1 minute read
Content Marketing
People are drawn to a good story. If you are a plumber, you fix leaky faucets and repair toilets, just like every other plumber. However, if you are a plumber who is a self-made success story or you guarantee no plumbers cracks and clean floors when you are done, you have a story that can make the difference in a customer’s mind when they are deciding who to work with.
Large U.S. companies like Amazon, CocaCola and Apple currently focus their marketing efforts on telling the story of their products and their efforts as companies to make the world better. This is a good place to look for guidance on how you should talk about your company. Telling your story is not only important, making sure the story is compelling is also crucial.
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There are several types of stories. One is the story of how you got started in your business or overcame certain challenges. Another story might be of a certain special you run every year and why. The simplest example of this would be an annual inventory reduction sale. “We need to make room for the next shipment! You get a discount on last year’s stuff!” Telling customers the why behind what you are doing gives them a reson to buy from you.
Stories help solidify a brand’s reputation in a marketplace. Tell the story through articles, video, social media, and even in-store or office. Tell the story over and over and repeat it, even to your employees. Make sure everyone knows why you do what you do.
