RYAN CROSBIE Product Design Portfolio
Ryan Crosbie Product Designer Education Nottingham Trent University | BA (Hons) Product Design 2017-2020 Mark Rutherford Upper School | A-Level 2014-2016 Mark Rutherford Upper School | GCSE 2011-2016
Experience Bachelor of arts in Product Design, 2:1 Classification. Worked on a variety of live project briefs in collaboration with companies such as Nestle, Wilko’s and Pearson Lloyd. Multiple further online educational courses completed in UX and UI design.
Achievements Graduated from Nottingham Trent University with a 2:1 grade classification Multiple press articles published about my work Had my work commended by industry professionals CSWA certificate in Solidworks Leadership level 2 certificate
Skills Adobe Suite
Computer Aided Design
Additional
Illustrator
Solidworks
InDesign
Keyshot
Photoshop
Sketch
XD
Procreate
Creative sketching Rapid prototyping Problem solving Exploratory research Time management Leadership capabilities Work confidently in teams Microsoft Office package
Contents Page
01
02
Chop
Compact Cookware
03
Rin
03
no ²
04
05
Desktop Clock
Gaming King
01
Brief
Design a product providing a safe and improved kitchen knife chopping experience.
What Chop is a kitchenware product designed with user safety in mind. The product focuses on protecting the users hands and fingers from a knife blade through an innovative chopping board design .
Publications
Research Summary...
75%
of users
aged 65+ cook “everyday”
The world has an ageing population.
•
Senior users aged 65+ cook at home most frequently compared to any other age group.
•
Biological impacts such as reduced dexterity and impaired vision can impact users ability to safely cut food.
•
Increased injury risk when chopping foods, especially for those with reduced dexterity or impaired vision.
•
Most serious accidents occur within the kitchen.
•
Cuts and lacerations are one of the most common forms of injuries.
330,000 annual hospital visits as a result of kitchen knife injuries
“
“
•
Primary research Observations
interviews
Primary Quotes •
“I have shaky hands and worn-out eyes”
•
“Maybe something hands off would help in the food preparation process”
•
“Anything that would keep your fingers away from the cutting edge without making the knife cumbersome to use”
?
Key Problem Senior users are most at risk of a cut / laceration injury when preparing food. They need a safer cutting experience to prevent minor and major injuries.
Rough ideation sketches
Sketch Exploration enabled a variety of forms and functions to be understood and these were transferred into working prototypes
2.
1.
3.
• Rough cardboard mock-ups
4.
5.
• Refined scaled card models
• Accurate 3D printed moulds
All prototypes were user tested within a focus group and then refined based on their feedback
Sliding feature allowing for size adjustment
Easy grip to ensure user is in control and comfortable
Cutting surface added to create a stable experience
Design Decisions
Product development into a chopping board provided multiple improved features
User
focus group feedback displays
the success of the final product outcome
“The board is really clear on how it works and simple to use” “The product is really comfortable and gave me increased confidence when chopping food” “I especially like the grips as they provide stability for different foods and it’s not something widely available on the market”
Visual Cutting Indicator
Living Hinge • Simple Flex In Board • Funnel Away Food / Waste
Magnetic Strip • Embedded Within Board • Creates Connection To Grips • Enables slide motion
Hand Grips • • • • • •
Detach and re-attach Easy storage Easy cleaning Magnetically connects to base Slide motion Textured surface
This product as highlighted has received a broad interest from a variety of media outputs such as the BBC BBC, as well as doing multiple radio interviews with BBC Nottingham. Nottingham I hope to explore the possibilities of commercialising this product due to the interest it has received and the success I believe this product could have on the target market as well as wider society.
COMPACT COOKWARE
02
Brief
Design a compact cookware set that provides the essentials required to create a simple, convenient cooking experience within a “Micro-Living� kitchen space.
What Compact cookware is an easy to store solution cookware set that contains the minimal amount of essential items to cook a nutritious meal within a micro home.
67%
90%
172%
Of the entire population will be living in urban areas
Of users have problems with their micro kitchen space
Since 2014, there has been a 172% increase in “Microhomes”
“Micro-living”
As a result, is set to massively increase but there is a clear lack of products designed to suit this environment
Key Problem
Kitchen space is significantly reducing in size within micro homes resulting in a clear problem, there is limited space to store cookware resulting in a messy and disorganised workspace.
Minimal
User Observations
Understanding the consumer
Observing behaviour of the consumer
Analysing users cooking process - identifying the key cookware and utensils users required to cook a nutritious meal.
Defining the
“Essential Essential” cookware...
• • • • •
Colander Spatula Spoon Frying Pan Saucepan
Ideation phase consisted of basic form and functional exploration
Rough cardboard models were produced to communicate the idea and test a stack connection between each vessel
This project was impacted by the COVID-19 pandemic. I had to be adaptable and utilise the materials and resources I had available to myself. These models were recorded and sent to my focus group users for feedback
A key design feature was the detachable handle. handle By removing the obstructive handle, the space required to store the cookware was greatly reduced reduced.
