‘‘DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS.” STEVE JOBS
SABEH AYOUN
RESUME & PORTFOLIO msabeh.ca@gmail.com
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
HELLO! I have professional experience in Graphic Design, Branded Environments,Trade show Booths, 3D interactive Multimedia and 3D visualisation. connect +1 647 863 6427
msabeh.ca@gmail.com
I have been involved in many Graphics design projects. My experience allowed me to look in detail at project design phases from initial design conceptualisation to final execution and production phase, in addition to developing my interpersonal and communication skills.
creative portfolio as enclosed, however, I am positive that a personal interview would more fully reveal my desire and ability to contribute to your organization. Please feel free to contact me at any time for a potential interview. Sincerely,
Sabeh Ayoun
I can work in a team structure, or individually, strengthened with decisionmaking and problem solving skills. I thank you for your time to review my
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
SKILLS GRAPHIC DESIGN
Branding Brand Development Brand Architecture Corporate Identities Marketing Materials Brand Guidelines Signage & Wayfinding Art Direction Trade Show Graphics
msabeh.ca@gmail.com
DIGITAL
Web design Responsive Designs Mobile Apps GIF Animation Interactive Layouts
3D MODELING
Conceptual design Space Planning 3D Visualisation Walkthrough Animation
SABEH AYOUN RESUME & PORTFOLIO 2017
COMPUTER SKILLS EXTENSIVE EXPERIENCE ON BOTH PLATFORMS WINDOWS AND APPLE ADVANCED PROFICIENCY IN
MEDIUM PROFICIENCY IN
AutoCad
Adobe Creative Suite
Premiere
Revit
Photoshop
After Effects
3DS MAX
Illustrator
Microsoft Office PowerPoint
Indesign
Flash GIF
GIF Animation
Acrobat
Excel Word
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
EDUCATION INSTITUT NATIONAL DES BEAUX ART Lebanese University
FOUR-YEAR BACHELOR’S DEGREE, INTERIOR ARCHITECTURE AND DECORATING ARTS
COMPUTER LITERACY Adobe Creative Suite, Photoshop, Illustrator, Indesign, Flash AutoCAD 2D & 3D 3D Studio Max 3D Computer Animation/ Modelling/Lighting 3D Walkthrough/ Virtual Reality Microsoft office programs (PowerPoint, Word, Excel…)
msabeh.ca@gmail.com
EXPECTED APRIL 2017 Sheridan College
AUTODESK REVIT
SABEH AYOUN RESUME & PORTFOLIO 2017
KEY STRENGTHS Graphic design, 3D & Interior Design experience Ability to work as a team or independently in carrying out assignments to completion
Ability to multi-task and manage multiple projects.
PLAN
DESIGN
Strong degree of attention to detail Excellent time management
msabeh.ca@gmail.com
High level of Proficiency in computer as well as handsketching Strong Creative thinking
CREATE
Project Management Skills
SABEH AYOUN RESUME & PORTFOLIO 2017
ADVANCED PROFICIENCY IN ALL PROJECT PHASES DESIGN CONCEPT
msabeh.ca@gmail.com
ART DIRECTION
RENDERING
PHOTOGRAPHY
PRODUCTION
SABEH AYOUN RESUME & PORTFOLIO 2017
FREE HAND SKETCHES
PRODUCTION
COLORS
KEY DETAILING SKILLS MATERIAL
powerpoint templates
revi
WAYFINDING msabeh.ca@gmail.com
SIGN BOARDS SABEH AYOUN RESUME & PORTFOLIO 2017
3 5 6 7 9 11 12 13 14 15 16 17 19 20 22 23 24 25 26 28 30 31 32 33 36 37 38 39 40 41 43 44 45 47 48 49
mobile apps cusTomer feeDback
PRESENTATIONS
TAQA IRAQ
Doing Business ethics trainingRoute 01
DIGITAL
IngeboRg KuyvenhovenBrochure
PACKAGING promotional
CAFE DU ROI bRAnD IDEntIty
nomaDic sTanD
revitalise tecom Brand 2014
KEY PORTFOLIO SAMPLES
revitalise tecom Brand 2014
1.7.09
Internal Communications - Intranet Homepage English
IN-STORE PROMOTIONAL 1.7.13 POS
Brand Applications
revitalise the
tecom investments brand
2014
msabeh.ca@gmail.com
revitalise tecom Brand 2014
INTRO BRAND FOUNDATION BRAND WHEEL BRAND ARCHITECTURE BRANDMARK PRIMARY BRANDMARK BRANDMARK VERSIONS CLEARSPACE MINIMUM SIZE DOS & DON’TS CO-BRANDING COLOUR PALETTE & USAGE TYPOGRAPHY ENGLISH TYPEFACE ARABIC TYPEFACE TYPOGRAPHIC STYLE COMMUNICATION SYSTEM GRID SYSTEM PHOTOGRAPHY STYLE PRIMARY SECONDARY BRAND APPLICATIONS BUSINESS CARDS STATIONERY MEMO DIGITAL MEMO NOTEPAD MUG INTRANET BROCHURE COVER SINGLE PAGE AD DOUBLE PAGE AD GENERAL COMMUNICATION WEBSITE LIVERY
Route 01
Brand Applications
46
EMAIL CAMPAIGNS
Double Page Ad English
TECOM GROUP GUIDELINES
1.0.00 1.1.02 1.1.03 1.1.04 1.2.00 1.2.02 1.2.03 1.2.04 1.2.05 1.2.06 1.2.07 1.3.00 1.3.02 1.4.00 1.4.02 1.4.03 1.4.04 1.5.00 1.5.01 1.6.00 1.6.02 1.6.03 1.7.00 1.7.01 1.7.04 1.7.05 1.7.06 1.7.07 1.7.08 1.7.09 1.7.11 1.7.12 1.7.13 1.7.15 1.7.16 1.7.17
3 5 6 7 9 11 12 13 14 15 16 17 19 20 22 23 24 25 26 28 30 31 32 33 36 37 38 39 40 41 43 44 45 47 48 49
TRADE PROMOTIONS
stationary
revitalise t
Branding and Advertising Unit TECOM InvEsTMEnTs
ADS SABEH AYOUN RESUME & PORTFOLIO 2017
Brandin
Click here
to view Full Portfolio Online
+1 647 863 6427
msabeh.ca@gmail.com or Download Full copy
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SABEH AYOUN RESUME & PORTFOLIO 2017
Samples Of My Work
CASE STUDY;
NESCAFE BRAND
BTL Campaigns
PROMOTIONAL POS AND IN-STORE TRADE PROMOTIONS Images
Samples Of My Work BTL Campaigns
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SABEH AYOUN RESUME & PORTFOLIO 2017
k Samples Of My Work BTL Campaigns
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
Samples of My Work
*
CASE STUDY;
COCA COLA BRAND PROMOTIONAL POS RETAIL PROMOTIONS Images
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SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
ed more of the above samples, please feel free to contact my phone number: 050 – 4940417 for CD delivery.
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
f My Work
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SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
ALMAYA SUPERMARKET BRAND DESIGN Examples
internal signage
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almaya new signage and brand development
almaya new signage and brand development
almaya new signage and brand
SABEH AYOUN RESUME & PORTFOLIO 2017
almayanew newsignage signagean a almaya
almaya new signage and brand development
HOarDing / WinDOW grapHicS
almaya new signage and brand development
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
almaya new signage and brand development
HOarDing / WinDOW grapHicS
almaya new sign
almaya new signage and brand development
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
almayanew newsignage signagean a almaya
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SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
FATHIMA SUPERMARKET THRISSUR, INDIA BRAND DESIGN Examples
MATERIAL THEME
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Stone
Green
Wood
Painted Panels
Ceramic
Stainless Steel
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CASE STUDY;
ROSEBERRY SUPERMARKET
ROUTE 01
BRAND DEVELOPMENT
BRAND DESIGN Examples
ROUTE 01 INSPIRATION
+
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+
+
=
SABEH AYOUN RESUME & PORTFOLIO 2017
ROUTE 01 EMBLEM
ROUTE 01 ENGLISH LOGO
ROUTE 01 LOGO APPLICATIONS
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SABEH AYOUN RESUME & PORTFOLIO 2017
NEW LOGO ApplicAtions
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SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
CAFE DU ROI BRAND REVITALIZATION Examples
BRAND INSPIRATION New Brand development is inspired from the name itself “CAFE DU ROI”. A touch of a french coffee shop were added to the overall branding theme. royal features and elements were used as well inspired from the Antique 19th century playing cards and from the word “rOI”: which means King in english.
