SPRING 2013 | Vol 4
Katherine and Nicole Bellissimo Palm Beach International Equestrian Center
US $5.95
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P A L M B E A C H Woman |3
Contents
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KATHERINE BELLISSIMO (married to Mark, our featured man in “A Few Good Men,”) with daugher NICOLE BELLISSIMO. This family exemplifies passion for Palm Beach County, the local equestrian world and years of philantrhopy.
Katherine in brief Born and raised just outside of Boston, Katherine Bellissimo received her Bachelor of Science at Northwestern University. She worked as Vice President of Community Relations in Boston at a firm specializing in representing commercial real estate developers. She was also the Vice President of a real estate development firm with holdings in Massachusetts, New Hampshire and Maine. Katherine has worked as a “professional volunteer” in various capacities related to her children’s school, church and sports. Katherine now works in partnership with Mark for the Wellington Equestrian Partners, the guiding entity for Palm Beach International Equestrian Center show grounds operations and development, as well as with multiple charitable initiatives. Meet Mark on page 28
P I N E A P P L E Grov e F ashion For ward
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B lue Is the New Black
M I R R O R Image
Mod is the Mood
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L U S T for LuLu
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Achi e ve rs
Focus on Women in Politics
A Fe w G O O D M E N
from C OVER
PALM BEACH
O N T H E Frontli ne
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Giselle Meza, of Boca Raton, fights to give victims of human trafficking and sexual slavery a fair chance at a life.
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A B U N D A N T He art JUMPING
For a Ch ang e
F A R M T O Ta ble W I N E Kno w
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CULT-URE
43 48 MUSIC/FILM
58
W E L L Re a d
Florida author, Melanie Neale, brings us
“Boat Girl,” the heart-breaking memoir of what it’s
like to grow up aboard a sailboat.
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C O M M O N Inte re st S O C I A L Me d i a
H I G H S oc i e t y SPOT-On
86 92
Letter from the E ditor
Publisher
Editor
Art Director
Design and Production
88 Media Group, LLC Lauren Malis Laura DiBartolo Sack Lunch Marketing, LLC
Contributing Writers Shanna Nicole, Elissa Aimee, Lola Thelin, Alexis Boisier, Melanie Harris, Gary Michaels, Lauren Malis, Michaele Cinque, Karen Brown, Renee Smith, R. Kay Green, Debra J. Cornwall, Erin Heit, Moe Glenner, Debra K, Margaret May Damen, Jolie DeMarco Contributing Photographers Paulette Martin, Corby Kaye, Thomas Brookins, Sabrina Lantos and Elena Lusenti
Account Executives
Circulation Administrator
Joselle Crocker and Linda Tepper 88 Media Group, LLC
For pricing and deadline information with regards to advertising with Palm Beach Woman magazine, email us at linda@palmbeachwoman.com. Palm Beach Woman, published 4 times a year, is a publication focusing on lifestyle, culture, and business women in Palm Beach County, Florida. We want to hear from you! Email all news, editorial submissions, article topic suggestions and ideas and feedback to lauren@palmbeachwoman.com. Your email must include your name, address and a telephone number so that we can contact you. We reserve the right to select which submissions are published and to edit all submissions prior to publishing. 2013 by Palm Beach Woman magazine, 88 Media Group, LLC All rights reserved. Palm Beach Womans magazine is a publication supported solely by our advertisers and distributed throughout Palm Beach County and other areas. Palm Beach Woman magazine called “publisher” hereafter does not necessarily endorse the views expressed in the articles and advertisements. Advertisers are solely responsible for the contents of advertising; including photos, images, artwork and all creative works submitted for publications. All advertisers must agree to protect and indemnify 'publisher” against any and all legal action. This includes any and all liability, loss or expense arising from claims of liable;unfair competition; unfair trade practice; infringement of trademarks; trade names; patents; copyrights; violations of rights of privacy and any other claims accepted for publication in the journals. We apologize for any misprint(s) or error(s) found within any editorials. Our contributing writers are responsible for the information and facts given to 88 Media Group, LLC.
Welcome to the new
Palm Beach Woman Magazine. Last fall, Kara Clapp, Gladiola Quintanilla, our publishing partners, and I were given the wonderful opportunity to take over PBWM and embark upon a new in-print adventure. Forever grateful to the magazine’s founder, Jill Duggan, and wishing her the very best in all her future endeavors, we leapt into the creative process! Suddenly, our days were characterized by late-night gab sessions and daily brainstorming sessions--as well as by the unending scramble to capture ideas that occurred to us in the middle of the night or while we were weaving through rush-hour traffic. We also found ourselves making exciting forays into our South Florida community, developing new relationships with current clients, reconnecting with former contacts, and meeting new-to-us business people, inviting them all to join us in our venture. As a team, we cultivated our guiding principles. Together, we agreed that nothing is as important as is being considerate--in mind and spirit--to our advertisers and contributors. We understand that their successes are our successes. When we listen to what they--and our readers--want, we will be well on our way to producing our goal: an outstanding, ever-evolving book. Before going forward, though, we took a few moments to look back, to reflect on how we got to this new chapter in our lives. We found that we shared in common much that had prepared us for this journey: writing, design, and personal growth, each of these has been an integral part of our respective histories. Self-discovery? Selfawareness? Self-enhancement? Check. Check. Check. Now we look to the future, a future dedicated to bringing you what you need--original ideas and helpful new products and services, encouragement and fresh awareness, advice, reviews, support, and motivation--all meant to usher you into a brand new chapter of your own. A n d so i t be g i n s. . . .
Lauren Malis
Lauren@palmbeachwoman.com P A L M B E A C H Woman | 5
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P A L M B E A C H Woman
One is not born a woman, One becomes one. - Simone de Beauvoir
Triple Cascade Diamond Ring 3 cts of Dazzling Bliss
JEWELRY DESIGNERS SINCE 1954
PALM BEACH 路 210 Worth Ave. 路 561.832.4918 MONTREAL 路 2195 Crescent St. 路 514.848.0595 www.kaufmanndesuisse.com P A L M B E A C H Woman
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Best BITES
pineapple grove
Pineapple Grove has become the latest Mecca in downtown Delray Beach for great food. The restaurants and sidewalk dining are everywhere you turn. Italian, sushi, Thai, Greek, tapas, you name it, you’ll find it. Try out The House of Siam for their delectable basil duck or duck into SoLita’s new location (their other location is on Las Olas) recently named the Best Branzino in Palm Beach County! Stroll the streets and enjoy the flavors ranging from pineapple to panang. LIST WORTHY EATERIES SoLita 25 NE 2nd Ave , Delray Beach (561) 899-0888 | solitaitalian.com Max’s Harvest, Farm to Fork 169 NE 2nd Avenue, Delray Beach (561) 381-9970 | maxsharvest.com House of Siam 25 NE 2nd Ave #116, Delray Beach (561) 330-9191 | houseofsiam.info LUNCH FAVORITE Christina’s (Open until 3 p.m.) 263 NE 2nd Ave, Delray Beach (561) 278-3200 Newcomers Papa’s Tapas 259 NE 2nd Ave, Delray Beach (561) 266-0599 | papastapasdelray.com The Grove 187 NE 2nd Ave, Delray Beach thegrovedelray.com 8 | P A L M B E A C H Woman
Make a Scene The Arts Garage rightfully sits at the center stage of Pineapple Grove Arts District’s scene. Enjoy the BYOF/ W/B/Whatever (bring your own food, wine, beer, water, etc.) atmosphere and catch a show; jazz, blues, a play, musical, drag, and the list goes on. Their web site is very informative and up-to-date with all of their performances. There is also music and theater instruction for those interested in furthering their own knowledge of the arts. Visit www.artsgarage.org for more information or to donate. If it’s galleries or a new piece for your living room you’re in search of, just wind
through the small streets and pop-in to one of the local hot spots. There are numerous shops to choose from. To get that “city” feel you may miss if you’re from NY, SF, CHI, PAR, or LA wander into the warehouse arts area (Artist’s Alley) off 4th Street and peruse the local artists hard at work. The studios are limited and there is a long waiting list to get into one. Every once in a while you’ll stumble, as we did, onto an open house (gallery) night with wine, cheese, etc. It’s a hidden hot spot that is worth the time to find.
Day
Coffee District The Coffee District was opened in September 2008 by husband and wife team Chung and Anna Seo. Her passion for cooking and her degree in culinary arts from Le Cordon Bleu, along with his entrepreneurialism and love of beer, were destined for success. This coffee shop is anything but ordinary. The motto is “coffee passionate people, people passionate district” but that is just the tip of the iceberg. Coffee District offers exquisite coffee, espresso drinks, loose teas, fruit smoothies, Chai, and juices. In order to support the local economy and locally owned businesses they order their espresso beans from a local roaster ensuring fresh coffee every time you visit. The food menu may be small but quality is bountiful. Fresh salads, homemade soups, panini, fresh fruit, pastries, breakfast sandwiches, and beer bites are sinfully delicious. What sets it apart from just another coffee shop? It is one of the most respected craft beer bars in the state of Florida. When they opened in 2008 they had 3 craft beers on tap as well as 30 bottles and were one of the first in the area to offer up microbrews. Shortly after opening, demand grew for the craft beer offerings, and now six short years later you will find 18 draft beers and approximately 125 bottles. Always willing to educate the masses on the relatively new trend of craft beer to our area, their beertenders are knowledgeable and will take the time to explain the varying styles and pair the perfect beer to your taste. In keeping with supporting local enterprises, Coffee District routinely features, Due South Brewing – Boynton Beach, Cigar City Brewing – Tampa, Tequesta Brewing Company – Tequesta, Florida Beer Company – Melbourne, and will feature Funky Buddha – Oakland Park and Salt Water Brewing – Delray Beach. Don’t Miss: Mondays – social beer night, Fridays – Karaoke, On-going – charity events, live music, and more! So check the website www.mycoffeedistrict.com often for up-to-date draft menus and listings of all the events offered.
Cigar City Jai Alai The India Pale Ale style of beer has its roots in the ales sent from England to thirsty British troops in India during the 18th century. Pours copper in color with notes of citrus and tropical fruit in the aroma. Flavor has upfront citrus bitterness with a hint of caramel, citrus and tropical fruit hop notes in the finish. Pair Jai Alai India Pale Ale with beef empanadas, deviled crabs and other spicy dishes.
Due South Category 3–Florida Style IPA ABV=6.1% IBU=64 Brewed with loads of malts and hops, this golden India Pale Ale is true to the style while maintaining a balance between malty and bitter. A special blend of American hops give this beer its unique flavor. Although fruity and citrusy, this beer has only four ingredients: malt, hops, yeast and water. Food Pairings: sharp cheddar, burgers, Jamaican jerk style.
Oscar Blues Dales Pale Ale ABV=6.5% IBU=65 America’s first hand-canned craft beer is a voluminously hopped mutha that delivers a hoppy nose, assertive-but-balanced flavors of pale malts and hops from start to finish. First canned in 2002, Dale’s Pale Ale is a hearty, critically acclaimed trailblazer that has changed the way craft beer fiends perceive canned beer. P A L M B E A C H Woman | 9
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blue
F a s h i o n for ward
is the new black
Clockwise from Left: Badgley Mischka says “CoBALT is in!” Badgley Mischka Collection lace gown $925. Mark and James feather hemmed party dress $890. Couture Caftan $3825. Couture long sleeve cowl back dress with embrodered feather cuffs $2895. Mark and James crepe beaded hem day dress $495.
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Photo Left: Diane Griswold Johnston precious jewels – cufflinks; nicolini hand crafted chocolates www.nicoliniconfectionaries.com; angelo – HOME Bradstreet Modern Damask Turquoise Blue Upholstered Armless Chair; Pillow – zGallerie; shoes – kardinale; vase – willsgoods
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Mirror agemI Shanna Nicole and Elissa Aimee have been immersed in fashion from birth. Growing up in South Florida, the ladies were always immaculately dressed...Raiding mom’s shoes, dresses and purses purchased from only the finest shops on Worth Ave to their grandmother’s closet that was filled with gowns from Mary McFadden, Dior, Michael Volbrath and more. Identical twins Shanna and Elissa knew at a young age fashion was their calling. After studying English and British literature at Florida State University, Shanna and Elissa took the plunge and moved to New York City. They landed jobs with a well-known entertainment and fashion PR agency and quickly learned the ins and outs of the Big Apple.
F a s h i o n for ward
After a run-in with a rock band that needed an emergency wardrobe stylist for their upcoming North American tour, the ladies knew this was there chance of a lifetime. Claiming they were indeed fashion stylists, Shanna and Elissa quickly learned what it really took to be fashion stylists in the competitive inner circle of New York City. From the rockers to high fashion, Shanna and Elissa took their styling work to magazines which led to numerous American, European and South American editorials including ELLE Mexico, As If Magazine, Contributor Magazine, Dossier Journal, Fashion Gone Rogue, Filler, Kenton, Mental Floss, Miami Living, New Republic, Prestige International, Ruin, Soup and Vision. Shanna and Elissa dressed super model Alec Wek, Sports Illustrated cover girl Genevieve Morton, Gossip Girl star Kaylee Defer, funny man John Hodgman and director John Singleton. The girls have also done advertising for Miracle Suit, Delias, COTE, Di Modolo Jewelry and Dione shoes to name a few. Shanna and Elissa are currently fashion advisors and contributors to the fashion website looklab.com and are represented by Wilhelmina Creative a division of Wilhelmina models in New York, Los Angeles and Miami. Booked on a job in South Florida, the ladies decided to stay for the season. Now Shanna and Elissa are using their New York connections to secure the best of the best in clothing and accessories- Burberry, Bottega Veneta, Bally, Carlos Miele, Missoni, Roberto Cavalli, Michael Kors, Christian Dior- for shoots and personal dressings - connections that other local stylists do not have. In bringing in the latest from the nation’s top designers, they have tempted several local celebrities with collections not yet released.
After a run-in with a rock band that needed an emergency wardrobe stylist for their upcoming North American tour, the ladies knew this was there chance of a lifetime. 14 | P A L M B E A C H Woman
MUST hA VES
“What is the most essential item of clothing a south Floridian woman HAS TO HAVE in her closet?” essential item of clothing a south Floridian woman HAS TO HAVE in her closet?”
You walk into your closet filled with dresses, skirts, tops, pants, gowns, heels, you name it, but, its 95 degrees today in sunny south Florida with the humidity index of 100% and just thinking of putting on that trendy long sleeve silk blouse you recently spotted on the Style network, sends a cold sweat down your spine.
Ladies… There is no such thing as that one special item in your closet. You don’t just need that one little black dress or that one crisp white button down. Our carefree lifestyle takes us from the boardroom to the beach to the ballroom. At whim of a moment you will catch us sunbathing by the pool sipping cocktails and reading fashion magazines the next we are dining with family and friends at our favorite local restaurant. “The Florida Keys, did you say? … I’m on my way!”
Lets face it, we can’t compete with the rest of the country when it comes to Winter fashion. We live in paradise they live in the frigid ice. We south Floridians have our own unique style. Our weekend go to is the ERES Complot one-piece while there’s is The North Face Metropolis Parka. Throw those Chaos black satin Manolos our way; we have absolutely no need for the newest UGG Australia “Classic Boot” in the Sunshine State.
With this clothing conundrum on our minds, we compiled a list of not just one, but 15 closet must- haves for the South Floridian Woman.
The number one question we are asked as stylists is, “What is the most
1 1. A timeless cocktail dress. Carlos Miele has a variety of elegant cocktail dresses. Our favorite is the ¾ sleeve beaded lace cocktail dress. The dress is easy to dress up or dress down depending on occasion. For a more formal event opt for a delicate earring and simple black strappy heel. For the gal with edge throw on an embellished earring with a studded heel.
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MUST
2. A classic one-piece bathing suit. ERES nails it every season. The European swim line knows how to flatter a woman’s body. Our favorite this season is the one -piece tank swimsuit with patent straps and a squared neckline. The suit has patent bands around the waist for a graphic effect… in other words, it will make any woman look her best. 3. A crocodile skin weekender bag. Hey, we are from Palm Beach county, right? We are obsessing over the Bally Verbier- Vivoli weekender bag. The bag is not only crocodile skin but hand painted as well! It is a completely hand-done process! It’s the first time Bally has created a product using this process. What a bag! This is an investment you will have for years to come so travel on! 4. A chic black pant. The cotton embroidered trousers by Salvatore Ferragamo are the perfect chic black pant. Sleek. Sexy. Classic. A MUST for any woman’s wardrobe. Get ready to feel those ‘come hither eyes’ on you ladies because these pants sure know how to fit any sized derriere!
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5. A well fitted jean. There is absolutely no excuse what so ever for today’s woman to own a pair of ‘mom jeans.’ J Brand has a variety of styles and washes for women of
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every size to chose from. Our favorite J Brand jean is the 811 Mid- Rise Skinny Leg. Chose your favorite! 6. An oversized purse. Bottega Venetta’s Nero Nappa Velours Cabbot is a stunning woven tote! The quintessential purse that will never go out of style. You may have fifty purses in your closet, but this Bottega Venetta is one you will never want to put aside! 7. A black blazer. Roberto Cavalli got it right when designing their Women’s Black Blazer. With a hint of panache and style you will be turning heads in this figure- flattering jacket. Style yourself with a white tee shirt underneath your RC jacket, a pair of skinny jeans and sexy heels. You will have a notable look that all will find irresistible! 8. A soft white tee shit and crisp white button down. Finding the perfect simple white tee shirt was a challenge until we stumbled upon the Classic T with Pocket by T by Alexander Wang. The simple yet perfect tee shirt has a u/v scooped neckline which will show off the collar bone in a striking way. The tee is loose and airy which is perfect for the Florida heat. 9. A go to cotton dress. The RAE FRANCIS Damon dress is just right for Florida’s ultra high temperatures. The lightweight fabric is ideal for a sunny weekend brunch date with friends or family. We also adore the Damon dress for a day at the beach. It’s the
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perfect cover up! Simple yet chic. 10. A fantastic Flip Flop and comfortable ballet flat. Tory Burch is our go to for casual yet stylish footwear. Our favorite, the Thora sandle, compliments any ensemble always keeping your feet fashionable. Tory Burch also makes a great flat. We are devoted to the two toned Carrie Ballet Flat. Great with a pair of jeans or your favorite short. Casual and cool! 11. A delicate pump and strappy heel. ‘Sex in the City’ made them famous but the
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classic styles and distinctive look kept Manolo Blahnik in high demand amongst stylish women. We are fanatical over the BB Classic Patent and Chaos Satin 4.5 inch heels! The versatile footwear can be worn to the office and into the night dancing away! Just
F a s h i o n for ward
what the doctor ordered! 12. A tailored suit. An easy put together voguish look for any meeting. The Italian fashion label, Max Mara is known for their clean lines and put together menswear inspired fashions. 13. An ageless trench. Burberry is known for their trench coats. The full length Burberry London Gabardine Trench is paragon! The trench is 100% cotton which is great for the warm south Florida weather. The Gabardine is also a terrific must have traveling piece.
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14. An assortment of belts. GAP is our go-to for basics. Every season the popular retailer creates on- trend essentials for your closet. We are wild over the variety of belts GAP offers; from woven to neon to leather your seasons wardrobe will be set! 15. A great pair of shorts. For a huge variety of shorts run over to J.Crew. Pick your favorites! J.Crew has them all; chinos, boyfriend, silk, denim and bermuda. The assortment of colored shorts will spruce up any outfit creating an impeccable ensemble.
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branding • package design • websites collateral materials • invitations • advertising 561.455.4155 | delray beach, fl www.sacklunchmarketing.com P A L M B E A C H Woman | 17
Mod is the mood by Melanie Harris
for spring 2013
Time to POP
F a s h i o n for ward
with color!
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Spring is upon us, black and white graphic 60’s retro looks
are in for this spring.