The stacking element also enables multiple products to be stored in the minimal area required. required
03
Brief
Design an aesthetically pleasing product for an adventurer who requires communication in the event of an emergency and the need to document their adventures.
What Rino ² is a rugged communications device which can document a users travelling memories. Phones are becoming large, bulky and fragile. This is designed to be a durable communication device creating something much more practical for an adventurer
Commended
72%
1 in 5 international arrivals are of the student age group (18-25)
Of users aged 1825 like to share their experiences in photos through social media
Chris Early 20’s Exploring on gap year Loves nature and the natural world Purchases products from Garmin, The north face
Ability to connect in even the most remote places through satellite technology.
Easily able to capture moments with a simple touch screen protected by the rugged hard outer-casing.
04
Brief
Design a product specifically for sheet material “micro manufacturing� which provides young design entrepreneurs a realistic and extremely cost effective tool for commercilisation
What The desktop clock is a product that utilises certain production techniques such as laser, water and plasma cutting. The methods have become more accessible and the opportunity for micro manufacturing has never been so achievable.
Form and manufacturing compatibility exploration
Inspiration
Manufacturing Process
Experience Self Assembly - Flat Pack
Purchased through third party retailer The product is delivered to users home in flat pack form
Product is assembled by folding along the indicated crease lines
Within seconds, the product is assembled and ready to be used. This provides a unique aspect to the product and provides the user with an experience to the purchase
05
Brief
Design a new mobile application for a start up business which created an easy to use buy and sell experience.
What Gaming King is a start up business which trades through third party retailers. The product focuses on improving the user experience with the company and creating an easier method of trading.
Outcomes Successfully designed and prototyped an application with multiple screens through Adobe XD. The client was very pleased with the work and plans to partner with a developer and code the final product.
01 Initial research... There are over 2.5 billion gamers worldwide making it the largest entertainment industry in the world. “Gaming King” is a fresh start up business that requires its own platform to create an improved user experience which focuses on easier navigation to their products with the goal of increasing profitable sales.
Pain points: • • •
User does not have much free time and travelling into local town centre for a game is inconvenient Confusing and time-consuming process Limited knowledge of games and consoles
02 User persona Sophie, 32 • • •
Full-time Mum to her two children aged five and ten. Enjoys spending time with her family and regularly invites them to her house. Wants to ensure she creates good experiences for her children as they grow up.
Needs •
Quick and easy purchasing experience to obtain gaming products for her children.
03 Empathy Map Does & Says
Thinks & Feels
• •
•
• • •
Full-time mum Limited disposable income Browses games store Complex process Time is limited
• • •
Feels a bit ‘lost’ when shopping Believes could be easier Would like to online shop How they can save time
Pain-Points
Gain-Points
•
•
• •
Needs to gain knowledge of gaming products Difficult to browse store Easier navigation required
• •
Smooth easy navigation experience Simple platform to obtain gaming equipment Less confusion
Understanding the need Quick
Minimal amount of ‘steps’ to achieve end goal of purchase
Easy
Simple process, iconography and symbols which communicate use
Purchase
End goal
Storyboard Before
Wants to purchase their child a new game they have been asking for
Has to travel to local store and browses for the desired product
High prices and difficult navigation of multiple sites to find a ‘good’ price
Product is and gifted
received to child
04 User flow
05 Information Architecture Gaming King
Home
• • • • • • • •
Search Basket My account Menu Buy Sell Shop now Categories
Category Page
• • •
Select product Products name Pricing
Product Page
• • • • •
Product information Pricing Add to basket Save to ‘wishlist’ Back
06 Brand Identity
Aa abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Font - Avenir
Logo - Identity Consumer - Target
07 Wireframes
Wireframes
Low-Fidelity
High-Fidelity
Low-fidelity wireframes were sketched to understand the layout and details I wanted before refining key details and producing high-fidelity screens using Adobe XD. The application was also fully prototyped and ‘working’.
Storyboard After
Wants to purchase their child a new game they have been asking for
Opens Gaming King app and easily navigates to their desired item
Price indication on all products as well as simple features to improve experience
Product is and gifted
received to child
Thank you for reading my portfolio
@ Email : Crosbie98@hotmail.co.uk LinkedIn : https://www.linkedin.com/in/ryan-crosbie-2910a0171/
Instagram : @crosbie.r_design
Press articles : BBC News https://www.bbc.co.uk/news/uk-england-nottinghamshire-53434757
“Bedford Today” Online & Paper Release https://www.bedfordtoday.co.uk/news/people/bedford-man-solves-risky-kitchen-problemnew-chopping-board-2921884
“Platform” Magazine https://www.platformmagazine.co.uk/news/ntu-student-creates-chopping-board-to-help-the-elderlycommunity/