allow me to compare the techniques and styles that are used, by doing this I can also determine the most successful and look into what elements would promote my content effectively.

Why are they important?

A Magazine’s layout is a way of promoting the content to it’s reader, this function is similar to a masthead and is used to catch the attention of an audience. Although it is important to keep a consistent layout some pages will vary in relation to the content they display such as text or imagery.

Style In relation to the magazines that I have displayed I feel that there is a variety of styles portrayed, this is based on the requirements of each page which is demonstrated through some designs incorporating large imagery with minimal text where as other pages incorporate large sections of text such as a artical which requires more explaining.

In my opinion I feel that the majority of pages hold at least one common element, this is that all headings and slogans are well sized, clear, and positioned appropriately within the page. As a result of this I feel that the inspiration displayed is successful and provides an appropriate incite into the importance of layout and structure, this has produced a range of successful results and will benefit the overall results of my own

Examples

BASIC EXPERIMENTATION Magazine Mastheads

NEW

GRAPHIC DESIGN

.NEW GRAPHIC .DESIGN

GRAPHIC DESIGN

NEW

Design 2

NEW

DESIGN

Design 1

Design 1 (Braggadocio):

Design 2 (Helvetica):

Here I have decided to experiment with a variety of typefaces and look at the basic layouts that I could use. At this stage my designs include no detail and are only produced for layout purposes only. Within design one I feel the layout used is successful, by combining both vertical and horizontal text the design instantly becomes attractive to the eye and more noticeable within the page. This is benefited by the contrasting colors that distinguishes the separate words successfully.

In my opinion design 2 is successful, with this I feel that the typeface works well and is extremely clear to the reader. Again I have used both light and dark Grey which produce a strong impact against the white background that is used, as a result of this I have looked at various layouts and I may also decide to use this typeface both alone and combined alongside other fonts as I am to produce a successful masthead design.

BASIC EXPERIMENTATION Magazine Mastheads ISSUE 1

NEW GRAPHIC DESIGN

ISSUE 1

{

FORM FOLLOWS FUNCTION

22.04.13

NEW GRAPHIC DESIGN

FORM FOLLOWS FUNCTION

{

Design 3

22.04.13

Design 4

.N.G.D.

ISSUE 1: FORM FOLLOWS FUNCTION

.N.G.D. ISSUE 1

FORM FOLLOWS FUNCTION

Design 3 (Kibby sans):

Design 4 (Bauhaus):

In my opinion I feel Design three works well, by using both a bold and outlined typeface the masthead looks more crafted rather than just a basic and boring design.

Again I have opted to use contrasting colors with the cherry red complimenting the black professionally, along with this I feel that both the layouts I have produced are successful although I favor the second slightly more, this is because I feel the structure used is a slight improvement in terms of promoting the content.

In my opinion Design 4 is slightly poor, this decision is based on the impact that the typeface produces although I do feel the style suits the genre of my magazine. With this I feel that the style used is too soft and flowing, this produces a subtle effect where as I am looking for a masthead that stands out and promotes the brand well.

Along with this I feel the design could be improved with some slight development although I feel the results will still be poor in relation to my previous designs. .

BASIC EXPERIMENTATION Magazine Mastheads Design 5

{ {

GRAPHIC

GRAPHICNEW DESIGN

c i h p ra

c i h p Gra

Design 6 NEW

G

DESIGN

NEW

DESIGN

Design 5 (Helvetica):

Design 6 (Ventography):

In my opinion Design 5 is successful, within both layout 1 and 2 the typeface produces a strong impact and catches the eye well. This is aided by using the colors used although I feel the typeface looks slightly boring, this is an element that I have previously discussed which led to my decision of multiplying the word “GRAPHIC� that is seen within the center of the logo produced. On the other hand I feel that the color used is professional and again stands out within the page.

In my opinion Design 6 much more professional, as a result of my previous design I therefore decided to change the typeface that I using. With this I selected two appropriate typefaces with one been simple and the other more striking. This has allowed me to produce a successful design which also highlights the most appropriate content within the masthead, this is the word graphic and stands out well along with the other typefaces that are used.

BASIC EXPERIMENTATION Magazine Mastheads Design 7

Design 7

Design 7 (Grids):

Design 7 (Grids):

In relation to the use of grids I decided to produce my own typography, with this I used a basic grid and the pen tool which allowed me to construct a rigid typeface that I have displayed, initially I have displayed two designs that are extremely basic although they are well structured and clear to understand, because of this I then decided to produce a third by layering and bright pink layer that is slightly offset. This created a clear contrast and holds a slight element of a comic style.

As a result of the designs that I have discussed the third and final design is the most successful by far, in comparison to the original and boring designs I feel it is much improved by adding just one layer underneath. The impact produced is excelled by combining the vibrant pink alongside the bold black stroke that is used. As a result of this I feel the overall result is successful in comparison to the basic skills that are required in order to produce the design.

Evaluation Most successful design

c i h p ra

NEW

G

DESIGN

c i h p a r

NEW

G

DESIGN

Why is the design successful?

What improvements could be made?

Here I have decided to display what I feel is my most successful designs, although there are may successful elements of this design I feel that its stamp like design will allow me to use it more freely. Rather than just text the logo produced could be incorporated around the document easily based on its well structured layout.

Although the design is simple I feel this is what makes it successful as the important elements are displayed effectivley and contrast against the backgrounds used.

In relation to the designs that I have displayed I feel there are a range of improvements that could be made, this will vary depending on the cover that I produce therefore both color may be changed and small details could be added, one element I aim to achieve is that the masthead should stand out against the background and make a striking element of the page, as a result of this I will now experiment with my cover and determine what improvements should be made.

