How we talk BRAND GUIDELINES JANUARY 2019
BRAND GUIDELINES JANUARY 2019
Welcome to our brand guidelines. Our brand is our signature, our voice, and represents how we at Live95 would like to be seen, wherever we appear. It’s one of our most important assets. Consistent use of these guidelines will help position Live95 in the minds and hearts of our audiences. We’re proud of our brand. Please remember that it is our promise – just like we mean everything we say on air – let’s all play our part in meeting the expectations we set.
OUR PRIMARY LOGO
Live95 Brand Guidelines JANUARY 2019
Live Limerick’s best music mix
Primary Logo
Live95 Brand Guidelines JANUARY 2019
Limerick’s best music mix
Live Limerick’s best music mix
Primary Logo reversed
Live Live Limerick’s best Limerick’s music mix best music mix
Primary Logo - black & white
Live95 Brand Guidelines JANUARY 2019
Live Live
Limerick’s best music Limerick’s best music mix
Primary Logo reversed - black & white
OUR SECONDARY LOGO
Live95 Brand Guidelines JANUARY 2019
Live Live Limerick’s best music mix Limerick’s best music mix
Live Live
Limerick’s bestLimerick’s music mix best music mix
Live Secondary Logo
Live95 Brand Guidelines JANUARY 2019
Secondary Logo reversed
Limerick’s best music mix
Live Live Limerick’s best music mix Limerick’s best music mix
Secondary Logo - black & white
Live95 Brand Guidelines JANUARY 2019
Live Live
Limerick’s bestLimerick’s music mix best music mix
Secondary Logo reversed - black & white
IMPLEMENTATING OUR LOGO
Live95 Brand Guidelines JANUARY 2019
Pantone 694C R216 G141 B132 C10 M50 Y40 K4 Hex #d88d84
OUR COLOURS Our colours are vibrant and strong. They are an essential part of our identity and should be used correctly at all times.
Pantone 1795C R211 G0 B23 C10 M100 Y90 K8 Hex #d30017
Pantone 432C R53 G63 B72 C21 M3 Y0 K87 Hex #353f48 Pantone 420C R209 G211 B212 C0 M0 Y0 K20 Hex #d1d3d4 Live95 Brand Guidelines JANUARY 2019
CLEARSPACE
MINIMUM SIZE
Allow the logo clear space, uncluttered by surrounding graphics and text.
Make sure the logo appears at a size that is clearly legible.
Primary Logo
Primary Logo Logo w/out strap
Logo with strap
Live
Live
Live
Live Live
Live
Limerick’s best music mix
Limerick’s best music mix
Live
Limerick’s best music mix
Limerick’s best music mix
Limerick’s best music mix
Live
Limerick’s best music mix
Secondary Logo Limerick’s
Live
Live Limerick’s best music mix
Live Limerick’s Limerick’s best music mix best music mix
Live Live
best music mix
Live
Limerick’s best music mix
Limerick’s best music mix Limerick’s
best music mix
Live Live95 Brand Guidelines JANUARY 2019
Live Limerick’s best music mix
Limerick’s best
Limerick’s b Limerick’s best music mix Limerick’s best music mix
L
Live 25mm / 83px wide
15mm / 50px wide
Live
Live
Secondary Logo
Live
Live
Live
Limerick’s best music mix
Logo with strap
Live Live
Live Limerick’s best music mix
Limerick’s best music mix
Live
Lim best mus
Logo w/out strap
Limerick’s best music mix
Limerick’s best music mix
30mm / 100px wide
Live
Live Live
Limerick’s best music mix mix Limerick’s best music
Live
Limerick’s best music mix
Live
Limerick’s best music mix
s Limerick’ best music mix
Limerick’s best music mix
24mm / 85px wide
Live Live
Limerick’s best music mix
Limerick’s best music mix
Live
Liv
Limerick’s best
music mix Limerick
Live
Limerick’s best music mix
Liv
L b m
PRIMARY TYPEFACE Our primary typeface is Gotham. It’s clear, contemporary and friendly. Just like us!
Hello Limerick. How’s it going? Have a listen. You’ll like it. Live95 Brand Guidelines JANUARY 2019
Gotham Black
Gotham Medium
Gotham Book
Gotham Light
INTERNAL USE TYPEFACE For Powerpoint and Microsoft Word usage, use Calibri, as it is a standard in those packages.
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
Live95 Brand Guidelines JANUARY 2019
Calibri Bold
Calibri Regular
Calibri Light
music mix
music mix
THINGS TO AVOID Our brand depends on careful usage. Here are examples of what not to do when using the logo.
Live
Live
Limerick’s best Limerick’s music best mix music mix
Live Live Live
Limerick’s Limerick’sLimerick’s best music mix best musicbest mix
music mix
ix st music m e b ’s k ic r Lime
Do not render the logo in any colour other than our corporate colours
Live
Limerick’s best music mix
Live
Limerick’s best music mix
Don’t distort the logo in any way
Live
Live Live Live Limerick’s best music mix
Limerick’s Limerick’s best music mix best music mix
ix st music m e b ’s k ic r Lime
Avoid branding doormats, paper cups or any medium where our logo will get dirty, be abused, crushed or thrown away.
Live95 Brand Guidelines JANUARY 2019
Live Live Live Limerick’s Limerick’s best music imerick’s Lmix best
bestmix ix music music m
Live
Don’t rotate the logo Limerick’s best ix music m
Live e v i L Live Limerick’s erick’s best Limst be Limerick’smusic mix music mix best music mix
Live
ic mix best mus ’s k ic r e Lim Limerick’s best music mix
Live k’s
ric Don’t place the logo against any Limet es ic mix background that makes it hard bto mus read
e v i L Live Limerick’s best Limerick’s music mix best music mix
WE’RE LISTENING In addition to using these guidelines, you can email marketing@live95.ie to get further information or clarification.
e
st music mix
Live
Live Limerick’s best music mix
Limerick’s