Break up the graphic lines by popping your lips w bright color. Fuchsia, orange, and retro reds will keep you in trend. Reds were on the lips at Dior, and mulberry with an equally stunning orange at Calvin Klein and moschino A never ending look that is also in trend, reminiscent of 1960’s model Twiggy is the nude lip. If a nude lip leaves you feeling washed out, you can use a slightly deeper nude toned pencil lip liner, then apply a nude lipstick color in a matte or satin finish, blend it with a soft brush and it will help to give you a little depth. Pale nails are on hand. My fav nude nail colors are from Essie and OPI. I love Essie’s Jazz, and OPI’ Samoan sand a softer light pinkish with a hint of brown looks amaze on all skin tones.
A tussled Catherine Deneuve hairstyle....
Skinny brows of the 90’s are gone for now and full strong statement brows are ruling. Marc Jacobs and Dior are showing full brows, as well as costume national. I love to use the makeup forever aqua brow, they have a neat little kit that includes aqua brow, a mini angled brush and mini spooly eyelash/brow brush and comes in the perfect little black mesh bag available at makeup forever in select Sephora locations.
Mimicking the graphic lines and prints for the season heavily lined cat, and winged eyes were everywhere. To accomplish this look you can just pick up an inexpensive liquid liner or a gel liner which can have a longer last and instantly be on trend. On some runways like marc Jacobs they took it a step further by doing a pale eye with a dark crease and lashes layered with mascara. Faces were generally clean no need for too much blush, but if you feel naked without it you can use a very soft warming tone. Hair matters, the pixie and Jean Shrimpton styles to a tussled Deneuve, hair looks this season are continuing the retro vibe. With Anne Hathaway rocking her post Miserables pixie style she falls perfectly into trend, and Lana Del Rey touting a long and sexy style they are the epitome of the hairstyles that ruled the runways for this season. Many of us have been growing our tresses either by nature or adding extensions proving that long hair has been the look for a few seasons. But don’t panic you don’t have to cut your locks to be in trend, you can give the Catherine Deneuve look full...blown out… back combed, and sexy. Use the Oribe dry texture spray to give you a bit of lasting height, Oribe make a genius purse size version of the texture spray. Or you can be at the mod end of the trend with a side parted slicked back tight ponytail. I like to use the Aveda brilliant humectant pomade for a sleek shiny manicured look. If you prefer a matte look I like the matt finish from the Hair gum styling pomade, keeps all the fly aways in check.
P A L M B E A C H Woman | 19
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looking for a Great HaircoLorist ? Look to Dino Laudati, one of only 420 haircolorists in the United States who has successfully completed the exam administered by the American Board of Certified Haircolorists, the most stringent exam in the beauty industry. A salon owner in the Palm Beaches for over 30 yeArS, Dino has a philosophy which he feels makes his salon different from other salons. This is his promise: our experienced staff is committed to on-going, continued education. We offer only the highest quality products and services. We deliver the highest level of personal service. We guarantee the hair color you want, every time. We guarantee that we will protect and improve the condition of your hair with every visit. We offer complete haircare for women and men including corrective coloring, precision cutting, contemporary styling, hair extensions, thermal reconditioning, Brazilian keratin treatments, and FDA-approved low level laser hair restoration.
D. LauDati Master HaircoLorist
Two City Plaza - 701 South Olive Avenue - Suite 112 West Palm Beach, Florida 33401
(561) 833-7611
Complimentary Valet Parking
www.dlaudatisalon.Com Career Opportunities Available
P A L M B E A C H Woman |2 1
I
By Lola Thélin
t’s a scary statistic: More than one-third of U.S. adults, 35.7
every mind,” says Casgar. “Sustainable growth in the practice comes
percent, are obese. As the country’s obesity levels continue
through the understanding and commitment to becoming a better
to rise, the population seeks out more ways to stay motivated
person. The understanding that how we show up on the mat is how
and get in shape. Whether it’s enjoying outdoor weather
we show up in the world.”
and sports or tuning in to watch television segments, inspiration
So how does the company really inspire women and men to
is bountiful. One apparel company, Lululemon, is treading on
shape up? The plan is twofold. First, there’s the clothing; it’s longer
new waters, serving as a steady source of motivation, positive
lasting, more comfortable and most flattering when compared to
reinforcement and education.
other brands. Second, there are the stores’ educators. Their love for
“Our mission as a company is to elevate the world from
athleticism is infectious.
mediocrity to greatness,” says Amanda Casgar, area community
Some people gasp at the price of Lululemon apparel. “I
manager for Lululemon. “We do this by connecting with local athletes
remember hearing about how expensive it was and thinking to
and entrepreneurs who are up to great things and support them in
myself, ‘Why on earth would anyone pay that for workout clothes?’”
this so that we can build healthy communities together.”
says Natalie Ruskay, an amateur athlete who trains at BGI Fitness
Lululemon is a brand of yoga apparel founded by Chip Wilson in Vancouver, British Columbia, in 1998. Wilson was a veteran of
in Jupiter. “I wandered in the [Palm Beach Gardens] store one day, made my first purchase and was hooked.”
the surf, skate and snowboard business when he took a yoga class
Lululemon is not only quality athletic clothing for women and
and noticed the need for more performance-based yoga products.
men, but also clothing that makes the wearer look and feel good.
Today Wilson serves as chairman of Lululemon. Christine Day,
The garments are made by athletes for athletes with a focus on
formerly of Starbucks, serves as CEO. The first store opened in 2000;
fit, function and technical performance, explains Casgar. It’s three
as of late October 2012, there were 127 stores in the United States,
main technical fabrics—Luon, Silverescent and Luxtreme—have the
with another 43 in Canada, 22 in Australia, two in New Zealand, and
ability to shape and display the body in the most flattering ways,
a showroom in London and two in Hong Kong.
absorb sweat and eliminate odor-causing bacteria.
Despite Lululemon being a yoga-based company, runners,
Ruskay agrees and even sneaks Lululemon items into her
spinners, Pilates enthusiasts and even CrossFitters wear the brand.
everyday wear. “Everything fits so well to the body and is so flattering.
Casgar says that the yoga approach, mantras and practices are
I’d much rather be wearing Lulu than anything else lately because of
beneficial to all. “Yoga is the perfect complement to any sport and
the comfort, and it’s fashionable.”
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PHOTOS COURTESY OF LULULEMON
lust for Lululemon
How an aesthetic brand of yoga apparel is influencing our community to shape up and feel good. Hilary Musser Bishop of Palm Beach also
each ambassador. “It allows us to speak
agrees, saying the brand boasts great quality
authentically to our guest about their
with the hippest styles and colors.
classes and studios,” says LeGore.
The designers work once a week at retail
Walk into any store and the
stores to get direct feedback from customers.
ambassadors are featured on large
The company’s website allows guests to posts
bulletin-size picture canvases on the
their experiences and feedback with the
walls. This helps validate the community
garments. There are design feedback boards in
credibility.
the fitting rooms.
introduced throughout the year.
“Trying new designs and fabrics allow us to
The
New staff
ambassadors also
supports
are the
continue to learn and push the envelope in our
community by cheering on athletes
key and core line up of products,” Casgar says.
at local 5K races, triathlons and half
“Our guests pursue a number of different types
marathons. “It is the best feeling in the
of sports, depending on the season, and we want
world when you see a guest run by you,
to be able to support them without moving too
who you just helped two days ago in the
far from our original intent, rooted in yoga.” The
store pick out her outfit for the race she
constant feedback from guests and new sports
has been training six months for!” says LeGore.
(yoga paddleboard, anyone?) keep the designers pushing toward new innovations.
While new customers might be a bit overwhelmed when entering a Lululemon store
Lululemon positions itself as a community
for the first time, it seems staff members make
and within the community. “Our goal at The
an effort to know every guest. To combat any
Gardens is to be the hub of yoga, run and fitness
intimidation, LeGore’s store is always peppy,
for our community,” says Elizabeth LeGore,
with
store manager of Lululemon in The Gardens
Newbies receive a tour of the store and an
Mall, Palm Beach Gardens, which, along with
explanation of the different fabrics and product
the Town Center at Boca Raton location, offer
features. “Our goal is that guests learn about the
free yoga classes once a week. Each store
fabric, features, fit and function of every product
lists local resources—Pilates, fitness and yoga
and about all of the different gyms, studios and
studios—on their website and also coordinates
events going on in our community,” says LeGore.
community exercise events.
“We want everyone that we come in contact with
“Our staff is full of athletically minded individuals who genuinely love and care about
exercise
activities
happening
within.
to be inspired to live a life they love 100 percent Ruskay adds that the staff makes it a point
community together, share our goals with one
to remember your name and even what your
another,” says LeGore.
exercise routine consists of. “It almost feels like
has
well to the body and is so flattering. I’d much rather be wearing Lulu than anything else lately because of the comfort, and it’s
of the time.”
people. We take [exercise] classes out in the
Lululemon
“Everything fits so
representatives—
they are your friends,” she says. “They do share a
ambassadors, local athletes, instructors and
love of working out, whether that’s yoga, CrossFit,
role models in the community—who embody
Pilates or running. They want the community to
the Lululemon lifestyle. Each store discovers
be aware of exercise activities and be involved.
their ambassadors. LeGore and her staff talk to
This can never be a bad thing.”
fashionable.”
guests about where they are sweating and take new exercise classes in the community, then the Lulu staff creates personal relationships with
P A L M B E A C H Woman |2 3
P
lm Beach
By Alexis Boissier
P a l m B e a c h Achi e ve rs
Women in POLITICS... In 2013, 97 women serve in Congress, 20 women serve in the Senate, and 77 women serve in the House. The number of women in state-wide elected executive posts is 76 and growing each election year. Here we celebrate three of our own.
a路chieve [uh-cheev] verb, a路chieved, a路chiev路ing.
verb (used with object) 1. to bring to a successful end; carry through; accomplish: The police crackdown on speeders achieved its purpose. 2. to get or attain by effort; gain; obtain: to achieve victory. verb (used without object) 3. to bring about an intended result; accomplish some purpose or effect.
Definition from Dictionary.com
24 | P A L M B E A C H Woman
What is your idea of perfect happiness?
Inner peace What is your greatest fear?
Getting stuck in a crowded elevator What is the trait you most deplore in yourself?
Impatience What is the trait you most deplore in others?
Dishonesty Lois Frankel- Office of Cogresswoman Frankel
As a new member of Congress what are the 3 items on your agenda that you most want to accomplish?
My top goal is to offer excellent constituent services, helping people in the district navigate through the federal bureaucracy and accessing federal resources. I am also focused on bringing more jobs to South Florida. Taking into account the district, which has or touches upon two ports, two international airports, two railroads, I-95, the Ocean and Intracoastal Water Way, I requested and have been appointed to the Transportation and Infrastructure Committee. Transportation is a key economic driver in South Florida. I have also been appointed to the Foreign Affairs Committee which will allow me direct participation in policy effecting Israel and the Middle East. I also want to bring a new spirit of cooperation to Washington. You have done a lot for women here in this area, do you have any specific items that are pressing for you for women?
Throughout my time in public service I have advocated for women and will continue standing up for women. I’m committed to protecting women’s access to healthcare choices, renewing the Violence Against Women Act, reducing violence against women in the military and working to ensure there are better and more jobs for women.
What is your greatest regret?
No regrets What or who is the greatest love of your life?
My family What do you consider your greatest achievement?
My son Ben What is your most treasured possession?
My cat Sandy Who are your heroes in real life?
My mother My son, a former U.S. Marine war veteran What would be your last supper?
Sushi and a hot fudge sundae What is your motto?
P A L M B E A C H Woman | 25
As Mayor what are the 3 items on your agenda that you most want to accomplish?
1. Financial Sustainability 2. Business Development / Job Creation 3. Retain the excellent quality of life that Boca Raton offers with safety being a paramount quality of life issue Do you have any specific items that are pressing for you for women?
Jobs, Economy and Healthcare What is your greatest challenge as a woman in politics?
As Mayor of Boca Raton the road for women in politics was paved by two previous female mayors‌I have not experienced any difficulty as a female.
What do you consider your greatest achievement?
Good Health and Harmony.
As Mayor one my greatest achievements was the push for business development and encouraging policy that has moved the City forward towards financial stability. As a member of the Palm Beach County School Board it was the creation of the Don Estridge High Tech Middle School. And on a personal basis my family.
What is your greatest fear?
What is your most treasured possession?
As Mayor my greatest fear would be a natural disaster or major act of violence affecting the City.
My children and grandchildren.
What is your idea of perfect happiness?
P a l m B e a c h Achi e ve rs
Susan Welchel- Office of Mayor Susan Welchel
What is the trait you most deplore in yourself?
As Mayor of Boca Raton I wish to satisfy the needs of all the residents which is not always possible. What is the trait you most deplore in others?
As Mayor I dislike misrepresentation of the facts. . What is your greatest regret?
As Mayor it is often difficult to make the wheels of government and bureaucracy turn more quickly. What or who is the greatest love of your life?
My husband and family.
26 | P A L M B E A C H Woman
Who are your heroes in real life?
My heroes are those men and women who have given of their time, efforts, military service or financial assistance to those in great need. What would be your last supper?
My last supper would be a gathering of family and friends. What is your motto?
I have always enjoyed the writings of Thomas Paine and I like two of his quotes:
What one thing was a challenge for you while young?
The real truth is that, as a young girl growing up in a family of immigrants, my language skills left a lot to be desired. I had a bad stuttering problem as a child. Hopefully, I’ve grown out of it.
You had a younger life, rich with travel, what memories do you have of that time?
Maria Sachs- State Senate, Democratic
After high school, I left to join my Dad in Southeast Asia. We lived in upcountry Thailand and later in Bangkok. Being so close to our American troops during the Tet Offensive of ’68 and ‘69 gave me a bond with our combat troops who were my age and fighting such an unpopular war. I will never forget our veterans and will always feel a debt to them and their families.
What do you find your biggest challenge to be?
Political gridlock. Democrats and Republicans have to get along in order to best serve the people of Florida. We all need to remember that even though we are members of a political party, that we serve as representatives of the people, not of our party. Only when this is resolved can we move forward and bring Florida into the 21st century. Who are your heroes in real life?
My Mom and Dad. My Dad was a World War II combat infantry officer who taught me that service to our country is paramount. I admire my Mom, who at a young age, had the passion to marry out of her culture, her religion, and her language and had the courage to come to America as a young war bride. Both have instilled in me, from the time I was a young girl, the sense of service to my country and the passion to dream the impossible and the courage to follow that dream. Maria, Why Politics?
As a young child in downtown Detroit, I was surrounded by injustice. Spending my 20s in Southeast Asia during the Tet Offensive, I witnessed injustice. Becoming a prosecutor after law school, during the riots in Miami and the Marielito boat lift, I saw injustice. Politics can be the way to finally stop injustice. That has been my motivation for becoming involved in politics.
What is your greatest love?
I love being a lawyer and I love the work I do in the State Senate.
How do you relax?
I raise a number of animals including quarter horses and free range chickens. Cleaning the barn is one of the most relaxing things to do after work. How do you start and end your day?
My days start with a prayer for my children and my family. Then I enjoy a cup of coffee while reading the paper with my husband. It ends with a prayer of thanks for everyone staying safe on this day.
What would be your last supper?
Southern Italy with my family enjoying a good meal
What is a peaceful evening in your house?
I enjoy cooking and the best place to eat is in my kitchen around the table with my family. Other than my kitchen, Rossano’s Restaurant in Boca Raton is our favorite dining out spot. The best kept secret is their Bolognese.
P A L M B E A C H Woman |2 7
Mark
Bellissimo
By Gary Michaels
“The vision [of Palm Beach International Equestrian Center] is centered around the love of the horse and making the sport more accessible to anyone with an interest, regardless of financial resources, whether a direct participant or a spectator,” explains Bellissimo, who serves as managing partner of Wellington Equestrian Partners LLC (WEP), the guiding entity for the show grounds operations and development, as well as with multiple charitable initiatives. Bellissimo and his family hail from Boston, in 2004, moved to Wellington full time. The next year Bellissimo and wife Katherine, along with two more couples, cofounded WEP, which purchased the old Wellington stadium grounds in 2007 and began pouring millions into the facility to create an equestrian lifestyle destination. Since the takeover, the equestrian grounds have doubled the size and economic impact of Palm Beach County, bringing in more than $20 million annually. A trip to Wellington’s Palm Beach International Equestrian Center confirms that the world of equestrian is no longer an elitist arena. The facility provides high-quality, low-cost entertainment that inspires spectators to come learn about equestrian sport. WEP’s management company Equestrian Sport Productions (ESP) operates the FTI Consulting Winter
Equestrian Festival for 12 weeks, a host of hunter/jumper competitions for 30 weeks, plus another 10 dressage competitions. Family entertainment runs the gamut. Every Saturday night, there is the Bank of America Family Festival, which features Venetian hand painting, a petting zoo, scooter rides, magic shows, carnival performers and more. The Palm Beach Riding Academy, also managed by ESP, offers free lessons, camps, accessible riding programs and a scholarship program for children. Despite his love for it, Bellissimo, who received an MBA from Harvard Business School, has not always been in the equestrian business. A significant portion of his experience has centered on corporate restructuring and business turnarounds with industries ranging from airlines, manufacturers and software services. When Bellissimo arrived in Wellington, the old stadium grounds were at risk of being abandoned. To the outside eye, investing in a rundown property seemed like a bad chess move. “The fact is visions do not come with majority support, and the execution of the vision is filled with setbacks in the form of mistakes, failures and shortcomings that provide fodder for the critics,” say Bellissimo. “Your willingness to preserve directly correlates to your fundamental belief in the outcome, your resources and your team. This is the message I have ingrained in my staff and my children.” Bellissimo’s work isn’t done. He and his wife love their equestrian-related life, but they never set any limitations. “I would love to work with my children in some capacity extending our vision of the equestrian lifestyle destination to some broader markets and some segments that include health and wellness.”
Of course, working side by side with Bellissimo is his wife Katherine. Bellissimo admits he receives more attention, but she is equally responsible for the success of the equestrian effort. “Katherine has a great set of skills and strengths that complement my skillset. It is very enjoyable working with her and I have learned a great deal from her over the past 25 years.”
28 | P A L M B E A C H Woman
Photo By:
His dream has already come true. Daughter Paige approached her father about a charity idea four years ago. Together they produced the FTI Consulting Great Charity Challenge, a relay-style equestrian jumping competition. Since its creation, the event has raised $4.5 million. This past January, it donated $1.5 million to 34 randomly selected Palm Beach County charities.
S AID W ELE T FR INE CT HE ID A B C AY R E O T E L T S L 5 HAL LES AR 10 F O O PM FF F
Bistr o Ten Z er o O ne c re at e s Mo dern Am er i ca s d ishes usin g only th e fin e st loca l
R
provisi on s, w hich me a ns the menu rot a tes o n a w him t o highlight w h a t’s fr es h a nd in seaso n . O ur se a foo d i s caug ht ri gh t of f th e s hor e s of West Pa lm . O ur ve gg ies and herbs a re ha nd pi ck ed at perf ect ion f ro m ou r ve r y o w n garden. O ur c ra f t b e er s us e t he fi n est b ar le y & hops. And our citr us d oe sn ’t c ome f rom Cali forn ia . Because fr esh is best .
Bist ro1 0 01 .c om
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© 2013 Marriott International, Inc.
P A L M B E A C H Woman |2 9
Look Good. Feel Good. Always. By far the most intelligent training system I have encountered. Whether you are hitting a baseball, a golf ball, or a tennis ball, the principles are the same. Gyrotonics teaches one to not “muscle” the body through space, which causes so many injuries occur, but, instead, to “release” the body through space in a connected and sequentially integrated manner. And much, much more.