BASIC EXPERIMENTATION Background designs

Design 1, 2 and 3:

Most successful:

Here I have decided to produce three background designs that could be used within my magazine, this decision was based on my previous research into existing magazines that highlighted that they either used a large central image or otherwise some form of background or basic color fill. As I wont be using any imagery within the cover of my magazine I have therefore produced these designs and will hopefully use them within the final design of my project.

In my opinion both design two and three are most successful. Design two produces great impact although the colors used may prove slightly overpowering, because of this I feel the pattern would work well within small sections although this will have to be consistent throughout. On the other hand design three is a little more subtle, the range of shape works well and produces a variety of segments that will allow me to distribute the appropriate content effectively.

BASIC EXPERIMENTATION Front covers Monday 22nd April 2013 1st issue promotion

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Modernism Post Modernism FREE Kandinsky typeface “This is Modern Art” Book review

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Design 1, 2 and 3:

Most successful:

Based on the backgrounds that I have created I have now moved on to my front cover examples. With this I combined my research in order to achieve a successful result, within all three designs there are many successful aspects such as the crossed pattern that I had produced, unfortunately this design is slightly overpowering and losses its effectiveness when changing elements such as the opacity. Because of this I also produced another two designs in an attempt to make this successful.

Out of the three basic designs that i have produced I feel that design two is the most successful, with this design I have combined a range of basic shape that is combined with a multiply technique. This works well and create a frame that contains the content well and produces a range of suitable areas that situates the content successfully. Within the center I have opted to use a range of lines that fill the blank section appropriately but avoid the overpowering style previously seen.

MAGAZINE Chosen cover

INTRO_ DUCTION New Graphic Design is a fresh magazine that is filled with the latest graphic know-how, in this edition you will experience a detailed incite into both Modernism and Post Modernism. This will be performed by looking into a variety of areas that demonstrate the evolution of design.

In relation to the content of the magazine you can also combine your own opinions and views alongside our own concluding page. This will allow you to make your own opinion of “Today’s Design” and determine where you feel it is moving towards, is it back to the simplistic structures of Modernism or have we never moved out of the Post Modern era? Read on and make your own decision.

PAGE 01

“THIS IS MODERN ART” BOOK REVIEW This is Modern Art is a book that was produced by the British Art critic Matthew Collings. Matthew initially presented the book in the form of a successful televised series, this success resulted in worldwide acknowledgment and went on to win awards such as a BAFTA, as a result of this it was then decided that the series would result in the publication of the book that included all content that was documented within the original series broadcast.

In my opinion the book produced is highly detailed and published to a professional standard, this includes a variety of clear imagery that supports the content included in order to provide an appropriate incite for the person reading the book. In my opinion this is also supported by the books layout, this includes bold headings along with the images I have discussed in order to produce a well thought layout that sections the content well.

In relation to this the book is also written within a comical style, in no way does the book become boring as the publication includes a variety of witty content making the book a great read. This style is demonstrated throughout and can be seen within headings such as “Kicking Ass” This is titled within the introduction of the book and provides a comical twist which isn’t seen within the majority of competition.

As a result of the points that I have discussed I have come to the conclusion that the book is highly successful. This is achieved by including a fine balance of relevant content, comedy, structure, and professional imagery. These elements then work together and result in a well thought book that provides a detailed incite into the Modernism period.

PAGE 02

MOD_ ERNISM

PAGE 03

SWISS STYLE: PAUL RAND

MOD_ ERNISM

Paul Rand was an American graphic designer that was born in 1914, Paul was best known for his corporate logo designs for companies such as IBM, UPS, and also NEXT. During his life Paul worked within both Modernism and Post Modernism and is believed to be one of the originators of Swiss Style design.

Here we take a look at the essential grids that are seen within the Swiss style of design. By using a grid each design is produced with military precision and holds a strong element of structure, this is demonstrated within the imagery displayed and reflects the essential rules of simplicity and structure successfully,

Within the designs displayed it is evident that Paul uses a simplistic style within his work, this represents the Swiss Style although some elements are similar to those of the Bauhaus. In relation to this the style consists of a grid like structure with only the essential content been used, this makes the designs precise and most importantly to the point.

Here we feel that the grid system is extremely successful as it produces excellent impact that is clear and easy to follow, because of this the style is still used today and can be seen in many areas of design. In relation to this the style is most commonly seen within advertising as the structure, serif typefaces, and minimal content project the intended message well.

SWISS STYLE: THE GRID

PAGE 04

DESI_ GN TODAY

KAND_ INSKY TYPE

In relation to both Modernism and Post Modernism I feel that design is once again following the rules of modernist design in comparison to Post Modernist styles. This is based on the work that I have displayed and shows that in terms of advertising designs are once again becoming simpler and much more precise in relation to the content that is displayed.

On the other hand there are still some elements of design that require a much busier approach, this is reliant on the requirements of the design although we have come to the conclusion that more and more designs are once again following the simplistic styles from the Modernist period.

PAGE 05

HERE IS THE TYPEFACE THAT I HAVE PRODUCED AND IS BASED ON THE ARTIST KANDINSKY, THIS TYPEFACE WAS PRODUCED BY INCORPORATING A VARAITY OF SHAPE SEEN WITHIN HIS WORK IN ORDER TO CREATE AN EYECATCHING DESIGN THAT RESEMBLES THIS UNIQUE STYLE THROUGHOUT.

PAGE 06

MAGAZINE Chosen back

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