Issue 5 July 2013

EDITION 05 JULY 2013

SADDLEBACK IN V ITE S YO U

HOUSE SHOW SPECIAL

INSIDE THE OFFICE Charles is locked to his chair.

Each month incycle will share the inner workings of Saddleback’s brand building activities, news, events and business developments.

Allowing you to gain an in-depth feel for the brands we represent and meet our passionate team. Issue five’s house show flavour is best served with free coffee and cake available at the show!

Harrison and Charles visit Costa Del Carpark

JIM FELT AT OUR

HOUSE SHOW

The man himself will be here to answer your questions and introduce the new 2014 Felt range.

We are pleased to announce Felt Bicycles founder Jim Felt and Road Product Manager Dave Koesel will fly in from California especially to present MY14 bikes at this years Saddleback house show.

Jim and Dave will present product seminars daily, letting you tap into their wealth of knowledge about Felt Bicycles and the technology that sets the ride apart from the rest.

Last years House Show was greatly enjoyed by all, with the demo rides especially oversubscribed. We are expanding the demo ride program with twice daily guided rides, catering for all abilities. We can’t recommend highly enough that you bring your helmet, pedals, shoes and experience the ride of Felt Bicycles 2014 range on the beautiful Cotswold lanes.

JIM FELT Come and meet Jim and share in his wealth of knowledge

OFFICE IN NUMBERS This month we take a look at our House Show from last year, this year will be even bigger!

Barista Coffees enjoyed

351 69 68 162 305 69 demo riders

demo riders that finished

Sandwiches scoffed

Cakes demolished

Castelli kit giveaways

DAVE KOESEL Road Product Manager will be sharing his insight into the Felt 2014 range

Be one of the first to get a look at the new Summer 2014 range at the house show

2014 SUMMER ENDURANCE JERSEY

Following on from the most successful year to date, the beautiful Castelli AW13 & SS14 collections will be on display, proving to continue the style and speed that has made Castelli the most successful selling performance clothing brand in the UK. We are also delighted to have joining us the brains of Castelli, Steve Smith (also looks a lot like Brains from Thunderbirds). Steve will be on hand to talk through the innovations, history and working with Garmin Sharp Pro Tour Team.

2014 SUMMER CLIMBERS JERSEY

MEET THE SADDLEBACK TEAM Marcel Kittel with his yellow decalled Felt after winning stage 1 of this years Tour De France

PAUL JEREMIAH Saddleback’s warehouse manager and chief prankster...

Who is Paul Jeremiah?

The most important person in the company.

Where does he live?

Yate, Bristol Whats your job title?

Warehouse Manager What do you do?

I Ensure that Warehouse runs smoothly.

How long have you been at Saddleback?

5 years Worst job you ever had?

Working for my father in the family Butchery business.

Best place to ride?

To the local pub.

Favourite Bike product?

Felt AR3 What makes you angry?

Rude people What makes you happy?

Counting my money Whats the first thing you do in the morning?

Put my pants on

STAFF CHOICES

This month Charles shares with us his pick of the bunch

VREDESTEIN BLACK PANTHER CYCLOCROSS TYRES I’ve always been somewhat particular with Cyclocross tyres especially in a discipline where tread and pressures make so much of a difference.

During summer I roll on clinchers as I usually ride to and from the races, so tread pattern and suppleness are big factors in tyre choice. The black panthers roll very fast due to their continuous centre tread but grip like Velcro to your favourite sweater when powering up dry, dusty mud climbs. I’m really looking forward to riding on these when the weather starts to take a turn for the worse!

ENVE LOVE ENVE’s market leading position has created unprecedented demand for the range.

This has created outages on a number of MTB and SES Road rims. The Utah based team are working hard to fulfil Saddleback orders, and greater availability is expected within the next month.

Whats the last thing you do at night?

Take my pants off Favourite saying?

Laters What are you listening to now?

Ross in the workshop singing Witney Houston “ I will always Love you” Not Good!

How would you like to be remembered?

As a jolly nice fella

THE PLANNED ROUTE

HOUSE SHOW RIDE Once again our house show will give you the opportunity to sample the new range of Felt bicycles. What better way to do this than by going for a ride with the Saddleback staff. Choose any bike from the 2014 Felt Demo fleet, they will be available at the show so let your legs do the talking. Saddleback employees Scot and Charles will be leading the way as you ride around the quiet county roads local to Saddleback HQ. Be the first to experience the innovation and design from Felt going forward into 2014.