— Matt Aversa, athlete and former professional pitching coach
Oblio Wish invites you to enter her world—a world where you will feel good and look good, and bring that “good” back to your own world! Wish, the owner of Gyrotonic Satnam in West Palm Beach, is a certified Gyrotonic, Gyrokinesis, Kundalini Yoga, and Yamuna Ball Rolling instructor. And she knows— from experience—the steps that will help us become more healthy, more fit, and more conscious.
Her advice?
Take these eight steps to a happier, healthier, more productive you!
1) Move
Move in some way every day. Take a walk. Reach and stretch. Don't think you have to pound your body to achieve fitness. Do something you enjoy.
2) Drink enough water
Water, clean, clear, and oxygenated is the key to hydration. (Wish particularly likes Kangen Water of Life.) I came to Gyrotonics as a result of a head injury which paralyzed my left leg and created other muscular and cognitive damage. Gyrotonics restored and reprogrammed my body and mind to a more harmonious working relationship. Other benefits of Gyrotonics include easier breathing, reduced asthma, and decreased allergies.
— Gus Kirchner, retired commercial airline pilot, NYC
3) Lean towards a more plant-based diet
Eat more greens. Focus meals on vegetables and fruits, nuts, seeds, and beans.
4) Meditate
Quiet your mind. Clear your intentions. Take a few inner minutes each day for you.
5) Fresh air and sunshine
Every day, make a clear and conscious choice to start your day with some good, deep breaths—lungfuls of fresh air—and a life-enhancing dose of pure sunshine.
6) Declutter
All that stuff! Take a second look. If you don't need it, gift it, donate it, share it, or sell it. Letting go of what you don't need is good for you.
7) Be compassionate and passionate.
Every day, in every way—to others, for others, and on your own behalf. Gyrotonics taught me how to prevent injuries and gave me a deeper understanding of how everything works together. They are the first things I do every morning—they prepare me physically and emotionally for the rest of the day.
—Dena Abergel, New York City Ballet
GYROTONIC 30 | P A L M B E A C H Woman
8) De-stress
Stress is toxic. Meditation, exercise, kindness, and compassion, all help.
Developed by international ballet dancer Juliu Horvath, Gyrotonics focuses on energizing, circular movements, which has led to it being called "yoga in motion" and "yoga with resistance." A wonderfully accessible form of exercise, Gyrotonics is for people of all ages. From athletes to those with back problems, those who practice Gyrotonics find their posture and performance improving.
Gyrotonics (sometimes known as Gyrotronics), one of the newer entrants in the mind/body fitness arena, combines elements of Kundalini yoga, gymnastics, swimming, ballet, T’ai Chi, and resistance training—and is a perfect complement to a Pilates workout.
GYROTONIC SATNAM 速
Fitness Studio
&
Boutique
Offering... GYROTONIC速 GYROKINESIS速 Kundalini Yoga OzzyBall Mukha Essentials Mineral Make-up 速
Resort Style Clothing for Men & Women Organic Tea Counter
561.650.0304 www.gyrotonicsatnam.com 2916 S. Dixie Hwy. W. Palm Beach, FL 33405 Please remember we are a fragrance free environment. P A L M B E A C H Woman |31
“
The giving of love is an education in itself.
32
P A L M B E A C H Woman
”
– Eleanor Roosevelt
Photo By:
Giselle Meza, of Boca Raton, fights to give victims of human trafficking and sexual slavery a fair chance at a life. P A L M B E A C H Woman | 33
By Alexis Boissier Placement text placement text placement text placement text placement text placement text placement text placement text
Giselle Meza, of Boca Raton, fights to give victims of human trafficking and sexual slavery a fair chance at a life. Meza’s nongovernment organization began rescuing adult women in 2007. Puresa became their safe zone, offering them medicine, counseling, love, prayers and food. “The human spirit is so resilient. Once we showed them love, provided safety with complete aftercare and stuck with them through their challenging healing process, these women developed trust and empowerment,” says Meza, who works aboard four months of the year. “To watch a victim become a survivor and begin to live the life she Meza founded Puresa Humanitarian in deserves is amazing.” Kathmandu, Nepal, in 2006. Nepal is not only home Once women have found their strength, they have the opportunity to to the world’s highest summit, Mount Everest. The learn skills training through Puresa. This allows them to become sustainable country is also a source for women and children and not return to the human trafficking cycle. Many are trafficked for the purposes of now employed through Puresa Humanitarian making commercial sexual exploitation Fair Trade fashionable products such as bracelets, and involuntary servitude. necklaces, shawls and bags. Others have opened small Human trafficking is a $32 billion business sewing ventures. “By empowering one victim, illegal business, and two children you will improve the lives of many around her,” explains are trafficked into the sex trade Meza. business every minute. It is the Then in late 2011, Meza expanded her project third-largest organized crime and refocused her attention to children in human in the world behind arms and trafficking. Her missionary teams began monitoring the drug dealing. Depending on the Nepal and India borders to rescue children. The outcome: More than 30 year, it often is ranked second. “Part of my goal is to help raise awareness to this cause,” says Meza. “We girls have been rescued. Many live in the temporary Puresa Humanitarian concentrate on victims in Nepal and India but this is a Life Center receiving round-the-clock care, including medicine, counseling, worldwide issue. The United States is not immune. In food, education and clothing. Due to the lack of space at the center, fact, one child from the United States is commercially plans are in motion to build the first Puresa Humanitarian Life Center, sexually exploited every 5.5 minutes and their socio- which will serve as the example for many more. Just in November, Meza traveled to Kathmandu to meet partners Except Integrated Sustainability, economic background makes no difference. ”
Enhancing lives
For Giselle Meza being a European-based model, traveling 58 countries and landing magazine covers was her career, but founding Puresa Humanitarian, a nonprofit that rescues children from human trafficking and sexual slavery and empowers rescued women with safe employment and sustainability, is her life calling.
34 | P A L M B E A C H Woman
“
Human trafficking is a $32 billion illegal business, and two children are trafficked into the sex trade business every minute.
“The environment that people live in has great influence on mood, happiness and ability to cope with difficult times,” says Tom Bosschaert, director and founder of Except. “Great architecture can elevate their spirit. This Life Center will be a birthplace for a new beginning for women and children, who deserve to see the best of life.” With donations, construction will begin February 2013. Meza’s transition from modeling to humanitarian is not so peculiar. At an early age Meza, who was born in the United States and raised in Costa Rica, was aware of the poverty and hardships that many people faced. Her mother hosted small fund-raisers to benefit women selling themselves because of need. To help stop the cycle, Meza’s mom taught them how to find a job. She also took Meza to deliver homemade food and aromatherapy oils to the sick.
“
a design/architect firm in the Netherlands that specializes in ecofriendly, self-sustainable buildings.
While on her modeling jobs, Meza visited the area’s local outdoor markets to meet the women and children. She saw the tremendous injustice that was happening to women all over the world. In order to survive, to feed their children and out of necessity, women in every country were selling themselves. “I wanted to help make a difference in the lives and provide something for them that would empower them to get out of these situations,” explains Meza. “Through Puresa, women’s lives have come full circle, and the girls are incredible. Their spirits have returned. They play freely as little children should. Our goal is not only to rescue but to restore and bring these women and children opportunity and education, so that they can go back into society and help others, which in turn helps break the cycle of human exploitation.” ..................................................................................................................................................
561-826-7527 | puresa.org extraordinarycharities.org/puresa
Above: Giselle Meza making a difference world wide. Below: Her model background speaks for itself on the cover of Marie Claire.
P A L M B E A C H Woman | 35
Abundant
H eart By Margaret May Damen
36 | P A L M B E A C H Woman
stock photography
Enhancing lives
The
Leading with your heart is fashionable these days...
Women now control more than $22 trillion dollars, which represents more than 60 percent of the wealth in the United States and make or influence 84 percent of philanthropic giving decisions
Photo By: Mitch Kloorflain
Leading with your heart is fashionable these days especially when it comes to matters of philanthropy. Women are taking center stage in modeling ways to listen to their heart and find their authentic voice through the generous and compassionate giving of their time, talent and treasure. And by following their heart more and not worrying so much about what other people think, women are demonstrating an independent entrepreneurial spirit. “Women are recognizing their resources are theirs to give,” according to University of Miami President Donna E. Shalala, “women cannot be assumed to want to give to the same sort of projects as men.” And in fact, they are not. Current research indicates that over 50% of women cite a feeling of social responsibility as their primary reason for giving. Yes, it is still enjoyable to attend luncheons, fashion extravaganzas and the like, but only when the end result is helping feed the hungry, giving shelter to the homeless, providing much needed health care for children at risk. Women are definitely contributing more strategically and want to know what impact their giving has on shaping the future of their community for the greater good. In fact rather that making a donation women consider their gifts are investments in shaping the future of society. During the last decade, women have become more selective and more discerning in how they give and to whom they give. One of the driving forces behind this shift in women’s traditional patterns of giving is their increased control of financial assets. Women now control more than $22 trillion dollars, which represents more than 60 percent of the wealth in the United States and make or influence 84 percent of philanthropic giving decisions, according to The Center for Women’s Business Research. Women also lead in the workplace with 50 percent or greater ownership in 10.6 million U.S. firms that generate $2.6 million dollars in annual sales and employ 20 million people. Women’s leadership giving circles at the Untied Way and Red Cross and Jewish Federation are extremely successful throughout the country. The Women’s Funding Network, the national umbrella organization for Women’s Funds, lists 145 member organizations that collectively
donate over $250 million a year to causes supporting the economic and social issues particular to women and girls. The Philanthropic environment is historically a venue where caring relationships and communities evolve in more personal ways than by voting or paying taxes,” according to Mike W Martin, author of Virtuous Giving. Women are now choosing to define and enhance those caring relationships and communities by their authentic voice and with an abundant heart. Margaret May Damen CFP®, CLU, ChFC, CDFA, CAP®
Founder and CEO of The Institute For Women and Wealth To nurture and empower women to fulfill abundantly their wealth legacy “Wow, She’s great! Wonderful, refreshing, thought provoking and inspiring.”
Margaret May Damen, CFP®, CLU, ChFC, CDFA, CAP® is a charismatic speaker, author, and dynamic seminar leader. Her warm and engaging style gives audiences a refreshing yet practical vision of how to live and leave a legacy unique to their passion and purpose to make a difference in the world. She is co-author of Women, Wealth & Giving: The Virtuous Legacy of the Boom Generation, (John Wiley & Sons, December 2009) and a frequent and popular national keynote speaker and consultant. Her focus on women’s financial and philanthropic issues began in 1990 with the publication of her book, Money$ense for Women. Today, her renowned workshop series, “The Life You Live is the Legacy You Leave,” and “You are the Pebble in The Pond” inspire and empower women and men to identify and embrace their psychological and emotional essence that enables them to excel in meaningful individual and family philanthropic giving by using tools from the 10 Steps to Living the Three Principles of Abundance. ™ Her 35 year career in education, finance, and philanthropy started as an Associate Vice President for Development at Boston University and continued as public relations director for New England Conservatory of Music and Executive Director of Arts/Boston., and included 18-years as a Senior Financial Advisor with American Express Financial Advisors. She is Past President of the Treasure Coast Planned Giving Council, and serves on the national executive board of the Partnership for Philanthropic Planning, PPP (formerly the National Committee on Planned Giving, NCPG). She has presented at national AFP, AHP and NCPG venues. Audiences around the country find that Margaret May Damen’s talent and ability to speak from the heart combined with her financial and philanthropic experience; allows them to unlock “their wealth within,” connect with their values, live a purposeful life and leave a meaningful legacy. For more information on her availability for workshop, consulting or speaking engagements go to www.margaret-may.com or email: mm@margaret-may.com
P A L M B E A C H Woman | 3 7
Jumping for a
Change
Former international grand prix rider Jessica Newman merges her former life with her new life with JustWorld International. By Alexis Boissier
Enhancing lives
“I was no longer shielded from the human suffering faced by three quarters of the world’s population.”
38 | P A L M B E A C H Woman
For 22 years, Jessica Newman lived and breathed the equestrian world. During those years she accomplished great feats as an international equestrian athlete. Then Newman decided it was time for a life change. Little did all of her equestrian friends and family know it would involve them as well. In 2003 Newman cofounded JustWorld International with Hilary Betaille in Wellington, a town known for its equestrian and polo dedication; Newman now serves as the executive director. JustWorld funds local partner organizations to provide education, nutrition, health, hygiene and vocation in impoverished communities in Honduras, Guatemala, Brazil and Cambodia. Newman recently received the Rotary Club of Wellington’s Peace Award, which honors an individual for their outstanding contribution to world peace, conflict resolution or multicultural understanding.
Newman’s switch from athlete to humanitarian began in 1998 when she volunteered for a trip planned by Trickle Up to help Hurricane Mitch victims in Honduras. Newman’s eyes were opened to poverty, social injustice and suffering. She saw orphaned and abandoned children wander streets, searching through garbage for morsels of food. “I was no longer in the privileged and protected environment of the equestrian world,” explained Newman. “I was no longer shielded from the human suffering face by three quarters of the world’s population.” Before founding JustWorld Newman spent several years educating herself on non profits, the root cause of extreme poverty and the most successful solutions. She understood the real issue at hand: These children were receiving no opportunity to better their lives and stop the cycles of prostitution, unwanted pregnancies and diseases. Newman set her sights on long-term goals. “Strong educated children grow up to be tomorrow’s leaders and with compassion and empathy for people in need, they are likely to consider the needs of everyone in future policy and national direction,” says Newman. “For each child we reach in our education and supplementary programs, we have no way of knowing the infinite number of people they can reach and help as they move on in life.” JustWorld programs differ based on the community needs. In a Cambodian community, JustWorld funds a primary school with clean running water, a basic medical clinic for the 240 students and monthly rice supply for students’ families. In Honduras,
the Angelworks program gives scholarships to cover straight-A student needs, while a mobile library visits four slum neighborhoods offering reading and writing activities for 600 children a month. “In ten years of operation, we have indeed had an opportunity to see children grow though our programs and go on to become successful members of their family and community,” adds Newman. One example is a 17-year-old Cambodian girl, who was working at a garbage dump. In 2005 this young girl began attending school through JustWorld’s local partner People Improvement Organization and later vocational training. This past year she opened her own beauty salon in her village and supports her family at large. As an international equestrian champion, Newman counts successful equestrians, partners and sponsors as her friends. She knows their hearts and understands their rushed schedules leave little time for volunteer and philanthropy, so
she created JustWorld International Rider Ambassadors program. Today there are 574 JustWorld ambassadors representing the nonprofit at national and international horse competitions. These athletes donate their time and either a percentage of their winnings or an annual donation to support the nonprofit’s efforts. They also serve a spokesperson; many wear the colors of JustWorld at competitions and visit and volunteer at project sites. JustWorld also hosts “horseless horse shows” to raise money and introduce young equestrians to the nonprofit world. This show allows kids to go through the course and take the jumps themselves, minus their horses. JustWorld International has raised in excess of $5.4 million, not including the tremendous in-kind support from friends, family, and volunteers of nearly $380,000. With such success come added goals. The nonprofit is expanding with JustWorld branches to take on new local projects or regional projects. “JustWorld’s goal has always been to partner with projects that are young and motivated to help children with education, nutrition, medical and vocational support, where they have no other free access to these services,” said Newman. “Once these young organizations have proven to be selfsustainable JustWorld moves on to new projects in need.” .................................................................................................................................................
561-826-7527 | puresa.org extraordinarycharities.org/puresa
P A L M B E A C H Women |39
The famous and fashionable from New York to Palm Beach are devoted clients of Anushka Spa, Salon & Cosmedical Centre. The legendary spa has grazed the pages of nearly every major beauty magazine for over 35 years. Only minutes from Palm Beach, located at the Penthouse Level of CityPlace, the posh 12,000 square foot beauty Mecca was named as one of the top ten medspas in the World by London’s Tatler Magazine. Anushka’s sun-drenched Spa & Salon creates an unrivaled ambiance of chic, graceful sophistication where the Palm Beach Elite do beauty. The iconic facility boasts an 18-room Spa Sanctuary, the Hair Loft specializing in extensions, a state of the art Color Café, Cosmedical Centre, Cellulite Clinic, Relaxation Retreat, designer Nail Lounge, Blink Lash Bar, Makeup Studio and New York Magaschoni Boutique. Anushka offers luxurious amenities including a private free valet, concierge guest services and Wine Bar. The most recent addition to their full-service beauty and wellness offerings is la Barre Studio, a holistic fitness barre studio inspired by the Lotte Berk Method, located on Palm Beach Island. To wind back the clock, visit the advanced anti-aging medical center, offering a full array of services from non-surgical rejuvenation including injectables and laser therapies by industry expert Dr. Bonnie Marting DNP, A.R.N.P., under the direction of Daniel C. Morello, M.D., F.A.C.S., former President of the American Society for Aesthetic Plastic Surgery. When it comes to tightening and toning, the famed Cellulite Clinic, overseen by the Grand Dame of cellulite herself, Anushka, features a 4-Week Intensive Cellulite Bootcamp Program, which encompasses multiple modalities of cutting edge technology including lasers, individually tailored lifestyle regimens and carefully formulated products to target the “Cellulite Prone Zone”. Anushka is a luxurious haven where style and well being intersect. “We want our clients to leave feeling beautiful, with a sense of serenity and well-being remembering the indulgent treatments, the impeccable service and our unique atmosphere of modern comfort and classic luxury.” Explains Anushka. Anushka is the place to embark on an individualized 360° beautification journey and undergo a total metamorphosis that will leave you with a fabulous look and svelte silhouette from head to toe. For information on Anushka Spa, Salon & Cosmedical Centre, call 561.820.0500 or visit www.anushkaspa.com. To learn about la Barre by Anushka, call 561.833.9393 or visit www.labarrestudio.com.
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Farm to Table
By: Lauren Malis
As the “Taste of America” evolves, Americans’ taste buds are developing, too. Dynamic transformation marks today’s gastronomic landscape, and we find ourselves at a critical culinary crossroads. One path leads us towards a fast-food future which threatens to heap our collective plate with the health issues, environmental concerns, and social consequences we have
already begun to taste.
The alternate path, however, leads us towards a sustainable, balanced, and healthier future—one flavored with a celebration of diversity, a respect for tradition, and an eager exploration of the exotic. Along this path, we will discover supermarkets groaning with delicious foods produced by growers from around the globe, as well as by our nearest, most responsive—and environmentally responsible—family farmers. This world of producers has the ability to provide us with a palette for our palates that includes foods rarely available just thirty years ago— foods that can inspire us, titillate our taste buds, and give us true cause for sensory celebration! And when our interest in fresher foods leads us to supporting our local farms, our local economies benefit,
too. Ellis Cooley, Senior Manager of the West Palm Beach Marriott’s Food and Beverage Operations, points out that the thriving Farm to Table movement gives those of us who don’t grow food a chance to buy directly from those who do. These purchases are actually investments in small, local, food-production businesses, investments which strengthen the economies we live within. In addition to the health of our bodies, the wealth of our economies, and the pleasures of the plate, the choices regarding responsible food production raise other concerns. Carmen Norocea, chef and owner of the Gazebo Cafe, at 2151 Alternate AIA, in Jupiter, Florida, reminds us that “Sustainable food is as important as air or water. Running out of food will create the same P A L M B E A C H Woman | 43
“The American public now views the role of chef with a greater respect than has ever been the case before.”
