2013 MEDIA KIT
NEW
SP R IN G
1 Vo l 2, No. 20 13 |
each Pa l m B
SEE INSIDE for examples of our fabulous upcoming opportunities!
WomaN maGaz INe SPRING
and Katherine issimo Nicole Bell h Palm Beac nal Internatio Center Equestrian
2013 | o.1 Vo l 2 , N
2/28/13
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1:19 PM
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Contents
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Beach with Palm vertising man, ards to ad Beach Wo on with reg woman.com. Palm and business informati e, ach line tur be ad lm cul de pa le, a@ sty g and us at lind ng on life ail usi For pricin em foc , gazine publication Woman ma year, is a topic rida. 4 times a s, article County, Flo published submission . Your email Palm Beach editorial om women in all news, woman.c contact you! Email lauren@palmbeach that we can ar from so to he er ack to db to edit all numb We want hed and as and fee telephone are publis ss and a ns and ide missions suggestio me, addre which sub e your na to select ht must includ rig erve the is a g. magazine you. We res publishin ch Womans er areas. s prior to . Palm Bea nty and oth ts reserved submission Beach Cou LLC All righ
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BEST BITES
PIN G
PINEAPPLE GR OvE has becom e the latest Mecca in downto wn Delray Beach for great food. The restaurants and sidewalk dining are everywhere you turn. Italian , sushi, Thai, Greek, tapas, you name it, you’ll find it. Try out The House of Siam for their delectable basil duck or duc k into SoLita’s new loca tion (their other loca Las Olas) recent tion is on ly named the Bes t Branzino in Pal County! Stroll the m Beach streets and enjoy the flavors rangin pineapple to pan g from ang. LIST WORTHY EATERIES Solita 25 NE 2nd Ave , Delray Beach (561) 899-0888 | solitaitalian.co m max’s harvest, Farm to Fork 169 NE 2nd Ave nue, Delray Bea ch (561) 381-9970 | maxsharvest.com house of Siam 25 NE 2nd Ave #11 6, Delray Beach (561) 330-9191 | houseofsiam.i nfo lUnCh FAVoR ItE Christina’s (Op en until 3 p.m.) 263 NE 2nd Ave , Delray Beach (561) 278-3200 nEWComERS Papa’s tapas 259 NE 2nd Ave , Delray Beach (561) 266-0599 | papastapasdelray.c om
W wine catch drag is
the Grove 187 NE 2nd Ave , Delray Beach thegrovedelray.co m 8 | PALM B E A C H Wo ma n
If it’s living ro
PALM BEACH ACHIEVER
NEAPPLE GROVE
DAy
COFFEE DISTRI CT
MAkE A SCEN E
the Arts Garage rightfully sits at through the the center stage small of Pineapple Gro ve streets and Arts District’s sce pop-in to ne. Enjoy the BYO F/ one of the W/B/Whatever local hot spots. (bring your own There are food, numero e, beer, water, etc.) us shops to cho atmosphere and ose from. h a show; jazz, blue s, a play, musica l, To get g, and the list goe that “city” feel s on. Their web you may miss site if very informative you’re from NY, and up-to-date with SF, CHI, PAR, or LA all of their perform wander into the warehouse arts ances. There is area (Artist’s Alley) off also music and theater instruction 4th Street and per use the local artists for those interest ed in furthering hard at work. The studios are limi their own knowle ted and there is dge of the arts. a long waiting list to get Visit www.artsgara into one. Every ge.org for more onc e in a while you’ll information or to stumble, as we donate. did, onto an open house (gallery) night with wine, cheese, etc. It’s s galleries or a a hidden hot spo new piece for you t that is r worth the tim oom you’re in sea e to find. rch of, just wind
The Coffee Dis trict was opened in September 200 and Anna Seo. 8 by husband and Her passion for wife team Chung cooking and her Bleu, along with degree in culinar his entrepreneur y arts from Le Cor ialism and love don This coffee shop of beer, were des is anything but tine d for success. ord inary. The motto passionate district” is “coffee passion but that is just ate people, people the tip of the iceberg. Coff coffee, espresso ee District offers drinks, loose teas exquisite , fruit smoothies, the local econom Chai, and juices. y and locally own In order to sup port ed businesses from a local roa the y order their esp ster ensuring fres ress o beans h coffee every time be small but qua you visit. The foo lity is bountiful. d menu may Fres h sala ds, homemade pastries, breakfa soups, panini, fres st sandwiches, h fruit, and beer bites apart from just are sinfully deliciou