X EVOLUTION SKATE PARKS DESIGN & BUILD
CONTACT Contacts Hannah Caines & Sacha Lys Email hannah / sacha@social-secret.com Mobile +(44) 7891136510
SOCIAL SECRET SKILLS Social Media Marketing
combined 12 yrs
Marketing Management combined 12 yrs Advertisng
combined 8 yrs
CRM
combined 6 yrs
Brand Mangement
combined 6yrs
Production
combined 3yrs
Design Management
combined 6 yrs
Design (ID & Ai)
combined 1 yr
FACING THE FACTS ABOUT SOCIAL MEDIA... Social media isnt about technology – its about relationships Facebook tops Google for weekly traffic – people are using social media to primarily research into companies now 50% of internet traffic on
S O C I A L N O MICS
mobiles is spent on FACEBOOK. Imagine what that means for bad customer experiences
Online behaviour HEAVILY impacts offline behaviour...
“95% of companies use social media for recruitment. Linkedin being the top form. A new member joins linked in every second.”
1 IN 5 COUPLES MEET ONLINE
1 IN 5 DIVORCES ARE
EVERY MINUTE, 24 HOURS OF MEDIA IS UPLOADED TO YOUTUBE
BLAMED ON FACEBOOK...
“If facebook was a country, it would be the 3rd largest in the world.”
90% of consumers trust peer online recommendations
WORD OF MOUTH IS ON DIGITAL STEROIDS
W H Y EVOLUTION NEE D #S O C I A L S E C R E T Why Evolution Skateparks need #SocialSecret. To create and build online presence. If you are not harnessing the power of social media, blogging and marketing channels, you are potentially hurting yourself and damaging your brand. During these tough economic times, it’s important to make Evolution Skateparks known as the most current skate design and builders in its playing field whilst always rminding clientel they are there when they think of where to go, and networking online when done properly can make all the difference. “We don’t have a choice as to whether we DO social media, its a matter of ‘HOW WELL’ you do it.” It is essential to use these platforms to confirm to your potential and existing clients that you are better than everyone else in your field. Social media for print companies is all about networking and engaging with the online community, talking to present customers to increase your reach and target new customers who need your services. It is essential now through social media that you engage with potential, and cur-
rent customers constantly. Beware that it is called social media - That’s exactly the aim of it; to be social! Too many printers are creating social media accounts, posting on them once a week or month and not interacting with relevant data and channels.
This damages the brand even more when potential customers are researching you, it makes you look foolish and in all honesty it would be better to close the account. #SocialSecret will be effectively engaging with your audiences making you stand out against your competitors.
SOCIA L S E C R E T - O U R S E R V I CES SOCIAL MEDIA PROPOSAL Objectives:
Help to build Evolution Skateparks online brand. Attract new customers to skateparks and increase current reach. Interact with current clients and use them and their reach to their full potential. Support sales by answering any prospective questions and queries on social media. Engage with company fans to give them a reason to talk about Evolution skateparks and encourage others to use them.
PR O P O S E D S C HEDULE FOR EV O L U T I O N S OCIAL MEDIA: Twitter – Constant interaction with current skaters, brands and customers that use you. Tweeting current skaters and high profile skaters with pictures of them and make them re-tweet creating high reach figures. 2-3 tweets a day. Shared skating news, local interests, skater clothing brands, celebrity skaters and funny posts. Connect with all current customers and groups too e.g #skatetalk #dorsethour – Mon 7:30 – 8:30pm. Hashtag and create reach to 1000’s. Facebook – 1- 2 posts a day at prime time (e.g. 8am, 11am, 6pm) 80/20 rule (20% about you – a hard sell, 80% about what your customers want to see (news, local interest, celebrity, funny).
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Tumblr – create account, keyword focused boards around everything to do with skating. Celebrities, clothing and footwear brands, skateparks, top skateboards, take advantage of location based photos.
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Company Blog – 1 weekly post researched and written to agreed topics. To be signed off. Blogged on #SocialSecret website. Approach skate bloggers.
PROPO S E D E V O L U T I O N C O N T ENT Proposed Social Media content The history of skating - News blogs. Skate Fashion - associate with brands such as Nike SB, Polar, Huf, Vans, Penfield, Stussy & more Video content: Red Bull - how to make a kate movie (behind the scenes) Exit through the gift shop (Banksy) Celebrity connections - who’s doing what and where - Skating competitions Be a key informer of Skate events and festivals Just for fun - personal and funny quotes. The best place to escape to - which skateparks- #Dorsethour - create #skatenight Girls that skate - images of hot girl skaters (creates big reaction from skate audience) Dream skate locations - Ramps that float etc.
Proposed Competitions / Offers for Evolution Best skateboard design wins a pair of VANS Best Evolution Beanie Pics Twitter and Facebook Campaign - #SocialSecret will create album and all they need to do is tag it to win VANS T-shirt. Must also be shared on their FB page creating higher reach Other services and cross promotion Website maintenance. Link your Facebook and your Twitter to your website, gain as many followers as you can. Invite bloggers down to skate - get them talking and reaching others + SEO Prices: Social Media Only (Facebook, Twitter & Tumblr): ÂŁ275pcm Social Media + Website Maintence: ÂŁ350pcm