STEP UP to the Plate
And when our interest in fresher foods leads us to supporting our local farms, our local economies benefit, too. Ellis Cooley, Senior Manager of the West Palm Beach Marriott’s Food and Beverage Operations, points out that the thriving Farm to Table movement gives those of us who don’t grow food a chance to buy directly from those who do. These purchases are actually investments in small, local, foodproduction businesses, investments which strengthen the economies we live within. In addition to the health of our bodies, the wealth of our economies, and the pleasures of the plate, the choices regarding responsible food production raise other concerns. Carmen Norocea, chef and owner of the Gazebo Cafe, at 2151 Alternate AIA, in Jupiter, Florida, reminds us that “Sustainable food is as important as air or water. Running out of food will create the same disastrous consequences as running out of potable water or oxygen.” Supporting the Farm to Table movement, which, in turn, so strongly supports local agriculture, will help us avoid such a disaster and keep our families fed—and fed well, at that. For so many reasons, then, as we stand at this culinary crossroads, we must choose our next steps wisely. Sure, the fast-food highway may appear the more convenient option. But if we consider all that’s at stake, we might realize there’s another way, a road that leads us towards good food and the slow, significant processes that produce it. If we travel that road, we, along with a growing number of Americans, affirm 4 4 | P A L M B E A C H Woman
a genuinely respectful, oh-so-delectable and demonstrably sustainable path of consumption—a path which starts in our own backyards. RISE OF SUSTAINABLE AGRICULTURE AND ORGANIC FOOD On the grounds of the White House, against the imposing backdrop of the Washington Monument and the U.S. Capitol, symbols of American political might, First Lady Michelle Obama grows a garden—an organic garden—and speaks of the ways that America’s young people can benefit from an up-close-and-personal understanding of the origins of the foods they eat. “Healing” and “regenerative” are the powers she assigns to the knowledge children can accrue by learning how to cook foods they have grown themselves. The goals of a garden-to-kitchen education project also include teaching children to develop a taste for healthy food, which, in turn, can foster their desire for life-long good health— and all the vitality, energy, and mental agility that accompany it. And, in the process of raising and preparing nourishment for their bodies, young people find their minds nourished, as well, since the tasks associated with cooking and gardening can create a sturdy foundation of skills for them to build upon in their later lives. But the perks of growing, preparing, and enjoying healthy, sustainably-produced foods are not limited to young people. As savvy restaurateurs join the Farm to Table movement, they are partnering with local growers to serve their patrons the most memorable meals based on only the freshest, most enticing, most environmentally responsible ingredients. Here in Palm Beach County, chefs and farmers are on it. They are forming collaborations that create fresh, delicious menus for South Florida diners. “Farm to Table is very important to us,” says Gazebo Cafe’s Chef Norocea, who takes great pride in what she serves her customers. With Gazebo at the leading edge of the movement, in addition to providing their kitchen with the highest quality ingredients, Norocea sees that Farm to Table’s support of local businesses reduces restaurants’ carbon footprints and adds to the stability of local economies. “We strongly believe that Farm to Table is here to stay,” she says.
STOCK PHOTOGRAPHY
The alternate path, however, leads us towards a sustainable, balanced, and healthier future—one flavored with a celebration of diversity, a respect for tradition, and an eager exploration of the exotic. Along this path, we will discover supermarkets groaning with delicious foods produced by growers from around the globe, as well as by our nearest, most responsive—and environmentally responsible—family farmers. This world of producers has the ability to provide us with a palette for our palates that includes foods rarely available just thirty years ago—foods that can inspire us, titillate our taste buds, and give us true cause for sensory celebration!
THE RISE OF THE CHEF Thanks to the rise in popularity of cooking shows and “foodie” blogs and publications, the American public now views the role of chef with a greater respect than has ever been the case before. Now, what chefs do becomes fashion. Chefs visit small farms in search of prime ingredients, and foodies, taking note, head to the closest farmers’ market. In their quest for the best, chefs can create dynamic relationships with local growers, relationships that generate a greater variety of fresh ingredients as local farmers respond to the needs of local kitchens. It is local producers, such as Bedners Farm and Swank farm in South Florida, who, working hand-in-gardening-glove with local restaurateurs, provide the excellent, fresh ingredients needed by chefs to prepare world-class cuisines. This creates a full-circle partnership that benefits every participant in the Farm to Table game. Take the case of a traditional Provencal sauce, aioli, which derives much of its flavor from garlic. If a chef wants to include aioli on the menu, she might visit a farmer who, with the chef’s support, has developed a wide variety of garlic, each with its own unique flavor. Collaboratively, the chef and farmer will consider which type of garlic will create the particular effect the chef desires—something delicately nuanced, a taste to be savored. Having showcased the aioli, and, by association, the farmer’s fine garlic, this chef has acted as an enthusiastic
cross-pollinator, busily buzzing between the farmer in the field and the hungry patron at the table, providing a crucial link in a culinary—and economic—chain, and ultimately increasing opportunities for the growers, the manufacturers, the restaurateurs—and, of course, the happy diner. MULTI DIVERSITY AND REGIONALISM Today, in addition to vegetable farms and fruit orchards, we have seen an increase in the availability of sustainably produced herbs and spices, sprouts and honey, pigs and poultry, eggs and dairy. Across the nation, these and other foods representing America’s cultural diversity are increasingly available to chefs and grocers who seek to feed the soul of the country as well as the bodies of its people. This feels right. It feels like going home—to a home that most of us 21st-century urban and suburban dwellers have visited only in books, movies, or our grandparents’ memories. To Marriott’s Ellis Cooley, Farm to Table, and all it implies, returns us to our roots. “I like to look at it as the hundred-year philosophy,” he says, “meaning if people lived and ate like this successfully one hundred years ago, then we strive to emulate that now.” While it may seem a leap to some, it’s a leap to a system that makes profound sense. It’s as simple, as Cooley points out, as “knowing where your food comes from.” As simple as “having a relationship with the farmer who comes by once a week in dirty boots, and knowing that what you will be serving that night was in the ground that morning.”
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Deana Clark and Kimberly Silveira know what it takes to look good—and with the opening of BodyLogic Laser and Skin Solutions in Delray, they are ready to share their knowledge with you! Deana, formerly an international fashion and lifestyle model, holds current licenses in Massage Therapy, Paramedical Aesthetics, and Electrology, as well as a certification as a Clinical Laser Technician. The founder of Highlands County’s premiere day spa, Back In Touch, Deana has recently relocated to South Florida, where she is now a co-owner of Delray’s BodyLogic with Kimberly. Kimberly, after much success in real estate and development, has turned her focus to her true passion: the cosmetics and laser industry. Also the owner of Laser Rental Services, Kimberly services cosmetic surgeons and dermatologists throughout South Florida. A licensed Paramedical Aesthetician, Certified Clinical, and Medical Electrologist, she brings years of experience in the field to BodyLogic. Together, Deana and Kimberly create a great team. Their dedication to excellence in the arena of beauty is backed by their 30 combined years of training and knowledge in the realms of business, spa management, cosmetics, and laser technologies. They are committed 100% to their clients’ satisfaction, aiming to deliver an unparalleled spa experience that utilizes the very latest technologies available. And not only will Deana and Kimberly provide their own services through BodyLogic. They will also act as your very own South Florida beauty industry concierges. With a wealth of knowledge and well-established connections to the best of area professionals— including make-up artists, fitness coaches, dentists, and doctors—Deana and Kimberly will offer you unique, personalized guidance to the very best providers of the services you need to look good and be a better you!
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B
right Whites
Winemaker and wine merchant Michael Cinque’s guide to lesser known, delicious, and gently priced white wines I don’t want to take anything away from the grape variety. Chardonnay is, after all, a crowd pleaser. People just can’t get enough of it. It is the most frequently consumed white wine around the globe, in part because everyone over ten years old knows how to pronounce the name. And producers, retailers and restaurants have learned how to respond to and encourage this demand. Chardonnay gets the cash register ringing like no other wine. But I do want to point out that there is more to white wine than rivers of chardonnay. Less familiar white grapes, with a range of taste profiles from austere and stony to opulent and aromatic, are definitely worth trying. They might hail from areas where they are native and have been cultivated for centuries, or they may have migrated and found compatible homes in newer wine producing regions. Whichever the case, I encourage you to venture out and enjoy the delightful and unexpected pleasures of these whites.
W i n e Know
By Michael Cinque
You’ve probably had too much bland pinot grigio at gallery openings on Worth Avenue, but don’t give up on this grape. Smaller producers in the north of Italy, and winemakers in Oregon, where it’s known as Pinot Gris, are producing riper, more full bodied, flavorful versions that will enchant your palate. The related Pinot Blanc grape is used for both still and sparkling wines, notably in Alsace and also in Austria. Insider
There is Life Beyond Chardonnay There are over 50 shades of white wine. Start with these picks to experience crisp, wellbodied and lasting taste. Prices range from 12.00 to 25.00 48 | P A L M B E A C H Woman
Amagansett Cuvee Pinot Blanc
Bodegas Vina Nora NORA ALBARIÑO
Saladini Pilastri Pecorino
Photo By paulette Martin
Viognier (pronounced Vee-on-YAY) is a joy: pale and glinting with gold, with a fragrance of fresh summer fruits and flowers, and a soft but distinct taste. Condrieu, a small area in the northern Rhone valley, and nearby Château-Grillet, are considered the gold standard for this varietal. But in recent years, ambitious winemakers in California, Australia and South America, among other places, have begun producing some quite respectable Viogniers that are affordable and fun. My insider advice: Surprise friends with a floral and fruit-scented Viognier as a digestif on a mild Palm Beach evening. And don’t overchill the wine.
“You might very well have savored these as house wines in restaurants while traveling in Europe.”
tip: try these wines from a few different regions rather than different producers in the same area, to hone in on your personal favorites.
stock Photography
Gewürztraminer (guh VOORTS truh MEE nur) seems to me an excellent choice with the cuisine of Palm Beach. It’s a gratifying food-friendly match for local produce and scented fresh herbs, poultry and cheeses. Look for the fragrance of rose petals, lychees and a delightful undertone of spice. Insider tip: when you’re stumped on what to serve with Mexican or Asian influenced dishes, turn to Gewürztraminer. Another grape that matches extremely well with a variety of foods is Gruner Veltliner, an Austrian grape grown on dramatic hillsides along the Danube. Drink it young and fresh, while it is sprightly and charming, with crisp acidity, clean citrus flavors and a bit peppery. Look for bell pepper aromas and a taste that is comfortably complex without being fat or overly serious. It’s a winner with grilled fish and light menus. Insider tip: the taste of Gruner Veltliner is
seductive, guaranteed to bring compliments and questions from your guests. It’s hard to generalize about Riesling since this native of the Rhine now thrives from New York’s Finger Lakes to the islands of New Zealand, and is adaptable to many styles, from bone dry to sweet, in the hands of skilled winemakers. It is a vibrant wine with a spectrum of potential traits, and on the table it partners with a surprising number of dishes. If you’re not familiar with Rieslings, you might start some taste experiments with a few of the dryer one as aperitifs. Insider tip: fine-tune the level of dryness to the course you are serving, generally drier to sweeter as you move through the evening. Bring out your inner sommelier. All of these wines should be served in the bloom of youth. Certain gossamer qualities are lost as they age. So look for recent vintages and don’t buy anything that might have been hanging around a store or warehouse for a few years unless it is recommended by a wine merchant you trust. Fragrant whites
are increasingly sold in screwcap bottles—and for good reasons. And if you are storing screwcap bottles remember to stand them up. Unlike corked bottles there is no reason to keep them on the sides. Don’t stop with the grapes I mentioned. You have so many choices, so much to discover. Albarino from the northwest of Spain, Txakoli for the Basque provinces, Vinho Verde from Portugal, Tocai Friulano from areas near Venice, Chenin Blanc from both France’s Loire Valley and from South Africa, Vermentino from across the Mediterranean coastal districts, Marsanne from the northern Rhone, Fiano from southern Italy, which is the wine Cleopatra would have sipped with Julius Caesar. You might very well have savored these as house wines in restaurants while traveling in Europe. Will they taste as wonderful in South Florida as they did in the South of France? Put out the welcome mat. Give it a try. Another bonus with these unconventional whites: you can afford to experiment. Many are in the $10 to $15 range, and generally do not go above $25.
Want to know more about these grapes and wines? Or get recommendations on specific labels in the varietal groups? For suggestions and insider tips, email me at: mcinque@gmail.com
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Who is
Michaela
Michaela Paige is a seventeen year old singer/songwriter and radio show host working to heal the world through music and outreach. you’re good, it’s about becoming better. How did you get to the Voice? It’s a funny story, actually! My dad called me and informed me that he has submitted my video to The Voice, and after my fall outs and mess ups I’d had with other shows, it was safe to say that I was quite upset! I didn’t think there was ANY chance that they’d ever watch my video, so I’d just get my hopes up for nothing! One all night drive to Atlanta and a few trips to LA later, I was part of The Voice family and ready for my Blind Audition! What was the experience like for you being on The Voice? My experience on The Voice was predominately one of the most amazing experiences I’ve ever ventured on. From the staff, to hair and makeup, to wardrobe, the band and our vocal coach, the other contestants, and of course the coaches! You can’t help but feel like part of a family. The Voice was everything I needed to inspire me to work that much harder towards my dreams, and I can never repay them for that.
ABOVE: “TEAM BLAKE” Terry McDermott, Michaela Paige, Blake Sheldon and Cassadee Pope
When did you start singing? I started singing when I was around 8 years old. My dad loves to tell this story, but I’ll try to do it justice. My dad was watching a football game and I was singing and dancing in front of the full length mirrors in the master bathroom, like any 8 year old girl would. My dad yelled at me to turn the CD player down and little me slid the bathroom door open and said “Dad, that wasn’t the CD player, that was me!”. The rest is history! When did you figure out you were that good? I don’t think you ever “figure out” that you’re good. Even to this day I am my worst critic! Over time you learn and you grow. You practice for hours and you never cease to learn new and different things. It’s not about figuring out that
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What is your radio show about? I have three internet radio shows on Tuesday nights! All of them are completely different, but just as fun! F.M.L. (Friends Music Life) is a show about teens, for teens! Talking about life, helping teens, and discussing current issues in the world as well as teen issues. F.M.L.’s weekly broadcast includes a topic relevant to teens, affecting teens. We want to educate teens worldwide on current issues they may not know too much about, prepare them for the hardships to come, as well as help our listeners with issues in their own lives. Pursue Your Passion is a show about living your dreams on your own terms. We want to showcase those that are
Photos Courtesy of the Voice
C u l t - u re
What is Blake Shelton like? Blake Shelton is just as amazing as you’d probably imagine him to be. The thing I like about Blake is that he’s exactly how he seems on TV. He’s one of the most kind-hearted, genuine, funny, incredible people I’ve ever had the pleasure of meeting and the honor of working with.
indeed living their dreams as well as educate and motivate those who wish to pursue their passions by providing them with the tools and knowledge of those that are where our listeners wish to be. Off Topic: The Michaela Paige Show is simply a show about anything and everything. It’s an outlet for voices to be heard while becoming a voice for others. I think the name says it all! F.M.L. can be found at 7/6c (4 P.M. PT) and Pursue Your Passion at 8/7c (5 P.M. PT) on W4CY.com, while Off Topic: The Michaela Paige Show can be found on W4WN.com at 9/8c (6 P.M. PT)! What is Next? Well, it was recently announced that I will be opening for Blake Shelton at the Strawberry Festival in Plant City on March 10th! I am extremely excited to be part of something like this and cannot wait to see what else my coach has in store for me. Like I said after I was eliminated from The Voice, I’m going to explore my options, follow my heart ,and enjoy every moment of it! Advice? My biggest piece of advice is to do what makes you happy. At the end of the day the only person you have to impress is yourself. It’s so easy to be manipulated into doing things you may not want to do, or into being someone you’re not. People will love you for who you are as long as you stay true to who you are. Your Motto? Throughout my entire life I’ve lived by one motto and that’s “everything happens for a reason”. Things happen, people come and go, but there’s a reason for everything. Sometimes we may not know why, but it’s not for us to figure out! The sooner you learn that, the easier life from all aspects becomes.
ABOVE: Singing during “The Voice” on stage with her fellow finalists.
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Exclusive Interview with Director Kevin Breslin on his films #whilewewatch, Living for 32 and his latest production New Indie, “Blowtorch” starring William Baldwin, Lois Robbins, Kathy Najimy, Armand Assante, Jared Abrahamson.
By Karen A. Brown On October 29th when Hurricane Sandy hit The Northeast, Director Kevin Breslin was in pre-production to start filming “Blowtorch”. Little did Breslin know, he would first have to watch 100 homes burn to the ground in his neighborhood of Rockaway, NY and lose two cars while being forced to weather the storm on the top floor of his home. He has spent the last two months living in 5 different locations while he’s been filming “Blowtorch” on the streets of Brooklyn. On one night, he had to direct from his car, as the deluge from the sky made it impossible to be out in the street. With a stellar cast of veteran actors William Baldwin, Lois Robbins, Kathy Najimy, Armand Assante, Paul Ben-Victors and Jared Abrahamson burning up the screen, this drama is sure to be powerful. The story, written by Breslin, is set in Brooklyn. “Blowtorch” tells of a murder of a teen over ‘bathsalts’. (http://www.drugfree.org/drug-guide/bath-salts) I caught up with Breslin to get the inside scoop on “Blowtorch”, which will be released sometime late this year.
Brown: You wrote “Blowtorch”, can you share more about the process of creating the script? Breslin: This is a story out of my mind. I worked in many factories and knew many tough people. I loaded trucks for years at night in Canarsie. I knew about a few different murders in my life and had to get at some fiction. I have made one doc after the next in the past few years and knew it was time for me to start working with fiction. It is in my blood. Brown: Your last film, “#whilewewatch” was a raw fast paced doc on the Occupy Wall St Media team, how different was shooting with seasoned actors? Breslin: I was excited to meet all the actors. I loved
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them. Billy Baldwin, Armand Assante, Kathy Najimy, Jared Abrahamson, Paul Ben David and Lois Robbins. They were all great. All the characters are New York. The actors gave brilliant performances. This is about a teenager murdered over bathsalts in Brooklyn. I know reality and doc story telling. I trusted my instincts about story and just giving the actors the freedom to work. I loved when they said to me, ‘Hey, I have an idea. Can I try this or that?’ I loved that. They were invested in their characters. I just wanted them to bring the rhythm of their roles to life. Can’t wait to do it again. Actors are smart people. Top Photo: sabrina lantos, Bottom Photo: Thomas Brookins
FilmMAKER
C u l t - u re
Kevin Breslin
Brown: What was it like filming on the streets of Brooklyn? Breslin: Brooklyn is the greatest place on earth to film. For “Blowtorch” I tried to relive the naked city and on the waterfront. It still has cobblestone. It has the old crumbling factories and the lonely streets. The piers jut out with NYC in the background. The hard edge of the waterfront in Sunset Park allowed me to show the working class world. The rich and the dreams of greatness always twinkled across the river.
On set with William Baldwin during the filming of “Blowtorch.”
Placement text placement text placement text place-
Brown: Any quirky stories during the shoot that you would like to share? Breslin: Yeah, I was homeless because of Hurricane Sandy and have been sleeping all over the place till my house is ready. My son Quinn, age 5, thought he was Billy Baldwin’s son. And called himself Jesse. He would run lines with Billy at 3 am. He started asking when was his chance to do a scene. The camera crew put him in makeup and I called action. He stared throwing out some lines. Insanity… (*laughing*) Brown: You are editing now, when will the film be released? Breslin: This is an indie. It will be out sometime next year. This is an edgy murder story on the waterfront in Brooklyn. A teenager dies over bathsalts. His mother seeks revenge and wants the murderer caught. She becomes inexorable and takes the law into her own hands. Lois Robbinsis the mom. Billy Baldwin is a detective who is after the killer and has to use all his skills to keep the mother from ruining a murder case. Brown: Is there anything else you would like to share about the writing and/or filming of Blowtorch? Breslin: I was blessed to have a great NY crew. The mayor’s office gave us ‘cart blanche’ and we shot all over the Brooklyn streets. For a film with a small budget I think we will give the streets a big-time look. I look forward to getting the film out for everyone to enjoy. I wanted to a film in the vein of the old NY movies from Lumet…even the edgy look from Billy Friedkin. I used old lenses from the 60′s to give the film a unique look…. Thank god for cobblestones.