another coffee s. What sets it shop? It is one bars in the stat of the most respecte e of Florida. Wh d craf t beer en they opened on tap as well as in 2008 they had 30 bottles and 3 craft beers were one of the microbrews. Sho first in the rtly after opening area to offer up , demand grew and now six sho for the craft bee rt years later you r offerings, will find 18 dra 125 bottles. Alw ft beers and app ays willing to edu roximately cate the masses of craft beer to on the relatively new tren our area, their beertenders are d time to explain knowledgeable the varying styles and will take the and pair the per with supporting fect beer to you local enterprise r tast e. s, In Coff Boynton Beach, keeping ee District routine Cigar City Brewin ly features, Due g – Tampa, Teq South Brewing – Company – Mel uesta Brewing Com bourne, and will pany – Tequesta, feature Funky Bud Florida Beer Delray Beach. dha – Oakland Park and Salt Wat er Brewing – Don’t miss: Mo ndays – social bee r night, Fridays – more! So check Karaoke, On-goin the website ww g – charity events, w.mycoffeedistrict of all the events live music, and .com often for offered. up-to-date draft menus and listi ngs
Cigar City Jai Ala i The India Pale Ale style of beer has its roots in the ales sent from England to thirsty British troo ps in India dur ing the 18th century . Pours copper in color with notes of citrus and trop ical fruit in the aroma. Flavor has upfron t citrus bitterness with a hint of cara mel, citrus and trop ical fruit hop not es in the finish. Pair Jai Alai India Pale Ale with beef empan adas, deviled crab s and other spicy dishes.
Due South Catego ry3–Florida Style IPA ABV=6.1% IBU=64 Brewed with load s of malts and hop s, this golden Ind ia Pale Ale is true to the style while maintaining a bala nce between malty and bitter. A spe cial blend of Americ an hops give this beer its unique flavor. Although frui ty and citrusy, this beer has only four ingredients: mal t, hops, yeast and water. Food Pair ings: sharp che ddar, burgers, Jamaica n jerk style.
oscar Blues Dal es Pale Ale ABV=6.5% IBU=65 America’s first hand-canned craf t beer is a volu minously hopped mutha that deli vers a hoppy nos e, assertive-but-balan ced flavors of pale malts and hops from star t to finish. First canned in 200 2, Dale’s Pale Ale is a hearty, crit ically acclaimed trai lblazer that has changed the way craft beer fiends perceive canned beer. PALM BEAC H Wo ma n | 9
WHO IS
indeed living their dreams as well as educate and motivate those who wish to pursue their passions by providing them with the tools and knowledge of those that are where our listeners wish to be.
MICHAELA
OFF TOPIC: The Michaela Paige Show is simply a show about anything and everything. It’s an outlet for voices to be heard while becoming a voice for others. I think the name says it all! F.M.L. can be found at 7/6c (4 P.M. Pt) and Pursue Your Passion at 8/7c (5 P.M. Pt) on W4cY.com, while Off topic: the Michaela Paige show can be found on W4WN.com at 9/8c (6 P.M. Pt)!
Michaela paige is a seventeen year old singer/songwriter and radio show host WORkiNG tO heAL the WORLD thROuGh Music AND OutReAch.
WHAT IS NExT? Well, it was recently announced that I will be opening for Blake Shelton at the Strawberry Festival in Plant City on March 10th! I am extremely excited to be part of something like this and cannot wait to see what else my coach has in store for me. Like I said after I was eliminated from The Voice, I’m going to explore my options, follow my heart ,and enjoy every moment of it!
you’re good, it’s about becoming better. hOW DID YOU gET TO ThE VOICE? It’s a funny story, actually! My dad called me and informed me that he has submitted my video to The Voice, and after my fall outs and mess ups I’d had with other shows, it was safe to say that I was quite upset! I didn’t think there was ANY chance that they’d ever watch my video, so I’d just get my hopes up for nothing! One all night drive to Atlanta and a few trips to LA later, I was part of The Voice family and ready for my Blind Audition!
ADVICE? My biggest piece of advice is to do what makes you happy. At the end of the day the only person you have to impress is yourself. It’s so easy to be manipulated into doing things you may not want to do, or into being someone you’re not. People will love you for who you are as long as you stay true to who you are.
