Soul Reflection - 2010 Media Kit

PUBLIC RELATIONS & EVENTS ENTREPRENEUR

MEDIA KIT

SABRINA MAY 2010

KELLI HARKER

LOOK GREAT, FEEL GREAT

CALGARY STYLIST MAKES IT FUN AND EASY

TRAVEL SHOP STYLEOVER with

SOUL REFLECTION REFLECTYOURSOUL.COM

Your Gift: One hour style consultation ($75 value) Soul Reflection is pleased to offer you a COMPLIMENTARY one hour style consultation.

Contact Kelli Harker @ (403) 990-0123 or email kelli@reflectyoursoul.com to schdule your appointment.

Follow Soul Reflection for all things fashion/style related! www.reflectyoursoul.com reflectyoursoul.com/blog facebook.com/soulreflection twitter.com/reflectyoursoul linkedin.com/in/soulreflection

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EDITOR’S INTRO

TRUE REFLECTION

“Details make all the difference”

s an entrepreneur Kelli Harker has made her mark in the Calgary fashion scene. As the owner of Soul Reflection, she has been presenting educational style workshops, travelling to distant fashion centres, and empowering women to style their inner soul. Like many journalists that have already contacted Kelli for her fashion opinion, Rising Women has had Kelli contribute expert advice in a column and Avenue Magazine has used Kelli as a fact checker for fashion articles, and in this premiere issue, we want to show you why.

Realizing that Social Media plays a huge role in developing small business she has taken on the Internet with style.

Blogging and Vlogging online have allowed Kelli to mentor many women, both in our city as well as far and wide.

The videos also show her audience where and how to shop with purpose.

Kelli Harker, personal stylist, image coach, entrepreneur – join us to gain insight on a company and a woman whose energy exposes a woman’s true reflection.

Sabrina May Publicist sabrina@sabrinamay.com

REFLECTYOURSOUL.COM

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Celebrity Treatment for real women

IMAGE COACHING

STYLIST 911 SERVICE

CUSTOMIZED LOOKBOOK CUSTOM COLOUR PALETTE

NYC SHOPPING TRIP DISCOUNT

MONTHLY PERSONAL SHOPPING

COMPLIMENTARY FASHIONISTA FUNDAMENTALS

EVENTS

& press

Fashion FUNdamentals Fashion Central, May 2010 Five monthly 2½ hour fashion/style seminars took place downtown this past spring. Women learned the importance of image, expressing a personal sense of style, accessorizing, colour, and, most importantly, building a core wardrobe.

International Shopping Trip

Profile

PROFILE

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NYC Shopping Trip October 2010 A fun, fabulous, personalized shopping trip took place in New York City. The participants came back “changed forever!”

Recent Press Mentions May 28, 2010 – Calgary Herald, “Cool Calgary cookie shows us how to get some style” August 2, 2010 - Calgary Herald, “Girls’ getaway from Calgary to NYC to shop until you drop!”

Spring 2010 - Rising Women, “Fall is around the corner...”

Summer 2010 – Rising Women, “There are many different dress code terms out there...”

Fall 2010 – Calgary Herald Hers, “Reinventing the Power Suit” October 2, 2010 – Calgary Herald, “Fashion lovers rejoice”

REFLECTYOURSOUL.COM

elli Harker began her professional life in Calgary’s oil patch but realizing her inner soul was not following its true course she made it her goal to become a full time personal stylist and image mentor. “I became the expert among my friends regarding what to wear.

I was regularly requested to accompany friends and family on shopping trips.” She also recognized early on the “power that clothes and image had on [one’s] career.” Taking her love for fashion and her passion for helping women, Soul Reflection was born.

Since then Kelli has graduated with the Style Institute Wardrobe 911 Personal Stylist Certification, Kelli has spent many hours perfecting her craft while working individually, and in groups, with women across Calgary.

Adding to this repertoire she decided that being a certified Life Coach would also enhance her approach to image mentoring, and just recently she completed a Stylist Bootcamp with Stacy London, renowned stylist from What Not To Wear on TLC. In July 2010 Kelli stepped away from the comfort of a corporate salary and took the risk many entrepreneurs fear

“My mission is to inspire, motivate, and give women permission to step into their power when they step into their clothes.” to grasp. She took her part time love and made it a full time career. “I own my creativity again.”

About Soul Reflection Kelli’s company reflects her own personality; dynamic, authentic, and passionate; she strives to find a woman’s inner diva. “Your image should make a clear statement that supports your goals, personality, and lifestyle.” Believing that shopping should also be fun, Soul Reflection has made it easy to renovate your wardrobe, find just the right clothes in the fashionable boutiques, and put them all together to make a magical connection.

For media enquires contact:

Kelli Harker Soul Reflection 403-990-0123 kelli@reflectyoursoul.com www.reflectyoursoul.com

THE

FAQs

Look Great, Feel Great

What is a personal stylist?

A personal stylist is a fashion expert who chooses clothing and accessories for her client, according to what that client will love and look great in.

