Issue 3 May 2013

EDITION 03 MAY 2013

FRED WHITTON

With £530,000 raised so far, 2013 closes the gap on the £1 million mark

FELT DEMO TOUR

Our Felt Demo van and trailer could be making its way to you

INSIDE THE OFFICE Getting ready for the Fred Whitton Challenge

Each month incycle will share the inner workings of Saddleback’s brand building activities, news, events and business developments.

Allowing you to gain an in-depth feel for the brands we represent and meet our passionate team. Issue three is best served with a cappucino and an office favourite, the belgium bun (from Greggs).

THE SADDLEBACK

FRED WHITTON CHALLENGE This years battle against the Lake District proves this is one of the toughest Sportives out there This year was the first time I had the privilege of being involved with the Saddleback Fred Whitton Challenge.

Still being somewhat of a ‘newbie’ here at Saddleback I wanted to see for myself if all the hype about this being one of the most difficult Sportives out there was true... it was! Travelling around on race day in one of the four service vans we provided, I got to see first hand the challenge facing these riders. Bikes were taking a battering and the service vans were kept busy fixing punctures, chains and many other problems. Our relationship with

The Fred Whitton Challenge is one of service, providing all the marketing material, mechanical support and ride signage, I felt immensely proud to be part of a Sportive that raises so much money for charity. Hearing many of the stories from the riders as to why or whom they were raising the money for was amazing! So what does next year hold? Possibly myself on a road bike in the crowd of tired, hurting riders still pushing to finish.

Nick Cox Senior Graphic Designer

OFFICE IN NUMBERS This month we take a look at The Saddleback Fred Whitton Challenge

14 112 365

th year of the Challenge

miles long

days a year you can ride the route and be timed money raised so far

530,000

3950 1750 4 metres of climbing

participants this year Saddleback service vans

SUPPORTED BY US HERE AT SADDLEBACK AND A FRIEND FOR MANY YEARS

DAN MARTIN WINS LIEGE BASTOGNE Martin becomes second Irishman to win Liege - Bastogne Dan Martin, Garmin-Sharp, was reaping the aero and lightweight benefits of his favorite Castelli products, the Inferno Bibshorts and Climbers Jersey , when he attacked from a late escape and dropped Joaquim Rodríguez, Katusha, 400 meters from the finish.

Martin becomes the second Irishman to win Liège-Bastogne-Liège since Sean Kelly in 1984.

“I didn’t want to wait for the sprint and that is why I went at that point,” Martin said. It was a team victory for Garmin-Sharp after Ryder Hesjedal had set a high pace to keep the breakaway group of six out of sight of the chasing group.

At 26, this was the biggest victory of Martin’s career, who also won the Tour of Catalonia and finished fourth in Flèche Wallonne.

WHO IS DAN MARTIN?

Full name: Daniel Martin Born: 20 August 1986 (age 26) Birmingham, England Current team: Garmin-Sharp Major wins: Grand Tours Vuelta a España 1 individual stage (2011) Stage races Tour de Pologne (2010) Volta a Catalunya (2013) One-day races and ClassicsNational Road Race Championships (2008) Japan Cup (2010) Tre Valli Varesine (2010) Liège–Bastogne–Liège (2013)

SHOP FOCUS

Check out Forza’s new Italian inspired shop, the perfect home for plenty of Castelli

FORZACYCLES.CO.UK

OFFICE QUOTE OF THE MONTH

“There is two things I never scrimp on, oats and toilet paper.”

Whilst on his first visit to KFC at the counter he asks “What do I do?”

CHARLES COLEMAN CUSTOMER SERVICE

STAFF CHOICES

“I’ve never seen the team ride so strong, they kept me protected all day. It felt like one of the easiest races I’ve ever did. It really is incredible, I’m so happy.”

This month Dave Barnaville shares with us his pick of the bunch

VREDESTEIN TRICOMP I have been rolling through many pairs since joining three years ago. A great all-rounder and race tyre in which I can’t recall any failures during competition, or training! I like the simplicity of fit and forget, due to the puncture resistance and even ware features.

