Ho to create blog

Ho to create a successfull blog in 5 steps

​ Share this ebook

​

​

​

Indice​ © ​ s­m­webblog.com 1

Ho to create a successful blog in 5 steps

1 Step Choose whether to create a personal blog or a blog theme Treat the whole subject in general, or we focus on the niche for our blog?

Choose the name for your blog

2 step choose the best hosting for your blog What characteristics should the Best WordPress Hosting ??

Best WordPress Hosting: fast and more: Choose the Best WordPress Hosting: the extraordinary side effects

3 Step How to define the structure of your website

4 step: Writing an article seo friendly How to write a title effect.

5 Step Make seo friendly WordPress Yoast plugin: how to make WordPress seo friendly Yoast WordPress SEO: instructions for use Section Titles & Metadata: Yoast Seo Social section: Yoast Seo WordPress Sitemaps section: Yoast Seo WordPress Advanced section: breadcrumbs, permalinks and RSS

Bonus: Link Earning, build your link popularity

INTRODUCTION

Indice​ © ​ s­m­webblog.com 2

Ho to create a successful blog in 5 steps

This guide was created with the aim of helping people to create a blog and to take it to success.

Within it you will find some things very useful, for example: how to write a headline in enticing users into effect cliccargli above, how to optimize WordPress to make it seo friendly. As choose a hosting according to the needs of blogs and many other things interesting.

If you find it useful and interesting, you can share it in different social and your blog by inserting an image and a link to this page: ​ Creare un blog

1 Step Choose whether to create a personal blog or a blog theme Hello guys, today I want to explain ​ how to create a successful blog in step 5​ , if you have the passion of the web as mè, you will have the opportunity to create a blog on a topic you're passionate about and of which you are an expert. This guide is specifically created to help you, I will guide you step by step everything you need to start and take off your new blog.

It will be a long process and will take time but ì results will come, please, armed with patience and a healthy obstinacy and you will see that over time your blog will be successful. Then for each question I'm here.

You are ready?? it starts

Before creating our blog is better to think quickly how to set it as a mixed blog, those dealing with different topics (eg blog that talks about travel, engines and sports) are just confusing and not go well at all, better to just create a blog yet properly done! If you want to treat several topics created several blogs: mrgreen:

Create a personal blog means that you will speak in only one of you, your interests of your passions, you will tell your adventures, trips that you will be making your blog as a personal diary sharing and exchanging opinions with your users.

Indice​ © ​ s­m­webblog.com 3

Open a themed blog: it means that you will speak to a single topic in depth, you may wonder, as I choose the topic ?? simple, you have a passion, you're very prepared or you do a lot of research on a topic? This is a starting point, then you must also consider that the argument that he will treat the market, or that you frequently search on Google. we do not want to create a blog that receives few real visits?

Treat the whole subject in general, or we focus on the niche for our blog?

Here the choice is yours, but we make some reflections: the more the subject is vast and there will be competition, there will be many who will talk about making Blogger competition, while if you treat a niche topic you will have less competition.

Let's take an example: if your blog will talk about computers in general you will have a tough competition because the word "computer" is searched for 20,000 a month to month as "graphic" is searched 5,000 times a month, so if you ​ open a niche blog that will speak only of graphics, video cards, you will have less competition, you will become authoritative on that topic and it will be easier to reach the top positions on Google.

How did I ever tell you how often it looks for a word ??

Indice​ © ​ s­m­webblog.com 4

I used a simple online tool called Google: ​ Keyword planning tool.

To use this convenient tool you need to create an account in Google Adwords​ , which generally serves to advertise online by Web Marketer

Registration is very simple, just fill out the required fields and skip the integration of payment methods and invoicing, much to us we just need to find the words most sought keys. After registration you can access the Keyword Planner tool by clicking on "Tools" and "looking for new keywords using a phrase, a website or a category" sets the Targeting in Italy. This way you will easily find the topic of your personal blog (starting from a general word).

Why a free tool requires payment information?

To advertise online with Adwords (eg. Banner) you have to add money to the account, but simply consulting the planning tool is free, so you can join without fear, and search for your personal blog.

Indice​ © ​ s­m­webblog.com 5

This Google tool can be of great help to expand your ideas and also to understand what the search volume of your topic.

Choose the name for your blog

You have you decided how you will call your blog? Now is the time to do it.

The name or brand is a very important business card, remain for users, for this, it better be as short as possible so you can easily remember and should be attractive to your target.

