Don’t Be Shy

Today’s Marketplace demands humanized, real businesses, and you are the number one face at your business. Regardless of how large your company is, it will perform best when a face is associated with the business. Think Jeff Bezos and Elon Musk.

You might not like being on display but, marketing science has shown that showing your face is extrememly effective. It will help you to develop a relationship with people you may not have even met in person.

Trust is the number-one factor in a person’s decision to do business with a new company. Seeing your face in marketing is shown to significantly increase trust for the viewer.

It generates a positive result, even if you have a face made for radio. People respond best to a real person.

If you are still a hard NO, it might be time to find yourself a spokesperson who can humanize your business.

About the Author

Ryan Spelts has always been fascinated with the idea that he could utilize words to have positive influence on others. As a young salesperson, he realized that the right words, used with the right energy and intention, could do a lot of good and make a big impact in his life and the lives of his clients or customers.

Having a mind that simply never shuts off and having to deal with a thousand thoughts per minute, Ryan learned to channel those thoughts to the art of advertising and sales. Connection Publishing was one of those thousand thoughts that made it to the light of day. With a desire to bring connection to his community and his own life, he and his wife Melissa founded a print magazine in a time when the world often says that print is dead. Through effective use of words, hard work, and an unquenchable spirit to succeed, they have grown their small publishing company to a significant player in the industry.

Ryan has spent countless hours with clients who wanted to be effective with their marketing dollars and yet didn’t know where to even start. He helped many of them develop successful campaigns in his magazines and in other advertising sources. He realized that a lifetime of selling and studying marketing and advertising has given him a unique ability to help businesses learn to effectively market their products and services. He decided to put some of that knowledge to paper, which is where the idea for this book came about.

This book was written to help business owners maximize their effectiveness in marketing. It can be useful to the most seasoned of marketers as a simple guide and assistant to brainstorm good ideas. It can also be used by the novice advertiser who doesn’t really know where to start. This book could be the start of a very significant journey to becoming a master marketer and growing your company and ultimately your wealth through the principles within it’s pages.

Putting a great marketing plan in place will serve you all year long. Good marketing makes the company look smart. Great marketing makes the customer feel smart.

-Kendall Rae Jensen

Well prepared is key to success! This marketing playbook gives you guidelines and direction which will help you alight with your team around one vision and set of marketing goals.

-Vy Trinh

Marketing is the lifeblood of your business; don’t put it off until later. You need a solid marketing plan now.

-Ann Park

I have owned my own company and I have seen the benefits of effective marketing. Everyone should advertise and this booklet will help you make sure your ads are making the impact you want. -Scott Jones

Throughout my advertising career, I have always stressed the importance of keeping your advertising message simple.

Write your ad for an 8-year-old, if you lose their attention, you will lose an adult. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. -Diane Liberator

North Ogden, UT 84414 www.connectionpub.com ryan@connectionpub.com (801) 624-9652