Marketing your Business with strong value proposition: Leveraging technology Sachin Mohan Bhide, PhD Marketing Strategy Consultant sachinworking@gmail.com Š Copyright 2015-16 Eha Management Consultancy
Marketing wafer
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Lack of visibility with prospective customers 3
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Understanding sales & marketing difference 4
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Educating prospective customers 5
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Understanding your customer 6
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Understanding your competition 7
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Differentiation
8
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Brand 9
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Customize your offering for current stage of economic cycle 10
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Pioneer 11
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Focus 12
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Creativity 13
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Re-package 14
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Benchmarking
15
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Be on revenue side than on cost side 16
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Have visionary advisors 17
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Keep on reinventing your business model 18
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http://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2016/01/13/090224b08405ea05/2_0/Rendered/PDF/World0developm0000digital0dividends.pdf
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Leveraging technology
Objective Method
Content
Frequency
Medium
Schedule
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