Brown: So you were filming after having evacuated from your home? What was that like? Where have you been staying? Breslin: Like Floridians, I experienced a hurricane. My home is on the beach in New York. The Rockaway peninsula was blasted with ocean water meeting the inlet. We flooded. My home and my wife’s 2 businesses have been flooded. A tremendous loss . We are rebounding. I was filming.. Blowtorch, all during this. It is about a teenager getting murdered in Brooklyn. I slept on air mattresses at friends houses. An exhausting experience.
Brown: Where does your neighborhood go from here? Breslin: Day by day rebuild and live ahead. It is happening.
Brown: What made you not evacuate in the first place? Breslin: No one expected 5-6 feet of water and a blackout and raging fires. 20 houses around the block from me burned down. The morning after was horrifying humbling. This is our home. My wife, Liz is a New York beach girl. Her store The Blue Bungalow is a hot store for gifts in our town. She has sand between her toes and wanted to stay. It was scary. The fires, the flooding and no lights.
Breslin on #whilewewatch – The
Brown: What were your first thoughts in the aftermath of the storm? Breslin: I was humbled. I was on the streets at dawn with a camera on a bike. I saw a man stare at his home that was incinerated. I saw exhausted fireman just listlessly aiming a hose....the filth. The devastation from the surf, the inlet and raw sewage. It was mud, and filth. Apocalyptic. The boardwalk was erased from reality. Homes leaning into the ocean. This was a wakeup call about nature and life and what matters.
Brown: What is next for you Kevin? Breslin: I am editing Blowtorch. I have another movie about a New York love story. I hope to announce a huge cast . It is an interracial love story. A New York Romeo and Juliet. It is what we need. I live to tell stories. I love Florida and hope to get back down there and tell a story. Maybe someone has a good one to tell me.
gripping portrait of The Occupy Wall St Media team filmed in Zuccotti Park NYC. Brown: You and I worked 19 hour days to bring #whilewewatch to the public as it was happening in realtime. What brought you to film #whilewewatch about Occupy Wall Street? Breslin: The people who said....no...I am not getting in a line to nowhere and not opening my mouth. These were the first new voices in this city in a long time. They lined up to yell and scream about inequities. They were smart, young and honest. They created their own OWS media. I knew they were the most original story tellers in a while. They did this for free. Amazing people.
Brown: We all rely on government assistance in times like this? What was that like? Breslin: Insurance and all the aid. It is all paperwork not easy. All the adjusters. Everyone had different needs and issues. It is tiring, time consuming and slow going. I want to single out all the help from all the agencies and contractors and laborers who have helped clean up our beaches and town.I must say the New York sanitation workers were brilliant during this massive massive cleanup. It was huge and they did it with precision and pride and passion, brilliant people!!!! P A L M B E A C H Woman | 55
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Placement text placement text placement text placement
power for a limited time. Our inalienable rights are in perpetuity Brown: We used New Media and Social Media for #whilewewatch and #OWS taught us new ways of pushing out media, what was that like from your perspective? Breslin: Brilliant. The live streaming. Creating media worldwide from a park with no money... no generators. Nothing. Through Wi-Fi they spread a story to the world. The writings, the videos, the newspapers, the Facebook pages. The streaming talk shows all came from Zucotti. Show me a worldwide media team that blasted out of nowhere to tell the world a story. They are media geniuses. Kevin Breslin on “Living for 32”
Brown: You were the director on Living for 32 about the Virginia Tech shootings, since then we have has the recent tragedy on Sandy Hook. What is your perspective on gun control? And how did filming Living for 32 change you? Breslin: I agree with the Mayor Bloomberg in New York on gun control.. I resented how he allowed the NYPD to bully its citizens learned from Colin. He lives with 5 bullets in him from the killer at Virginia Tech. He knows the great need for background checks. There is no way around responsible background checks. Finally our elected leaders are realizing this. Sadly, It took Gabby Giffords and Sandy Hook to bring it to the forefront.
Brown: How do you feel about Living for 32′s message now that Colin has become such an incredible voice in Washington? Breslin: It only helps create awareness and that is good, However, we have had 1000′s of murders from a coherent way to control guns being in the wrong hands. Colin does what is essential. He goes to work every day and discusses the issue. The film supports his efforts. Brown: What were your feelings on the set while filming..? Breslin: I felt that Colin would emerge as a powerful voice. The irony is that he is listened to after people are murdered. A wonderful way to have to be understood. He is finally getting the NRA people to pay attention to his lobbying efforts at Brady. Brown: Where is the Living for 32 now? Breslin: Living for 32 is on ShowTime and the BBC. It has run for 2 years. It has been at festivals around the world and universities. It was shortlisted for an Academy Award, in 2012. It should have won. The testament is that it probably has more recognition that most docs made in the last few years. It will be showing for a long time and it has helped establish the greatness of Colin Goddard and what he does. Google him and the film. Brown: Is there anything you would like to add on Living for 32? Breslin: Yes…politicians and lobbyists and gun manufacturers all have to sit together and come to an understanding that life is a remarkable thing and help eliminate all the murders in America. This is way more than a financial or 2nd amendment threat; it has to do with life and humanity.
By Karen A. Brown Twitter @mediagirl333 Creative/NewMedia Producer -Writer/Sports/Comedy/News/GreenTV Music/Film/ PopCulutre Blog www.IndieStardust.com @IndieStardustKaren is the Director of Creative Media of The Humanity-Without-Borders Foundation @humanityorg and the USProducer on @whilewewatch #SAGAFTRA and the CEO of StardustBlue Media, LLC @stardustblu NYC/Fla · http://www.StardustblueMedia.com
Photo: Thomas Brookins
Brown: Where is #whilewewatch now and how can people view? Breslin: It is sold to SnagFilms for worldwide distribution. It has been shown in festivals around the world. The finest worldwide universities have shown it in their media schools. The film is also available to view on Snagfilms.com Brown: While you were in Zuccotti Park filming did anything particular stand out to you? Breslin: Yes, people taking media into their own hands. They did this with no press passes. No media trucks and fancy titles. They worked day and night in tents, in the rain in the snow and cold, 24-7 to tell the world their stories. The line “We are the 99%“, will live in perpetuity that they created. Look at their videos; they put live streaming on the map to get the stories from inside Zucotti out. They highlighted the police brutality. They were media geniuses who knew how to tell their story. They won the media war hands down and were certain the real inside stories got highlighted. Main stream media chased the #OWS media. Brown: In some places across the country, the #OWS movement seemed to be getting unruly and the meaning of it seemed to be lost, which to me is when the message starts getting convoluted, what do you think? Breslin: #OWS is fractured they had 100’s of cities around the world. They did their best to keep a unified front. They shared websites and information. It was all front page national news. Especially all the violence and agent provocateurs. The media never focused on the honest attempt to speak about student loans...debt. Young people being unable to get a job... They fought for rights of the young. They are starting life looking at massive confusion. We must remember all the violent incidents at Cal Davis, Oakland, New York. Organized law enforcement was very aggressive along with lousy politicians who feared freedom of speech. Brown: A lot needs to change in our government, what are the 3 items you think need major reform? Breslin: Student debt. Politicians using police to enforce their mediocrity. Lastly never allowing freedom of speech, no matter how unpopular to be jerked around with by fools in
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“Boat Girl captures the wonders and the paradoxes of growing up just offshore from American culture in a way that I haven’t ever seen in a lifetime of reading about such things.”
”
s
BOAT GIRL
Photos COURTESY OF MELANIE NEALE
Melanie Neale
- Tim Murphy, Editor-at-Large, Cruising World Coauthor, Fundamentals of Marine Service Technology
A Memoir of Youth, Love & Fiberglass
s
s
A Memoir of Youth, Love & Fiberglass
Girl : A Memoir of Youth, Love & Fiberglass MelanieBoat Neale
W e l l re ad
is the heart-breaking memoir of what it’s like to grow up aboard a sailboat.
Melanie Neale holds an MFA in Creative Writing from Florida International University in Miami. She currently works as the Director of Career Services for a private art college in northern Florida, where she lives with her husband and daughter.
5 8 | P A L M B E A C H Woman
Throughout the 1980’s and 90’s, Melanie’s
As an adult, she lived aboard her own 28-foot
family lived aboard a 47-foot sailboat, spending
sailboat and went through several relationships
their summers along the US East Coast and their
looking for someone who wasn’t intimidated by
winters in the Bahamas.
her stubborn independence and free-spirited
But the cruising life was not all fun in the
lifestyle. Boat Girl weaves all this together into a
sun. The family had to work hard to pay for their
story about a girl who, once all is said and done,
way of life. They dodged hurricanes, overzealous
simply wants her own boat and her own life.
federal agents and bullying land kids. And they
Melanie paints a vivid picture of the trials
endured a boatload of family drama. As her father
and tribulations of family life aboard a sailboat
published articles about how living on a boat brings
without drowning the reader in the technical
families together, Melanie secretly struggled with
details of sailing. Boat Girl strikes a perfect
an eating disorder, the alienation of being a boat
balance between a coming of age story and a sea
kid, and confusion over her developing sexuality.
tale, enjoyable for boaters and land-lovers alike.
Excerpt from Boat Girl: A Memoir of Youth, Love & Fiberglass, by Melanie Neale, Published in 2012 by Beating Windward Press Prologue 1979 An airplane banked over St. Petersburg, FL, and the Gulf of Mexico, flat and green, spread out under my parents and me. It was 1979 and my mom held me in her belly. She was sick from her pregnancy and from the plane ride, but I felt healthy and rested and light inside her. We visited the Gulfstar sailboat factory as soon as we got off the plane, my dad in cutoffs and a T-shirt. He’d left his suit and tie back in Virginia. My mom was granola-healthy, skin like polished bronze, her baby-belly leading the way. I couldn’t see any of this, but I smelled raw fiberglass and uncured polyester resin, sharp and piney, through the membranes in her skin. The factory workers stopped as we entered the building, glancing briefly at our family before either looking at the ground or resuming their work. My dad had come to make their lives hell. The boat had to be perfect. Dad had flown down before, entering the yard unannounced, checking to be sure that the hull was thick enough and the layout met his specifications. The workers, mostly retired carpenters and builders, must have resented him. He was half their age, a hotshot lawyer from the Tidewater area of Virginia who represented the labor unions and had made enough money doing so that by his early thirties he was able to commission a brand new sailboat. My dad: tangled brown hair a little longer than most lawyers’, wire-framed glasses sitting on his wide nose, the veins in his neck constantly pulsing as he gritted his teeth, always right, and always ready to argue. The boat was Chez Nous, hull # 20, with a modified cruising keel, heavy rudder, big Perkins diesel, Onan generator, sloop rigged, a slight stern overhang and a heavy bowsprit. Inside, the forward cabin was to be the kids’ room and had a large V-berth and a hanging locker. There was a head across from the galley, and steps lead up to a main salon with a big teak table in the center, and a chart table and navigation station next to the companionway. Aft of the main salon, more steps lead down into my parents’ room, with a queen-size bed and another hanging locker and its own private head. I was born on August 7, 1979, somehow knowing all this. I fell in love with the 47’ fiberglass sailboat the day I came aboard from the hospital. Two years passed and I recognized my sister, Carolyn, the same way I recognized Chez Nous. I saw her lined up with the other babies in the hospital in Newport News, VA, small and red and screaming, and I knew she was made of the same stuff as me: fiberglass, flesh and bone, made to my dad’s specifications. She was the final building block of our family—the completion of what my Dad had been working so hard to create. In the early days, we sailed the Chesapeake Bay on the weekends or whenever Dad had some time off.
Work took him all over the country and there was talk of a promising political career. But the time on the boat is all I remember. We trolled a fishing line and hooked bluefish, which Mom reeled in and pried from the hook with delicate fingers. Once a fish bit her thumb and held on so tight that Dad had to pull the bony mouth open with steel pliers. We glided up alongside the oyster boats that dredged the bay for the rough-shelled bivalves and loaded bucketfuls of them onto the stern of Chez Nous. Dad set me up on a shelf behind the cockpit and opened the oysters with a dull knife, holding them so that his fingers gripped the edges as he slipped the knife between the two shells and pushed them gently apart. He cut the muscle that attached the creature to its shell and poured hot sauce from a glass bottle onto the trembling and wet meat. Some oysters went onto a saltine cracker, but most went straight into his mouth with just a dab of hot sauce. I ate them too, sucking them down even before I had a full set of teeth. You didn’t need teeth to eat raw oysters. Mom sat at the helm and Carolyn rested in a basket wedged between floating cushions, secure so that it wouldn’t slide as we tacked up and down the bay, heeling as the gusts came. When Monday came and Dad went back to work, Mom toted Carolyn and me to the sitter’s house so that she could resume her teaching job. Both of my parents were trying to think of a way that they could make our weekend lifestyle permanent. Book I: Migrations Trade and Barter Virginia, Summer, 1984 Age 4 Grandmom Margaret helped my mom set up a picnic on the hood of my parents’ blue Oldsmobile. Heat simmered off the dirt road and the car, and sweat pooled between my grandmother’s breasts and soaked her tight T-shirt. Her breasts were brown and patchy with sun spots, and her fingers were long. I watched her unpack a cool stainless steel thermos and twist the lid off. She tilted her head back and her throat moved as she drank, then she lit a Virginia Slim and leaned back against the Oldsmobile. I wondered how she could touch the car without burning her skin. Perhaps the years and years of sun that she and my grandfather had exposed themselves to while cruising the Bahamas had burnt the nerves on her skin to the point
where she couldn’t feel hot or cold. I sat on a blanket thrown over a patch of dry grass next to the car and marveled over her skin and breathed in the sweet cigarette smoke. “You didn’t pack a martini lunch, did you?” Mom picked up her mother’s thermos and drank, frowned, and handed it back. “It’s after noon,” Grandmom Margaret checked her wrist where a watch would have been if she’d been wearing one. “It’s still too early for martinis.” Mom turned the thermos upside-down as if she were about to dump the contents into the red Virginia dirt, but the lid was screwed on tight. “I thought you’d brought drinks for the kids.” “I did,” she said. She grabbed two diet colas off the backseat of her Thunderbird, which was parked next to the Olds. The cans were warm and had silver flecks of dirt sticking to them. Mom shook her head, probably imagining how much caffeine and chemicals were inside the cans. She tossed them back into the Thunderbird. “The girls will just have to wait until we get home to get something to drink,” she said. I eyed the soda cans, and ran a dry tongue over the roof my mouth. Mom had brought along a bag of sesame-seed and honey candy, and I unwrapped one and licked the honey off my fingers. It melted faster than I could eat it in the heat. Grandmom Margaret downed her martini and closed her eyes, leaning her head back so that sunlight spread across her face. She coughed and pulled another long cigarette from the pack in her purse.