Now you have two ways to choose both valid: you can create using the name of a word at random but that reflects your personality and manages to make it clear who you are and to arouse interest in people, or you can enter the name of the topic you treat in your blog name.

In short, a clear name but with a personality.

2 step choose the best hosting for your blog

Why choose the Best WordPress Hosting?

WordPress is the best platform for creating and managing a successful blog, it is used by many famous blogs such as Katy Perry's blog​ , ​ The Rolling Stones website and there are many others that I'm not here to mention .. If they use WordPress there is a reason no ?? It is very simple to use and with the right plugins we can do everything.

What is WordPress to work great ??

The first thing to look at is that the server is based on Linux and is installed as Apache web server and the PHP language is supported, as WordPress is structured precisely in PHP script.

One other thing to check is that you have a MySQL or MariaDB database. WordPress uses it to

Indice​ © ​ s­m­webblog.com 6

store all your data, including your post.

Free WordPress Hosting? ... I do not even think about it!

The choice you make will determine the success or failure of your blog, do not get any ideas in your head thinking to save money by choosing a free hosting ... not how it works ..

A free hosting WordPress does not allow you never ever to do all the optimal configuration for getting your blog to success and you'll never acceptable performance both in terms of speed and in terms of quality, often your blog will be off­line , the time of page load will be biblical and visitors for too much waiting abandon your blog .. and you do not want to happen this true ??? ..

On the Internet there are several hosting with different offers that are designed according to tiptologia of site you have to accommodate. Let me explain two things to make you a bit of clarity and help you select the profiles that suits you best for your blog.

What characteristics should the Best WordPress Hosting ??

First of all we have to think about how much space we need ?? Initially your blog will surely little 20/30 Mb space, but then as you develop will always occupy more space because you upload photos, documents, maybe even media files, so I recommend a profile with at least 2GB of space.

Traffic data or bandwidth: when our users visit blogs because they consume bandwidth to display the images published and also the text (this is almost irrelevant) they must be downloaded from the browser to be seen, it also puts files or documents or simply of the guides that you put at the disposal of your users, leaving them free to download, this also consumes bandwidth that your server will make available. As a result we need at least 10 GB of data traffic available to be able to stay calm.

Finally, a very important thing: the controlled ​ automatic daily backups that are included in the plan you choose, because if not, if some wrong operation or that for some reason is canceled or compromise the database, unless you have a backup copy, you lost your blog forever.

Indice​ © ​ s­m­webblog.com 7

Hosting slow affect the ranking ??

Se your hosting will be "overloaded" according to its real management skills will start to make you slow down your great site causing similar consequences in the SERP to those that occur in case you're the victim of a slight penalty in ranking on Google. Solving the problems of the server automatically retrieved also the traffic that you have lost due to the slowdown of the hosting service

Choose a hosting service that guarantees you at least 100,000 visitors per month so you will not have problems related to the speed of your blog

If you are interested in not only the speed but also its safety consider the idea of ​ using a VPS or dedicated server is an expensive solution, and as the early surely will not need but over time, Security your blog must come before everything.

The "low cost" solutions, or more generally accepted, are an excellent choice for those who made his first blog on the condition that you can do to upgrade to a more suitable profile to your site that has grown and needs a hosting with different characteristics.

Google prefers sites fast and penalizes those lenses

Google prefers sites fast and penalizes those lentiLa speed of the server where we host our website should be as fast as possible. The pages of your blog will load in a snap (or almost). Believe me friends is right: Google puts greater emphasis on the sites that reside on hosting that provide page load speed to above average

Our best friend Google puts at the top of the search of the most authoritative sites pages that reside on faster servers, because their main purpose is to offer its users links to resources, which must be quickly accessible.

Indice​ © ​ s­m­webblog.com 8

Other considerations on how to choose the best hosting WordPress

Shared hosting is a web space on a large server that hosts many other websites. The Shared hosting is generally used by those who created his first blog or website, as they are quite cheap and are good until you reach 2/3000 unique visitors per day, then it is better to focus on other types, because the resources made provisions become scarce, either because your site or blog has grown and take up much space, or having so many visitors a lot of bandwidth consumption and you'll start to notice some delays in loading the pages of your blog, these are the first signs that you are at the limit resource and it is now time to change the type of hosting

Dedicated server: as the name implies is a server that is dedicated only and exclusively to your site and you can configure it to your liking by adding or decreasing the RAM, then choose the processor, etc .. and is particularly suitable for sites or blogs with one mole of traffic and visitors not indifferent. The sad thing is that you have to set it up and manage it you, and if you have any special technical skills, it is best that you rely to a managed dedicated server or the provider will handle all the administrative aspects of the server

VPS hosting: is like a shared hosting but with the advantage that you can configure as the dedicated server with an exlusive use of resources. A VPS hosting has an inferred cost of a dedicated server is recommended for sites with average traffic blog or the developer. here even if you have the technical expertise is recommended to rely on a Managed who will carry out the various updates and all the maintenance you need.