SADDLEBACK

BONT RIOT TR Bonts new entry into the world of Triathlon

Among other special Bont exclusives on display at the Saddleback House Show, the new Riot line up will be joined by the Riot TR (Triathlon). This new shoe includes all the technology features of the industry changing Riot. Carbon Fibre sole, biomechanical design, lightweight uppers, heat moldable & Tri specific performance features creating a new benchmark triathlon shoe at ÂŁ99.99!

I had a good top section, then hit a loose rock and made a big mistake.

JUNES TOP SELLING PRODUCTS

JUNES TOP SELLING PRODUCTS CASTELLI NANOFLEX ARM WARMERS

FELT Z95

ARUNDEL GECKO GRIP SPORTIQUE CENTURY RIDING CREAM VREDESTEIN FORTEZZA TRI COMP ENVE BRAKE PADS

PRO SUCCES Check out what the Pro Athlete’s, using our brands, are doing Greg Minnaar - Enve athlete 3rd Val Di Sole Downhill World Cup Marcel Kittel - Felt athlete 1st Stage 3 Ster ZLM Toer Horst Reichel - Enve athlete 1st Ironman 70.3 Italy

MBUK VISIT

Serious amounts of Enve floating around the MBUK office!

Weaves with his ENVE equipped Lapierre test bike.

So after dropping into MBUK a few weeks ago to hand Robin Weaver his new Enve AM wheelset I popped down again to see how he was getting on. Greeted in reception by Weaves himself I noticed he was pushing something orange out for me to salivate over. With Enve being the choice of wheel for the new Santa Cruz range I instantly realised it was a Santa Cruz Solo complete with Enve orange decal wheels. If this wasn’t enough we soon moved onto his Lapierre ‘super spec’ Spicy which he has fitted his Enve test wheels to. “the wheels are so stiff that I’ve had to slacken off the suspension” quoted Weaves as he continues to put himself, his bike and most importantly his wheels through a year of testing. Keep your eyes open for a full review of the wheelset in upcoming issues of MBUK.

STAFF RACE RESULTS DAVE BARNAVILLE 5th VC Walcot Odd Down Circuits 1 7th Western Summer Cyclo-Cross League Round 4 8th VC Walcot Odd Down Circuits 2 7th Western Summer Cyclo-Cross League Round 6 4th Bath CC Odd Down Circuits 3 2nd Western Summer Cyclo-Cross League Round 7 CHARLES COLEMAN 1st Western Summer Cyclo-Cross League Round 7 5th The Local Riders, Local Races 2-day Stage Race 10th The Local Riders, Local Races 2-day Stage Race 4th The Local Riders, Local Races 2-day Stage Race 6th The Local Riders, Local Races 2-day Stage Race 2nd The Local Riders, Local Races 2-day Stage Race 8th Bath CC Odd Down Circuits 3 3rd Bath CC Odd Down Circuits 2 3rd VC Walcot Odd Down Circuits 1

The Santa Cruz Solo fresh out the box with its matching ENVE decla wheels.

2014 FELT CX

As the new 2014 Felt range kicks off, Scot looks at the CX offering.

TOP FIVE

The new 2014 Felt F5X

Anthony Evans our National Sales Manager shares his top five bike inventions, also one invention he would like to see.

It’s almost that time of year when hardy Cyclocross riders start dreaming of mud, barriers and cowbells! Once again Felts new range of bikes covers all bases starting with the new 24” kids bike right through to full on race machines. Built to meet the demands of racing these bikes also make perfect training and commuting bikes. Pictured is the new F5X, a carbon fibre disc equipped bike at £1799. Bikes will start arriving in early August.

GET YOUR CUSTOM KIT Servica Corsa is a facility that we offer here at Saddleback in which you can get your own customised Castelli kit. Whether you are a shop or a club, all you need to do is submit your design or let us design one for you with your instruction, and you can have your very own personalised kit.

With a minimum order of 10 kits its the ideal way to have a high quality kit represent your team.

Below is the kit we have designed for the House Show available to all the dealers that attend. So make sure you attend to get your free jersey.