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“You and Tommy really going to go cruising?” she asked my mom. “Raise those kids on the boat?” “We’re planning on it,” Mom said. “Why?” “Just watch the girls,” she said. “Boat life might not be good for them. Might be a little rough—they’re going to turn out to be completely unrefined.” “There are worse things in life than being unrefined,” Mom said as she opened a Ziploc bag of carrot sticks and chewed one. Mom, Carolyn and I watched Grandmom Margaret draw from the cigarette, sucking her cheekbones in until they were hollow and skeletal. I pictured myself smoking Virginia Slims when I got older. “I raised you okay, didn’t I?” she said once she’d exhaled. We all turned to watch my dad and Granddad crunch through the brush next to the road. Dad carried a machete. They’d been surveying the piece of waterfront land my parents had just bought—right next to my grandparents. Their plan was to build a dock on the land and keep Chez Nous there during the summers, when our family returned from the Bahamas. The Wittigs, who were my mother’s parents, did the same thing—they kept their small cruising trawler docked at a rickety pier stretching into a creek off the Corrotoman River. They were slowly building a house on the land, doing all the work themselves. During the summers, they worked on their house and on the boat and gardened and hosted their five daughters and all the grandkids that came from having five daughters on their little slice of Virginia waterfront. In the fall, they untied their dock lines and headed south on the Intracoastal Waterway, a series of rivers and canals and creeks and estuaries that ran from Norfolk, VA all the way down to the tip of Florida and then continued back up Florida’s West Coast. They crossed the Gulf Stream from Miami or Fort Lauderdale, depending on the weather, and spent several months in the Bahamas. My grandmother had beautiful shells in her house and on her boat, which she said she had collected during hours of walking the Bahamian beaches at low tide. “We waited until we retired to do it,” Grandmom Margaret said, exhaling as she spoke. “You mean until Dad retired,” Mom said. “I had plenty of work to do raising five kids.” Mom was the oldest of the five. She and her sisters had been raised in Portsmouth, Virginia. They lived adjacent to her father’s veterinary practice, and she helped her father out in the office, tending to customers and caring for the animals that they boarded. She also took care of her sisters. She cooked for them on the occasional nights when her mother didn’t feel like cooking. Tuna casseroles, Ritz crackers, Saltines and milk. During the summers, Dr. Dog, as everyone called my grandfather, would take a few weeks off and the family would cruise the Chesapeake Bay aboard their trawler, the Sevenwytts. The Wittig girls wore bikinis and flirted with the boys at the marinas. They swam 6 0 | P A L M B E A C H Woman
in the muddy brown water of the Chesapeake, careful to avoid jellyfish, and lay out in the sun until their skin was copper and their hair was bright blonde. My mom varnished the boat’s mahogany and scrubbed the decks, keeping it beautiful and shipshape. The Wittig girls all went to college to find husbands, and all succeeded. My mother met my father her senior year at Mary Washington College, where she studied Fine Art. He was lifeguarding at a private club in Richmond that my mother visited with a sorority sister, and was a law student at The University of Richmond. He was handsome, confident, and came from a good family. He was a catch. He asked my mother out and she agreed to a date. They were engaged a month after they met, and married in six months. Over jugs of cheap wine in their small Richmond apartment, they would talk about their plans. They wanted to buy a boat and sail away—get away from the city and the rat race. They knew they needed money so my dad worked hard in his law practice and my mom taught high school art. They moved to Newport News, Virginia, which was a little bit closer to the water. They bought a small sailboat, a Tartan 27, and spent the weekends aboard, sailing in good and bad weather. Dad’s law practice grew and they bought another sailboat, a Gulfstar 41. This one was big enough and comfortable enough for both of them to stay aboard for long periods of time, but they still didn’t think it was big enough for a family. They kept it docked behind the brick waterfront house that they bought in a small town near Newport News. At the Annapolis Sailboat Show in 1978, they stopped at the Gulfstar booth and picked up a brochure for the new Gulfstar 47. “A cruising sailboat for the discriminating yachtsman who demands quality, comfort and performance,” the ad said. “This is the boat,” my mom told my dad. With money that Dad had earned from a recent case, they put a down payment on Chez Nous at the show. “This is the boat we’ve been waiting for,” Mom told him. “We can buy the boat now and go cruising as soon as we can afford it. In the meanwhile, we can move aboard.” Grandmom Margaret had finished her pack of cigarettes and had her eyes half-shut. She leaned against the hot metal of the Thunderbird. “Just make sure you all are careful over there,” she said. My mom played pat-a-cake with Carolyn, who squealed and clapped. I pulled a small deer tick off my leg and flicked it into the grass. The property was alive with ticks and chiggers, and even though we’d all sprayed ourselves with Off we still had to be diligent. Grandmom Margaret continued. “The worst of the drug smuggling is over but there is still a lot of action in the Bahamas. If you get in with the wrong people, it could mean your boat gets seized. Or worse.” “We don’t plan on getting mixed up with those types of people,” Mom said. “You know what they say about plans. You just have
to be careful. That’s all. Careful of the weather. The sharks. Getting sick. There are doctors over there but you may not want to go to them. Your father’s a vet, but people still call him all the time for medical advice when we’re over there. You have to have something you’re good at—something you can use to trade and barter. If you have medical skills, you can help someone out and in return maybe they can fix your engine or repair something on your boat.” Trade and barter. It sounded so simple and so wonderful. I traded with Carolyn all the time—my half-finished cup of hot chocolate for her full one, convincing her that the marshmallows would make her sick, or my one cookie for her two. Mom seemed to like the idea too—she sat back and her eyes focused on something in the distance that didn’t really exist. She looked like that when she was thinking. Her eyes drifted over our heads and focused on anything that was convenient—a wall, a tree, a cloud. She did it a lot at the dinner table, when my dad was talking and Carolyn and I were silently eating. It was a look of peace and focus—of concentrating on a dream and trying to connect it to the real world. “Take plenty of supplies with you,” Grandmom Margaret said. “Things that are hard to get or that are expensive over there. Like cigarettes or beer, or candy. You can trade the Bahamians cigarettes for fresh fish or conch.” “We’re going to catch all of our fish and conch,” Mom said. The heat made me tired, and I lay down in the grass and folded my hands beneath my head. I drifted off to the Bahamas, where I was sure we would find tropical beaches lined with palm trees and strewn with colorful shells: pink conch shells, majestic tritons, creamcolored cowries. I would gather them and make jewelry out of them, hanging long shell necklaces around my neck. Maybe I would trade my jewelry for something more useful. I wondered what the Bahamians would have that I would want. Northerly Virginia, Fall 1984 Age 5 “I don’t know if it’s such a good idea to bring the guns with us,” Mom said. We sat around the teak table in the boat’s salon, the October wind from a strong northerly whipping the main halyard against the mast. Mom stood to clear dinner from the table as Dad cleaned one of his guns. Carolyn had her head to the base of the mast, listening to the thwacking sound from the halyard vibrate down through the aluminum where the mast came though the deck and into the cabin. She’d cried when I told her the sound was really a ghost trapped inside the mast, but she listened anyway. “I’ve been doing some research,” Dad said. “We just have to play by the rules—you know, declare all our weapons when we check in with customs, tell them
how many bullets we have on board.” Dad came from a long line of Virginia good-old-boys who thought you were irresponsible if you didn’t own at least two guns for protecting your family. “What happens if you don’t?” Mom fidgeted with the cassette player that sat up over the chart table. The Judy Collins tape had started squealing again. She pulled it out and I watched as the thin ribbons of shiny tape streamed behind it, stuck in the player like the bubble gum I’d gotten stuck in my hair earlier that week. Mom groaned and wound them back into the tape, turning the wheels of the cassette with the eraser end of a #2 pencil. I hoped the tape wasn’t shot, because I liked listening to Judy Collins. “They can confiscate your boat.” Dad ran an oily rag over his rifle until I could see my reflection in the metal from all the way across the cabin. “I just wish there was a better way,” Mom said. “We’re going down there to get the kids away from guns and violence.” She sighed as she popped Judy Collins back into the tape deck and I climbed onto the chair at the chart table and leaned my head toward the speakers so I could hear it a little better. “Look, Mel,” Dad said, “did you know that there are still pirates out there?” Mom didn’t say anything. She knew he was right. She had read all the books and magazines on cruising the islands, and knew that it was prudent to have a way of protecting your family from the many things that could go wrong. “Pirates,” Dad continued. “They just drive go-fast boats instead of sailing ships, and they smuggle cocaine instead of gold coins.” “Now you’re going to scare the kids,” Mom said. I thought about it—pirates. I hoped we’d run into some greasy long-haired guy with an eye patch and a macaw, who’d take a liking to me and kidnap me on his pirate ship. I’d be good at being a pirate, even though I was only five. I was a fast learner. Judy Collins sang, “Someday soon, I’m going with him. Someday soon…” “They can’t be ignorant of what the real world is like,” Dad said. “There are lots of bad people out there.” He always said he knew a lot about bad people because he’d been a lawyer for more than ten years and he’d seen a lot of them. He liked to tell us about the time he’d had to defend a serial killer. It was a court appointed case. He said the serial killer had been sitting there in the courtroom, eyeing a member of jury who fit the profile of the type that the killer preferred. The killer had salivated and smacked his lips, and had not been shy about his desires. We were never sure whether this story was made-up. Bad people were kind of like mean dogs, Dad said— they could look cute and trustworthy, but then could turn and bite your hand. You had to be careful and approach everyone with caution. “There are plenty of good people out there too,” Mom liked to tell him. “Like you.” Mom believed in him
wholeheartedly, and in the idealism that had guided him to practicing law. Dad returned his guns to the padlocked cabinet he’d had custom built for them in the stern. Mom pulled Carolyn away from the mast, holding her by the waist. “I want to hear the ghosts!” Carolyn clung to the mast with both hands. “There aren’t any ghosts,” Mom said. “Melanie said there were!” Carolyn’s eyes widened as the halyard banged extra hard against the mast outside, and the whole boat shook with a gust of wind. “Carolyn, that’s the wind,” Mom said. Carolyn started to cry, so Mom took her up to the V-berth to put her to bed. Dad and I sat in the main cabin, me at the chart table and Dad on the settee, scraping the grease out from under his fingernails. The wind howled like a pack of hounds running down the Chesapeake Bay. “It’s time to head south, Melanie,” Dad said. “That wind’s getting a little too cold. I’ve been in the Chesapeake for too many winters now. Are you ready?” “Yeah,” I said. I was tired of sitting at the dock in Virginia, looking at the same marsh every day. I’d seen a muskrat earlier that afternoon, ducking into a hole under the crumbling dock down at the north end of Narrows Marina. Dad had told me that it was probably hiding from the cold. Narrows was a rundown marina that sat precariously between two rivers on the Chesapeake Bay. There was a playground with a jungle gym covered in chipped paint and squeaky swings and a sandbox, and big pine trees that shook in the fall when the cold fronts started
He always said he knew a lot about bad people because he’d been a lawyer for more than ten years and he’d seen a lot of them. P A L M B E A C H Woman | 61
An inspiring and
beautifully written
true story of a young
- Dan Wakefield,
Large, Cruising World - Tim Murphy, Editor-at- Service Technology ntals of Marine Coauthor, Fundame
in the sea.”
New York in the Fifties
ns trials and tribulatio vivid picture of the Melanie paints a drowning the a sailboat without Boat Girl strikes of family life aboard l details of sailing. a reader in the technica of age story and between a coming rs alike. a perfect balance for boaters and land-love sea tale, enjoyable
Boat Girl is available wherever books and e-books are sold. If you do not find it in your local store, visit the online retailers below: It is available in print and all e-book formats through: • Amazon (For print and Kindle)
lass
, Love & Fiberg
A Memoir of Youth
& Fiberglass is of Youth, Love Boat Girl: A Memoir like to grow up memoir of what it’s the heart-breaking aboard a sailboat. s family lived and 90’s, Melanie’ Throughout the 1980’s their summers along spending sailboat, aboard a 47-foot in the Bahamas. and their winters the US East Coast in the sun. The family life was not all fun dodged But the cruising way of life. They their for pay to had to work hard and bullying landous federal agents drama. As hurricanes, overzeal a boatload of family kids. And they endured how living on a boat d articles about struggled with her father publishe Melanie secretly brings families together, being a boat kid, of n alienatio the . As an adult, an eating disorder, her developing sexuality went and and confusion over her own 28-foot sailboat who she lived aboard hips looking for someone through several relations stubborn independence and by her wasn’t intimidated all this together Boat Girl weaves free-spirited lifestyle. all is said and done, a girl who, once about story a into own life. own boat and her simply wants her
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62 | P A L M B E A C H Woman
“I’m just telling her that if she doesn’t like the boat she can live here,” Grandmom said. “And let her finish her ice cream, for goodness’ sake.” “She doesn’t need ice cream. She’ll get fat.” “And she’ll starve to death on that godforsaken boat! Where is she going to go to the doctor? What if she gets some kind of tropical disease?” Grandmom June, who was normally gentle and soft-spoken, was becoming hysterical. She paced the house’s big kitchen, circling faster with each round. Years later, when she was admitted to the hospital to have a mass removed from her brain, we would all look back and wonder how much her personality at times had been affected by the disease that was growing underneath her perfectly-styled curls. I wanted to tell her that it would be okay if I got sick, because there were doctors over there on boats, like Dr. Dog, with whom you could trade and barter for their service. “June, relax. Tom and I have thought about all of that. We have tons of medical supplies on the boat, and lots of medical books.” When Mom took Carolyn and me by the hand and led us out the door, I thought about staying. The Neale grandparents always had good food around the house, and they let me spend the whole day in front of the TV eating ice cream. For the next two days, I agonized over whether to leave on the boat or stay in West Point. It would be like running away— kind of glamorous. Granddad and my dad celebrated our pending adventure with a bottle of Wild Turkey. They drank it on the rocks and paced together in the back yard, my dad waving his arms and my grandfather’s jowls flashing from stern to set to smiling and back to stern. They discussed mysterious things that had to be discussed away from the rest of the family, and my mom and my grandmother and my sister and I watched them through the tall sliding glass doors of the Neale grandparents’ house and wondered what the conversation was about. We left early the next morning, before I could make up my mind about whether I wanted to stay in West Point. I watched the fog rise off the Chesapeake Bay as we ploughed through the brown water on our way south. TO FINISH “BOAT GIRL,” SEE BELOW
the paradoxes es the wonders and an culture “Boat Girl captur offshore from Americ lifetime of growing up just t ever seen in a in a way that I haven’ g about such things.” of readin
BOAT GIRL
holds an Melanie Neale MFA in Creative Writing onal from Florida Internati She University in Miami. the currently works as Services Director of Career for a private art college in northern Florida, her with lives she where . husband and daughter
woman schooled
author of the memoir
childhood had been spent exploring the marsh of the two rivers that met there, the Pamunkey and the Mattaponi. Together, they merged into the York River. He said that he was unpopular in school because he had the right answers when the teachers asked and because he was skinny, so he disappeared sometimes for days in one of his skiffs. The water was much more of a home to him than the house that he shared with his parents and his two younger brothers. “You know, you can move off the boat and stay with me,” Grandmom June said as soon as Carolyn and I were in the house with her and Mom and Dad were out of earshot. I sat on the floor, legs splayed out on the stain-proof carpet. She’d fixed me a big bowl of vanilla ice cream with butterscotch sauce, and I swirled my spoon around in the caramel sea. “You can go to a regular school and be around other kids. You don’t want to be over there in the Bahamas. Did you know that everyone is black over there?” Grandmom June wrinkled her nose and, with a white and delicate hand, pushed a carefully set curl back over her ear. She had a black housekeeper who came in once a week and vacuumed and cleaned the large house. She had also been one of the first white citizens of West Point, VA, to stand up for integration in the local schools. Her house had two stories, large rooms, and antique furniture, and she baked cakes and hid the insulin vials that she had to administer herself to treat her diabetes. Seeing the tiny needle prick her plump finger fascinated me and made my grandfather cringe and look away. A gust of cold air came in through the sliding glass door as my mom stepped inside. Grandmom June looked at her briefly, narrowing her eyes, and continued talking to me. “Do you really want to spend all your time playing with those little black kids?” “I dunno.” I didn’t know what she was trying to say. I didn’t see much of a difference—kids were kids, black or white. They all seemed pretty annoying to me. “June! What are you trying to tell her?” Mom took my ice cream bowl away before I could finish it, whisking it under Grandmom’s nose.
Melanie Neale
coming through. My parents had bought the property off the Corrotoman River, next to the Wittigs, but we were staying in the marina until our dock was finished. “When are we leaving?” I asked. “Soon as your mom’s ready, and soon as your grandparents will let us go,” he said. The Neale grandparents were protesting—saying that Carolyn and I were going to be malnourished if Mom and Dad went through with their insane plan. June, who was my dad’s mother, had a hard enough time with the fact that Mom made us eat whole wheat bread and sesame seed candy. “I’m ready,” I said, even though I was tired and wanted to follow my sister up to the V-berth. Dad leaned his head back on the settee and we both listened to the wind, sharing the knowledge that there really were ghosts in it, just like there really were bad people and pirates out there in the rest of the world. The mast shook again, the wind vibrating though the boat and under me until I felt it moving up through the soles of my feet. A chill ran the length of my spine and my arm hairs stood on end, the way you’re supposed to feel when someone walks over your grave. There was something alive in the wind. It sent waves of electricity through the boat’s fiberglass and teak and the big Perkins engine. You’re taking me someplace completely new, aren’t you? I thought. I closed my eyes and felt Chez Nous shudder under my feet. Grandmom June called us a week before we planned to head south and told Dad that we couldn’t leave. “I’m afraid your father might be close to having a heart attack,” she said. He’d had his first bypass surgery right before I was born, and lived with the constant fear that his heart would simply stop working. “How is he feeling?” Dad asked. “Well, he is feeling fine. But I just know that he is going to get sick again.” “We’re still going south,” Dad said. “But we’ll spend a few days with you and C.T. before we leave.” C.T. stood for Carroll Thomas, Jr. Dad was Carroll Thomas the Third. C.T. had a huge belly, and he drank lots of bourbon. He was bald and always joked about needing to get his hair cut. My dad referred to him by his initials and not by “Dad” or “Father,” which I always thought was a little strange but it was just the way things were so I didn’t question it too much. We docked the boat on the Pamunkey River in West Point, a small and sobering town outside of Richmond. It was where my dad had grown up—aBtown GIRa L OATwith paper mill and train tracks that cut along the river. It had a quaint downtown, two independent grocery stores, and was supported by the paper mill. Dad’s
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th, Love & Fibe A Memoir of You
Melanie Neale
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Some “Buts”
can change your life By Debra K, Host and Executive Producer, The Journey into Wellbeing
Let’s push the rewind button for just a moment. This hadn’t been the first time I‘d heard something similar from my boss. In fact, I had been slogging in a corporate position at a Fortune 250 for several years putting in ungodly hours and working on highlevel initiatives. I had, in the year prior to the last time he said these words, taken on many of my previous bosses duties without the benefit of title or pay because they decided not to fill his abandoned position. They loved me, I knew they loved me, but they weren’t willing to offer what I needed to truly feel loved at the time. To be treated as an equal. The difference between this time and the last, however, was that I took those high performer skills they valued with words and had formulated a Plan B. And while plan B would not have excited anybody with extensive business savvy, there were two key ingredients that made it feel possible; I had activated my heart and soul towards a powerful purpose and I kept telling myself, “If I were to put this much effort into my own business, there is no way it could fail”. Two weeks following my review I again met with my boss, BUT this time… gave my two weeks’ notice. Oddly enough a new higher level position magically appeared, but I had already made up my mind and when I am in that place, only an act of God will deter me. This was June 2007. Just a few months before the financial structure of our nation collapsed. 66 | P A L M B E A C H Woman
Question for readers: What would it feel like if you believed in yourself more than you believed in the fear of failure? Plan B’s Mantra…”Go ahead and leap, the net will find you” I have always held interest in all things health and wellness. Not the hard-core medical paradigm, but how to care for ourselves utilizing what nature provides; a holistic approach to wellness. It was interesting to research herbs, food as medicine and ancient practices like massage. If I or a loved one became ill, I would eagerly jump online and begin finding solution options that were more non-traditional. My heart has been in this realm for a long time. A couple years prior to my corporate departure I ended up in the doctor’s office suffering from a host of complaints: heartburn, insomnia, racing heart, weight gain and an eye infection. Within a few moments of my consultation, the doctor whipped out a prescription pad and without hesitation, began to write prescriptions. He offered medication for heartburn, a sleeping pill and an antidepressant. Oh yeah, he spoke of how he and his wife woke up every morning and jogged before work… as if that would inspire me. Having never been on medication, I was shocked. It literally felt like I’d been punched in the stomach. I looked at him and said, “I’m not depressed, I’m overwhelmed. I’m at my desk every morning by seven, rarely break for lunch, do not make time for exercise and I’m
Corby kaye, studio palm beach
C o m m o n In te re st
“You know Debra, you are our highest performer in the department. You are a hard worker, get results and we see great potential in you… BUT, we are trying to flatten the organization and just don’t have the room right now to promote you.”
trying to raise two sane teenagers. By dinner, I’m exhausted so usually grab food out and have a beer just to have the frame of mind to be present with my children. Do you really think these meds are going to help this out?” Then in an agitated voice I proclaimed, “I don’t want any of them” and walked out.
how the two of us could impact even that small of a group, but, our higher purpose was to make a difference. Sometimes in the moments of beautiful chaos your life reaches an apex and offers a chance for you to make a decision. Then, that is all that matters. Holding strong to my belief we could make a difference, I leaped.
While not leaving with an arsenal of medications, I did leave with a seed; one that planted itself deep into my soul. I imagined all the people across the county who, just like me, were facing a host of lifestyle issues and they were being encouraged to manage these with prescriptions. The desire to educate the world sowed its first seed and while it would take several more years to begin to blossom, every time I provided it with a little water and sunlight, it would grow.
We hit the ground running-hard. We attended national conferences, served on the International Spa Association’s committees, solicited business from massage schools, organized our own workshops and tried to get involved in nonpolitical ways. Those first couple years were rough. We lived with continuous financial fear, the economy was tanking, our relationship became strained, our house was overtaken with business clutter and it consumed our every waking moment. There were times when we would sit at the board room table (our kitchen table) and discuss the probability I would have to go crawling back to my old employer. But every time this thought came up, we became more resolved and another opportunity would present itself. We never gave up.