Cloud Server is very similar to shared hosting, in this way you can optimize the real­time VPS Hosting and only pay for the resources used thanks to hourly billing.

The Cloud Server technology indulges in real time the demands of each individual project in the most effective ..

Best WordPress Hosting: fast and more:

Speed ​ is not everything, it is very important but it is not the only thing that you must look for when choosing a Hosting

Unlimited email access with pop, imap and webmail. Some providers allow only 5 or 10 email boxes in the hosting plan and get unlimited email asking for an annual premium!

Indice​ © ​ s­m­webblog.com 9

Automatic installation of wordpress and other CMS to the latest stable version. If you have no idea how to install WordPress, or you are afraid to do damage with a simple wizard you will be immediately online.

cPanel control panel. And 'the most simple and intuitive control panel for wordpress hosting service. It used by many providers and is now one of efficiency and safety standards.

Unlimited MySQL database MySQL. To improve database performance, staff ServerPlan uses SSD in this way you will have a very fast and powerful database.

SSH access to access your site's files through an encrypted terminal directly to the hosting filesystem.

Automatic daily or monthly backup​ recovery process from web interface

Choose the Best WordPress Hosting: the extraordinary side effects

Guys try to identify the best solution among all the various hosting services that the market offers big­blog or super­sites Italians, anything that has to do with English language sites that generate millions of visitors. The solution we choose will be suitable for both small blog is a site with 100,000 visitors per month.

How much should we spend: 70 € per year is the maximum expense that we will be willing to undertake.

Trust me, 70 € are very few for the excellent quality standards that I'm about to offer than many other worst choices offered by the market for the same price.

Best WordPress Hosting is: Sitegruond

Thanks to them, your blog will have the best hosting and will be at the top, will enjoy an incredible rate, will be above the average, the pages will open in a flash thanks to the SSD database that ensure an extraordinary response time. And what do you think of the safety ?? With them your blog will be safe, they have the best firewall and perform a daily malware scan and

Indice​ © ​ s­m­webblog.com 10

prevent brute force attacks

Free Transfer You have your WordPress blog installed on another provider and you are concerned about the transfer? With ServerPlan and VHosting not avraii nothing to fear: their migration system will be able to import it in a simple, free and automatic. The tool will transfer to your new hosting your email, files, and the hosting of the old database, without risk to your information.

3 Step How to define the structure of your website

Ok guys now passes to the technical part. To create a blog you need to give form to that which has hitherto been an idea.

Now that you clear the topic well, you have to think about its real structure and then we have to create a navigation menu that is intuitive, functional, complete and giving prominence to your articles.

Begins to wonder what pages or articles are most useful to your site (and which not) and insert them in your navigation menu as I did. You must keep in mind that every blog needs a home, a presentation (about us), a page with contacts, the page where the articles are published (it can also be the same home), and, if you have them, a page dedicated to the services you offer.

4 step: Writing an article seo friendly

The first rule, the most important one, is to write quality content​ , designed to satisfy the reader. Thorough as possible the subject of your post, documentatevi doing research and get ideas for creating your article. Always remember: you write well developed quality content and grammatically correct.

Use heading tags properly! you're probably wondering: what I mean ?? Simple the heading tags are used for rounding the article, we see how to use them.

Indice​ © ​ s­m­webblog.com 11

<H1> title of the article </ h1>

H1 is the most important tag and you have to use it only once in the page header as the title of our post.

H2 Use it as the title of the sections of your post, it is important to split the post into sections when used many words, make the most fluent reading

The other tags (h3 h4 h5 h6) now have become useless.

How to write a title effect.

Depending on how we write the title of our post will get more or less clicks on it, then access to our blog are related to the drafting of a good title!

To create a title to Doc we have to try to figure out how many times will be searched in the search engines. To understand just use the ​ Google Tool: Keyword Planner tool. To understand how to use it you can read the mini guide which is embedded in the post: how to create a successful blog in 5 steps

Conductor has tried different types of headlines to see what could be more attractive to the reader. E 'was analyzed a large sample of securities, on websites and social, to determine the ways in which these titles are written. They emerged five types of headline:

• Normal (The ways to make more pleasant to drink tea) • Question (What are the ways to make more pleasant to drink tea?)