msabeh.ca@gmail.com CAFE DU ROI bRAnD IDEntIty
SABEH AYOUN RESUME & PORTFOLIO 2017
BRAND LOGO
CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
msabeh.ca@gmail.com
CAFE DU ROI bRAnD IDEntIty
SABEH AYOUN RESUME & PORTFOLIO 2017
CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
EntIty
msabeh.ca@gmail.com CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
SABEH AYOUN RESUME & PORTFOLIO 2017
CAFE DU ROI bRAnD IDEntIty
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
Breakfast Continental Breakfast 55
Orange Juice,Fresh Fruits,Two Eggs of your Choice,Croissant and Coffee Or Tea
فطور كونتينتال
، بندورة، جبنة حلوم، لبنة،فول خيار وزيتون،نعنع
Omelet 27
With Fried Potatoes
اوملت
Omelet Espaniole 30 اوملت اسبانيول With diced Tomatoes, green Paper & Onion
فلفل, اوملت مع الطماطم و البصل, اخضر
Cheese Omelet 30
Cheddar Cheese or Mozzerella Cheese
اوملت بالجبنة
اوملت مع جبنة الشيدر او املوزاريال
Omelet Du Roi 35 اوملت دو روا
With Turkey Tomatoes,Mushroom, chesse and Hash Brown
الفطر, اوملت مع التركى الجبن, الطماطم,
Fried Egg 30 اوملت دو روا
Plain or with Mushroom
سادة او بالفطر
All items served with roasted potato,two toasted bread
جميع االصناف تقدم مع البطاطس املشوية و قطعتين من خبز التوست
Mortadella Sandwich 20 سندويش مرتديال Beef Mortadella,Mayo pickles,lettuce & Tomatoes
Croissant
خس, مايونيز,مرتديال بقري خيار, طماطم
Labneh Sandwich 18 سندويش لبنة Halloumi Cheese 25 سندويش جبنة الحلوم
Beef Mortadella,Mayo pickles,lettuce & Tomatoes
خس, جبنة حلوم مشوى خيار, طماطم
Fetta Cheese 20 جبنة الفيتا
Fetta Cheese,Lettuce,Tomatoes Cucumber and Olive Oil
زيتون,خيار,طماطم,خس,جبنة الفيتا
Arabic Beans in the Lebanese Way servied with Pickles and Mix Vegtables Add On Cheese,Mushroom, Vegetables Turkey Or Chicken
The first Du Roi coffee shop was in 1996 in Abu Dhabi one of the world’s greatest waterfront cities.
كرواسون سادة كرواسون جبنة كرواسون زعتر كرواسون باللوز كرواسون بالشوكوال كرواسون بالحلوم والزعتر كرواسون مع االومليت
,فول مدمس على الطريقة اللبنانية يقدم مع الخضار الطازج
3 5
اضافة
بيض او خضار, فطر,جبنة دجاج, اضافة تركى
Croissant
The founders chose the name “DU ROI” which is the French word for “The KING” to reflect the premium quality of food and specialty beverages they are offering. They had a passion to provide an opportunity for people to socialize over favorite food and Coffee while relaxing in a nice café environment.
Soup
At Du Roi we believe freshness is everything that’s why most of our food products are daily and freshly cooked. Du Roi provides a wide culinary range of French and Italian contemporary food; from Savoury Croissants to Sandwiches, Salads, Soups, Pizza, Pasta, Steaks, oven fresh homemade Cakes & Pastries plus its famous Cheese Cake; complemented by wide range of freshly made juices and other beverages.
Minestrone ( Vegtables ) Soup French Onion Soup Chicken Cream Soup Fresh Mushroom Soup Lentil Soup Add On Mushroom, broccoli or Sweet corn
20 20 25 25 17 2
شوربة الخضار شوربة البصل الفرنسية شوربة الدجاج بالكريمة شوربة الفطر الطازجة شوربة العدس اضافة
بروكولي أو ذرة حلو, فطر
salads
Crepes
Salad Du Chef 35 سلطة الشيف
Iceberg lettuce,tomatoes,roast beef, turkey,cherry tomato
Plaine Crepe Crepe with Cheese & Honey Crepe with Banana & Honey Crepe with Banana & Chocolate Crepe with Chocolate Crepe with Strawberry Crepe with Sugar & Butter Crepe with Cinnamon Crepe with Ice Cream Crepe with Fresh fruit Salad
18 25 25 25 25 30 25 24 30 33
كريب سادة كريب مع الجبنة و العسل كريب مع الموز و العسل كريب مع الموز و الشيكوالتة كريب مع الشيكوالتة كريب مع الفراولة كريب مع السكر و الزبدة كريب مع القرفة كريب مع االيس كريم كريب مع سلطة الفواكة الطازجة
Crepe with cheese Crepe with Mushroom Crepe with Turkey Crepe with Chicken & Mushrooms all salted crepes are served with French Fries & Pickles
,حبش,روست بيف,بندورة,خس ايسبرج بندورة صغيرة
Green Salad 35 سلطة خضراء
Mix Green Lettuce, Green Capsicum,Cucumber,Onion leaves,Rocca Leaves,Parsley & Specail Sauce
بصل,فليفلة خضراء,خس مشكل بقدونس,جرجير,اخضر
Greek Salad 37 Mix Green Lettuce, Capsicum,Cucumber,Fetta Cheese With Vinegrate dressing
30 كريب مع الجبنة 32 كريب مع الفطر 35 كريب مع الحبش 38 كريب مع الدجاج و الفطر يتم تقديم البطاطس املقلية و املخلالت مع جميع أنواع الكريب اململح
سلطة يونانية خس
، جبنة، بندورة، زيتون، خيار،فليفلة خضراء فيتا مع البقدونس
Chicken Breast Salad 40 سلطة صدر الدجاج
Mix green lettuce, Green Capsicum,Cucumber,Olives, Charry Tomatoes ,Corn,Fetta Chesse
Salted Crepes
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7 10 10 10 10 20 20
Arabic Beans 30 صحن فول
Our Story Since 1996
Enjoy wonderful Royal tastes, At Du Roi, You are the ROI!
Plain Croissant Cheese Croissant Zaatar Croissant Almond Croissant Chocolate Croissant Halloumi and Zataar Croissant Egg (Omelet) Croissant
، فليفلة خضراء، خس،صدر دجاج مشوى جبنة فيتا، خيار،جرجير
Caesar Salad 40 سلطة القيصر
Iceberg Lettuce,Chicken Breast,Parmesan Cheese,Crotons
Tuna Salad Rocca Salad Pasta Salad Avocado Shrimps Salad Avocado, shrimps,cherry tomatoes, Caprese,Onion leaves Add On Chicken,Tuna or Shrimps
جبنة، صدر دجاج مشوى،خس ايسبرج خبز محمص،بارميزان
40 سلطة التونا 37 سلطة الجرجير 35 سلطة الباستا 45 سلطة االفوكادو والقريدس ، طماطم، قريدس،افوكادو، بصل اخضر
10
اضافة
تونا أو قريدس،دجاج
SABEH AYOUN RESUME & PORTFOLIO 2017
CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
AnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
CAFE DU ROI bRAnD IDEntIty
CAFE DU ROI bRAnD IDEntIty
DU ROI bRAnD IDEntIty
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com CAFE DU ROI bRAnD IDEntIty
CASE STUDY:
ADAMS CARE BRAND DESIGN Examples
Adams Care Has the Solution
At Adams Care, we use a specialized air duct cleaning and disinfection system, which guarantees a mold free air duct system (A/C, Cooker Exhaust, Exhaust Duct), and significantly reduces the risk of indoor air pollution that give way to respiratory allergies. For more details please Contact us on 04 454 9700 or email us at info@adamscare.ae
ASPIRING FOR PERFECTION Following our vision, Adams Care aspires for perfection in all our projects and agreements, assuring our clients the best services to the highest quality and safety standards.
OUR VISION Our vision is to become the most respected maintenance company in the region with exemplified professionalism, efficiency and ethical values. We aim to continually expand our services in line with evolving technological change and health and safety standards, while delivering effective, reliable, environmentally sound solutions. Combining personalized client service and a firm commitment to quality to become the company of choice for both clients and employees.
6 | Adams Care Profile
Adams Care Profile | 7
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com P.O Box 454729, UAE, Dubai, Media City, Concord Tower - 0ffice 609, T. +971 454 9755, F. +971 454 2310
COMPANY OVERVIEW CONTENT
COmpaNy OvErviEw
4
Our vissiON
6
Our missiON
8
Our sErviCEs Property Maintenance And Cleaning HVAC Maintenance and Air Duct Disinfection The Challenge Indoor Air Quality – Molds and Fungi What are the associated health risks? How can I prevent mold contamination? Renovations and Fit-outs
10 12 14 16 18 20 22
aspiring For perfection
24
At Adams care, our dedicated team of highly skilled trades persons and management staff deliver exceptional services to residents, owners, and businesses in the UAE. With a varying quality of property finishes in the UAE, combined with harsh climate conditions, Adams care is experienced in providing maintenance, air duct disinfection, and renovation services making sure that our clients have ease of mind and are fully satisfied with the outcome of | their service needs. Adams Care Profile
3
OUR MISSION
4 | Adams Care Profile
Our mission is to provide exceptional services and solutions ensuring the highest standards of quality, health and safety are maintained in an effort to meet and exceed our client’s satisfaction at all times.
NCE
Mold and ealth risks cing and ealthy indoor
g and duct system reduces the allergies.
Adams Care Profile | 11
msabeh.ca@gmail.com
8 | Adams Care Profile
Adams Care Profile | 9 2017 SABEH AYOUN RESUME & PORTFOLIO
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SABEH AYOUN RESUME & PORTFOLIO 2017
ASPIRING FOR PERFECTION Following our vision, Adams care aspires for perfection in all our projects and agreements, assuring our clients the best services to the highest quality and safety standards.
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com 24 | Adams Care Profile
Adams Care Profile | 25
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
BIG BEAR CHOPPERS BRAND DESIGN Examples
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SABEH AYOUN RESUME & PORTFOLIO 2017
WALL POSTER
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Store & Café Opening Materials: BIG BEAR CHOPPERS • May 26 2014
SABEH AYOUN RESUME & PORTFOLIO 2017
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SABEH AYOUN RESUME & PORTFOLIO 2017
WALL POSTER
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Store & Café Opening Materials: BIG BEAR CHOPPERS • May 26 2014
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CASE STUDY;
VIA VENETO BRAND DESIGN Examples
ROUTE ONE INSPIRATION Via Vittorio Veneto, colloquially called Via Veneto, is one of the most famous, elegant and expensive streets of rome, Italy. The street is named after the Battle of Vittorio Veneto (1918), a decisive Italian Victory of World War I.