Question for readers: What if the voice that nagged at you telling you that you don’t have enough time, enough looks, enough money to do what your heart wants were to go silent? There’s nothing like going from making six figures to ZERO to help overcome the fear of picking up the phone! In early 2007, I read an article published by the American Massage Therapy Association. In summary, the article highlighted an alarming fact that while the massage and spa industries were expanding, there was a significant defection rate amongst massage professionals. In fact, almost as many would leave the industry every year as were entering it. Shocked, I began to research the cause. There are two main reasons therapists leave their careers: physical burn out due to not being taught self-care techniques and lack of economic reward often due to business naivety. My significant other, Eric, happened to be a massage educator and after sharing this with me, we began to hatch a plan to create a company that would address these two issues while providing products and services aimed specifically at helping practitioners extend their careers. In mid-2007, we launched imassage, Inc., a massage education and consulting company. I planned to bring my knowledge of business to the industry and Eric would hit the road, teaching self-care at the therapist level. Now keep in mind, the odds of success were slim to none. We were heading into a price-sensitive market that only had a total of 280,000 professionals. We weren’t sure
Within those first years, great things happened as well. Good fortune found its way in the form of a book deal by F.A. Davis publishing. I began writing a business text that would launch into massage schools and elevate the level of business education at the school level. Success from the Start: Business Principles for Massage Therapists will publish this March. We began to speak at national conferences, which brought us higher level clients in the spa industry. We received requests to not only work with their service providers, but utilize my experience and consult on customer experience and leadership initiatives. Then, Elements Therapeutic Massage (ETM), the second largest massage franchise in the U.S., asked us to work with their corporate team on their business model. What, at our outset, had seemed impossible became a reality as we reached thousands of therapists through our work with ETM. As my passion for spa grew, I was asked to become the Executive Director for the Destination Spa Group and have served in this position since late 2010. Life was moving on and we hadn’t died; instead we had created a business that could sustain us. Even with all this excitement, there was still something missing for me personally. While the success of imassage brought great fulfillment that we were helping the industry,
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Some “Buts” can change your life Continued from page 67 there was still part of me that intuitively knew there was something more for me. That, for my whole life, I had placed focus on people, businesses and projects outside of myself. That self-defeating fear had kept me from shining as brightly as I could. This external focus had served me well, and brought me the level of skill I needed to succeed, but I realized I had never been brave enough to put all that energy into my own dreams and passions. Question for Readers: Do you hear a whisper sometimes that you aren’t doing what you’re supposed to be doing? And then one day…Oprah left her talk show In late 2010 Oprah announced she was leaving her show to launch her network OWN. She put out a query for the next big reality star to have a show on her new network. In the moments after I heard of this, another seed was planted. I began to daydream about what type show I would create if given opportunity. How cool would it be if I were to travel the country and highlight great health initiatives in every state? I would become a health explorer uncovering the hidden gems of health and wellness and sharing what I found with the world - health experts, farmers, chefs, natural health practitioners, spas and even great stories from regular people. The show would provide a platform for all these positive and uplifting stories. At the same time that viewers were being educated, I, too, would be learning and getting healthier. Being in the spa and massage world for several years, I knew the level of personality that existed in many health enthusiasts. Their passion for their chosen profession would come across very well in a video format. A fire was ignited, the burning flame of entrepreneurial energy paired with higher purpose! This is where it starts, right? This is the moment when you have a great idea and really it is up to you whether you provide it with sunshine and water or you abandon it to wilt and die. I’d had this feeling many times before, but this time was different. It was the first time I would be at the forefront of all my efforts. For the first time, I was going to bank on myself. I thought through the logistics, talked to friends and family, reached out to peers, started making phone calls, asked around about videographers and just kept gathering information. Every question, found an answer. The right people
began to show up. I figured what the heck, let’s plan a shoot day and see what happens. Question for readers: If there were no obstacles and you could do anything you wanted, what would you do? The morning of the first shoot I woke up and said to myself, “If you stink on camera, it’s over!” Along with the videographer, Jason Parmer, and my Public Relations person, Debra Locker, we grabbed the camera bags, mics and gave it a whirl. Fortunately my little self-pep talk worked, because I held within myself the knowledge that there was no room for insecurity or fear. If this is what I was meant to do, then by God I better show up for it! From this down and dirty shoot came the content for the show overview, or sizzle reel. And guess what? It really sizzled! It seemed as if every TV industry insider I showed it to loved the idea. It’s true, dreams can became reality! And now, one year after creating the sizzle reel , two years after the idea first blossomed, the pilot episode of the Journey into Wellbeing launches on PBS Sept. 19th reaching 4-million viewers in eight states. I believe this is just the beginning. My goal is to travel to every state and explore wellness initiatives to share with viewers nationwide. There is something in almost every community that people can access to improve their wellbeing, and if I have to travel there to shine the light on it, then that’s what I’ll do!
article, see a clip and decide… ‘I want to join this venture and reap the benefits of helping inspire our nation’s health transformation, while also gaining a healthy profit.’ A combination that brings as much of a psychic paycheck as the kind that pays the bills. I also hope that in some way my story inspires you to align to a sense of purpose, believe in yourself, take a chance and provides you a small spark that will ignite you on your own unique journey. I say to you…”Go ahead and leap, the net will find you!” BIO:
Meet Debra K
“I’m at that point in life, where I recognize what I’ve been doing isn’t good enough anymore. I want to pave a healthy path into mid-life to ensure I have a vital future. So, I’m off to a state near you to uncover the secrets to living a high energy, vibrant life and share what I discover with the World. As I follow my passion, get healthier and reclaim my energy, I hope to inspire others to do the same” Executive Producer and Host, Journey into Wellbeing Owner, Well World, Inc. Owner, imassage, Inc. Author, Success from the Start As the host of Journey into Wellbeing, Debra is one part Rachael Ray, one part Ellen DeGeneres. But beyond
It took almost two years exactly to go from idea to reality and this month many others will have a chance to see the fruits of our effort. Considering I had never been on-camera and had zero connections in the television world, it is a miracle to have the first show scheduled to air ten times in February and March! At every turn a connection, a voice of encouragement, a helping hand has been there to ensure I stay focused and moving forward. It has been these outside influences of support that have helped me to believe I can make a difference, even when that internal voice of doubt crept in.
the approachable, engaging personality is the mind of
Again, we placed purpose before profit and as of the time of this writing, this has fully been funded by the fruits of our other endeavors and the belief of my small team. I trust that when you are on the right path and doing the right things that helping hands will appear. And someone, somewhere; either an advertiser, an investor or a network will see the sizzle reel, read an
health and wellness. The show is currently being aired
a shrewd business executive and entrepreneur. Debra is a former Fortune 250 marketing and sales leader, Executive Director of the Destination Spa Group, and founder of the wellness education company imassage. She is also a popular speaker within the health and wellness industry, and her expertise has been sought by national publications including Reuters, Newsweek, Spry Living and Woman’s Day. As Debra courageously bares body and soul during the Journey into Wellbeing – her belief is that her honesty and vulnerability will spark both fierce brand loyalty and a global push for gentler, more natural, approaches to on PBS (KET) and accessible in 8 states. She is seeking business partners to expand the concept and offer a show for every state in the nation. If you want to stay in touch you can find me here;
Email: dk.journeyintowellbeing@gmail.com Web: journeyintowellbeing.com & reciperedoblog.com P A L M B E A C H Woman |69
Cancer Avoiding Financial Trials & Traps
Caregiving
Cancer is an expensive disease that’s fraught with uncertainties. Financial wellness in the face of cancer care requires caregivers to have their eyes wide open in understanding, planning for, and managing cash inflows and outflows so as to avoid surprises and moderate caregiver stress. Formal interviews with 86 cancer caregivers and patients and dozens of informal conversations described key factors that caregivers need to anticipate: potential employment disruptions, health insurance, treatment and drug costs, collateral costs (for transportation,
Deborah J. Cornwall - Author of Things I Wish I’d Known: Cancer Caregivers Speak Out
1. Employment
2. Health Insurance
Diagnosis and treatment are timeconsuming, with unpredictability about “when” and “how long.” For people who don’t control their own work schedules, whether caregivers or patients, cancer’s physical and time demands may jeopardize income or even employment itself.
The Affordable Care Act, passed in 2010, contains a number of provisions in effect now to help cancer patients ensure that they have ongoing coverage that cannot be terminated as a result of a pre-existing condition and face no lifetime reimbursement limits. By January 1, 2014, all Americans will be able to get coverage with no annual reimbursement limit, and coverage for approved clinical trials.
The Family Medical Leave Act (FMLA) allows patient or caregiver to take up to 12 weeks of unpaid leave if they work for a company with 50 or more employees. Regardless of your employer’s size, talk with your supervisor directly to learn what kinds of schedule flexibility might be arranged and whether your company has an employee “sick leave bank” you might tap. Two useful resources for information and possible help are the Patient Advocate Foundation (http://www.patientadvocate.org/) or the Cancer Legal Resource Center (http:// www.disabilityrightslegalcenter.org/).
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Get a copy of the patient’s health insurance policy and review it in detail to learn: What kinds of services for cancer diagnosis and treatment are covered? For the services that are covered, what qualifiers exist regarding the setting / location where they are covered (inpatient? outpatient? radiation center?) and what reimbursement level exists for each? Verify down to the level of the individual practitioner and the specific service location,
stock Photography
C o m m o n In te re st
child care, lodging and meals if patient care is distant from home, and so on), and financial record-keeping.
Cancer care is costly, stressful, and unpredictable. Knowing what financial factors to plan for can reduce one source of stress and help minimize financial shocks. since occasionally coding details may make the difference in whether a particular service at a particular location by a particular practitioner is or isn’t covered by a given insurance company. What deductibles and co-pays might be required from you to accompany the insurance payments, and are there requirements or restrictions about where to obtain needed drugs (Cancer Center, Oncologist, Pharmacy, Mail Order, Other)? For example, if an oral chemo drug is prescribed, ensure that it’s covered before filling the prescription because coverage policies vary widely among carriers. What pre-authorizations might be needed and from whom for a service or drug to be covered? A comprehensive list of questions to guide insurance fact-finding can be found at the website for the American Society for Clinical Oncology (http://www.asco.org/), under the tab for Managing Costs of Cancer Care. Some disabled individuals may be covered under Medicare (call 1-800-MEDICARE and ask for transfer to an ombudsman), and low-income patients may be covered under Medicaid (http://www.medicaid.gov/). 3. Treatment and Drug Costs Breakthroughs in treatment and improved quality-of-life are advancing through the research pipeline every day, but they’re quickly increasing potential costs. Once you’ve settled insurance coverage questions, be sure to investigate financial resources that might be available to help cover treatment co-pays, deductibles, and drugs. The first place to look (after asking your medical care team about possible local resources) may be the Partnership for Prescription Assistance, created by pharmaceutical research companies, which catalogs 475 public and private programs, including nearly 200 provided by pharmaceutical companies themselves. These can be accessed online at http://www.pparx.org/ or by phone at 1-888-4PPA-NOW. 4. Collateral Expenses Collateral expenses are usually a function of how far you must travel to reach the cancer center where treatment will be delivered. Even a 20-mile commute into a major city
can incur significant expenses in the form of gasoline, parking charges, and on-site caregiver meals. One significant resource to tap (especially for routine chemo or radiation visits) is the American Cancer Society’s Road to Recovery Program, which taps volunteer drivers to provide transportation. Call 1-800ACS-2345 or go to http://www.cancer.org/ to schedule rides.
that you set up files, computer spreadsheets, and a notebook for keeping track of each service in terms of (at least):
For parking and meal support, some major cancer centers provide financial assistance or discounts, which can be accessed through the patient navigator or social work departments.
Date submitted to insurance and date you received explanation of benefits
Housing for those traveling to distant locations is often a major challenge. First, check with your physician’s office and the cancer center’s patient navigator or social services department to see if there is an American Cancer Society Hope Lodge (1-800-ACS2345) or other free housing facility that can be booked through hospital channels. Other housing resources may be found through National Hospital Hospitality Homes (1-800542-9730), Joe’s House (www.joeshouse.org/ lodging), or religious organizations in the target city. 5. Personal Record Keeping However well healthcare providers coordinate in delivering professional services, their billing practices will remind you that they’re administratively distinct. You will receive bills and insurance statements from or about individual providers (surgeon, oncologist, radiologist, anesthesiologist, hospital for facilities and equipment, and so on) whose names you don’t even recognize. The volume of mail you’ll receive as you’re juggling a flurry of hands-on caregiving activities may tempt you to leave the pile for later. Experienced caregivers say “Don’t!” Not only might you miss a time-sensitive communication from an insurer that could influence whether or not coverage is sustained or a particular service is covered, but the more you let the paperwork pile up, the more difficult it will be to get it under control later. Think “Flood Warning!,” and start bailing as soon as the flow of paper begins.
• Date • Provider • Cost, amount billed to the insurer, amount of your co-pay (for tax purposes), remaining balance (if any)
• Mileage / parking costs (recorded in a small spiral notebook kept in the car, again for tax purposes). Most of the statements you receive will be informational only (called EOB, or Explanations of Benefits) and won’t be invoices, at least at first. You will want to group paperwork for the same procedure and service date together to make it easier to match the explanations of benefits (from insurer) with the bills you’ll receive later. In addition, you may want to keep a separate record of all household bills that are paid online, together with the website, login name and passwords, credit card number used for each, and so on, so that another member of the caregiving team or a friend can keep the routine bills paid for you if for some reason you can’t do it yourself. _________________________________________________ Cancer care is costly, stressful, and unpredictable. Knowing what financial factors to plan for can reduce one source of stress and help minimize financial shocks. That’s what financial wellness is all about.
Deborah J. Cornwall is an experienced advocate on behalf of cancer patients and their families, working with the Cancer Action Network, the legislative advocacy affiliate of the American Cancer Society. She is the author of Things I Wish I’d Known: Cancer Caregivers Speak Out, a new book based on interviews with 86 cancer caregivers and conversations with dozens of patients and survivors. For more information or to purchase the book, go to http://www.thingsiwishidknown.com/.
Experienced caregivers also recommend P A L M B E A C H Woman |7 1
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Steps to Self-Actualization & Becoming the Best Version of You
C o m m o n In te re st
By R. Kay Green, PhD
Why is it so difficult for people to accept who they really are? In a word, pressure. There’s so much pressure—especially in today’s hypercompetitive and hyper-informed society—for people to be something they’re not. You get it from parents, from friends, from spouses, from television, from the internet, from magazines, from advertisements you pass in the street, from nearly everything you see and do in any given day.
The first part of Self-Actualization is accepting your true self, but the second part is understanding that the journey has no end point. To self-actualize, you must always strive to expand your horizons as a human being. To achieve success, you must always seek it. The potential to selfactualize is something that lies within us all. You must only make yourselves willing to progress and then take the steps necessary to unlock that self-actualization. Having stated this, here are four important steps to consider on your path to Self-Actualization:
With all of the pressure that exists in today’s hypercompetitive, hyper-informed society, how does one truly accept themselves holistically? As Abraham Maslow highlighted, we all follow our own paths, it matters only how completely we dedicate ourselves to achieving the personal and psychological greatness that lies at the top. At the top of the self-acceptance pyramid lies the concept of Self-Actualization.
Stop measuring yourself against others.
With Self-Actualization, you achieve expert control of your creativity, spontaneity, and problem solving skills. You have assumed a comfortable and sensible morality. You operate with the ability to separate fact from fiction, while eliminating prejudice. It is, in its own way, the clearest definition of what it means to be enlightened as a person and as an entrepreneur.
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Most of us have the tendency to measure our self-worth by comparing our accomplishments and abilities to those of the people around us. If you want to see how you’re doing, the easiest way is to see how you measure up with your counterparts. It’s the surest way to demonstrate how far along you are on the path to achieving success. If you’re farther than others, you deem yourselves achievers. If you’re not, you tend to stress and work on ways to improve. The problem is that Self-Actualization doesn’t have anything to do with the people around you. Notice the “self” part of the term. The only thing that matters is your progress, not the progress of others. If you hope to SelfActualize—or at least get on the path to Self-Actualization— you must stop gauging yourselves against other people’s accomplishments. Whether it’s education or material things or even beauty standards, you cannot consider this as your
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standard. You must not work from a standpoint of how you compare; rather, you must work from a standpoint of where you are personally and independently of everyone else.
you are realistic, honest, and above all, authentic, there is nothing you can’t achieve.
To achieve this step, you must be able to look in the mirror and say, “This is my portrait. This is who I am. This is my canvas.” With that canvas in mind, do everything in your power to not let your perception of others color that canvas. Only you can paint the picture of who you want to be. No one else is in control of your destiny.
Those who Self-Actualize understand that the journey is never over. To Self-Actualize requires self-awareness, and self-awareness requires an understanding that there is no such thing as a finished product. There is no such thing as perfection and no such thing as an end-game. To be Self-Actualized means to understand that you must never stop growing as a person and learning as a professional.
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Learn to accept yourself holistically. It’s so easy to become dissatisfied with who you are and what you have accomplished. Oftentimes, when you look in the mirror, it actually serves to increase the negativity with which you think about yourself. You cannot fall into that trap. In order to Self-Actualize, you must accept your whole self—your strengths and weaknesses—and you must embrace them all. You cannot downplay your weaknesses or exaggerate your strengths if you hope to get anywhere in life. If progress is to be made, you must operate first from truth.
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Understand that YOU are in control.
No matter how much influence an external factor might have on the people around you, the Self-Actualized remain unaffected. This is because they know exactly who they are, and can therefore always adapt (and adapt quickly). Because they do not lie to themselves about their own identities, strengths, and weaknesses, they have an immediate and clear picture of the adjustments they need to make to render the external factor irrelevant. Understand that the power you possess in terms of your outlook is absolutely astonishing. If
Don’t stop growing.
To achieve Self-Actualization, when you conquer one thing, you must move on to the next. Self-Actualization does not require any tricks or tools. To reach this level, you need only to accept who you are and then take the steps necessary to becoming the best version of you that you can be. Once you are 110% comfortable with who you are, who you’ve surrounded yourself with, and what you’re destined to do on this earth, you may begin your journey towards Self-Actualization. As a final point, see who you are. Really see it. When you have seen it, adopt an attitude that you’re not afraid to go against the grain. Stop adapting to society and start being you. The empowerment that results will astonish you. Dr. R. Kay Green is CEO/President of RKG Marketing Solutions, a professor of marketing and author of the new book, I’ve Been Called the B* Word… Now What Do I Do? 13 Rules for the New-Age Professional Woman; see http:// www.ivebeencalledthebword.com/, barnesandnoble.com and amazon.com. P A L M B E A C H Woman |75
What is
“The Energy Exchange?”
I am a “Messenger of the Light,” or that’s what I call myself. My“human” name is Jolie DeMarco. Photo courtesy of Jolie Demarco
Over the last 10 years, I have been listening to the voices in my head, and lucky enough, those voices have been correct about 95% of the time. The part I had to learn was how to ask the “voices” or energies, entities, Angels for the correct information! Communication is Key! Once I established how to ask information for me, and then for others correctly all was great! Some people call me an Intuitive, psychic or medium. I am able to contact deceased humans (if they choose to come!), speak to animals, and other entities of the unknown and Angels, spirits of the Light, along with what I call universal energies. All of which I am grateful that they want to send me messages and knowledge to share with “other humans.” Basically, I am tuned into a “channel”, I hear messages from high frequency vibrations. I wrote a book specifically to share “messages” from these spirits. I also wrote about easy ways for you to communicate with energies of the light, skills and tips, along with a very important message from these Light beings, to explain the “Energy Exchange.” Why is this energy exchange so important? Well, I believe that in the future, telepathic skills of “listening” will be the only way of communicating, and to live with an equal energy exchange with all energies on earth and beyond will affect our everyday lives and theirs. It seems only fair to be happy, loving and kind, because our world can affect their world since we all are in the same atmosphere. If we all are on higher vibration (which means happy) our atmosphere and all that is in it, makes a better place to reside. Not only having an even or a balanced energy exchange with these other far-way Places or worlds, but our earth would be better off and everything as a whole will be much better for all us humans.
C o m m o n In te re st
Think about it, because as I see it, right now, what we are doing is not an even energy exchange with our own earth, obviously enough, it’s not working out too well– ya know with global warming , contaminated water, food and all that. I want an even or positive energy exchange with everyone, everything and all existence. I listened to these “spirit guides of the Light’ and wrote their messages. Read the ”channeled messages” of what they shared to teach us, I hope you like them and can realize how much it all makes sense. Like me, you can “listen too.” As these spirit guides and Angels explain, “Every energy exchange counts!” Find on Amazon
“The balanced ‘Energy Exchange’ is felt, heard and accepted.”
“This is a continuous way of existence.” TO LEARN MORE VISIT: JolieDeMarco.com
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By Renee Smith
If you’re like me, finding time in my hectic day for being “social” on was not a priority until I found out that it is my business marketing oasis that’s limitlessly accesses new territories for my brand. There is a two part explanation to this description. First it’s synonymous with the decade old argument that I make to friends each year at the end of the year: New Year’s Eve vs. New Year’s Day.