BONT Riot ENVE 27.5 DH rims ENVE 25 Clincher rims ENVE double wheel bag FELT 2014 cross bike range APRILS TOP SELLING PRODUCTS

HERE’S THE TOP 10 SELLING PRODUCTS OF APRIL 1 2 3 4 5 6 7 8 9 10

Arundel Gecko Grip Bar Tape - Black Arundel Sport Bottle Cage - Black Arundel Gecko Grip Bar Tape - White RaceWare Garmin Mount Castelli Velocissimo Due Bibshort Sportique Century Riding Cream 180ml Castelli Aero Racec Bibshort Castelli 9 sock - white Felt 13 F95 Team INT Arundel Sport Bottle Cage - White

FELT DEALER DEMO TOUR As a Felt retailer, you have access to the demo truck, and the Technical Sales Representatives who operate it.

The truck and trailer are stocked with a fleet of the latest Road, Tri, Mountain, CX bikes and our Tech guys possess a wealth of knowledge about Felt Bicycles and the technology that sets the ride apart from the rest.

If you would like to request the

demo truck for a staff demo event, simply complete the online request form and submit to the Ride & Believe team. Be sure to choose 2-3 dates that work best for your event; if the dates are not available, our Tech guys will work with you to find one that will.

Our tech guy can also help by providing flyers and other support materials to ensure a successful event.

SCAN WITH YOUR PHONE TO GO TO THE HOMEPAGE Ride & Believe Team 01454 285285 Ross Grimmett ross@saddleback.co.uk Scot Easter scot.easter@saddleback.co.uk

MEET THE SADDLEBACK TEAM

RACEWARE GO PRO MOUNTS

WILL FUSSELL Saddleback’s youngest member at 17 years of age

RaceWare’s GoPro® mounts have been the talk of the office, why?

Who is WIll Fussel?

The most important person in the company.

Raceware Go Pro mounts have been in stock for a few weeks now and have been the talk of the office. With a rainbow of colour choices and easy to fit design, almost every staff bike is sporting one.

Whether you’re astride a road bike or mountain bike, the two different size clamps mean universal compatibility. With no movement or slipping from the mount it has become our favourite way to record our rides and crashes! With the ability to colour match it to your bike what are you waiting for?

Where does he live?

Yate Whats your job title?

Ebay And Returns What do you do?

Selling everyones items on ebay.

How long have you been at Saddleback?

Almost 1 year Worst job you ever had?

Never had one

MISSING AN ISSUE?

Contact us for any old issue you haven’t received.

Best place to ride?

Chipping Sodbury Common STAFF CHOICES

This month Dave Barnaville shares with us his pick of the bunch

ENVE SWEEP MTB BARS I have been known to be a bit old school when it comes to my MTB.

Favourite Bike product?

Enve stem Only changing to disc 2 years ago and riding with a 560mm bar. One of my first upgrades was the Enve sweep bar at 700mm wide. Not sure at first, but now couldn’t go back to anything narrower.

They’ve transformed how the bike rides.

What makes you angry?

The Orangutan What makes you happy?

Coming to work Whats the first thing you do in the morning?

Have something to eat

incycle@saddleback.co.uk

LEMOND IS BACK The popular Revolution Indoor Trainer is back, with Greg LeMond at the helm.

Following a period of uncertainty over the future of the LeMond brand as part of Saddleback’s product offering Saddleback are delighted to be able to announce that the popular Revolution trainer is back, with Greg LeMond at the helm of a newly formed and energised LeMond Inc. performance cycling business.

Tour de France winner Greg LeMond has launched a new company LeMond Inc. The brand will specialise in innovative cycling products with the LeMond Revoluton Indoor Training becoming the flagship product. The trainer is used by the Garmin-Sharp professional cycling team. The Revolution trainer is a class leading product with a loyal following and we look forward to being able to offer it again very soon.

Whats the last thing you do at night?

Check Ebay Favourite saying?

Blame it on David Barnaville!!

What are you listening to now?

Ross’s rubbish dance music How would you like to be remembered?

By being a very important person

Hard Knott Pass Saddleback Fred Whitton Challenge 2013

2013 HOUSE SHOW

TOP FIVE

Warehouse supervisor Jason’s top 5 riding spots in the UK.

It’s going to be bigger and better...

The clock is ticking down to this years dealer house show, with plans well underway to make it bigger and better for 2013. We are expanding the demo ride program and hope to have a few special surprises during the show.