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VIA VENETO brANd IdENTITy
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ROUTE ONE GRAPHIC DEVICE INSPIRATION
ROUTE ONE INSPIRATION
+
+
+v =
ROUTE ONE LOGO
VIA VENETO brANd IdENTITy
ROUTE ONE GRAPHIC DEVICE INSPIRATION
VIA VENETO brANd IdENTITy
via veneto
ia veneto msabeh.ca@gmail.com
VIA VENETO brANd IdE
SABEH AYOUN RESUME & PORTFOLIO 2017
ROUTE ONE GRAPHIC DEVICE
VIA VENETO brANd IdENTITy
VIA VENETO brANd IdENTITy
msabeh.ca@gmail.com VIA VENETO brANd IdENTITy
SABEH AYOUN RESUME & PORTFOLIO 2017 VIA VENETO brANd IdENTITy
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Our Signature
Our collection The VIA VENETO collection consists of a broad range of footwear including sandals, casuals, boots, bags and accessories for every person in the family and for every occasion.
The relationships with our suppliers are second to none and the results of these synergies to develop Signature leathers specific to VIA VENETO is evident every time you touch the shoes.
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Via Veneto introduces more than 1500 SKUs annually with high quality finishes and materials targeting mid to upper mid consumers.
21
SINCE
1957
A family history • The VIA VENETO story recounts the history of a brand, but first of all, of a family. • For more than three generations, the Coizzi family has been creating hand made footwear. • In 1975 the son Paolo transformed the workshop into a manufactory and started to manufacture for other European footwear with a vision to build a family owned brand
4
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5
SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
AL SIDDIQI PROJECT BRAND DESIGN Examples
ALSIDDIQI HOLDING
BRAND GUIDELINES 2012 UNIFORM 5.9.2 Polo T-shirts
THE IDENTITY ELEMENTS 3.4 Primary Colours
Our corporate colours are a key element of our visual system, they differentiate us in our business category. The technical information in this section is very specific and needs to be followed carefully. Use Pantone colour values when printing solid colours artwork, duetone or monotone. Use CMYK colour values when printing four process colours artwork. Use RGB colour values when producing artwork for digital and screen display purposes.
Al Siddiqi Dark Gray RGB
Pantone® 4625 C 100%
90%
80%
CMYK
R81 G44
B29 C44 M73 Y81
K58
70%
50%
10%
60%
40%
30%
20%
Al Siddiqi Gold
Pantone 7562 C ®
100%
90%
80%
RGB
CMYK
R191 G155 B95 C25 M37 Y72 70%
60%
50%
40%
30%
20%
K2 10%
Al Siddiqi Sand Brown RGB
Pantone® 155 C 100%
90%
80%
CMYK
R233 G206 B162 C0 70%
60%
50%
40%
M12 Y34 30%
20%
K9 10%
ALSIDDIQI HOLDING BRAND GUIDELINES 2012
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com ALSIDDIQI HOLDING BRAND GUIDELINES 2012
THE IDENTITY ELEMENTS 3.7 English Typography Style
The typographic presentation is an essential part of a brand communication, it has to be applied in a consistent way to establish the brand unique typographic fingerprint. Our corporate typography had been chosen based on our values, to convey the correct brand character. Dax font should be used when designing Al Siddiqi communication in printed media like literature, advertising & stationery.
Optima is our English typeface.
Aa Bb Cc 123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,’”;:?!&$@%) AlSiddiqi
“Optima Regular, 20 point”
AlSiddiqi
“Optima Regular, 16 point”
AlSiddiqi
“Optima Regular, 12 point”
ALSIDDIQI HOLDING BRAND GUIDELINES 2012
ADVERTISING 5.2.3 Landscape Holding Device - Arabic
When producing AlSiddiqi corporate advertising always follow the specifications provided within this document. They have been carefully considered and should not be altered, as consistency across all corporate communication is vital. Digital artwork for all advertising templates can be found on AlSiddiqi artwork CD ROM supplied with these guidelines.
www.alsiddiqiholding.com
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ALSIDDIQI HOLDING BRAND GUIDELINES 2012
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THE IDENTITY 2.5 Size & Position
The predefined logo size for the common format will help you to determine the correct logo size for any format, maintain consistency and visibility of our brand. The table below shows the logo measurements for the formats. Logo Minimum size (Measured by the The icon size): Y = 8 mm
Y= 8 mm
Logo Sizing On Common Formats Medium Size A6 DL A5 21X21 Letter Size A4 A3 A2 A1
Long Width 7.3 mm 10 mm 10 mm 15 mm 15 mm 15 mm 21.2 mm 30 mm 42.4 mm
ALSIDDIQI HOLDING BRAND GUIDELINES 2012
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SABEH AYOUN RESUME & PORTFOLIO 2017
HOLDING ACTIVITIES
F O D R S A R O O B T C E R I D qi
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iqi anaging d d i Al S er to & Mguarantee 100% perfection before it is Each piece is schecked r e s b a i Mem iqcustomer. d d r delivered toNBthe hands of the d i oa lS A d e mm ber a h em production process started, we have strived “From 1985, when Mo rd Mthe Boa iqi ambition and dedication to achieve the to work with commitment, d d i Al S ember y l highest standardA of manufacturing in Qatar.” M rdgarment a o B iqi d d i S l Al mber a s i Fa rd Me i
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ALSIDDIQI BRANDS With its starting project, Almotahajiba, Alsiddiqi Brands has grown to accommodate two other brands: Dary and Al Shal. Now committed to nurturing their own original brands, Alsiddiqi Brands designs and manufactures each and every piece to perfection before they are sold in our stylish and elegant stores. “To ascertain brand expansion, we partner with like-minded passionate businesses that will showcase traditional ideas and concepts as well as sustain our high quality standards”.
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SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
AL KHEBRA DRIVING ACADEMY PROJECT REBRANDING DESIGN
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SABEH AYOUN RESUME & PORTFOLIO 2017
Alkhebra Driving Academy Corporate Identity
Alkhebra Driving Academy Corporate Identity
ademy Corporate Identity Stationary Wayfinding
Reception Design
Alkhebra Driving Academy Corporate Identity
Alkhebra Driving Academy Corporate Identity
Promotional
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Car Design / Art Wrap
Flag Design
Alkhebra Driving Sch SABEH AYOUN RESUME & PORTFOLIO 2017 Promotional
Customer Servic
Corporate Iden
Alkhebra Corporate Identity AlkhebraDriving DrivingSchool Academy Corporate Identity
Alkhebra Driving Academy Corporate Identity
Time To Drive Safely
Alkhebra Driving Academy Doha, Qatar P.O Box 32327 T. +974 4451 6353 T. +974 4451 6782 F. +974 4468 0535 E. info@alkhebradriving.com www.alkhebradriving.com
www.alkhebradriving.com
Compliments A3With - Envelope Design
Stationary Stationery Promotional
SEX:
/
:اﻟﺠﻨﺲ
Date of Bith: 05 / 10 / 1972
John Smith
ﺟﻮن ﺳﻤﻴﺚ
Customer Service If you find this card, please return it to the issuing organisation or to the nearest police station Signature/اﻟﺘﻮﻗﻴﻊ
ﻋﻨﺪ اﻟﻌﺜﻮر ﻋﻠﻰ ﻫﺬه اﻟﺒﻄﺎﻗﺔ اﻟﺮﺟﺎء إرﺟﺎﻋﻬﺎ إﻟﻰ ﺟﻬﺔ إﺻﺪار اﻟﺒﻄﺎﻗﺔ أو إﻟﻰ أﻗﺮب ﻣﺮﻛﺰ ﺷﺮﻃﺔ
ﺧﺪﻣﺔ اﻟﻌﻤﻼء :رﻗﻢ اﻟﻤﻮﻇﻒ
Employee ID.: 1024536 Issue Date : 10/07/2013
:ﺗﺎرﻳﺦ ا ﺻﺪار
Expiry Date:10 /07/2014
ﺗﺎرﻳﺦ ا ﻧﺘﻬﺎء
Nationality: UK
اﻟﻤﻤﻠﻜﺔ اﻟﻤﺘﺤﺪة:اﻟﺠﻨﺴﻴﺔ
ebra Driving Academy Corporate Identity
Promotional Promotional
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Uniform Design 1 Uniform Design 1 Alkhebra Driving Academy Corporate Identity
Alkhebra Driving School Bags Customer Service Uniform Design 4
Corporate Identity
SABEH AYOUN RESUME & PORTFOLIO 2017
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SABEH AYOUN RESUME & PORTFOLIO 2017
TRADE SHOWS EXHIBIT DESIGN
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SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
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SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
THE BUTTERFLY PROJECT BROCHURE DESIGN Images
FLOOr PLAns 24 |
| 25
THE BUTTERFLY OfficEs
THE BUTTERFLY OfficEs
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For leasing enquiries or additional information: Dubai Internet City, Building no.4 PO Box 73000 Dubai - UAE tel: +971 4 3911111 Direct: +971 4 3911111 Fax: +971 4 3913991
34 |
Opportunities@dic.ae
| 35
SABEH AYOUN RESUME & PORTFOLIO 2017
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SABEH AYOUN RESUME & PORTFOLIO 2017
TECOM BusinEss Parks
Contents About Dubai
6
About TECOM Investments
8
Location Advantage
10
Project Key Features
16
Project Specifications
20
Area Details
22
Floor Plan
26
Contact Us
30
duBai inTErnET CiTy duBai OuTsOurCE ZOnE
DUBAI IntErnEt CItY DubAi MEDiA City
Over
4,500
MEdia
Companies
3|
infOrMaTiOn and COMMuniCaTiOns TEChnOlOgy
duBai MEdia CiTy duBai sTudiO CiTy inTErnaTiOnal MEdia PrOduCTiOn ZOnE
12 Years
|3
Leadership in developing and running business parks for over 12 years.