S o c i a l Me d i a
Yes there is lots of social thrill and distractions on the Eve. Parties, dresses, cocktails and lighted balls dropping from the sky but in the solitary calm of the next morning, when the world drearily opens its eyes to a date ending with a brand new digit, I sit with a fresh slate of a year to write out my life aspirations. This freedom cannot be equaled to any other day of the year. All the possibilities and none of the limitations exist. I have “a full year” awaiting me. I make a guilt-free list of lofty goals that beckon me. My rational mind is on mute as I list proverbial mountains to scale and oceans to be swam in my life over the coming months. No thoughts about cost limits, time constraints, experience level or just plain common sense are allowed in the discussion. Actually they are barred from the room during my treasured hour, as I lay the road of dreams for my next year. This is my personal oasis of opportunity that every year renews my soul. Join me in this feeling, the blank slate of life allowing you a limitless dream. Enter social media. More specifically allow social media into your business branding with this feeling in mind. Carry this feeling of a new found ocean of 78
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calm to launch your business brand into the media and advertising storm of existence where we live. Frankly even in restaurant bathrooms, advertising awaits us. Where do we professionals have the quiet of mind to push our business brand to the next level? When do we get our “New Year’s Day” to map our business brand wherever our dreams could take it and place it where it can be seen? Social Media. Ah, some of you naysayers out there have already said it’s not for me. True many of the social media outlets don’t feel right for me either. For example, someone posted on my business Facebook page a picture of me playing high school volleyball. Seriously? I don’t know about you but 80’s volleyball shorts didn’t help any girl’s self-image let alone in 2013 when I am looking to attract legal clients. That’s when the Facebook social media option closed for me professionally, as I still participate with family and friends. But that’s the good thing about social media, a new option or “flavor” of business venue is available to fit each business brand’s needs. Don’t give up, like Father-time giving me a new year, every year to make a new yearly dreams; new social media options appear to meet each
business brand’s needs. The entertainment industry has embraced this medium in full force to push their “personal” brands. In the International Herald Tribune’s article, “Fusing celebrity and social media” by Brooks Barnes it’s argued that Rihanna was cast in the Battleship movie over more seasoned actresses due to her 26 million Twitter followers, as that marketing base could be utilized by the movie producers to brand the film. I personally have “nested” in LinkedIn. I joined groups who have shared business advice that guided me in articles, contacts that directed me to more cost effective ways of using marketing dollars on traditional outlets and opened networks of people that my brand would not have reached without it. It’s a pressure free networking environment to help me grow my brand outside my known business environment. I am able to see bigger options and global needs for my brand or to use my opening metaphors, higher mountains to be scaled and wider oceans to be swam in my business. Part two of my explanation is inspired by a recent Wall Street Journal article “Luxury brands are thriving, but they need to change track,” by Jeff Gong. It described how luxury brands are expanding into the 1st tier cities throughout China and a mind numbing pace. One hundred stores have been built in sizes up to 2000 square meters between Louis Vuitton, Gucci and Hermes alone. Interestingly, the majority of the Chinese population lives in the 2nd and 3rd cities. The article stated that luxury brands that restrict themselves to the 1st tier cities will lose a major sale opportunity. The large luxury brand marketing model of an enormous single brand retail store is limited as this model is too costly for smaller urban areas. So the luxury brands goal should be to develop sales channels. The Chinese luxury market remains wide open to “buyer shops,” or shops carrying multiple luxury brands, to further penetrate the more lucrative markets of 2nd and 3rd tier size cities. This model for the smaller markets can be done relatively cheaply, keeping profit margins high while maintaining the luxury brand’s image. Thus, luxury brands need to develop networks to reach 2nd and 3rd tier customers in a more cost effective way.
Photos courtesy of renee smith
For mid to small businesses this is an important point, social media is our cost effective “branding” network to compete with the larger companies that have spent billions of dollars developing main stream marketing channels of print and TV/Cable to differentiate their products. The majority of businesses don’t have those marketing dollars available but the good news for us is that the bulk of the population is now accessible via internet or specifically social media. We don’t have to
develop multi- million dollar print and air campaigns but use the much vaster network of social media to develop our brands and penetrate the “less accessible but more profitable” markets left out by the “big boys.” As in all good stories, I have saved the best is for last. You don’t have to wait for one day out of a year or dedicate an hour of time to your “social media oasis.” This oasis is free, you can discover it anytime that you decide and if the first venue doesn’t work for your brand take Benjamin Franklin’s advice. Try, try and then quit and find a better way. With all the social media available, there are many “oasis” available for businesses crossing a desert of marketing options trying to locate their specific clients. Don’t get discouraged. Whether its Facebook, Twitter, LinkedIn or one of the many other options, build a new dream and your brand just one key stoke at a time in the social media world.
“Social media is our cost effective “branding” network to compete with the larger companies that have spent billions of dollars.”
Lesson 1 Planning for Risk can Make-orBreak the Change Initiative While we would like to believe that Instagram planned for potential risk emanating from their new policy, it’s clear that if they did, they didn’t do it very well. Instagram’s risk planning failure is especially poignant given recent missteps by Facebook and Netflix. The media and users closely scrutinize any and all policy changes, especially those involving privacy. As users, we have become very educated and involved with changes to the technology platforms we use most. Similar to many technology applications, Instagram struggles with revenue generation. The attempted policy change was undoubtedly, an attempt to generate revenue. Somehow they didn’t plan for any backlash and their immediate retraction only served as direct proof of this lack of risk planning. All changes must plan for probable risks and have ancillary planning for other risks. Ignoring this rule, will most likely lead to change failure with its resulting costs.
S o c i a l Me d i a
For organizational changes, risk manage-ment is a serious endeavor and must be handled appropriately. While it is impossible to identify every possible risk, it is possible to identify risk categories. By this identification, response plans are put in place to immediately address a risk pending its categorization. The key to successful identification is communication. Lesson 2 Honest, Relevant and Timely Communication is Critical Unfortunately for Instagram, the only communication was in full damage control mode. While appropriate, the communication 80 | P A L M B E A C H Woman
was much too late to save the change and did little to mollify many users who subsequently defected. The time for communication is prior to, during and after the change has been implemented. This communication must be honest as to intentions and goals. It must be relevant to the specific change initiative being forwarded and it must be timely to the current stage of the initiative. Communication must be honest, constant and consistent between the project sponsor, team leader, team members and those affected by the change. In the planning stage, a wide array of resources must be utilized to establish categories and then identify probable and potential risk. Honest communication allows for robust dialogue between team members and subject matter experts and the formation of a realistic risk plan. Once the change initiative is started, communication becomes especially critical. Lack of relevant and timely communication will lead to confusion, fear, resentment and even pushback to the otherwise appropriate change initiative. All of these negative results will severely and potentially fatally impact the likelihood of success. Thus, there is no such thing as over-communication but lack of communication is real and must be combated. Above all, this is the time to be brutally honest and realistic with ourselves and our colleagues. We have a tendency to take on goals and internal change projects that are overly ambitious. Once the initiative is started and the going gets tough, we start compromising with ourselves and questioning the likelihood of success. Honest communication, internally and with our support team, allows for greater probability of realistic goal-setting and realistic achievement. If Instagram’s goal was to generate revenue, their change initiative should have planned for a potential backlash and it should have been communicated in a manner that incorporated the risk strategy and allowed for meaningful dialogue during all stages of the change initiative. By learning from Instagram and others like it, we can effectuate successful and enduring change in the future.
Moe Glenner is the founder and president of PURELogistics, a leading consulting firm that specializes in organizational change. He earned his MBA at Lake Forest Graduate School of Management and a Lean Six Sigma Black Belt Certification from Villanova University. Glenner’s new book, Selfish Altruism: Managing & Executing Successful Change Initiatives ($13.95 | Amazon), explores best practices in organizational change. For more information, visit http://www. moeglenner.com/.
Stock photography
Instagram’s Faux Pas Learning from By Moe Glenner
Once again, a technology-based company has exposed to the world their classic misunderstanding of change. In Instagram’s case, the failure was two-fold: a failure in planning and an even bigger failure to communicate. In late 2012, Instagram tried to generate revenue by sharing its users’ photos. (The new policy has since been retracted.) Unfortunately, the company’s new policy was not communicated properly and resulted in a predictable firestorm of bad publicity and the loss of a number of users. Instagram’s public change failure can provide important lessons for anyone or any organization pursuing change.
Suspense & Sizzle Three Exciting Entries By Author Lisa April Smith
Dangerous Lies “Page turning suspense and a plot that grabs the reader from the first page” - Spotlight Magazine “Laced with SUSPENSE, humor, emotion” - Palm Beach Post “Seduction, Crime, Revenge”- The Morning Call Exceeding Expectations Set in Palm Beach. Inspired by a colorful resident’s crime! “the heat of Jacqueline Susann and the sophistication of “Dominick Dunne” “bursting with riveting mystery, suspenseful twists and love scenes that sizzle and pop” The sequel to Exceeding Expectations
Paradise Misplaced Three intriguing characters. Three continents. Tragically separated. “Sophisticated, Smoldering and Suspenseful = Sensational!!!” “Wonderful and magical use of characters!” “The only problem I found with this book was putting it down.” Find them at Amazon.com, Barnes&Noble.com, http://www.LisaAprilSmith.com E-books - $2.99 Paperback - $12.99
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“I love my job, and I love living in Wellington,” said Jolicoeur enthusiastically. “It is a pleasure and a privilege to support the horse community in Wellington. We have show jumping, dressage, and polo right here in our backyard. Without that, Wellington wouldn’t be what it is.” Jolicoeur’s family has thrived in Wellington, with Pierre’s saddle design and jump building businesses both excelling. Pierre also provides an added asset for Jolicoeur’s clients, advising on farm planning and home renovation projects. Their daughter, Isabel, now 21, has put her life-long riding skills to good use as a member of the Varsity Equestrian Team at University of Georgia where she is a junior. Following in her parent’s footsteps, Isabel is interested in combining her hobbies into a career in real estate and equine law.
Beauty, Article here
Jolicoeur is closely tied to the equestrian community in Wellington, and each year, sponsors the Leading Lady Award at the 12-week FTI Consulting Winter Equestrian Festival in memory of her good friend and fellow realtor, Dale Lawler. “I have been lucky to be able to turn my passion for horses and the sport into job that I love,” explained Jolicoeur. “One of the reasons I love Florida is that we have the sunshine and the horses together. We’ve even taken up boating recently, and I really enjoy our weekends at the beach.”
Martha Jolicoeur Illustrated Properties By Jennifer Ward When it comes to real estate and equestrian sport, Martha Jolicoeur of Illustrated Properties has successfully combined two passions into one. A former grand prix show jumping competitor, the same qualities that once made Jolicoeur successful in the show ring have helped her to build a career as one of Wellington, Florida’s top-ranked real estate agents. Married to world-renowned horse trainer Pierre Jolicoeur, Jolicoeur first began coming to Wellington as a seasonal resident in 1979. In 2005, she and her family made the move permanently, selling their farm in Virginia in order to make Wellington, a virtual horse mecca, their yearround home. While Martha’s real estate skills were easily transferrable, it was her intimate knowledge of equestrian sport and its unique needs that made her an asset to the Wellington community. 84 | P A L M B E A C H Woman
The same thrill that Jolicoeur once felt competing is now found by matching people with a home that truly fits their lifestyle. Hard-working and honest, Jolicoeur’s well-deserved reputation has earned her a loyal clientele that includes the biggest names in horse sport. “I am lucky that I get to work with so many special and smart people who excel at what they do, whether it is riding or other business,” Jolicoeur said. “Over the years, my business has grown, and I’ve added fellow agent Angela Pappas to the team, allowing us to cover more elements of the real estate market.” Buying or selling a property with Martha Jolicoeur means there will be one more fan cheering from the sidelines, as she enjoys seeing her clients succeed both at home and in the competition arena. “I deal with people who share my passion for the sport,” said Jolicoeur. “We speak a special language, and that’s horses.”
For information on Martha Jolicoeur, call 561-793-2300 or visit www.marthasproperties.com
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MADE
Erin Heit
“No challenge. No satisfaction.”
Having researched the history and culture of the fraternity, I made my case with confidence and passion, winning their votes and becoming the first freshman ever to be allowed to pledge to Delta Sigma Pi.
Spot On
After college (which I completed on a ship that took me to nine different countries!), I was fortunate enough to be immediately hired by Energy Brands, makers of Vitaminwater. In charge of Marketing Communications, I reported directly to the founder, J. Darius Bikoff. Within a couple of months, I found myself assisting Mr. Bikoff with his media interviews and speech writing, as well as with the overall presentation of the Vitaminwater brand. It was obvious to me that we had to be big--bigger than just another new beverage in the marketplace. Our product itself was big enough, but in the 21st century, what separates good from great is how you position and present your brand. That year, we created and took ownership of
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hat was the tagline I placed on my business cards six years ago. Now, six years later, that tagline is being tested. I first discovered I was a natural-born business woman after my father abandoned us when I was just thirteen. My mother needed help, and my first instinct was to get to work and make us some money. I got going, cleaning houses, making arts and crafts projects to sell on my street, babysitting, serving at events, and working at the public pool snack bar. Then, I was in survivor mode—but now, in retrospect, I realize I was fostering my native business talents. My destiny was never to be a “princess bride,” who expects to be taken care of. Instead, from that early age, I was preparing to be a fierce business leader; a woman who doesn’t depend on anyone else; someone who takes care of herself. When it came time to set off for college (shout-out to Suny Albany!), I pursued my passion, aiming to graduate with a business degree. As a freshperson, I learned that the Business School had an international, co-ed fraternity, Delta Sigma Pi. I noticed that most of the professors in the Business School were part of this organization and thought that, if I too were to become a “brother,” I would find that I would excel in the Business School. It was just a hunch (wink, wink). But this serious, business fraternity was only open to juniors or seniors who were already in the Business School. I knew I would have to dig deep into my natural saleswomanship to get myself accepted while I was still a freshman. I started my campaign by hanging around the Business School every day. I wanted the professors and brothers to see me there, get curious about me. Then I began engaging them in conversation, showing my interest in them. When I felt it was time, I went in with my pitch, determined to convince them that I was born to do business, that I had all the qualities needed to be admitted to the Business School and represent both the fraternity and the School with dignity, and, that, basically, they should just vote against the rule of only allowing juniors and seniors to pledge and make an exception for me. the Nutrient Enhanced Water Category. Now we weren’t just another brand, we were “category creators.” And I was instrumental in that huge shift. Then, in a fairy-tale ending, Vitaminwater was acquired by Coca-Cola for $4.1 billion— and I went on with my career, continuing to advance other people’s companies. Along the way, I acquired great experience and established a hefty book of contacts. Unfortunately, I also saw some of the political twists and turns that can occur within a company. For instance, once, I was hired to run a marketing department, only to find the fifty-person sales team working in direct opposition to the owner’s stated goals. I ended up caught in the middle of a dysfunctional mess, and finally left that company. After another disappointing experience, in which, as VP of Marketing, I was promised a $25 million budget that dwindled to $10 million, then $5 million, then to no budget at all, I opened my mind
ERIN HEIT’S BRAND PORTFOLIO
SALON SUPPLEMENTS FOUNDERS FROM LEFT: MARK HASCHE-DEROSA, ERIN HEIT, PETER HASCHE-DEROSA
to another alternative: What if I started something of my own? I was tempted, but it seemed so risky that I let it go and ended up in the consulting business, instead. I was an excellent consultant— maybe too good, as I always got pulled in to working full time! Most recently, I was hired to be the Marketing Director of a $500 million company. They wanted me to develop beverage brands and market them. Perfect. That was my passion, what I’m great at. But after a year spent developing and pitching cutting-edge beverages, it seemed we weren’t making any headway. Everything got held up by upper management, none of our new brands were ever introduced to the marketplace, and the company eventually collapsed. Once again, I thought, I should start my own company. But that is not such an easy feat. To do that, I would need capital, I would need support, I would need legal counsel, and, most importantly, I would need a sustainable idea. And then the sustainable idea arrived. It was just two years ago, when I was at a dinner party in downtown Delray chatting with my good friends hair stylists Peter and Mark Hasche-DeRosa, who told me they wanted more than just their one salon, that they wanted to make more money. As we brainstormed ways they could accomplish their goals, they explained that their women clients always asked how they could grow their hair longer, thicker, and faster. Suddenly, I had a gut feeling that this was it. This was my moment. I realized we could develop our own lifestyle brand that would address their clients’ needs. From ten years of working on brands that included vitamins, I had the resources and the know-how to create a brand that would help women grow their hair. I was confident that I could create a sexy, modern, national brand. The natural-born businessperson inside me blurted out, “I want in!” Soon after that dinner party, Salon Supplements was born. But life has not stood still. Since then, I’ve moved three times, gotten married, gotten divorced, broken my foot, fallen in love (again!), bought a house, and had to find ways to pay my bills--all while investing money and time in Salon Supplements and running the day-to-day concerns of the business. Yet, despite all of the obstacles life has tossed in front of myself, Peter, and Mark, we have successfully launched
our first brand, Beauty Bumps. The response has been tremendous, and we are now working on rolling out more products and two more brands. Today, I am the CEO of Salon Supplements. I work fulltime handling strategic partnerships, vendor management, product development, branding, marketing, public relations, budgeting, sales projecting, attorney contacts, and most importantly investor relations. I have no other job, no other income—which leaves me no other choice: I must succeed! My journey has been exhilarating and exhausting, trying, frustrating, scary and exciting. Most of all, it has tested me and the tagline I trumpeted six years ago, “No challenge. No satisfaction.” Sure, there were challenges when I worked for others. And there were small satisfactions, too. But it seems I have always been searching for more. So I took the leap and started my own company, hoping the satisfaction will be equal to its challenges. The truth is, I’m not sure it will.
BEAUTY BUMPS “GROW”
However, I’ve read that once you stop to recognize your accomplishments, the accomplishments stop. That makes sense to me—and, so far, I haven’t stopped. Contact: ERIN HEIT AT ERINH@SALONSUPPLEMENTS.COM OR VISIT BEAUTYBUMPS.COM
I appreciate having this chance to share my story. I hope to represent other business-minded women, women who want to reach high, who would like a chance to work for themselves. I want my readers to feel my struggles—both my business and my emotional struggles— because, while I am a woman with a survival instinct, I am still not sure I will reach ultimate satisfaction, no matter how many challenges I endure. P A L M B E A C H Woman
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LEGISequine.com A horse oriented insurance agency that has quickly grown to become one of the largest and most vibrant insurance agencies servicing the horse market in the United States. “I knew that starting an insurance agency was a sound business decision, but I had no idea it would be so rewarding both personally and professionally,” stated Marnye Langer, Managing Director of LEGISequine.com. Langer Equestrian Group is among the larger hunter/jumper competition organizers in the country, and celebrated its 40th Anniversary in 2012. In 2010, LEG launched LEGISequine. com, a horse oriented insurance agency that has quickly grown to become one of the largest and most vibrant insurance agencies servicing the horse market in the United States. “Besides serving as CFO of Langer Equestrian Group,” explained Marnye “LEGISequine.com became my project.” She is quick to give credit to her husband, Larry, for his support, wisdom, and guidance. “We are so lucky to have a great partnership both personally and professionally. He serves as the CEO over the entire operation.” “I thought insurance might be kind of staid, but it requires so many skill sets that I enjoy,” explained Marnye. “There is the business aspect, and then marketing LEGIS has been fun. However, I think my favorite part is working with the clients. I grew up as the daughter of a professional and my husband was a professional horseman, so I really understand professional’s needs. Of course with our horse show management company, I understand the insurance needs of an event inside and out. I am very involved with various boards, so LEGISequine.com is well positioned to help organizations with their insurance, and I ride and show so I understand what horse owners concerns are. We live our motto of ‘Horsemen Insuring Horsemen’.” 94 | P A L M B E A C H Woman
The LEGISequine.com team is comprised of Marnye at the helm, aided by Sarah Berry, Matt Harris, Kelley Gastelum, and Courtney Leonard, who are all involved with horses one way or the other. “We have a young team and I am relishing the opportunity to mentor them. I am so fortunate to have some wonderful mentors, and now I find myself in the position to reciprocate.” “Although we are based in California, we work with the top rated carriers in the country and can service clients all across the country. We have a strong presence in Florida with Matt Harris basing in Wellington the first part of the year,” said Marnye. “We are a phone call, e-mail, or mouse click away, and we stand ready to help you with your horse related insurance needs.” For information on LEGISequine.com, call 866.780.3713 or visit www.LEGISequine.com.
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M a r k my Word s
Move Forward with Purpose Lauren Malis, Editor-in-Chief 98 | P A L M B E A C H Woman
Photo by: Jeremy D’Entremont
Life changes, sometimes when you least expect it,this I know for sure. People change, situations change, jobs change,things just seem to change. Most often as much as we say say we love change that is not the case. As we were completing this book, my brother Gary passed away. My life as I knew it had changed forever. Personally, it changed me for the better in such a profound way that I cannot even explain it yet. As I reflect on my life, I share this photo of my favorite place, Old Saybrook, CT where my brother and I spent our childhood summers. I have passed this lighthouse a 1000 times in his boat. It is a part of me as much as it was a part of him. And I share my quote which will take me and maybe you from here to....who knows.
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