• How do (How to do to make it more enjoyable to drink tea) • Number (30 ways to make it more enjoyable to drink tea) • Addressed to the reader (The ways that will allow you to make more pleasant to drink tea)

Titles created in the manner I have described will entice readers to click on it because I'm curious to read the del'post content.

If you use WordPress, install the Yoast SEO plugin (I will explain how to use it in another post) so you can insert in the meta description is a brief summary of the article to entice readers to

Indice​ © ​ s­m­webblog.com 12

cliccargli above.

Try to enter the keyword (phrase with which you want to be found by Google and other search engines) within the post and ​ repeat it in a natural way according to the length of the post ​ with a density between 0.5 and 0.6% . For example if you have written 600 words try to repeat it by a minimum of 3 to a maximum of 6 times.

When you insert an image, the first to be optimized, ie riducetene weight using any photo editing program, this will make more fluid loading the page. Place the keywords in the ALT tags that you want to place

<Img src = "url image" alt = "keyword to position =" />

Remember the first rule always: write quality content, not snaturateli forcing the insertion of keywords, always think about who will read this post!

5 Step Make seo friendly WordPress

Hello guys, today with this guide I will explain how to ​ optimize in a way thanks to Yoast Seo WordPress plugin. You're probably wondering cola means seo ..? SEO is short for SEARCH ENGINE OPTIMIZATION or optimizing a website, blog or even just a page to make it appear in the first few results of a search made on Google or other engines.

The first thing to set is the ​ permalink structure that will appear as the URL of our blog. Go to settings / permalink​ , you will notice that there are 5 possible options plus one that you can customize. Discarded once the first option because having permalink type: http://s­m­webblog.com/?p=123 is not good, ​ the url of our post must contain the title to give it relevance in the search engines.

Let's see the options we have available and find out what they are:

Date and name and Month ​ and name: create a permalink by first inserting the date (year, month, day, or only the year and month) and then the title of the post. This option can be very useful if we in the news site to bring out the most fresh news.

Numeric: create a permalink by entering the id of our post, creating a url like:

Indice​ © ​ s­m­webblog.com 13

http://s­m­webblog.com/archives/123

Article name: it is the best option to be selected, creates a url with the title of the post, it is what we need to emphasize our articles.

Because I have not entered the category name in the url? mainly for 2 reasons, one to have a shorter permalink possible, easy to remember. 2 to avoid the risk of having duplicate content, if you publish a post in 2 categories we risk having two permalink with the same content and not go well at all ..

Yoast plugin: how to make WordPress seo friendly

This is the best seo plugin for WordPress, installing it you can optimize your blog. First, thanks to this great plugin you can edit both the title tag and meta description tag that are crucial to increase visits to your blog. An apt title and a good description make the difference because entice users to click on your site instead of to another during a search on Google or other engines.

Yoast WordPress SEO: instructions for use

General settings: your data: you can change the name of your blog, make it clear to Google if you are a person or a company and put your name that will appear in Google's Knowledge Graph

Webmaster tools:​ you can enter the verification codes of the various tools made available

Safety: disables advanced part of Yoast, making sure that authors and publishers can not redirect the articles, make them non­indexed, etc ...

Section Titles & Metadata: Yoast Seo

Indice​ © ​ s­m­webblog.com 14

General:​ You can set the title separator eg article name ­ site name

Homepage: on this section you can change the title and description of your home is very important because it represents the identity of your blog.

Article types:​ articles, pages, media: allows you to change the title template,

%% title %%

Enters the title of your article or page.

%% sitename %%

Inserts the title of your blog.

%% sep %%

Inserts the separator. It is used between %% title %% and %% sitename %%.

%% excerpt %%

Inserts an extract of your article or page. It is used for the meta description tag.

This way it will create a title like: item name ­ name blogs. You can always edit both the title and description snippet of Yoast when you write a post, it is always better to create the hand­making description accurately, making it unique and arouse interest among users.

Metadata Robot serves as not to index the articles and pages

Taxonomies: categories, tags and archives. you can customize the structure of the title as for the articles but you must use instead of %% title %% %% %% term_title, in the section on the meta description we have two alternatives: %% %% category_description that will fit the description you used when you have created the category (recommended), or you can use %% excerpt %% that will insert an extract

Archives: Archives by author, by date. Also here you can edit the template of the title of authors

Indice​ © ​ s­m­webblog.com 15

where %% name %% will insert the name of the post. If only you who published the articles you should disable them or tick the option noindex, follow because the archive will be equal to your home by creating a duplicate content.