1. Derailleur gears Imagine if you still had to stop at bottom of a climb and physically change from one cog to another.

2. Sti road gear levers Gear levers where your hands are, by the brake levers-genius.

OFFICE QUOTE OF THE MONTH

“I’ve had two orange ice lollies today, thats two of my ‘five a day’ accounted for” CHARLES COLEMAN CUSTOMER SERVICE

PRO QUOTE OF THE MONTH

“I’m speechless, so, so happy.

This is by far the greatest day in my whole life” MARCEL KITTEL TEAM ARGOS SHIMANO ON WINNING STAGE 1 OF THE TOUR DE FRANCE

STAFF CHOICES

This month Charles shares with us his pick of the bunch

3. Puncture protected tyres Bending my mother’s spoons to mend another puncture before the next day’s paper round seemed to be a daily occurrence of my childhood (which was in black and white obviously).

4. Suspension forks Dentists everywhere must have wept as mountain bikers where able to descend off road and retain their fillings.

5. Re-invention of Britain as a cycling nation Wiggins ,Cavendish, Hoy(chris not justin) et al, the new,way cooler than, golf, but without the crazy trousers-unless you’re Michael Fish of course.

An invention I’d like to see: Quick release pedals After many years and countless number of times loading bikes in and out of vans and many chunks missing from both my shins and the vans..

ENVE 6.7 SES TUBULAR WHEEL SET

Just incase you were wondering if we do your favourite colour... yes we do

I’ve ridden many tubular wheel sets but nothing competes with the 6.7’s. I wanted the finest wheels for UK racing so bought a pair of these and have been very impressed, despite the recent wet and windy conditions!

They are not only quick but incredibly stable in all but the strongest cross winds; they have endured many races up at Castle Combe and on exposed roads. Instead of wrestling with the bike in cross winds they almost ‘correct’ themselves, a feeling which was a bit weird at first. Stick on a pair of 25mm tubs and you’ve got yourself the perfect all-round wheel set!

Anthony has been busy in the workshop knocking up this prototype.

1

MEDIA COVERAGE The latest reviews from the media world

1 CASTELLI COVER Cycling Plus 277 2 CASTELLI SAN REMO 2.0 SPEED SUIT ProCycling 180 3 CASTELLI FREE TRI DISTANCE SUIT Triathlon Plus 56 4 BONT VAPOUR Cycling Plus 277 5 FELT Z6 Cycling Plus 277 6 SCICON AEROCOMFORT 2.0 TSA Triathlete Europe 351 7 CASTELLI FREE AERO Cycling Plus 277

ONLINE REVIEWS

CASTELLI VELOCISSIMO TEAM BIB SHORTS Road.cc SNEAK PEEK: SMART ENVE SYTEM AEROBARS BikeRadar.com CASTELLI SEAMLESS SLEEVELESS BASE LAYER Road.cc TDF MARCEL KITTEL’S FELT F1 FRD CyclingWeekly.co.uk CASTELLI CORE MESH SLEEVELESS BASE LAYER Road.cc CASTELLI FREE AERO RACE BIB Road.cc BONT RIOT ROAD SHOES - JUST IN BikeRadar.com

2

3

4

5

DATES FOR THE DIARY

www.sb2b.co.uk

Check out what’s going on in the world of Saddleback

6

4 AUGUST Saddleback Westonbirt Sportive

18 AUGUST Saddleback Sodbury Sportive

10-11-12 SEPTEMBER

pricelist front_outline.indd 3 FINAL_OUT.indd 5

11:06 24/01/2013 10:27

BROUGHT TO YOU BY

EXCLUSIVE UK DISTRIBUTOR Saddleback Ltd Unit 10 Easter Court Woodward Avenue Yate, Bristol BS37 5YS

7

01454 285 285 info@saddleback.co.uk sb2b.co.uk If you’d rather receive this newsletter as a PDF then please email: incycle@saddleback.co.uk

SCAN TO REGISTER OR GO TO SADDLEBACK.FIKKET.COM

C O N TA C T S AREA MANAGERS Oli Hunter 07917 462 225 South West Justin Hoy 07917 462 224 South East Michael Fish 07917 462 223 North MARKETING Andrew Griffiths - Marketing Manager andrew@saddleback.co.uk Nick Cox - Senior Graphic Designer nick.cox@saddleback.co.uk