BRAND SYSTEMS PET LOVERS CENTRE SABRINA NOOR 1705778G
Brand Blueprint
BRAND POSITION For people who are proud to call themselves pet owners, Pet Lover’s Centre is the way to go to showcase your Pet Pride. With our carefully curated campaign, you will be sure to find an avenue that’s just the right one for you.
Brand Blueprint
BRAND STORY Pet Lover’s Centre prides themselves in catering to the needs of our customers in terms of caring for animals and such. While we believe in this, we also trust that your pets are to be celebrated! Not only will we care for them, we will also recognise their unique identities as valuable family members in our community.
Brand Blueprint
BRAND DRIVERS Pet Lover’s Centre is known, as it’s name, a place where people who love pets are welcomed. It is the one pet supply brand out there that does not discriminate and provides for all animals, no matter what kind.
Brand Blueprint
BRAND VALUES INCLUSIVE - We believe that every pet is special and that nobody should be left behind. No matter who you are, and where you come from, there will always be a place for you. FREEDOM - Pets deserve the best, and we trust that we can help them feel more confident about themselves. ARTISTIC - The various colours of the brand and the organic shapes aim to pull in a wide audience due to its ability to evoke strong emotions and a sense of freedom and self-expressiveness.
Brand Blueprint
BRAND STYLE Homemade, Personal, Quaint, Homely
BRAND TONE Empowering, Supportive, Non-discriminatory
Previous deliverables
- nothing memorable - no strong identity - lack of grids - overcrowding
Rebranding
PET PRIDE FOR PASSION, FOR PETS PRIMARY OBJECTIVE: To recognise our pets’ unique identities as valuable family members in our community. SECONDARY OBJECTIVE: To emphasize PLC’s slogan ‘All Passion, All Pets”
PRIMARY TARGET AUDIENCE: Proud pet owners. SECONDARY TARGET AUDIENCE: People who love creative work such as arts & craft, performance, photography and illustration.
Rebranding
Rebranding
CLARA - 23 years old - extremely crafty - adores her animals - loves dressing her pets up - documents her daily life - does DIY work - records her adventures on camera
Rebranding
NEW LOGO Rearranged logo to provide balance and changed colours to suggest growth. The new slogan is a new perspective. Variations PET CENTRE For LOVERS Passion, For Pets
PET CENTRE For LOVERS Passion, For Pets
PET LOVERS CENTRE For Passion, For Pets
PET CENTRE For LOVERS Passion, For Pets
Rebranding
TYPOGRAPHY Sans serif was maintained but altered to another typeface to keep it modern. Slogan is in script typeface to cater to an artistic yet personal style. Poppins Extrabold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Poppins Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Poppins Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Signatura Monoline Script Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Rebranding
DEVICE Represents the pet’s mark on the world as they take charge of their own identity. Crooked lines look hand-drawn and emphasises the personal style of the new brand.
Signature
Touchpoints
PET CENTRE For LOVERS Passion, For Pets
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Who are you caring for? Find out the breed, age, gender and more about your companion to better care for them and pick out products best suited for their needs & wants! Cats Even within breeds, cat behavior, personality, and sometimes appearance will vary widely. One thing, however, is for certain: All thrive on love, attention, and respect.
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SABRINA NOOR 1705778G