Melborne Group - Residential Sales & Marketing Introduction

EXECUTIVE PROFILE

KRISTA LECLAIR

SENIOR VP, SALES AND MARKETING

Krista has been involved in the Toronto Preconstruction market for 27 years. She has extensive experience in both low rise and high-rise communities. Her areas of expertise include project branding, floor plan design, and current market trends. She has cultivated deep rooted relationships with Toronto’s Top Brokers. She also fosters many new relationships with various Brokerages all over the Ontario. Krista has worked alongside some of the GTA’s most prominent builders over the years including Great Gulf, The Daniels Corporation, Urban Capital, Kaitlin Corporation, Remington Homes, Pinewood Homes, and Countrywide Homes.

Contact Info

krista@milborne.com

T 416-566-2791

Milborne.com

MILBORNE GROUP

LEADER IN PRE-CONSTRUCTION

SALES ALMOST

50 YEARS LED BY HUNTER MILBORNE

Hunter Milborne named the “dean of condos” by Canadian Business Magazine, Milborne is recognized as a world leader in the design, marketing and sale of new condominium projects having sold more than 150,000 condominiums representing more than 900 developers for the sale value of over $50 billion with projects located in Canada, United States, Europe, the Caribbean, and the Middle East.

• SUPPORTED BY A STRONG LEADERSHIP TEAM

• OVER 150 STAFFS, STRONG AGENTS, ADMIN TEAM ETC.

• EXPERIENCE IN ALL TYPES OF COMMUNITIES

MILBORNE APP

Proprietary software that digitally creates the agreement of purchase and sale, provides real time tracking of inventory and each step in selling process from providing a visual tool in grid format.

BROKER PORTAL

InsiderAccess was created to provide exclusive access to pre-construction projects for industry professionals, along with the tools and resources to help you thrive. Outside brokers can upload their own worksheets into the software, which eliminate errors and speeds up the selling process.

SERVICES OFFERED

The services that you will receive will entail personal consulting with Krista. Krista is very hands on and will help you navigate the process leading up to a successful sales and marketing launch. This includes months of planning which includes market research, floor plan design, project branding, sales strategies, pricing and more. Krista prides herself on her Broker network as she has fostered many close relationships with the Platinum Brokers, VIP Brokers and many more. She also prides herself in growing pre construction awareness in pockets of the GTA with many Broker offices and assisting in educating Brokers in how to sell and market Pre-Construction developments.

HIGH - RISE

BAZIS

One Bloor

Exhibit

E Condos

Crystal Blu

Emerald Park

GREAT GULF HOMES

18 Yorkville

Charlie

Monde

AMICO DEVELOPMENTS

42 Mill Mill Landing

McGibbon

DANIELS CORPORATION

No 1 City Center East

No 1 City Center West

Capital North

Capital South

Chicago

Limelight

NY Towers (North, East, West, South)

Arc

Kilgour Estate

High Park Condos

ADI DEVELOPMENTS

Nautique

Mod’rn

Link (4 buildings)

TRICON CAPITAL

100 Yorkville Condos

REMINGTON HOMES

Downtown Markham (10 buildings)

URBAN CAPITAL ROGERS REAL ESTATE DEVELOPMENTS

Downtown Markham (10 buildings)

M City Tower 1

M City Tower 2

M City Tower 3

KRISTA’S PORTFOLIO OF EXPERIENCE

STAFFORD HOMES

Greenhill Townhomes

PRIMONT HOMES

Towns on Bayview

Blumont in Blue Mountain

Joshua Creek Montage

EQ HOMES

Pathways

APEX DEVELOPMENTS

Iris Grove

LOW - RISE

PACE DEVELOPMENTS

Urban North

DUNSIRE DEVELOPMENTS

Bromley Gardens

PINEWOOD HOMES

Arbour Vale

Splendour Multi Gen Homes

Splendour Townhomes

COUNTRYWIDE HOMES

Midhurst Valley

South Barrie

KAITLIN CORPORATION

Cork and Vine

Bayport Resort Modo 51 Modo 55

WHAT WE DO

Accounting & File Management

Milborne manages the collection and processing of all deposits and mortgage pre-approvals. Detailed financial summaries including Revenues, HST, and Commissions are also provided to our clients. Accurate records that portray a current snapshot of the project’s status, including suite availability, parking, and locker status, as well as price increases, promotions, and sales history. All components are integrated into our flexible platform.

Reporting

Customizable daily, weekly, and monthly reporting is available with Milborne. Utilizing comprehensive sales, traffic, and market analytics, as well as traffic demographics and purchaser profiles, reports are tailored to each developer’s unique project.