About tECoM iNVEStMENtS
EduCaTiOn
sCiEnCEs
duBai knOwlEdgE villagE duBai inTErnaTiOnal aCadEMiC CiTy
duBai BiOTEChnOlOgy and rEsEarCh Park EnErgy and EnvirOnMEnT Park
DUBAI IntErnAtIOnAl ACADEmIC CItY
Contents
About Dubai
6
FrEE ZonE anD communiTy ValuE aDDs
About TECOM Investments
8
Location Advantage
10
Project Key Features
16
Project Specifications
20
Area Details Floor Plan Contact Us
ManufaCTuring and lOgisTiCs
22 • Free zone benefits of full ownership, exemption from 26 income and corporate taxes.
duBai indusTrial CiTy DUBAI InDUStrIAl CItY
30 • 24-hour security, prayer areas, conference rooms and facilities management services.
• Business interaction and networking opportunities. • Advertising and events venues.
8|
DUBIOtECH
suBsidiariEs
invEsTMEnTs
EHOStInG DAtAFOrt SmArtCItY ArAB mEDIA GrOUP GlOBAl VIllAGE
nEXGEn® ADVISOrY GrOUP EnErGY mAnAGEmEnt SErVICES EmPOWEr
|9
|3
2|
Dubai aT a GlancE • Outstanding business climate, developed infrastructure, strong transportation network, political stability. • Strategically located between Europe and the Far East, Dubai provides fast and easy access to a geographic area of over two billion people with a GDP of US$ 6.7 trillion. • Dubai International Airport is the 2nd busiest airport in the world. • Jebel Ali Port is ranked among the top 10 container ports worldwide. • Zero taxes, low import-export duties and multi-modal transport facilities. • With 600 hotels, Dubai offers abundant choice of dining, entertainment and nightlife options. • World class entertainment, concerts, performing arts, music, comedy and theatre shows provide plenty to do and see.
About DubAi Dubai, a dynamic multinational city of over 2.2 million people, is one of the top destinations in the world for living and doing business.
2|
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6|
• Year round events, exhibitions, conferences and trade shows provide ample opportunities to do business and network.
THE BUTTERFLY |3
• Challenging golf courses, sun-soaked beaches, water sports and theme parks provide ample opportunities for endless outdoor fun.
|7
SABEH AYOUN RESUME & PORTFOLIO 2017
LoCAtioN ADVANtAgE
DIC METRO STATION SUFOUH TRAM STATION
FLoor PLANS
FLoor PLANS
basement Parking
basement Parking
MALL OF THE EMIRATES
PALM JUMEIRAH
THE BUTTERFLY
NAKHEEL METRO STATION
DUBAI INTERNET CITY DUBAI MEDIA CITY
THE BUTTERFLY
THE GREENS
01
DUBAI MARINA
PrimE locaTion Prime location in the heart of new Dubai within DIC, DmC, DKV and overlooking the Palm Jumeirah.
10 |
02
conVEniEncE Hospitals, schools, shopping malls, restaurants, banks, supermarkets, travel agencies, beauty and fitness centres are just minutes away.
| 11
FLoor PLANS site Plan
26 |
| 27
ProjECt KEy FEAturES
05
FaciliTiEs manaGEmEnT
06
rETail FaciliTiEs retail facilities and a spacious outdoor plaza.
Building facilities management services and advanced security systems.
07
Easy connEcTiViTy
18 |
For leasing enquiries or additional information: Dubai Internet City, Building no.4 PO Box 73000 Dubai - UAE tel: +971 4 3911111 Fax: +971 4 3913991
builDinG VisibiliTy
Excellent building visibility from Al Sufouh road for corporate branding.
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THE BUTTERFLY
Drop-off area, valet and sufficient underground parking.
Easy connectivity through the buildings to landscaped areas, multi storey car park and nearby hotels.
09
08
drop-off arEa
30 |
28 | | 19
| 31
SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
TECOM GROUP PROJECT BRAND DESIGN Examples
Brochures Stationery Advertisments Website Mobile Apps Email campaigns and announcements PowerPoint presentations Custom presentations for CEO and Management Meetings Internal Group presentations Annual Gatherings and special Events Graphics for conference sponsorships and Exhibitions Proposals and RFPs Templates
aDvertisments flexible Design TemplaTes
revitalis
tecom investments bra
2
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SABEH AYOUN RESUME & PORTFOLIO 2017
revitalise tec
billboarD
TECOM GROUP GUIDELINES
46
promotional gifT box
tionery
ess carDs
1.7.13
Double Page Ad English
Brand Applications
INTRO 1.0.00 3 BRAND FOUNDATION 1.1.02 5 BRAND WHEEL 1.1.03 6 BRAND ARCHITECTURE 1.1.04 7 BRANDMARK 1.2.00 9 PRIMARY BRANDMARK 1.2.02 11 BRANDMARK VERSIONS 1.2.03 12 CLEARSPACE 1.2.04 13 MINIMUM SIZE 1.2.05 14 DOS & DON’TS 1.2.06 15 CO-BRANDING 1.2.07 16 COLOUR 1.3.00 17 PALETTE & USAGE 1.3.02 19 TYPOGRAPHY 1.4.00 20 ENGLISH TYPEFACE 1.4.02 22 ARABIC TYPEFACE 1.4.03 23 TYPOGRAPHIC STYLE 1.4.04 24 COMMUNICATION SYSTEM 1.5.00 25 GRID SYSTEM 1.5.01 26 PHOTOGRAPHY STYLE 1.6.00 28 PRIMARY 1.6.02 30 SECONDARY 1.6.03 31 BRAND APPLICATIONS 1.7.00 32 BUSINESS CARDS 1.7.01 33 STATIONERY 1.7.04 36 MEMO 1.7.05 37 DIGITAL MEMO 1.7.06 38 NOTEPAD 1.7.07 39 revitalise tecom MUG 1.7.08 40 INTRANET 1.7.09 41 BROCHURE COVER 1.7.11 43 SINGLE PAGE AD 1.7.12 44 DOUBLE PAGE AD 1.7.13 45 GENERAL COMMUNICATION 1.7.15 47 WEBSITE 1.7.16 48 LIVERY 1.7.17 49
revitalise tecom Brand 2014
Brand 2014
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com revitalise tecom Brand 2014
aDvertisments ationery
TerheaD, envelope, wiTh complimenTs flexible Design TemplaTes
aDvertisments aDvertisments flexible flexibleDesign DesignTemplaTes TemplaTes
aDvertisments magazine aD, A4 size promotional gifT box
revitalise revitalisetecom tecomBrand Brand2014 2014
revitalise tecom Brand 2014
otional
aDvertisments
warDs
newspaper aD
revitalise tecom Brand 2014
revitalise tecom Brand 2014
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revitalise tecom Brand 2014
SABEH AYOUN RESUME & PORTFOLIO 2017
powerpoint Design presenTaTions
powerpoint templates
powerpoint Design presenTaTions
revitalise tecom Brand 2014
msabeh.ca@gmail.com revitalise tecom Brand 2014
SABEH AYOUN RESUME & PORTFOLIO 2017
esponsive layouT
website Design responsive layouT
revitalise tecom Brand 2014
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SABEH AYOUN RESUME & PORTFOLIO 2017
mobile apps DirecTory
mobile apps cusTomer feeDback
revitalise tecom Brand 2014
mobile apps mobile apps
mobile apps
cusTomer feeDback
DirecTory
revitalise tecom Brand 2014
msabeh.ca@gmail.com
& PORTFOLIO 2017 SABEH AYOUN RESUME revitalise tecom Brand 2014
Investment Group
September
June
2013
ents FZ LLC arent ximise naging
2013
2013
H.H Sheikh Mohammed announces Dubai Design District, d3, a new business district dedicated to the October Emirate’s fashion, design and 1999 Highness Sheikh luxury sectorsHis Mohammed Bin Rashid Al Maktoum announces the Dubai Internet City project at GITEX
2003
2000
2000
Law No.1 of 2000 of The Emirate of Dubai, The Dubai Technology, Electronic Commerce & Media Free Zone is passed
2001
H.H Sheikh Mohammed bin Rashid Al Maktoum, officially launches Dubai Media City
December
July
2005
DuBiotech breaks ground for first phase of USD 400m biotechnology industry cluster
TECOM Investments transfers Sama Communications Company (Samacom), DIC Telecom International Operations Limited, TECOM’s technology division and an initial subscriber base of 19,100 customers to Emirates Integrated Telecommunications Company PJSC (EITC) to facilitate entry of UAE’s second telecom operator du
June
2005
June
2005
TECOM Investments FZ LLC established as parent company to maximise efficiency in managing growing assets
2013
International Media Production Zone breaks ground to start build of 50m square feet development
Dubai Knowledge Universities, later named Dubai International Academic City
December
TV
2006
Dubai Internet City acquires the telecommunications arm of Sahm Technologies, the ICT unit of Emaar Properties
EIT
TECOM Investments establishes Emirates International Telecommunications LLC (EIT) as a joint venture with Dubai Investment Group
2007
September
2006
TECOM Investments announces new structure to enable the company to capitalise on growth opportunities offered by improving market conditions
October
2000
2007
April
2007
Dubai International Academic City established
H.H Sheikh Mohammed announces Dubai Design District, d3, a new business November district dedicated to the 2007 Emirate’s fashion, design andNovember DuBiotech breaks ground for 22-storey HQ and 2007 luxury sectors laboratory buildings Dubai Studio City officially opens Boutique Studios facility
Dubai Media City partners with Du, EMI and DMI to introduce DVB-H mobile TV to the UAE
2013
Launch of the Tower in Dubai Studio City, delivering 102,568 square feet of prime office space
May
2012
Dubai Film and TV Commission (DFTC) established to position Dubai as a premier filming destination for local and global productions
2010
November
February
2012
Dubai Industrial City launches 3.5m square feet of Phase II Warehouse and Showroom facilities
December
2011
Dubai Industrial City completes vast infrastructure development spanning 161m square feet at a cost of AED 588m
April
2011
Dubai Media City marks 10th anniversary
2010
People Meter initiative launched by The National Media Council (NMC) to collect TV viewing habits data across the nation. TECOM acknowledged by NMC as a key partner in supporting the initiative
Dubai Industrial City signs MoU with Etihad Rail for one of the main public freight terminals in the Emirate to be located in the zone, providing increased connectivity and operational efficiencies of direct benefit to DI business partners
October 2010
Dubai Industrial City completes construction of 64 showrooms in Warehouse Complex and first Labour Village extension
2003
Dubai Internet City celebrates 10th anniversary
2004
Dubai Technology and Media Free Zone Authority (DTMFZA) separates its regulatory and commercial roles and becomes dedicated to regulation and policy development
