TABLE OF CONTENTS
I.
Company Overview
VI.
Collection
II. History VII. Tech Packages III.
Customer Profile
IV. V.
VIII.
Unit Assortment Plan
Collection Inspiration
IX.
Manufacturers
Fabric Collection
X.
Advertising Campaign
COMPANY OVERVIEW
“I love fashion. I love beautiful things that are well made, with rich and luxurious fabrics. I’m passionate about art, music, modern architecture, and all things chic. And I think the girls of Charlie’s Angels were possibly the chicest on earth. I worship Charlotte Rampling, Jane Birkin and Lauren Hutton. I think women should dress in a way that’s effortless but never lazy. And nothing is sexier than a woman in a long dress with flats. I love it when I see an individual’s personal style reflected in the way they dress. And I always think a woman should dress in contradictions – youthful and sophisticated, masculine and feminine, bold and muted colors.”
HISTORY
Tibi partners with Lane Crawford. Other American retailers want
Tibi moves back to the U.S. and
the collection of printed silk
raises the price point to relocates to a loft space in Amy Soho,
scarf skirts.
1998
The Amy raises the price point to“advanced contemporary”. Femininity was the last New York. contemporary”. middle Tibi partners with Lane Crawford, ground that’s occupied by “advanced The of the puzzle, which came Tibi moves back to the U.S. Tibi partners with LaneAmerican Crawford, retailers want the other middle ground that’s occupied by Phillip Lim, Acne, Isabel Marant, in the spring 2014 coll Tibi moves back to theand U.S.relocates to a loft space other American retailers wantof theprinted silk Acne, Phillip Lim, Isabel Marant, collection "That was forwide-open us when the r Carven — it's a really and scarf relocates to a loft spacein Soho, New York. collection of printed silk scarfskirts. Carven — it's a really wide-open was complete," she in Soho, New York. territory. 2000 skirts. territory. 2000 2000 1998 2010 2014
1998
1997 Smilovic creates the first Tibi collection
1997
Smilovic creates the first 1997 creates the first Tibi collection inSmilovic Hong Kong with Octavia Tibi collection in Hong Hyland. Kong with Octavia
Hyland.
2010
2001 to 2009
2012
2001 to 2009 Smilo 2 2001 to2012, 2009 Spring Smilovic enlisted the help Printed silk scarf skirts, launch bran Spring of blogger Elin Kling — "the epitome of 2012, Smi Printed silk scarf skirts, launch the brand alongside feminine, adva clean" — to style a minimalist collection of blogger Elin butKlm print-loving competitorsthe likebrand alongside feminine, devoid of prints for the first timeclean" in the — to style a aside Milly and Rebecca Taylor. Printed silk scarf print-loving competitors likeskirts brand's history.launch devoid of prints husbf Milly and Rebecca Taylor.
the brand alongside feminine,
in Hong Kong with
print-loving competitors like
Octavia Hyland.
Milly and Rebecca Taylor.
brand
Amy raises the price point to
Femininity was the last piece of
“advanced contemporary. The
the puzzle, which came together
middle ground that’s occupied
in to the spring 2014 collection. Amy raises the price point Femininity was the last piece “advanced contemporary”. The of the puzzle, Phillip Lim, Isabel “That was for us when thewhich came together Tibi partners by withAcne, Lane Crawford, middle ground that’s occupied by in the spring 2014 collection. Tibi moves back to the U.S. other American retailers want the Acne, Phillip Lim, Isabel Marant, "That was for us when Marant, Carven -- it’s a really rebranding was complete,” she the rebranding and relocates to a loft space collection of printed silk scarf Carven — it's a really wide-open was complete," she said. in Soho, New York. skirts. wide-open territory.” said. Amy raisesterritory. the price point to Amy raises theFemininity price point tothe last piece Femininity was the last piece 2000 was 2014 1998 2010 “advanced contemporary”. The “advanced contemporary”. The came together of the puzzle, which of the puzzle, which came together Tibi partners with Lane Crawford, Tibi partners with Lane Crawford, middle ground that’s occupied middle by ground that’s by collection. in the spring 2014 collection. in theoccupied spring 2014 Tibi moves back to the U.S. Tibi moves back to the U.S. other American retailers wantother the American retailers want the 2010 2014 Acne, Phillip Lim,was Isabel "That for Marant, us when the rebranding "That was for us when the rebranding and relocates to a loft space and relocates toAcne, a loft Phillip space Lim, Isabel Marant, collection of printed silk scarfcollection of printed silk scarf Carven Carven — it's a really waswide-open complete," she said. was complete," she said. in Soho, New York. in Soho, New York. — it's a really wide-open skirts. skirts. territory. territory.
