ARTC 3304 : BRANDING SYSTEMS KAREN DUENAS CLOVERTREE APOTHECARY
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
CREATIVE OBJECTIVE The main objective is to separate Clovertree Apothecary brand identity from Spa Habitat. We want to change their branding system which includes their logo, packaging, website, and entire presentation so it’s more consistent with their values. We want to create a more natural look on their packaging by creating illustrated images of botanical plants and selection of colors. For the logotype, we want to find a cleaner font that is more readable. For the logo mark, we want to show the fluidity of plants and herbs while playing with the words of clover and/or tree. For their website, we want to organize their products better. We want to create a more botanical yet elegant background with floral pattern. Something that is more inclined to the botanical esthetic of plants and flowers. The selection of color will be based on the ingredients used in their products in combination with browns and yellow ink lines.
ARTC 3304: Branding Systems | Karen DueĂąas
Clovertre e Apothecary
BRAND POSITION / VALUES Clovertree Apothecary seeks to provide their costumers with the natural healing power of plants in their products. They believe that each plant should be researched and analyzed in order to ensure that their ingredients are beneficial and serve a specific purpose. Clovertree strongly believes in helping others and being honest as a company when it comes to the ingredients that they use. They don’t believe in the use of any type of artificial color or dye to make their products more appealing to the eye; as well as the use of any fragrance to make their products smell better. Clovertree’s main target audience are those seeking for an a real organic product yet herbalistic that will be beneficial to their skin. Their age ranged from their 30’s to 50’s. Most likely, we are looking for female costumers that are in search of organic products and are concern with the environment and the use of genetic modified organism on products.
ARTC 3304: Branding Systems | Karen Dueñas
Clovertre e Apothecary
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
C O L O R PA L E T T E
ARTC 3304: Branding Systems | Karen Due単as
C ......... 0
C ......... 55
C ......... 28
M ......... 39
M ......... 77
M ......... 29
Y ......... 70
Y ......... 85
Y ......... 20
K ......... 24
K ......... 18
K ......... 0
Clovertre e Apothecary
T Y P E PA L E T T E
a b c d e f j h i j k l m n o p q r s t u v w x y z A B C D E F J H I J K L M N O P Q R S T U V W X Y Z a b c d e f j h i j k l m n o p q r s t u v w x y z A B C D E F J H I J K L M N O P Q R S T U V W X Y Z a b c d e f j h i j k l m n o p q r s t u v w x y z A B C D E F J H I J K L M N O P Q R S T U V W X Y Z
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
C L OV E RT R E E A P OT H E C A RY 3151 Skylane Drive, Carrollton, T X 750 0 972–248–3 910 97 2–9 43–9191 w w w . c l o v e r t r e e . c o m
3151 Skylane Drive, Carrollton, T X 750 0 972–248–3 910 97 2–9 43–9191 w w w. c l o v e r t r e e . c o m
3151 Skylane Drive, Carrollton, T X 750 0 972–248–3 910 97 2–9 43–9191 w w w . c l o v e r t r e e . c o m
ARTC 3304: Branding Systems | Karen Dueñas
Clovertre e Apothecary
3151 Skylane Drive, Carrollton, T X 750 0 972–248–3 910 97 2–9 43–9191 w w w . c l o v e r t r e e . c o m
3151 Skylane Drive, Carrollton, T X 750 0 972–248–3 910 97 2–9 43–9191 w w w. c l o v e r t r e e . c o m
ARTC 3304: Branding Systems | Karen Dueñas
Clovertre e Apothecary
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
PLUS 3 ITEM 1
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
PLUS 3 ITEM 2
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
PLUS 3 ITEM 3
$ 25
w w w . c l o v e r t r e e . c o m
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary
THANK YOU
ARTC 3304: Branding Systems | Karen Due単as
Clovertre e Apothecary