Launch of Sound Stages at Dubai Studio January City: top reality shows including 2008 Masterchef International Media Arabia (Saudi TV) and The Production Zone announces February Cube (Dubai TV) have since been shot in completion of AED 235m infrastructure development 2008 the facility spread across 42m square Dubai Studio City launches feet of land
online marketplace for film production, photography and ancillary services
Dubai Media City marks 10th anniversary
July
2013
August
Dubai Industrial City signs MoU with Etihad Rail for one of the main public freight terminals in the Emirate to be located in the zone, providing increased connectivity and operational efficiencies of direct benefit to DI business partners
2013
Dubai Design and Fashion Council is decreed by H.H Sheikh Mohammed to strengthen the position of the emirate as a fashion, design and luxury hub
2013
October
Dubai Design and Fashion Council is decreed by H.H Sheikh Mohammed to strengthen the position of the emirate as a fashion, design and luxury hub
2013
Dubai Knowledge Village celebrates 10th anniversary
December
mbc
2003 ft
Three phases of IMPZ's AED 285m Prebuilt Production Units ready for occupation
December
2003
TECOM Investments remains fully aligned with Dubai’s visionary leadership. We are currently working in tandem with the Government of Dubai to develop and track our contribution to the Islamic Economy in line with the initiative of HH Sheikh Mohammed to further his vision of cementing Dubai as Capital of the Islamic Economy
Dubai Media City wins at `Gulf Brands of the Decade Awards' organised by Gulf Marketing Review
2005
2008
2014
A new era of connectivity is heralded for Dubai with the announcement of Dubai Smart City. Dr Amina Al Rustamani, Group CEO of TECOM Investments, is elected to the Smart City Higher Committee as a board member to help shape development of the initiative
Microso
April
March
Construction of Dubai Industrial City office buildings and leasing of 2.8m square feet of Open Storage Yards commences
2013
August
H.H Sheikh Mohammed bin Rashid Al Maktoum, officially launches Dubai Media City
H.H Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum opens the Business Centre at Dubai Knowledge Village www.tecom.ae
October February
2000 2005
Dubai Internet City implements largest IP Telephony System in the EMEA Region H.H Sheikh Mohammed Dubai Knowledge Village using sophisticated communications announces Dubai announces a new mega campus infrastructure provided by Cisco Biotechnology and for international universities, systems. This went on to become du, Research Park, Dubai Knowledge Universities, UAE’s second telecommunications DuBiotech later named Dubai International provider in February 2006 Academic City
October June
1999 2005
January
2000
Law No.1 of 2000 of The Emirate of Dubai, The Dubai Technology, Electronic Commerce & Media Free Zone is passed June
2005
2006
2013
2008
2009
H.H Sheikh Mohammed inaugurates Dubai October Knowledge Village
July
2013
October
2001
July
2011
2
August
March
Restructuring implemented to increase efficiencies in management of fast-growing business park portfolio. TECOM Investments realigns business parks into five industry cluster groups: ICT, Media, Education, Sciences, and Manufacturing & Logistics
January
msabeh.ca@gmail.com
April
2010
April
Dubai Internet City implements largest June July IP Telephony System 2013in the EMEA Region 2013 H.H Sheikh Mohammed using sophisticated announcescommunications Dubai Design Launch of Sound Stages at Dubai Studio District, d3, a new business City: top reality shows including district dedicated toby the Cisco infrastructure provided Masterchef Arabia (Saudi TV) and The Emirate’s fashion, design and Cube (Dubai TV) have since been shot in luxury sectors the facility systems. This went on to become du, UAE’s second telecommunications provider in February 2006
His Highness Sheikh International Media Production Mohammed Binground Rashid to start Zone breaks Al Maktoum announces build of 50m square feet the Dubai Internet City development project at GITEX
October
July
2006
February
2013
Ground breaking starts for Dubai Outsource Zone
TECOM Investments launches Energy and Environment Park, EnPark
November
Dubai Knowledge Village launches Phase III
May
June
2007
February
Dubai Industrial City completes first comprehensive Labour City with 12,500 bed capacity
April
mbc
TECOM Investments re Dubai’s visionary leader working in tandem with November develop and track our c Economy in line with th Mohammed to further Oc People Meter initiative launched by as Capital of the Islamic The National Media Council (NMC) Microcollect to TV viewing habits data soft Dub across the nation. TECOM cele acknowledged by NMC as a key ann partner in supporting the initiative
City launches to catalyse growth of industrial development in UAE
2013
2005
Dubai Media City launches third phase of Media Business Centre, a 27,500 square feet facility for independent media professionals, small companies and freelancers
2011
Research Park, DuBiotech
June
2006
2013 2012 2012
June
November
Outs Zone
2014
2013
A new era of connectivity is heralded for Dubai with the announcement of Dubai Smart City. May December February Dr Amina Al Rustamani, Group CEO September Dubai Knowledge 2003 of TECOM Investments, is elected to June Empower established as 2004 th Village celebrates 10 a joint venture between International Media the Smart City Higher Committee as 2004 TECOM Investments Production Zone December Dubai Film and TV Dubai Internet City anniversary Dubai Industrial City and DEWA announces master plan a board member to help shape announces Dubai for media production Commission (DFTC) Outsourcelaunches Zone 3.5m development of the initiative community established to position square feet of Dubai Industrial City completes Dubai as a premier Phase II Warehouse vast infrastructure development filming destination for and Showroom November spanning 161m square feet at a local2004 and global facilities Dubai Industrial cost of AED 588m productions
2013
2013
October
Dubai Media City partners with Du, EMI and DMI to introduce DVB-H mobile TV to the UAE October
Dubai Design and Fashion Council December February is decreed by H.H Sheikh 2003 May MohammedDecember to strengthen the H.H Sheikh Maktoum Mohammed bin position of the emirate as a bin 2003 Rashid Al Maktoum Dubai Media City wins at opens the Business Launch of the fashion, design and luxury hub `Gulf Brands of the Decade Centre at Dubai Awards' organised by Gulf Knowledge Village Tower in Dubai TECOM Investments Marketing Review Studio City, announces new structure delivering to enable the company to February square 102,568 capitalise on growth February April 2005 feet prime opportunities offered by Dubaiof Studio City unveils 2005 2005 masterplan for film and broadcast office space improving market H.H Sheikh Mohammed Dubai Knowledge Village production community announces Dubai announces a new mega campus conditions Biotechnology and for international universities,
January
The foundation of TECOM Investments was laid with the inauguration of Dubai Internet City in October 2000, 364 days after the announcement at GITEX
2006
H.H Sheikh Mohammed inaugurates Dubai Knowledge Village
October
Dubai International Academic City established
November
Dubai Knowledge August Village launches Phase III October
Dubai Industrial City signs MoU with Launch of Sound Stages at Dubai Studio October Etihad Rail for one of the main public 2000 City: top reality shows including freight Dubai Internet City implements largest terminals in the Emirate to be Masterchef Arabia (Saudi TV) and TheIP Telephony System in the EMEA Region located in the zone, providing using sophisticated communications Cube (Dubai TV) have since been shotinfrastructure in provided by Cisco increased connectivity and operational systems. This went on to become du, the facility UAE’s second telecommunications efficiencies of direct benefit to DI provider in February 2006 business partners
January
2006
2006
July
July
M Investments ation of Dubai 2000, 364 days at GITEX
T
first comprehensive Labour City with 12,500 bed capacity
Dubai Internet City acquires the Decemberarm of Sahm telecommunications Technologies, the ICT unit of Emaar Properties TECOM Investments transfers Sama
2005
Key
BRAND MILESTONES 2003 June 2004 December
Empower established as a joint venture between TECOM Investments and DEWA
Dubai Studio City unveils masterplan for film and broadcast production community
2004
International Media Production Zone announces master for media productio community
Dubai Internet City announces Dubai Outsource Zone
October
February
2005
September
November
2004
2003
H.H Sheikh Mohammed inaugurates Dubai Knowledge Village
Dubai Industrial City launches to catalyse growth of industrial development in UAE
De
2
Du `Gu Aw Ma
October
2000
January
April
June
October
2001
The foundation of TECOM Investments was laid with the inauguration of Dubai Internet City in October 2000, 364 days after the announcement at GITEX
2004
H.H Sheikh Mohammed bin Rashid Al Maktoum, officially launches Dubai Media City
June
20072005
SABEH
Dubai Technology and Zone Authority (DTMFZ F April its regulatory and com and becomes dedicate & PORTFOLIO 2017 AYOUN RESUMEDubai and policy developmen H Knowledge Village a announces a new mega campus January
2005
2
table of contents about Dubai .....................................................................................................................................................