1998 1997
Smilovic creates the first Tibi collection in Hong Kong with Octavia Hyland.
1997
Smilovic creates the first Tibi collection in Hong Kong with Octavia Hyland.
1998
2000
2000
2001 to 2009
2010
2010 2012
2014
2014
2016
Smilovic continues to keep the Spring 2012, Smilovic enlisted the help Printed silk scarf skirts, launch brand a private company in the of blogger Elin Kling — "the epitome of the brand alongside feminine, advanced contemporary market, clean" — to style a minimalist collection 2012 but moved print-loving competitors like 2016away from all investors devoid of prints for the first time in the aside from herself and her Milly and Rebecca Taylor. history. 2016 2001 to 2009 2001 to 2009brand's 1997 husband. 2016 2012 2012 Smilovic continues to keep theSmilovic continues to k Smilovic creates the first 2012, Smilovic enlistedSpring the help 2012, Smilovic enlisted thecontinues help Spring 2012, Smilovic tobrand keepathe Printed silkenlisted scarf skirts, launchPrinted silkSpring scarf skirts, launch brandSmilovic a private company in the private compan Tibi collection in Hong of blogger Elin Kling — "the epitome of blogger of Elin Kling — "the epitome of the brand alongside feminine, the brand alongside feminine, advanced contemporary market, advanced contemporar Kong with Octavia the help of blogger Elin Kling -clean" — to style a minimalist collection clean" — to style a minimalist brandcollection a private in theaway from a but moved away from allcompany investors but moved Hyland. print-loving competitors like print-loving competitors like devoid of prints for the first time devoid in theof prints for the first time in the aside advanced from herselfcontemporary and her aside from herself and “the epitome ofMilly clean” to styleTaylor. Milly and Rebecca Taylor. and--Rebecca brand's history. brand's history. husband. husband.
a minimalist collection devoid
of prints for the first time in the brand’s history.
market, but moved away from
all investors aside from herself and her husband.
CUSTOMER PROFILE
SEX
AGE
CLASS
Female
25 to 40
Upper Middle Class
EDUCATION
INCOME
College
$65,000 +
Well-Traveled Cuisine Connoisseur Eye for Timeless Design Admirer of Contemporary Coffee Shops
Blair AGE | 40 INCOME | $250,000 CAREER | Interior Designer DEGREE | Undergraduate From Parsons MARITAL STATUS | Married With One Child PLACE OF RESIDENCE | Westchester, New York FAVORITE COFFEE DRINK | Americano HOBBIES | Shopping
Magazine Lover
Weekend Trips To The Hamptons
Jessica AGE | 35 INCOME | $90,000 CAREER | Retail Buyer DEGREE | Undergraduate From Yale MARITAL STATUS | Single PLACE OF RESIDENCE | Paris, France FAVORITE COFFEE DRINK | Cappuccino HOBBIES | Reading
Visiting Museums Ski Trips To Murren, Switzerland
Rose AGE | 30 INCOME | $80,000 CAREER | Trend Forecaster DEGREE | Undergraduate From Columbia MARITAL STATUS | Long-Term Relationship PLACE OF RESIDENCE | West Village, New York FAVORITE COFFEE DRINK | Black HOBBIES | Cooking
Volunteering Weekend Trips To Nantucket
Julia AGE | 25 INCOME | $65,000 CAREER | Publicist DEGREE | Undergraduate From Berkley MARITAL STATUS | Engaged PLACE OF RESIDENCE | San Francisco, California FAVORITE COFFEE DRINK | Vanilla Latte HOBBIES | Yoga
Sailing
Napa Valley Wine Tasting Trips
COLLECTION INSPIRATION
FABRIC COLLECTION
Silk
Silk
Cotton Twill
Silk
Stretch Cotton
Cotton Twill
Cotton Twill
Satin
Denim
COLLECTION
TECH PACKAGES
COMPANY Tibi INFORMATION Style:
#1
Description:
Blouse
Care:
100% Cotton, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1 #2
Dark Blue
#539C
Black
#C
Light Blue
#P112-1U
MEASUREMENTS 0
2
4
6
8
10
12
Chest
32"
33"
34"
35"
36"
37"
38"
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
26"
27"
28"
29"
30"
31"
32"
COMPANY Tibi INFORMATION Style:
#2
Description:
Pants
Care:
100% Cotton, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1 #2