WhAT WAS ThE ExPErIENCE lIKE FOr YOU BEINg ON ThE VOICE? My experience on The Voice was predominately one of the most amazing experiences I’ve ever ventured on. From the staff, to hair and makeup, to wardrobe, the band and our vocal coach, the other contestants, and of course the coaches! You can’t help but feel like part of a family. The Voice was everything I needed to inspire me to work that much harder towards my dreams, and I can never repay them for that.
YOUr MOTTO? Throughout my entire life I’ve lived by one motto and that’s “everything happens for a reason”. Things happen, people come and go, but there’s a reason for everything. Sometimes we may not know why, but it’s not for us to figure out! The sooner you learn that, the easier life from all aspects becomes.
ABOVE: “TEAM BLAKE” Terry McDermott, Michaela Paige, Blake Sheldon and Cassadee Pope
WhEN DID YOU STArT SINgINg? I started singing when I was around 8 years old. My dad loves to tell this story, but I’ll try to do it justice. My dad was watching a football game and I was singing and dancing in front of the full length mirrors in the master bathroom, like any 8 year old girl would. My dad yelled at me to turn the CD player down and little me slid the bathroom door open and said “Dad, that wasn’t the CD player, that was me!”. The rest is history! WhEN DID YOU FIgUrE OUT YOU WErE ThAT gOOD? I don’t think you ever “figure out” that you’re good. Even to this day I am my worst critic! Over time you learn and you grow. You practice for hours and you never cease to learn new and different things. It’s not about figuring out that
WhAT IS YOUr rADIO ShOW ABOUT? I have three internet radio shows on Tuesday nights! All of them are completely different, but just as fun! F.M.L. (Friends Music Life) is a show about teens, for teens! Talking about life, helping teens, and discussing current issues in the world as well as teen issues. F.M.L.’s weekly broadcast includes a topic relevant to teens, affecting teens. We want to educate teens worldwide on current issues they may not know too much about, prepare them for the hardships to come, as well as help our listeners with issues in their own lives. Pursue Your Passion is a show about living your dreams on your own terms. We want to showcase those that are
PHOTOS COURTESY OF THE VOiCE
C u l t - ure
WhAT IS BlAKE ShElTON lIKE? Blake Shelton is just as amazing as you’d probably imagine him to be. The thing I like about Blake is that he’s exactly how he seems on TV. He’s one of the most kind-hearted, genuine, funny, incredible people I’ve ever had the pleasure of meeting and the honor of working with.
ABOVE: Singing during “The Voice” on stage with her fellow finalists.
50 | P A L M B E A C H Wom a n
In each issue we will be highlighting an artist in our community. We would like to focus on different mediums throughout our issues: sculpture, videography, paintings, graphic design, interior design, musician, etc. If you know a talented artist, please email: kara@palmbeachwoman.com to submit their information.
P A L M B E A C H Wom a n | 5 1
How an Aesthetic brAnd oF yoGA AppArel is influencing our community to ShAPE UP and FEEl GooD. Hilary Musser Bishop of Palm Beach also
each ambassador. “It allows us to speak
agrees, saying the brand boasts great quality
authentically to our guest about their
with the hippest styles and colors.
classes and studios,” says LeGore.
The designers work once a week at retail
Walk into any store and the
stores to get direct feedback from customers.
ambassadors are featured on large
The company’s website allows guests to posts
bulletin-size picture canvases on the
their experiences and feedback with the
walls. This helps validate the community
garments. There are design feedback boards in
credibility.
the fitting rooms.
introduced throughout the year.
“Trying new designs and fabrics allow us to
I
By Lola Thélin
t’s a scary statistic: More than one-third of U.S. adults, 35.7
every mind,” says Casgar. “Sustainable growth in the practice comes
percent, are obese. As the country’s obesity levels continue
through the understanding and commitment to becoming a better
to rise, the population seeks out more ways to stay motivated
person. The understanding that how we show up on the mat is how
and get in shape. Whether it’s enjoying outdoor weather
we show up in the world.”
and sports or tuning in to watch television segments, inspiration
So how does the company really inspire women and men to
is bountiful. One apparel company, lululemon, is treading on
shape up? The plan is twofold. First, there’s the clothing; it’s longer
new waters, serving as a steady source of motivation, positive
lasting, more comfortable and most flattering when compared to
reinforcement and education.