6
about tecoM Investments .........................................................................................................................
9
Portfolio ...........................................................................................................................................................
25
TECOM Free Zone Business Parks .............................................................................................................
26
Dubai Industrial City .....................................................................................................................................
32
Dubai Design District, d3 ............................................................................................................................
38
Development & Planning .............................................................................................................................
43
subsidiaries .....................................................................................................................................................
47
Arab Media Group ........................................................................................................................................
48
Global Village ..........................................................................................................................................
49
Arabian Radio Network .........................................................................................................................
50
Done Events ............................................................................................................................................
51
www.tecom.ae 2|
|3
i n v e s t m e n t s |1
msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
About tECoM investments
teCOm investments’ stRUCtURe About tEcoM InvestMents
About tEcoM InvestMents
PORTFOLIO PERFORMANCE:
65%
sustaIneD PerforMance leaDs to sustaInable groWth
about dubai
TECOM Investments’ operations bolstered by positive tenant confidence. Tenant loyalty is high, with one ofare tenants in three companies in our business parks having completed 10 years or more, and over six out of ten having completed five years or more with us.
31% of tenants
global rankIngs
31% OF tenants have completed 10 years or more with TECOM INVESTMENTS
DubAi iS onE of thE fAStESt 65% thE rEGion GroWinG citiES in of tenants
Dubai is the highes in the Middle East & in the Mercer Qua Worldwide city rankin
65% of space occupied by tenants associated with TECOM Free Zone Business Parks for more than five years
31% of tenants
16|
iCt
meDiA
eDUCAtiOn
|17
About tEcoM InvestMents
sCienCe
Dubai ranked 7th in t Most Influential Cities
tecoM InvestMents: a DIversIfIeD ProPerty PortfolIo
Dubai ranked 27th, +2 2013, in A.t. Kearney cities ind
Dubai ranked 41st in t reputable cities in reputation institu reptrak® Stu
|13
global rankIngs DubAi iS onE of thE fAStESt GroWinG citiES in thE rEGion
1st Dubai is the highest-ranked city in the Middle East & Africa region in the Mercer Quality of Living Worldwide city rankings, Q1 2014*
7
th
Dubai ranked 7th in the World’s Most Influential Cities by Forbes, Q3 2014
27th Dubai ranked 27th, +2 places from 2013, in A.t. Kearney 2014 Global cities index, Q2 2014
41st
Dubai ranked 41st in the 100 most reputable cities in the world by reputation institute 2013, city reptrak® Study, Q4 2013
1
strategIc locatIon
2
cosMoPolItan cIty
1st
Dubai ranked 1st for lifestyle by Knight frank, Q4 2013
3
rd
Dubai ranked 3rd in city Momentum index, Jones Lang LaSalle, Q1 2014
A strategic location at the crossroads of Europe, Asia and Africa
A cosmopolitan city with a population of 2.17 million comprising over 200 nationalities
3
WorlD class Infrastructure
4
global hub
World class infrastructure, multi-cultural & family friendly lifestyle
A global business and travel hub with more than 150 airlines flying to over 220 destinations across six continents
5
sources of revenue
6
exPo 2020
Main sources of revenue include tourism, aviation, real estate, and financial services
Successful Expo 2020 bid projected to bring additional 1.5% GDP growth
8th Dubai ranked 8th of the top 10 Global cities and 1st in the Middle East region by Knight frank Wealth report, Q1 2014
tecoM free Zone busIness Parks
DubaI InDustrIal cIty
DUBAI DESIG
19th uAE ranked 19th by World Economic forum 2013 Global competitiveness index, Q3 2013
6|
About tEcoM InvestMents
About tEcoM InvestMents
18|
* Global rank of 73 Mercer Quality of Living Worldwide city rankings, Q1 2014
strong leaDershIP Is key for Measurable groWth tEcoM investments’ story is very much intertwined with Dubai’s story. his highness, Shiekh Mohammed bin rashid al Maktoum, envisioned in 1998 that the Knowledge Economy will play a big role in the development of Dubai. hence in 2000, we started to build Dubai internet city (Dic), where the world’s best technology companies now have their headquarters in the Middle East. Dic was quickly followed by Dubai Media city (DMc), which quickly became and still is the regional hub of knowledge workers in the media industry. Dubai Knowledge Village (DKV) followed to host companies that provided undergraduate, postgraduate, and continuing education to Dubai’s quickly growing cadre of knowledge workers. tEcoM investments was formed in 2005 to manage a rapidly growing portfolio of business parks. to date, tEcoM continues to develop and operate 11 business parks, including the new fashion, design and luxury hub, Dubai Design District, or d3. With Dubai’s growth accelerating, the time is right for tEcoM investments to embark on a number of initiatives, including d3 and new commercial buildings in line with market demand. tEcoM investments has more projects in the pipeline. To realise the full potential of these opportunies, TECOM encourages financiers to collaborate with us. tEcoM also invites investors and developers to explore opportunities to develop offices, multi-family residences, academic institutions, student accommodation, retail complexes, hotel initiatives, and industry-specific facilities. Join us in investing, realising, and creating the future of Dubai.
Dr amina al rustamani Group CEO, TECOM Investments
about tecom investments * Global rank of 73 Mercer Quality of Living Worldwide city rankings, Q1 2014
msabeh.ca@gmail.com
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SABEH AYOUN RESUME & PORTFOLIO 2017
About tEcoM InvestMents
About tEcoM InvestMents
FACILITY MANAGEMENT
tecoM InvestMents’ busIness Parks are strategIcally locateD across DubaI
MASTERPLANNING
PROPERTY MANAGEMENT
DESIGN & CONSTRUCTION
subsidiaRies 46|
tEcoM frEE ZonE busIness Parks PROPERTY HANDOVER
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PRIME LOCATIO
DEVELOPMENT
NEED HELP
AFTER-SALES SERVICES & SUPPORT
TECOM frEE zOnE BusinEss Parks
LAND SALES
COMMERCIAL FIT OUT SERVICES
AED
PROJECT MANAGEMENT CUSTOMER SALES & LEASING
Dxb
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About tEcoM InvestMents
DWc
Dubai Internet city, Dubai Media city & Dubai knowledge village are centrally located in prime business areas within easy reach of key transport hubs including Dubai International Airport.
DubaI exPo 2020
Dubai Design District (d3) is ideally located close to the Burj Khalifa and Downtown district.
etIhaD raIlWay*
Dubai Industrial city is the proposed location for one of Etihad Rail’s main public freight terminals in Dubai.
PRIME LOCATIONS * Final route subject to finalisation
26| DubAi InDustrIal cIty
DubAi InDustrIal cIty
20| DubaI InDustrIal cIty Launched in 2004 to support the uAE’s strategy for economic diversification and serve as a catalyst for the growth and expansion of the nation’s industrial sector.
Dxb Dubai Internet city, Dubai Media city & Dubai knowledge village are centrally located in prime business areas within easy reach of key transport hubs including Dubai International Airport. Dubai Design District (d3) is ideally located close to the Burj Khalifa and Downtown district.
One of the largest nonfree zone developments in Dubai, Dubai Industrial City covers a total area of over 560 million square feet. Home to over 500 companies and a total workforce of 10,000+.
DubAi InDustrIal cIty
DubAi InDustrIal cIty
Investor benefIts • No taxes on personal and corporate income, and full repatriation of capital as per federal law The manufacturing and logistics destination of choice in the Middle East, Dubai Industrial City offers businesses a comprehensive range of world-class infrastructure alongside efficient and costcompetitive services.
A complete industry offering and integrated industrial solution with state-of-the-art infrastructure in a prime location.
Jabal alI sea Port
• Duty free reductions on exported goods, benefitting from Free trade Agreements in force across the MEnA region
Dubai Industrial City owns and manages 60 buildings & 691 warehouses with a leasable area of 7 million square feet
• National Industrial Licensing • Duty free imports of machinery, equipment and raw materials for production • Single window facilitation with various government entities
Dubai studio city, Dubiotech, International Media Production Zone, Dubai outsource Zone and Dubai International academic city are all close to the Mohammed Bin Zayed and Emirates Roads, offering excellent connectivity.
ProDuct offerIng Industrial and commercial land on long-term lease: 50 years leasable industrial land for construction of factories and complexes, and 99 year freehold leasable commercial land for construction of hotels and retail infrastructure. storage facilities: 10 million square feet state-of-the-art warehousing and storage facilities for cold, chemical, and general storage as well as light industrial use. open storage yards and showrooms equipped with back side storage.
