April 21, 2019 Issue 14 Happy Pup Company
Lil Bow Wow Bulletin Monthly Newsletter
H
appy Pup pledges to “promote responsible pet ownership that benefits both animals and humans.” A $300,000 grant has been given to Dr. Jones, a psychologist at the University of Idaho, to enhance our company’s mission statement by promoting responsible pet ownership. This grant will position Happy Pup Company positively in the community by providing useful resources for pet-owners and support groups to ensure pets are taken care of responsibly, while also helping to build up a protentional customer base for Happy Pup. Company president Mike Zuckereberg is preparing with the company PR director,
Cheryl Scritches on a new public relations campaign that will encourage people who do not already have a pet to consider getting one. Currently, Happy Pup accounts for about 18 percent of the premium dog food market in North America, but we want to build this number up through the many ways we engage with our customers. We distribute our products through pet shows, veterinarians, and high-end grocery stores in every state and Canadian Province. Misty Muggles, Happy Pup’s Marketing Coordinator, suggests we increase our brand recognition amongst these key audiences of breeders,
veterinarians, and dog owners. We want our brand recognition to be a positive one in highlighting the importance of the bond between an owner and their pet. The passion we share for animals will shine through our platform as we hope to engage the community in the importance of proper care for their family pets. Stop by the conference room this Friday at 4 p.m. to learn more about how you can help Happy Pup enhance its image as Dr. Jones and Mike Zuckerberg will be ready to answer any questions you may have. Please contact Sabrina Slattery for any additional questions or concerns at slat8656@vandals.uidaho.edu
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www.HappyPupCompany.com