other brands. Second, there are the stores’ educators. Their love for
“Our mission as a company is to elevate the world from mediocrity to greatness,” says Amanda Casgar, area community
Some people gasp at the price of Lululemon apparel. “I
manager for Lululemon. “We do this by connecting with local athletes
remember hearing about how expensive it was and thinking to
and entrepreneurs who are up to great things and support them in
myself, ‘Why on earth would anyone pay that for workout clothes?’”
this so that we can build healthy communities together.”
says Natalie Ruskay, an amateur athlete who trains at BGI Fitness
Lululemon is a brand of yoga apparel founded by Chip Wilson in Vancouver, British Columbia, in 1998. Wilson was a veteran of the surf, skate and snowboard business when he took a yoga class
Lululemon is not only quality athletic clothing for women and
and noticed the need for more performance-based yoga products.
men, but also clothing that makes the wearer look and feel good.
Today Wilson serves as chairman of Lululemon. Christine Day,
The garments are made by athletes for athletes with a focus on
formerly of Starbucks, serves as CEO. The first store opened in 2000;
fit, function and technical performance, explains Casgar. It’s three
as of late October 2012, there were 127 stores in the United States,
main technical fabrics—Luon, Silverescent and Luxtreme—have the
with another 43 in Canada, 22 in Australia, two in New zealand, and
ability to shape and display the body in the most flattering ways,
a showroom in London and two in Hong Kong.
absorb sweat and eliminate odor-causing bacteria.
Despite Lululemon being a yoga-based company, runners,
Ruskay agrees and even sneaks Lululemon items into her
spinners, Pilates enthusiasts and even CrossFitters wear the brand.
everyday wear. “Everything fits so well to the body and is so flattering.
Casgar says that the yoga approach, mantras and practices are
I’d much rather be wearing Lulu than anything else lately because of
beneficial to all. “Yoga is the perfect complement to any sport and
the comfort, and it’s fashionable.”
22 | P A L M B E A C H Woman
are the
community by cheering on athletes at local 5K races, triathlons and half marathons. “It is the best feeling in the
of sports, depending on the season, and we want
world when you see a guest run by you,
to be able to support them without moving too
who you just helped two days ago in the
far from our original intent, rooted in yoga.” The
store pick out her outfit for the race she
constant feedback from guests and new sports
has been training six months for!” says LeGore. While new customers might be a bit overwhelmed when entering a Lululemon store
Lululemon positions itself as a community
for the first time, it seems staff members make
and within the community. “Our goal at The
an effort to know every guest. To combat any
gardens is to be the hub of yoga, run and fitness
intimidation, LeGore’s store is always peppy,
for our community,” says Elizabeth LeGore,
with
store manager of Lululemon in The Gardens
Newbies receive a tour of the store and an
Mall, Palm Beach Gardens, which, along with
explanation of the different fabrics and product
the Town Center at Boca raton location, offer
features. “Our goal is that guests learn about the
free yoga classes once a week. Each store
fabric, features, fit and function of every product
lists local resources—Pilates, fitness and yoga
and about all of the different gyms, studios and
studios—on their website and also coordinates
events going on in our community,” says LeGore.
community exercise events.
“We want everyone that we come in contact with
individuals who genuinely love and care about
made my first purchase and was hooked.”
supports
“Our guests pursue a number of different types
“Our staff is full of athletically minded
in Jupiter. “I wandered in the [Palm Beach Gardens] store one day,
ambassadors also
key and core line up of products,” Casgar says.
pushing toward new innovations.
athleticism is infectious.
New staff
continue to learn and push the envelope in our
(yoga paddleboard, anyone?) keep the designers
exercise
activities
happening
within.
to be inspired to live a life they love 100 percent ruskay adds that the staff makes it a point
community together, share our goals with one
to remember your name and even what your
another,” says LeGore.
exercise routine consists of. “It almost feels like
has
“everything fits so well to the body and is so flattering. I’d much rather be wearing Lulu than anything else lately because of the comfort, and it’s
of the time.”
people. We take [exercise] classes out in the
Lululemon PHOTOS COURTESY OF LULULEMON
lust for lululemon
The
representatives—
they are your friends,” she says. “They do share a
ambassadors, local athletes, instructors and
love of working out, whether that’s yoga, CrossFit,
role models in the community—who embody
Pilates or running. They want the community to
the Lululemon lifestyle. Each store discovers
be aware of exercise activities and be involved.
their ambassadors. legore and her staff talk to
This can never be a bad thing.”
fashionable.”
guests about where they are sweating and take new exercise classes in the community, then the lulu staff creates personal relationships with
P A L M B E A C H Woman |23
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