Social section: Yoast Seo WordPress

The Social section serves to properly integrate your site with social networks, and it is important to set meta tags because they are used to properly display thumbnails when your content is shared on social networks ..

You have to enter the url of the company you use and your Twitter user name.

Facebook section: you can select whether or not the Open Graph meta data, advice of course include them because they say to the various social networks such as Facebook, Linkedin, Google+, etc what information they need to know the current page (which usually contains buttons sharing such as Likes or the +1 button).

In fact, you can upload an image, enter the title and description of the home page that will be used

Indice​ © ​ s­m­webblog.com 16

in the Open Graph tags when your users will share the post on the social network, you can also load another image that will be used if the post that is shared is free images

Twitter Section: You can decide whether to activate the metadata. you can set the card to be used to get a preview of your article in the tweet. You have to go on the Card Validator Twitter and enter an address of your site and request approval.

Section Pinterest:​ just enter the verification code

Section Google+:​ enter your publisher's page that you use on Google+

Sitemaps section: Yoast Seo WordPress

As the title allows you to create your sitemap, or an xml file which contains a link to every page of your blog, this is very useful for you to be indexed by search engines.

A very interesting thing about this plugin is that it is configured automatically based on the noindex settings and disabling you have decided in Titles and Metadata section /sitemap_index.xml generating a file that is accessible from the root and contains all the individual Sitemaps than this section you can check through Webmaster Tools possible indexing problems restricted to a few areas.

Indice​ © ​ s­m­webblog.com 17

Advanced section: breadcrumbs, permalinks and RSS Breadcrumbs are simply internal links that indicate the path (breadcrumbs) showing users where they are within our blog. We must enable them to be able to insert and place this <? Php if code (function_exists ( 'yoast_breadcrumb')) {Yoast_breadcrumb ( '<p id = "breadcrumbs">', '</ p>');}?> I, for example, I plugged in header.php

Permalink: WordPress SEO by canonical check your URL definition to be considered canon, but in some cases it may be useful to force this behavior if there were internal or external factors that lead to unintended consequences and difficult to control through the use of the canonical.

You can do the following:

● Remove stop words from the URL. ● Apply / force the trailing slash on tags and categories. ● To redirect URLs of the annexes to the main post because they often can cause internal duplication problems. ● Remove variables? Replytocom that often the search engine indexes unnecessarily. ● Redirect crude URL permalink clean. It can serve to consolidate a resource with respect to possible errors arising from the sharing of our pages by third parties. ● Forcing canonicalisation over HTTP or HTTPS. ● Prevent any parameters of using Google Site Search. ● Prevent the cleaning of tracking parameters Analytics and Adwords campaigns when Selecting the redirection of raw URL. ● The possibility of avoiding the redirect custom variables (ie we use privately or other tracking software). ● RSS is used to add a feed within the HTML code that can contain a link to our blog and you can use these variables.

%%AUTHORLINK%%

A link to the archive of the author of the article, with the author's name as anchor text.

%%POSTLINK%%

A link to the article, with the title as anchor text.

%%BLOGLINK%%

A link to your site, with the site name as anchor text.

Indice​ © ​ s­m­webblog.com 18

%%BLOGDESCLINK%% A link to your site, with the name and description of your site as anchor text.

Yoast SEO WordPress comes with some very powerful tools:

● Mass Editor This tool allows you to quickly change the titles and descriptions of your posts and pages without having to go to the editor for each of them. ● Import and Export Import settings from other plugins for SEO and export them for re­use on another blog. ● File change This tool allows you to quickly edit important files for SEO, as your robots.txt and, if you have one, the .htaccess file. ● Recalculates SEO Scores Recalculates the SEO scores for all content pieces using a focal keywords.

Bonus: Link Earning, build your link popularity

Share and Promote your quality content on social networks : Facebook, Google+, Twitter

Create and share infographics in the major websites : visual.ly, slideshare.net, infographicsshowcase.com, Mashable, coolinfographics.com, Etc

Write controversial topics

Create and Share E­Book in slideshare.net, authorstream.com, Etc, Etc..

Indice​ © ​ s­m­webblog.com 19

Ok guys this is all over, if you liked this e­book share in the main Social Network

Indice​ © ​ s­m­webblog.com 20