LAX monogram booklet

L A X

LO S AN G ELE S

Los Angeles officially the City of Los Angeles and often known by its initials L.A., is the second-largest city in the United States, the most populous city in the U.S. state of California, and the county seat of Los Angeles County. Situated in Southern California, Los Angeles is known for its mediterranean climate, ethnic diversity, sprawling metropolis, and as a major center of the American entertainment industry. Los Angeles lies in a large coastal basin surrounded on three sides by mountains reaching up to and over 10,000 feet (3,000 m).

D E V E LO P M E N T The mark was inspired by automotive logos and their curvy features that run together. The first sketch was horizontal until I discovered the typeface Tiesto and saw how well the letterforms fit together vertically. I manipulated the letterforms so that the curve in the “L” and “A” matched. After this step I saw the “L” could connect on top of the “A.”

LETTERMARK

The final mark developed as I stacked the “L” on top of the mark. It was hard to see the separation of the letters so I created a gap in between the stem of the “L” and the top corner of the “A.” The finished monogram embodies Los Angeles’ automotive culture and its booming metropolis scene. It communicates the twists and turns of the city and how every part of it is connected with highways and busy streets.

T Y P E FAC E Futura features sharp joints along with symmetrical shapes. This geometric sans serif compliment Los Angeles and its monogram with its forward feel. Los Angeles is a hub of diverse culture which is seen through the contrast of the monogram’s smoth curves and the typeface’s sharp corners. Futura helps communicate that Los Angeles is a cool, sleek, and innovative city.

F

A N

C I T Y

O

L O S L O S L O S

A N G E L E S

A N G E L E S

A N G E L E S

G E L S F

A N G

PRIMARY— INDIGO NIGHT [79C 74M ]

C O LO R S Los Angeles is bold and vibrant. The purple connotates this boldness while the orange is vibrant. The overlook of the city features colors of blue, purple and orange.

These stick out not only in the sky, but in the buildings themselves. These colors connote the cool, sleek and innovative city that Los Angeles is. It enhances the characteristcs of the city that are bold and forward moving.

SECONDARY— JET BLACK [100K], PALE ORANGE [26M 36Y]

LOS ANGEL

LES

TO U C H P O I N T S

sleek, innovative, automotive

sleek, innovative, automotive

TO U C H P O I N T S

RY L I E B I C K N E L L for visual communication 202 at the university of kansas. in the fall semester of 2015, with michael e kidwell, professor.