Felt’s senior product guys will be on-hand again flying in from California, accompanied by the Italian Castelli team. Regular seminars will be scheduled, with the guys available all day to answer all your tech questions. Claud the Butler will once again provide fantastic coffee and delicious cake from their beautiful Citroen H van. We look forward to seeing you all again, keep your eyes out for the invites in July.

PRO SUCCESS

1 Ashton Court and Leighwoods, Bristol Because its home. There is a great network of pumpy flowing trails, natural techy single-track and lots of little secrets.

Never bored riding here!

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AT H L E T E

Check out what the Pro Athlete’s, using our brands, are doing 1 Tyler Farrar - 1st at Stage 4 Tour of California 2 John Degenkolb - 1st at Stage 5 Giro d’Italia 3 Ramunas Navardauskas - 1st at Stage 11 Giro d’Italia

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2 Glentress, Scotland Its got everything you need, an awesome freeride park and 3 equally fun XC routes.

3 Borrowdale Bash, Keswick A great loop, with some fantastic scenery and some flat out Rocky descents!

4 Killer Black Mountains Loop, Breacon Becon A hard day in the saddle. But well worth the effort. Great views, and fast descents.

5 The Rangers Path, Snowdon A mini adventure. Hike a bike at 05:00, Summit for sunrise. Steep, rocky and twisty descent that leads into a long fast flowing bit of single-track.

PRO QUOTE OF THE MONTH

“It was a great job by my team today. We controlled the race and had the confidence to lead the chase. It was a great day for Argos-Shimano.”

JOHN DEGENKOLB TEAM ARGOS/SHIMANO

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MEDIA REVIEWS Our latest reviews from the world of media 1 CASTELLI CONTATTO JERSEY FZ / NANOFLEX BIBKNICKER Cycling Plus 275

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2 ENVE COMPACT ROAD BAR Pro Cycling 177

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3 BONT SUB-9 TRI SHOES Triathlon Plus 54 4 FELT AR4 Triathlon Plus 54 5 CASTELLI GABBA JERSEY Cyclist June 2013 6 CASTELLI TOE THINGY Cyclist June 2013

ONLINE REVIEWS FELT NINE 3 “A racy and well-made bike that’s just a few upgrades away from an absolute flyer” http://www.bikeradar.com CASTELLI VELOCISSIMO TEAM JERSEY FZ “Stylish jersey with highly breathable fabric and excellent fit, perfect for spring/summer ride duties.” http://road.cc CASTELLI PRIMA JERSEY FZ “Smart sweat reducing fabric, good looks and fit make it ideal for spring and summer.” http://road.cc

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www.sb2b.co.uk

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pricelist front_outline.indd 3 FINAL_OUT.indd 5

DATES FOR THE DIARY

11:06 24/01/2013 10:27

BROUGHT TO YOU BY

Check out what’s going on in the world of Saddleback

7/8 JUNE Castelli 24 Hour

4 AUGUST Saddleback Westonbirt Sportive

18 AUGUST Saddleback Sodbury Sportive

10-12 SEPTEMBER Saddleback House Show

STAFF RACE RESULTS JUSTIN HOY 1st Castle Coombe Summer Series CHARLES COLEMAN 8th Ludgershall E12 round 10 5th Ludgershall E12 round 11 17th Castle Combe Easter Classic E12 14th Mountbatten Easter Circuit E12

EXCLUSIVE UK DISTRIBUTOR Saddleback Ltd Unit 10 Easter Court Woodward Avenue Yate, Bristol BS37 5YS 01454 285 285 info@saddleback.co.uk sb2b.co.uk If you’d rather receive this newsletter as a PDF then please email: incycle@saddleback.co.uk C O N TA C T S AREA MANAGERS Oli Hunter 07917 462 225 South West Justin Hoy 07917 462 224 South East Michael Fish 07917 462 223 North MARKETING Andrew Griffiths - Marketing Manager andrew@saddleback.co.uk Nick Cox - Senior Graphic Designer nick.cox@saddleback.co.uk

JOSH BRYCELAND SANTA CRUZ SYNDICATE

ENVE 27.5 AM RIMS SADDLEBACK

ENVE 27.5 AM RIMS SADDLEBACK