Ongoing File Management & Client Care

We maintain an ongoing relationship with the purchasers throughout the sales process from first introduction to suite occupancy by providing a high level of customer service.

Contract Preparation

During the active sales cycle, the efficient production of contracts ensures a swift sales process. Complete records are kept, both electronically and physically, on-site.

1. ZONING & APPROVALS

2. SITE ACQUISITION

3. LEGALS

4. BUILDING DESIGN

5. SALES STRATEGY

6. BRANDING & MARKETING

7. ON-SITE SALES

The Milborne Group has built a proprietary in-house application that provides a holistic approach to agent interaction, deal preparation, and reporting. At Milborne, we exceed at creating a virtually mistake-free, ordered, coherent and consistent process— from the broker portal and worksheet submission to deal generation, writing, signing, and execution, we deliver excellence. Our team saw a need to minimize human error and to this end, created and developed proprietary software to address this requirement. The Milborne App software utilizes real-time tracking of inventory and each step in the selling process, from providing a visual tool in grid format of the suite mix to each floor plate, through to the utilization of electronic signing of the APS. Each transaction has a full audit trail to ensure that all requirements regarding Tarion and FINTRAC are strictly adhered to. The software also tracks all deposits, price changes and purchaser information without compromising the security and privacy required for any real estate transaction. The Milborne App has enabled the team to reach new milestones in both sales velocity and deal generation while minimizing human error in deal preparation and efficiency with signing.

2020

Milborne introduces a holistic in-house app for builders, agents and clients

THE MILBORNE APP

We understand the importance and the convenience of APS technology, especially in this transformative market. Our goal is to provide an easy, efficient, and personable buying experience for Purchasers and Agents while creating meaningful, lasting relationships for repeat business.

MILBORNE MILESTONE

Milborne changes the agreement of purchase and sale, moving the signing page from the back of the contract to the first page, giving pertinent details upfront—now adopted industry-wide

RESIDENTIAL RESORT COMMUNITIES

Across multiple markets and locations, we have excelled at marketing Residential Resort Communities. Located in some of Canada’s most picturesque areas, these communities often require extraordinary attention to detail to bring the concept to life. From commercially zoned residential properties to master-planned residential resorts, we at Milborne Group are experienced in all facets of resort-style communities.

LOW RISE RESIDENTIAL

Over the years, Milborne Group has brought numerous single-family communities to the market in various pockets such as Oakville, Markham, Milton, Niagara and much more. Our proprietary technology has the ability to manage architectural control and rivals competitive programs such as SaleFish and Sales Xpress.

Our low-rise division provides the necessary tools and support for single-family residential communities across the GTA. With a breadth of experience to pull from across all residential asset classes, the team is able to provide creative solutions to excel at marketing low-rise residential properties.

2020

HUNTER MILBORNE

PRES IDEN T & CEO

Hunter is recognized as the “Dean of Condos” by Canadian Business Magazine for his analytical and quantitative approach to project marketing. He is President and Founder of Milborne Group and was co-owner of Sotheby’s International Realty Canada, one of Canada’s fastest-growing companies. Now a partner in Gulf Sotheby’s, Hunter has expanded his reach by networking with over 30,000 agents in 75 countries, offering international exposure and connectivity. He has firmly established himself in international real estate, with the Milborne Group of Companies being responsible for over 165,000 sales in over 1000 developments, totalling 90 Billion dollars.

LEADERSHIP TEAM

With over 150 members in Milborne Group, we are known for our dedicated, talented, and diverse staff. Milborne is able to tailor each sales team to the unique characteristics of a new development as a result of our depth of seasoned veterans and energetic new talent in management, sales, and administration. Representing diverse cultural backgrounds, many of our salespeople are multi-lingual and able to communicate with prospects and brokers in their native language. Ongoing and extensive training is encouraged and offered for all staff. Our team fosters an “it’s not who is right, but what is right” mentality to exceed the client’s expectations and goals.

HUNTER MILBORNE

COO

Mariana’s pulse on the market and sharp intuition are built on decades of industry experience. Her keen attention to detail is second to none, and she operates with a “get it done now” mentality. Mariana’s hands-on approach is accompanied by a strong work ethic and tremendous insight into how to build consensus and resolve issues immediately. She holds a Master’s Degree in Economics.