All business parks are within reach of the Expo 2020 location, Dubai World Central Airport and Jebel Ali Port.
Office Space: over 400,000 square feet spread across four modern buildings in a core-and-shell set up. labour villages: Dedicated buildings with suitable infrastructure, services and entertainment facilities offering model accommodation for 30,500 workers.
Dubai Industrial city is the proposed location for one of Etihad Rail’s main public freight terminals in Dubai.
Warehouses: 7 million square feet of warehouse space with units starting from 5,000 square feet.
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PrIMe locatIon
halal cluster
Dubai industrial city’s strategic location adds to its appeal as a prime logistics hub:
in line with the vision of Dubai’s leadership to create an islamic economy, Dubai industrial city’s primary focus for 2014 will be launch of the halal cluster.
by road: Directly located on the Sheikh Mohammed bin Zayed road from the north and the Emirates road from the South
•
A dedicated base for halal manufacturing and logistic companies in food, cosmetics, and Personal care industries
by air: Adjacent to Al Maktoum international Airport, the international cargo hub
•
Supported by Dubai islamic Economy Development centre, ESMA and Dubai Municipality
by sea: 28 km from Jebel Ali seaport
•
Spread across a total 6.7 million square feet
•
investors in the halal cluster will benefit from dedicated incentives
expo 2020: in close proximity to the Expo 2020 site by rail: Dubai industrial city is the proposed location for one of Etihad rail’s main public freight terminals in Dubai
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SABEH AYOUN RESUME & PORTFOLIO 2017
Dub Inte Dub Inte to th Road
All b Expo Airpo
DubAi DesIgn DIstrIct, d3
65%
TECOM Investments’ operations bolstered by positive tenant confidence. Tenant loyalty is high, with one ofare tenants in three companies in our business parks having completed 10 years or more, and over six out of ten having completed five years or more with us.
tEcoM subsIDIarIes
nG HeaRt oF tHe st’s desiGn scene 31%
is one of the region’s leading entertainment organisations which manages Global Village, Arabian Radio Network and Done Events.
vv
Within 10 minutes of Dubai international Airport, 30 minutes of Al Maktoum Airport, and conveniently placed within the major road network of Dubai, d3 presents an unrivalled location for creative buisnesses locating in Dubai.
of tenants
DUBAI WORLD TRADE CENTRE 31% OF tenants have completed 10 years or more with TECOM INVESTMENTS
DUBAI INTERNATIONAL FINANCIAL CENTRE
of tenants
FIN
AN
ZA YE D
RO AD
65%
48|
EN
TR
ER
H
OA D
DUBAI MALL
SAFA PARK
DOWNTOWN DUBAI
OAD
31% of tenants
LC
BURJ KHALIFA
SH EIK
65% of space occupied by tenants associated with TECOM Free Zone Business Parks for more than five years
CIA
ETHA R
h
global village is Dubai’s leading family entertainment and cultural destination. It offers a vast selection of multicultural entertainment, cuisine and retail options during its annual operating season from November to April.
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OUD M RAS AL KHOR WILD LIFE SANCTUARY
RAS AL KHOR ROAD
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Home to GLobaL coRPoRations
RO AD
Ict
MeDIa
EY DA N
time from a third of the world’s populations through two major international airports, Dubai is truly a global city. d3 is strategically located to harness this, being moments from Downtown Dubai, the world’s largest shopping destination, Dubai Mall, and Dubai’s financial centre.
tEcoM frEE ZonE busIness Parks
M
community facilities. the property options will include residential, commercial, retail and hospitality real estate, and the area will be characterised by distinct public spaces, unique street furniture, public art and shaded walkways.
tEcoM frEE ZonE busIness Parks
RO AD
tecoM d3 will be a InvestMents: diverse and mixed use Geographically positioned as a hub with a variety of activities, for trade, business, tourism and aarea DIversIfIeD ProPerty PortfolIo sports and leisure amenities, and leisure, and within 4 hours flight
L
a Prime location
About tEcoM InvestMents
AI
land use
BUSINESS BAY
KH
About tEcoM InvestMents
AL
e
tEcoM subsIDIarIes
arab Media group (aMg)
stRateGicaLLY Located
AL
t, d3
About tEcoM InvestMents
TECOM FREE ZONE BuSINESS PARKS ATTRACT Major global corPoratIons ACROSS A RANGE OF INDuSTRy SECTORS
MEYDAN DEVELoPMEnt & PlannIng
tecoM free Zone busIness Parks
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DubaI InDustrIal cIty
DUBAI DESIGN DISTRICT (d3)
tecoM free Zone busIness Parks
DubaI InDustrIal cIty
DubaI DesIgn DIstrIct (d3)
tEcoM free Zone business Parks consist of nine parks across four knowledge based clusters, catering to the region’s ict, Media, Education & Science sectors. our parks deliver industry specific infrastructures, products and services in line with the needs of our customers, which now numbers over 4,500+ and with a total workforce of over 58,000.
Dubai industrial city (Di) is one of the largest non-free Zones in Dubai, within easy reach of air, sea, road and the new Dubai Expo 2020 site. Di has become a thriving industry hub and is committed to fostering the growth of manufacturing companies in uAE. With over 500 companies and a workforce of over 10,000, it serves as a testament to Dubai industrial City’s offering & quality of delivery.
A beating heart of the Middle East’s design scene, d3 is a purpose-built community dedicated to promoting and nurturing emerging local talent while also providing a creative home to established international design, luxury and fashion brands. furthermore its offices, event spaces, retail outlets, ateliers, design-led hotels, residential spaces, global brand hQs combine for an ecosystem that inspires new ideas in design, fashion and luxury.
TECOM Investments’ in-house pool of experts provides advanced competence throughout the varied project phases:
eDucatIon
Provision of end-to-end management services through core competencies in Master Planning, Infrastructure Management, Project Management, Design Development and Engineering Operations.
DEVELoPMEnt & PlannIng
42|
Long-standing relationships with relevant government entities and utility service providers allow TECOM Investments to expedite projects. We keep abreast of international best practices and adapt to local market conditions, enabling us to meet the full scope of real estate, project and construction management challenges.
scIence
Project ManageMent
engIneerIng oPeratIons
•
Provision of end-to-end management of building and infrastructure projects, from concept to completion
•
Management of master plan projects, from design brief to final stage
•
Management of MEP scope of works related to building and infrastructure development projects
•
•
Liaison with consultants & contractors and regulatory Authorities throughout the project development lifecycle
operation and maintenance of tEcoM investments’ infrastructure facilities and assets ensuring the infrastructure is well maintained
•
•
oversee projects throughout lifecycle to improve project management services and ensure best quality standards
review and facilitate Zoning Authority approval for fit-out Service requests by tenants of commercial units at properties situated on plots owned by tEcoM investments
lanD ManageMent & oPeratIons
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•
Pre and post-sale management of tEcoM investments owned lands
•
Management of and ensuring sustainable relationships with private investors and other stakeholders
•
technical administration of customer relationship Management (crM) systems, and control of property and property unit inventories to support sales and leasing of units |45
SABEH AYOUN RESUME & PORTFOLIO 2017
romotional
maDic sTanD
branDeD interiors hQ recepTion wiTh Touch screens
revitalise tecom Brand 2014
branDeD interiors
promotional
elevaTor wall
roll up
revitalise tecom Brand 2014
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SABEH AYOUN RESUME & PORTFOLIO 2017 revitalise tecom Brand 2014
venue branDing
venue branDing
revitalise tecom Brand 2014
venue branDing
revitalise tecom Brand 2014
revitalise tecom Brand 2014
SABEH AYOUN RESUME & PORTFOLIO 2017
msabeh.ca@gmail.com revitalise tecom Brand 2014
promotional
Design
flags
promotional
promotional
pencils
flags
revitalise tecom Brand 2014
Da Design
a
iD carD Design revitalise tecom Brand 2014
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revitalise tecom Brand 2014
SABEH AYOUN RESUME & PORTFOLIO 2017
revitalise t
promotional cuff links promotional caps
promotional T-shirTs
revitalise tecom Brand 2014
revitalise tecom Brand 2014
revitalise tecom Brand 2014
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tecom & PORTFOLIO 2017 SABEH AYOUN RESUMErevitalise
CASE STUDY;
DUBAI DESIGN DISTRICT
Imagine a COMMUNITY where the ordinary is EXTRAORDINARY that hums with Imagine a COMMUNITY CREATIVE ENERGY IMAGINE a COMMUNITY that provides a UNIQUE, AUTHENTIC
BRAND DESIGN Examples
EXPERIENCE THIS is where CREATIVITY COMES TO LIFE around the CLOCK, all year round
This is d3 brohure 17.indd 9
d3
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8/13/2015 1:43:07 PM
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d3 brohure 17.indd 1
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8/13/2015 1:41:19 PM
SABEH AYOUN RESUME & PORTFOLIO 2017
A full around-the-clock calendar of activities ensures d3 offers not just the hard infrastructure required by the creative sectors, but also an engaging holistic lifestyle experience for businesses, residents and visitors alike. Urban Majlis The Urban Majlis is a quarterly platform for dialogue organised by Dubai Design and Fashion Council open to the design and fashion community, in addition to discussing important industry updates and developments. | 18
d3 brohure 17.indd 18
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Sole DXB is a regional lifestyle platform for footwear, fashion, culture, art and design in Dubai. It brings together Dubai’s street culture for a two day event which celebrates the most cutting edge style in the city.