Why should I care what others think about how I look?

Each of us has only one chance to make a first impression. When we enter a room, the image we project conveys so much about us, allowing others to form an impression almost instantly regarding things like our education level, status, trustworthiness, competence, and self-image. The impression others have about us then directly affects how they treat us. “When a woman feels confident, beautiful, and connected, every single person she interacts with receives that energy.”

However, Soul Reflection is not just about the rules.

I want to connect a woman’s inner self with her projected outer image. I plan to make a woman feel good about who she is today.

Can I afford to hire a personal shopper or stylist?

Women spend hundreds of dollars to groom their dog, decorate their home, and detail their car, why not their personal image? Investing time and money into your appearance will attract business and make you more approachable and respected; it makes people want to hear what you have to say and with no impulse buying you will also be saving money. Kelli Harker believes women should reflect on the outside all that they are on the inside. “What I wear each day is a direct reflection of how I value myself.”

Who is your average client?

Women 35-65 years of age, some are homemakers and others are professionals.

Will my information remain confidential?

Absolutely, all of our transactions and communications, written or verbal, will remain 100% confidential. Kelli takes the time and effort to build trust with each and every client allowing them both to explore.

“I learn as much from my clients as they do from me.”

Why should I hire a fashion consultant when I can ask the opinion of my husband or best How is Soul Reflection difgirlfriends? ferent?

“When a woman feels You can always get free advice from We are all about helping family and friends, as well as online confident, beautiful, and women of any size feel good through social networking. While some connected, every single about who they are. We deal may have an ‘eye’ for fashion and what with the client’s insecurities, looks or doesn’t look good, a profes- person she interacts with whether it is their weight or sional unbiased stylist has the knowl- receives that energy.” their age. It isn’t about the edge and experience to give recomdesigner clothes; it is about mendations specifically tailored to your body type and valuing yourself. personal style and will keep you focused on selecting the best items for the image you would like to portray.

Are there specific stores or boutiques where you shop?

How will personal shopping services and a stylist Although I have my personal favourites, I do not limit makeover benefit me? myself to a set location or specific stores. Do check A stylist is trained to dress each individual body type to out my Vlogs on YouTube where I showcase Calgary its best advantage while considering age, weight, pro- boutiques. fession, status, etc. Putting this knowledge and experience to work, a woman can prevent a fashion faux pas What services does Soul Reflection offer? that can be detrimental to her image. At the same time, Individual Consultations save your time and money spent on costly mistakes An initial consultation is an absolute must to create a while maintaining confidence in the image you project. foundation on which to build. The intention is to help 6 SOUL REFLECTION

REFLECTYOURSOUL.COM

Closet Renovation Kelli has partnered with a professional organizer to create the closet of your dreams. She will also put together entire outfits (including accessories), photograph them, and create a “LookBook” for you. Getting dressed for any outing has never been this easy.

Fashion Style Seminars Soul Reflection offers in home parties twice a month. Booking in advance the hostess can pick the topic of a 1½ hour workshop. Only 8 women are required at a cost of only $20 per person.

Topics include: 1.

2.

3.

4.

Determine and dress your body type.

Determine and express your style personality.

Accessorize your body and face shape.

Build a core wardrobe.

Or the client can host a clothing swap and Kelli will help style the group.

Kelli Harker, Soul Reflection

the client explore the vision she has for herself. I conduct a body shape and colour analysis and you receive a custom report and recommendations tailored to you.

Closet Sweep This is a liberating transition for the client. Based on information attained in the initial consultation, we rid your closet of items that do not support your vision. A complete inventory of remaining items is done so we can assess any gaps. A shopping plan is ok then developed with the intent to acquire items that will help create the client’s functional core wardrobe.

Personal Shopping Kelli scout the stores in advance of a shopping appointment with you so that our time together is effective and purposeful. Shopping with me as a personal stylist allows your budget to go further and more importantly, keep you from buyer’s remorse.

REFLECTYOURSOUL.COM

International Shopping Trips The ultimate experience – shop like a celebrity!

Take a customized and facilitated shopping getaway where Kelli has pre-selected boutiques based on the needs and wishes of the partici-

pants. These opportunities happen 3-4 times a year.

Special Event Styling Corporate functions, weddings, or travel, Kelli can help you find the perfect outfit and will even deliver it to you.

Supersexystyleovers Shopping, styling, makeover, photo shoot – a perfect way to put your portfolio together. Partnering with Lucy Morris, makeup artist, and Kirstey Ball, founder of supersexypeople, Kelli ensures the client receives pampering, fun, and laughter while resetting their image.

How do I become a client?

Kelli at 403-990-0123 or go to www.reflectyoursoul. com and sign up to be a member and receive free styling tips.

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CREATIVE

RECOGNIZEDFASHION & CONNECTED

DESIGN

GO BEYOND EFFECTIVE METICULOUS

ART

ENTERTAINSPREAD THE WORD SUCCESSFUL

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