X PENN CENTRAL
CONTACT Primary Contacts Sacha Lys Email
sacha@social-secret.com
Mobile
+(44) 7891136510
SOCIAL SECRET SKILLS Social Media Marketing
combined 12 yrs
Marketing Management combined 12 yrs Advertisng
combined 8 yrs
CRM
combined 6 yrs
Brand Mangement
combined 6yrs
Production
combined 3yrs
Design Management
combined 6 yrs
Design (ID & Ai)
combined 1 yr
FACING THE FACTS ABOUT SOCIAL MEDIA... Social media isnt about technology – its about relationships Facebook tops Google for weekly traffic – people are using social media to primarily research into companies now 50% of internet traffic on
S O C I A L N O MICS
mobiles is spent on FACEBOOK. Imagine what that means for bad customer experiences
Online behaviour HEAVILY impacts offline behaviour...
“95% of companies use social media for recruitment – Linkedin being the top form. A new member joins linked in every second.”
1 IN 5 COUPLES MEET ONLINE
1 IN 5 DIVORCES ARE
EVERY MINUTE, 24 HOURS OF MEDIA IS UPLOADED TO YOUTUBE
BLAMED ON FACEBOOK...
“If facebook was a country, it would be the 3rd largest in the world.”
90% of consumers trust peer online recommendations
WORD OF MOUTH IS ON DIGITAL STEROIDS
W H Y PENN CENTRAL N E E D #S O C I A L S E C R E T Why Penn Central need#SocialSecret To create and build online presence. If you are not harnessing the power of social media, blogging and marketing channels, you are potentially hurting yourself and damaging your brand. During these tough economic times, it’s important to make Penn Central known as the most current bar and restaurant in its playing field whilst always rminding clientel they are there when they think of where to go, and networking online when done properly can make all the difference. “We don’t have a choice as to whether we DO social media, its a matter of ‘HOW WELL’ you do it.” It is essential to use these platforms to confirm to your potential and existing clients that you are better than everyone else in your field. Social media for print companies is all about networking and engaging with the online community, talking to present customers to increase your reach and target new customers who need your services. It is essential now through social media that you engage with potential, and cur-
rent customers constantly. Beware that it is called social media - That’s exactly the aim of it; to be social! Too many printers are creating social media accounts, posting on them once a week or month and not interacting with relevant data and channels. This damages the brand even
more when potential customers are researching you, it makes you look foolish and in all honesty it would be better to close the account. #SocialSecret will be effectively engaging with your audiences making you stand out against your competitors.
SOCIA L S E C R E T - O U R S E R V I CES SOCIAL MEDIA PROPOSAL Objectives:
Help to build Penn Central’s online brand. Attract new customers. Interact with all current clients and use them and their reach to it’s full potential. Support sales by answering any prospective questions and queries on social media. Engage with company fans to give them a reason to talk about Penn Central and and help incentivise Keep Penn Central constantly on the clients mind when thinking of whre to eat or drink
Target Market Customers – all companies and locals in Bournemouth, Poole and across the country. Ensure customer groups have posts that will engage and interest to create foodie/ cocktail community.
PR O P O S E D S C HEDULE FOR IM A G E L I N E P RINT S O C I A L M E D I A: Twitter – Constant interaction with clientel, businesses and interactive customers, re-tweet creating high reach figures. 2-3 tweets a day. shared foodie news, local interest, funny posts. Connect with all current customers and groups too e.g #dorsethour – Mon 7:30 – 8:30pm. Hashtags. Facebook – 1- 3 posts a day at prime time (e.g. 8am, 11am, 6pm) 80/20 rule (20% about you – a hard sell, 80% about what your customers want to see (chef news, offers, themed evenings news, local interest, funny) – Look at and analyse current insights.
PROPO S E D P E N N C E N T R A L C ONTEN MASS IMAGERY CONTENT: Themed Evenings – Steak & Lobster, Sunday Roasts, Live Music Tasting Day – photograph food, staff and venue, bring down writter Video footage Fun Black Boards Interview with the chef Cocktail recipies / Seasonal Recipies What foods are in season Create a Press Release (send out to local publications/ online blogs)
NT Promotions: Link with ppl – estate agents – offer new houses 2 glasses of prosecco – welcome pack Afro disiac – few followers - twitter campaign with them Drinks sponsers – mathew clark apperol, piper heiseck – sponsor menus? Polo? Approach local B&B – they dont do lunches -link with a club that doesnt do food – smoking aces