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d3 brohure 17.indd 22
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Consolidated Personal Control
Pervasive WI-FI Network
LIVING
People Counting
Security Service Intetgration
ECONOMY BIM Based Facilities/ Asset Management
Community Information Service and Portal
Digital Wallet
Shared Resources
PEOPLE d3 brohure 17.indd 43
Fault Detection and Diagnostics
Personal Dashboards
THE d3 SMART CITY EXPERIENCE CENTRE The Experience Centre will be an educational and entertaining showcase for d3’s Smart City initiatives. Designed to be highly interactive, its data-rich environment will enable visitors to visualise how d3 uses digital technologies to enhance performance and wellbeing, reduce costs and resource consumption, and engage more effectively and actively with creative workers and residents. Guests can also be invited to view the d3 Command & Control Centre, effectively the ‘brain’ of d3, where rich data streams collected from across the community areas are brought together, monitored, processed and controlled.
How Smart solutions will be integrated in the d3 environment
DUE TO OPEN IN
JANUARY 2016 Open Data and Data Warehousing Operation and Maintenance Enhancement
GOVERNANCE Integrated Business Partner OnBoarding
29 |
d3 brohure 17.indd 29
Integrations
Recycling
Integrated Business Partner OnBoarding
8/13/2015 1:46:22 PM
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District NOC
ENVIRONMENT MOBILITY
SABEH AYOUN RESUME & PORTFOLIO 2017
All the facilities expected in a worldclass city, including state-of-the-art medical care and a wide range of quality schools and higher education establishments offering multinational curriculums.
2015 World Happiness Report
SOUTH 1A + 1B
Sustainable Development Solutions Network NO. OF(SDSN), FLOORS United Nations: UAE ranked G+ 7 TYP. + 4 TYP. 20th on GDP per capita, measured on life expectancy, social support and freedom RETAIL AREAto make life choices | 54
d3 brohure 17.indd 54
MEZZANINE FLOOR
An efficient public transport system, including a Metro system connecting the city, bus links and the new tram network
+13
Global MetroMonitor Survey 2015, Brookings
How Global is the Business of Retail Report, 2015, CBRE
Dubai is the fifth-highest performing metropolitan economy in the world, driven by increased trade and tourism
Dubai is world’s second most important international shopping destination for the fourth consecutive year, closely behind London
Quality of Living Worldwide City Rankings, 2015, Mercer
N
Dubai ranks 1st in the MENA region
24,585 sq.ft
TYPICAL FLOOR AREA 1-7 26,167 sq.ft 9-12 22,518 sq.ft 13 15,898 sq.ft
8/13/2015 1:51:11 PM
MEZZANINE FLOOR AREA 17,717 sq.ft OFFICE UNIT SIZE RANGE 642 sq.ft - 2,262 sq.ft
RM02
M01
RM03 RM04 M05
1B 1 A
45 |
M02
d3 brohure 17.indd 45
AREA (SQ.FT)
M01 1625 M02 646 M03 646 M04 775 M05 1755 msabeh.ca@gmail.com M06 2217 M07 2260 RM02 732
TOTAL GFA 296,212 sq.ft TOTAL BUA 314,650 sq.ft
8/13/2015 1:48:53 PM
UNIT
TOTAL LEASABLE AREA 229,960 sq.ft
M03 63 |
M04
d3 brohure 17.indd 63
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SABEH AYOUN RESUME & PORTFOLIO 2017 M06
GROUND FLOOR R-301
TOTAL RETAIL AREA 19,256 sq.ft R-302 R-307
R-303
LOBBY UNIT
AREA (SQ.FT)
R301 R302 R303 R304 R305 R306 R307
2713 721 2486 1044 1238 3068 1152
NORTH The natural home for global, regional and local luxury brands, the North is located just across the Boulevard from d3’s vibrant Waterfront which, when completed, will feature design-led boutique hotels, one-of-a-kind retail concepts and unique dining experiences.
R-306 R-306
R-304 R-305 d3 brohure 17.indd 93
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The buildings in the North are characterised by superior, sophisticated finishes, utilising materials as luxurious and unique as the brands who will be showcased here. Brass, silver and dark walnut combined evokes the sense of luxurious lobbies and exclusive couture houses.
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8/13/2015 1:53:34 PM
SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
D3 WEBSITE BRAND DESIGN Examples
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SABEH AYOUN RESUME & PORTFOLIO 2017
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SABEH AYOUN RESUME & PORTFOLIO 2017
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SABEH AYOUN RESUME & PORTFOLIO 2017
CASE STUDY;
TAQA OIL & GAS INVESTMENT PRESENTATION DESIGN Examples
TAQA IRAQ
Doing Business introDuction ethics training IngeboRg Kuyvenhoven
introDuction What am i Doing here? Compliance with laws Prevention cheaper than curing Real Talent will leave That is who we are
http://thefightagainstcorruption.unodc.org/facilitation_payments_corruption/index.htm
taQa’s attituDe to BriBery: zero tolerance
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SABEH AYOUN RESUME & PORTFOLIO 2017
Why countering BriBery matters?
• Understand what constitutes bribery and the risks • Understand the legal framework How many bribes are paid each year?
More than $1 trillion are paid in bribes in year (source: World Bank Institute)
That means 1 out of every 30$ of GDP in the world is being paid in bribes, and some of the worst affected are the poorer countries.
• Understand the damage that bribery can do to Taqa
and society • Identify and counter bribery risks and how to respond to bribery demands • Understand your obligations as an employee and how to report concerns, suspicions or breaches of bribery or seek advice
What is BriBery?
common excuses COMPLACENCY
ey s
to as a
By the enD of this Workshop you Will Be aBle to:
“We’ve always done it…..”
SIEGE MENTALITY
“We can only compete if…..”
OUTSOURCING BRIBERY “We had no clue our agent was paying…..”
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INADEQUACY
“We thought our anti-bribery systems were up to the job….”
Where does bribery happen? IGNORANCE
“If only we’d known that it would be regarded as a bribe….”
PRETENDING ITS NOT A BRIBE
“It was only a helicopter trip and a five-course banquet for him and his partner….”
CITING CUSTOM
“That’s the way things work hereits different…..”
Bribery affects all countries – some of the larger scandals recently have taken pace not in the developing world but in developed countries. Each time a company pays a bribe it is contributing, even in a small way, to perpetuating a system of corruption that embeds poverty and inequality. stopping this supply-side bribery is vital if the fight against corruption is to be successful. Robert Barrington, Executive Director, Transparency International UK
SABEH AYOUN RESUME & PORTFOLIO 2017
hoW BriBes are paiD Hospitality or travel expenses may be another route for bribery Example The company pays for the decision maker on a contract, perhaps with his or her family, to go on a lavish holiday described as a training course. Or the company may entertain a buyer frequently and excessively with the aim of grooming the buyer for more substantial bribery.
scenarios common challenges
What is BriBery?
Leave the final negotiations to me, you don’t need to know….
….and even if the company itself had no knowledge that the agent was offering the bribe.
hoW BriBes are paiD
Decision Maker
Even charitable donations can be used to disguise bribes Example
a company contributes to the building of a school, which is hailed as a charitable act, but part of the funds are channeled to the decision maker.
You are the manager: What Do you Do? msabeh.ca@gmail.com
SABEH AYOUN RESUME & PORTFOLIO 2017
getting through the airport
getting through the airport When he passed through the airport, Paul should do three things.
Paul : ‘I have phoned my embassy and they have told me that I need to take your name and position so that I can make a proper record of this payment’ Officer : ‘No you may not. And you are wasting my time. I have other passengers to look after. I’m going to reject your entry unless you pay me right now’
1
Give full details of the incident to his company, so that they can try and avoid this situation in future – for example, by joining with other companies that are being harassed in this way, and using the local embassy or consulate to intervene with the local authorities.
2
Consider reporting the incident to the local embassy or consulate and ask his local managers to raise it in local business forums to see if other companies are experiencing the same problem.
3
The company should consider reporting the incident to the relevant local authorities.
Paul : ‘Ok then, here’s the USD 50. I’m not happy to pay this and will have to pursue the matter further’
taQa’s key commercial relationships in the region Kurdistan Regional Government
Production Sharing Contracts
IOC
Ministry of Natural Resources Joint Operating Agreements
Business Partners or Contractors
Joint Management Committee Joint Venture Partner (Operator)
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Joint Venture Partner (Non- Operator)
get serious aBout BriBery & corruption. Don’t pay BriBes.
What applies to taQa as ioc operating in kurDistan region of iraQ? • Anti-corruption laws with extra territorial reach: Us Foreign Corrupt Practice act 1977 UK Bribery act 2010 • Iraq Criminal Code No. 111, 1969 • Oil and Gas Law Kurdistan Region refer to corruption in Article 56 SABEH AYOUN RESUME • Corruption Provision in the Atrush PSC
& PORTFOLIO 2017
CASE STUDY:
ALMARZOUGI
MANAGMENT CONSULTANCY BRAND DESIGN Examples
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SABEH AYOUN RESUME & PORTFOLIO 2017
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SABEH AYOUN RESUME & PORTFOLIO 2017
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SABEH AYOUN RESUME & PORTFOLIO 2017
THANKS FOR VIEWING MY PORTFOLIO LET’S MEET +1 647 863 6427
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SABEH AYOUN RESUME & PORTFOLIO 2017