ARTC 3304 : BRANDING SYSTEMS KAREN DUEÑAS FORTUNE BRAINSTORM TECH
CREATIVE OBJECTIVE
THEME DEVELOPMENT
The main objective for Fortune Brainstorm Tech
Fortune Brainstorm Tech theme will consist of the
Conference is to create a theme for the event that
illustration of Aspen’s skyline as a circuit board.
fits with the goals of the conference and that ap-
This theme considers the importance of the venue
peals to it’s audience. We’ll design the conference
while including the technological aspect of the
website so it’s more consistent and organized. We
event and the speakers. Also, this theme incorpo-
want to create more hierarchy on its content. Also,
rates the idea of the circuit board as a gathering
we’ll design the conference’s badge and program
of ideas from our speakers. With this in mind, we
combo; as well as, we’ll design some environmen-
can incorporate the interaction of circuit boards
tal design for interior and exterior for the Aspen
and light bulbs to represent the gathering of ideas
Institute where the conference will be held. All the
while representing the technological aspect of
created design will be consistent with the theme
the conference.
and the values of the conference.
ARTC 3304: Branding Systems Karen Dueñas Fortune Brainstorm Tech
ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
HERO IMAGE ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
HOME PAGE ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
SPEAKERS PAGE ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
BADGE ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
BROCHURE/ POSTER ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
EXTERIOR BANNER ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
EXTERIOR BANNER ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
REGISTRATION DESK ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech
FORTUNE
FORTUNE
BRAINSTORMTECH
BRAINSTORMTECH
2013
F–G
2013
NAME first
last
E-MAIL PHONE NUMBER
ARTC 3304: Branding Systems Karen Dueñas Fortune Brainstorm Tech
THE END