Black
#C
Dark Blue
#539C
Denim
#539C
MEASUREMENTS 0
2
4
6
8
10
12
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
35"
36"
37"
38"
39"
40"
41"
COMPANY Tibi INFORMATION Style:
#3
Description:
Cami
Care:
100% Silk, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1
Green
#2410CP
#2
Pink
#131520
White
#114201TPX
MEASUREMENTS 0
2
4
6
8
10
12
Chest
32"
33"
34"
35"
36"
37"
38"
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
19"
20"
21"
22"
23"
24"
25"
COMPANY Tibi INFORMATION Style:
#4
Description:
Skirt
Care:
100% Silk, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1 #2
Green
#2410CP
Pink
#131520
White
#114201TPX
MEASUREMENTS 0
2
4
6
8
10
12
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
34"
35"
36"
37"
38"
39"
40"
COMPANY Tibi INFORMATION Style:
#5
Description:
Blouse
Care:
100% Cotton, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1 #2
Dark Blue
#539C
Black
#C
Light Blue
#P112-1U
White
#114201TPX
MEASUREMENTS 0
2
4
6
8
10
12
Chest
32"
33"
34"
35"
36"
37"
38"
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
26"
27"
28"
29"
30"
31"
32"
COMPANY Tibi INFORMATION Style:
#6
Description:
Skirt
Care:
100% Satin, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1
Black
#C
#2
White
#114201TPX
MEASUREMENTS 0
2
4
6
8
10
12
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
26"
27"
28"
29"
30"
31"
32"
COMPANY Tibi INFORMATION Style:
#7
Description:
Dress
Care:
100% Silk, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1 #2
Green
#2410CP
Pink
#131520
Light Blue
#P112-1U
White
#114201TPX
MEASUREMENTS 0
2
4
6
8
10
12
Chest
32"
33"
34"
35"
36"
37"
38"
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
50"
51"
52"
53"
54"
55"
56"
COMPANY Tibi INFORMATION Style:
#8
Description:
Cami
Care:
100% Cotton, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1 #2
Green
#2410CP
Pink
#131520
White
#114201TPX
MEASUREMENTS 0
2
4
6
8
10
12
Chest
32"
33"
34"
35"
36"
37"
38"
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
19"
20"
21"
22"
23"
24"
25"
COMPANY Tibi INFORMATION Style:
#9
Description:
Pants
Care:
100% Cotton, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1 #2
Dark Blue
#539C
Black
#C
Light Blue
#P112-1U
MEASUREMENTS 0
2
4
6
8
10
12
Chest
32"
33"
34"
35"
36"
37"
38"
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
26"
27"
28"
29"
30"
31"
32"
COMPANY Tibi INFORMATION Style:
#10
Description:
Jumpsuit
Care:
100% Silk, Professional Dry Clean Only
Grading:
1"
Tolerance:
0.5"
DELIVERIES #1 #2
Green
#2410CP
Pink
#131520
Light Blue
#P112-1U
MEASUREMENTS 0
2
4
6
8
10
12
Chest
32"
33"
34"
35"
36"
37"
38"
Waist
25"
26"
27"
28"
29"
30"
31"
Hip
35"
36"
37"
38"
39"
40"
41"
Length
22"
23"
24"
25"
26"
27"
28"
UNIT ASSORTMENT PLAN Units
Units
Units
Retail
Retail
Cost
Cost
Margin $
Margin %
Style # Description
%
Total
/6
Per Unit
Total
Per Unit
Total
1
Blouse
10%
500
50
$245.00
$122,500.00 $98.00
$49,000.00
$147.00
60%
2
Pants
15%
750
113
$295.00
$221,250.00 $118.00
$88,500.00
$177.00
60%
3
Cami
15%
750
113
$225.00
$168,750.00 $90.00
$67,500.00
$135.00
60%
4
Skirt
5%
250
13
$550.00
$137,500.00 $220.00
$55,000.00
$330.00
60%
5
Blouse
10%
500
50
$265.00
$132,500.00 $106.00
$53,000.00
$159.00
60%
6
Skirt
10%
500
50
$350.00
$175,000.00 $140.00
$70,000.00
$210.00
60%
7
Dress
5%
250
13
$695.00
$173,750.00 $278.00
$69,500.00
$417.00
60%
8
Cami
15%
750
113
$235.00
$176,250.00 $94.00
$70,500.00
$141.00
60%
9
Pants
10%
500
50
$495.00
$247,500.00 $198.00
$99,000.00
$297.00
60%
10
Jumpsuit
5%
250
13
$625.00
$156,250.00 $250.00
$62,500.00
$375.00
60%
100%
5,000
MANUFACTURERS
JIAXING SENCHUANG FASHION CO. LTD. Location | Zhejiang, China Specialty | Cotton, Spandex, Silk
CENTURY DISTRIBUTION SYSTEMS INC. Location | Hong Kong, China Specialty | Satin
ADVERTISING CAMPAIGN
Website
Magazine Advertisement
Hangtag
Label
Window Display
Camila Yerovi Madeline Larrabee Ryan Castelli