MILBORNE MILESTONE

Milborne introduces the first Toronto Hunter Milborne “Virtual Launch

VP, SPECIAL PROJECTS

Maryann has been with Milborne Group since the late 80’s and has worked on many projects at different stages from before land acquisition, sales program, color selections right up to final closing and sales after condo registration. She has worked on several projects that are “pioneering” in nature, including the creation of new neighbourhoods and many multi-phased projects which created new opportunities for end-users and investors in many different market conditions. Maryann has been involved in the sale of more than 8,000 units valuing over $2.4 billion.

JAMES BRADEEN

SENIOR VP

James has been an instrumental member of Milborne Group for nearly a decade. Over that time, he has worked closely with some of Canada’s top developers and builders. James has quickly elevated his position in the company, demonstrating exceptional discipline and mastering all levels of the pre-construction process. He has extensive knowledge of suite mix, floor plan design, and pricing and sales strategies. James holds a degree in Economics from McGill University.

MICHAEL BUDOVITCH

VP, SPECIAL PROJECTS & BUSINESS DEVELOPMENT

Over 40 years of expertise in sales & marketing, land acquisitions, joint ventures, and advisory services for the residential building industry. With an eye for detail from concept to completion, Michael has the ability to analyze each development in advance with the ultimate goal to maximize the profit for the stakeholder.

MILBORNE MILESTONE

Milborne introduces VIP broker status—now adopted industry-wide

MARYANN GRACE

SENIOR MANAGEMENT

HA CHU

DIRECTOR OF OPERATIONS

With over 20 years of industry experience, Ha has spearheaded more than 75 launches across the GTA. Her leadership, knowledge, and aptitude for operations allow the team to push for new velocity and sales milestones.

ANTHONY D’ANGELO

DIRECTOR, SALES & MARKETING GTA

With nearly a decade in the industry, Anthony thrives on fostering strong relationships with clients and developing creative sales programs and strategies to exceed clients’ goals and expectations.

AUDREY LEW

DIRECTOR, SALES & MARKETING GTA

With over a decade of experience in the industry, Audrey is passionate about developing sales and marketing strategies with developers and leading and coaching sales teams to reach their full potential.

D I R E C T O R , S ALES & MARKE TING

Rose has proudly represented the Milborne Group for nearly a decade bringing a wealth of experiencein marketing and selling projectsacross several markets and sales cycles.

DIRECTOR, SALES & MARKETING OT TAWA

With over a decade of industry experience, Derek brings extensive consulting, project management, and sales experience which spans the development process from preplanning to selling out.

JONATHAN TUTTLE

MANAGER, SALES & MARKETING

Working in numerous roles within Milborne Group for over seven years, Jonathan has developed an accomplished management style specializing in building design, market analysis, and sales strategy.

SALES MANAGER

With over 20 years of industry experience, Irfan excels in applying his knowledge and expertise in the new condominium market to help brokers and clients based on frontline sales experience and expertise.

MANAGER, SALES & MARKETING

Daniella is an accomplished sales manager with more than a decade of experience in the preconstruction market. Her profound understanding of the real estate and development industry is matched by her unwavering passion for architecture, design, and innovation.

ROSE NGUYEN

DEREK NZERIBE

IRFAN BHATTI

DANIELLA COMMISSO

SALES STAFF

Consistent and thoughtful in their approach, all senior staff have vast experience in launching multiple projects and have been exposed to numerous market conditions and cycles. Our team is comprised of highly-skilled real estate professionals, who specialize in the art and science of selling pre-construction. Our senior staff is extensively knowledgeable in-suite mixes, floor plan designs, and understands aggressive pricing strategies.

“ASSEMBLING THE RIGHT PROJECT TEAM IS KEY BECAUSE THE CHAIN IS ONLY AS STRONG AS ITS WEAKEST LINK.”

HA CHU, DIRECTOR OF OPERATIONS

ADMINISTRATION

“IT’S NOT A ONE -SIZE -FITS-ALL SOLUTION, IT’S SOMETHING THAT IS ADAPTABLE AND WILL CHANGE BASED ON THE NEEDS OF THE DEVELOPER.”

DEREK NZERIBE, DIRECTOR, SALES & MARKETING OTTAWA

Under the leadership and supervision of the Director of Operations, our Administration team is made of Project Coordinators and Administrators. They are all internally managed and have undergone comprehensive training, ensuring accuracy and accountability. Drawing on decades of experience and involvement, our administration team is an invaluable asset to every project.

Our extensively trained, detail-oriented Administration Team ensures organized deal flow through the preparation of contracts, reporting, and ongoing maintenance of sales information. Our clients benefit from our information management with the ability to seamlessly transition data to their partners, stakeholders, and financial institutions, saving time and money.