MAPPING NEXT STEPS FOR DALTON: A COMMUNITY RE-ENVISIONING PROJECT

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MAPPING NEXT STEPS FOR DALTON A COMMUNITY RE-ENVISIONING PROJECT The engagement between SCAD and the City of Dalton, Georgia- “Carpet Capital of the World” –began in 2009 with conversations between Dalton’s city officials, council members, carpet industry leaders and Victor Ermoli, dean of the School of Design. During that summer several initiatives were launched: a large-scale internship program that embedded SCAD students in Dalton carpet companies and an interdisciplinary project involving Design Management, Urban Design, and Architecture students.

SDES 790 Project: Casting the Vision Together

The Dalton study has spawned numerous projects and papers since the first encounters in summer 2009. SCAD students and faculty wish to extend their appreciation to the City of Dalton for providing these opportunities to assist their community in envisioning its next steps. We especially thank the people of Dalton who have graciously shared their time and thoughts with us and have engaged in serious conversations about what’s next for their town. They have inspired us. We hope that our work has helped to inspire the people of Dalton in casting the vision for their future. We hope to share in the process and in the journey.

Social Network Analysis: Dalton C reatives

Design Management students involved event participants in a series of rapid-prototyping activities aimed at evoking creative ways to energize the community around envisioning possible futures. Special Guests, Helen Johnson and Josh McManus, co-founders of CreateHere, facilitated lively discussion with their “conversation menu”, sharing results-driven practices that have led to the revitalization of the arts and culture economy in neighboring Chattanooga. A video produced by Design Management students reflects the findings of their ethnographic study of Dalton that informed the design of urban design and architecture student teams and proposes ways to bring about conditions that ensure that the community remains a vibrant and attractive place to live, play, work, and create.

INDUST RY LEADERS

INDUST RY W ORKERS

Joe Yarbrough

Brenda Knowles

Ty Ross

Veronica French

Dixie and Bob Kindard

Kristi Thomas

Mary Buford

Jim Bethel

Lisa RodriguezSeda

Randy W askul

Don Cope

Mitch Sanford

Ashley Kinnamon

Pat Rivers

Jim Grannan

Jackie Killings

Charlie Bethel

Brian Anderson

Tangela Johnson

Bill Davies

Denise W ood

Vance Bell

Justin Frye

Jason Parker

Debby Long

Harry Dickerson

Hallie

Jeane Jones

Carl Bouckaert

Alison Finkle

Louis Fordham

Brett Huske

Kellie Smith

Nick Carty

Rosemary Haines

David Pennington

Karina Ce rvantes

Ric Moon

Erica Bronson

Les Halman

George Sadosuk

Casey Carpenter

Vicki Burns

Terry Tomasello

Judy Alderman

W arren Buffett

Laurie McDaniels

TJ Kaikobad

Skeeter Pierce

LindaWhite

Bob Shaw

Rebecca Cope

Nicole Williams

Amanda Burt

Teresa Henton

Heather Adams

Bob McCloud

Larry Winters

Hugh Kemp

Jennifer Phinney

Jennifer Wil ey

Gayle Jenings

Michael Thacker

Kathryn Sellers

Mary Ellen Gurley

David Jolly

Alice Ensley

Lowell Kirkman

John Crews

Patricia Bethel

Minnie March

Oct avio Perez

Gilberto Alfaro

Mary Hubbs

Paul Byrum

Paper Princess Owner

Tim Fleming

Jonathan Beam

Charles Dobbins

Emily Morrow

Chris & StephanieYarbrough

Mary Rose Threet

Allison Faulk

Phyllis Stephens

Jim Lancing

Stephen Thomasello

Bill Gillespie

Lynn

Keith

No rris Little

Robert W ebb

Peter Sigmon

Dustin Co ker

G O VERNMENT

SC AD Interns

Shelby Peoples

CITY/COUNTY

W ORKERS

SMALL B USINESS LEADERS

COMMUNITY MEMBERS

Phillip Brown

Nathan Kirkman

Piet Doussche

Carrie Edwards

W ORKSHOP

PA RTICI PANTS

Tim Etheridge

Paula Greg

Jane Galay

David Aft

Teresa Copeland

Matt Evans

Art Guild Melanie Suggs

Terri Ha rolson

Kris

DMGT 788 Project: Scenario Planning for Dalton Ten students from the Design Futures DMGT 783 class under Robert Fee’s supervision explored the opportunity of scenario planning a future for Dalton. After chronologically assessing its history, socio-cultural past and present, voice of its residents and other external factors, the group placed emphasis on three chief undetermined influencers namely –industry (economic), education and social aspects. Through an intensive research methodology consisting of mind mapping, affinity diagrams, SWOT analysis and logical axis marking processes we built on these undetermined factors from three points of view –worst case scenario, same as now but slightly better scenario, and an optimistic best case scenario. Paramount throughout, our attention was not on predicting short term events and outcomes, but on developing plausible themes that would change people’s perceptions in the tradition of good story telling.

This study explores how the strategic use of culture can lead to rediscovering the cultural and social wealth of places. The purpose of this study is to explore the potential of participatory cultural mapping as an ethnographic research tool to capture the complex elements surrounding cultural resources in a community. The study also aims to design a digital prototype that demonstrates a practical application of cultural mapping. It is expected that the results will offer deeper and fresh insights into the diversity of community’s cultural assets which can be spatially mapped to show how resources are distributed, where they are clustered and where there are gaps.

Andrea Dobbins

W es Phinney

Pam Partaine

W ard Satter-

Kailyn Davies

Don Wright

JoBeth Thompson

Phillip Brown

MaryAnn Long

Juli Hayes

Stephen Grass

Bureen Long

George and Bruce Davies

Lori Beth Edgeman

W es Phinney

Fay Arnold

Rick Martin

Jane Clayton

Stephen Grass

Jennifer Rick man

Burt W atts

Bethany Richmond

Dan Combs

Will Esters

Design Futures; Trends, Foresight & Intuition Professor Robert Fee

Understanding & + Innerscoping Trends

Forces & Dri vers [Macro & Mic ro]

Looked at Scenarios

Bad

1. Bad_”Dif ferent but better” 2. Middle_”Same as now, Slight ly Different” 3. Better_”Best case scenario”

[3 x 3] Matrix

Best

[Flow]

UNCE RTAINTY

STEEP + [Cate gories_7]

Middle

Finding Patterns

IMPACT

Exploring the Use of Cultural Mapping for Envisioning Community's Cultural Development

Kim Buckner

Qualifying &

Mind Maps Broading Scope

Quadrants [2 x 2] Axis

[Building Story Lines] Story Boarding

Asigning Names Artifacts

O verarching themes

1. Education 2. Economy / Technology 3. Cultural / Social

Chose the medium Bad Scenario Radio [NPR]

The University for Creative Careers

Middle Scenario TV [Made]

Best Scenario Magazine [Rail]

2011


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